1. Online Consumption
• Eylül İlçiz • Sahra Ofluoğlu

2. Outline
• Introduction
• Short History of Online Consumption
• Web Platform
• Process of Online Shopping
• Social Media
• Online Shopping Web-sites and Top 10 Mobile
Applications
• Web-Site Designs
• Mobile Platform
• Digital Media (banners, videos…)
• Conclusion

3. Internet Users in the World

4. Process of Internet
1995 2012
Number of Users 16.000.000 2.405.518.376
% World %0.4 %34.3
Population
Sources: December, 1995. IDC June, 2012. Internet World Stats

5. In Turkey…
• There are 50,000,000 internet users in
Turkey (44.4% of the population)

6. Definition of Online
Consumption
• Online consumption is the process whereby
consumers directly buy goods or services from a
seller in real-time, without an intermediary
service, over the Internet.

7. Why do People Shop Online ?

8. Because Online Shopping…
• Remove the geographical limits
• Provide to compare the product with others
• Prevent waste of time
• Give us lots of information about the product
• Electronic payment
Araş. Gör. Dr. Aykut Hamit TURAN. Akademik Bilişim. (2008). “İnternet Alışverişi Tüketici Davranışını Belirleyen
Etmenler: E-TAM. www.ab.org.tr

9. What Do People Buy From Online
Web Sites ?

10. Short History of Online
Consumption
• 1979- Michael Aldrich invents the process
of online transaction processing
• 1981- First online banking service
• 1985- Nissan online credit checks
• 1989- First online grocery store
• 1992- First online book store
• 1994- Ebay , Amazon & Dell founded
• 1994 - First pizza sold online
• 1998- First online music retailer
• 2001- Amazon mobile service
• 2001- I-tunes store launch
• 2008-Groupon Launched
• 2010- Smartphone card reader launched
Source: http://www.ecommerce-land.com/history_ecommerce.html

12. Source: http://www.mwsearch.com/onlineshoppingadvice.html

13. http://www.info.insitesoft.com/Insite-Software-Blog/bid/87216/7-Reasons-Why-People-Buy-Online-Improve-Your-B2B-E-Commerce-Site

14. Does Social Media Affect
Online Consumption?

15. How does website designing
affect consumption
Design enables consumers to have a
positive experience and accomplish their
consumption goals

16. Simple websites
Easy to order
Discounts
Easy to compare
...
Shopping is more
Fun and
Convenient!

17. • Celebrities and some ‘’key words’’ trigger to shop

18. Most visited shopping websites
.

21. ASOS.com is the UK’s largest online-only style and beauty retail store

24. In the future...
Home delivery lines between online only
retailers and those that came before
Small retailers may open designated pick up
locations for goods ordered online
Mobile apps about online shopping are
developing day by day
There might be more video advertising too in
which customers would model in new outfıts
and products for others to see

26. Mobile Influence in Online
Consumption
6 billion mobile
subscribers worldwide
1.2 billion people
accessing the web from
their mobile devices
Over 300,000
apps have
been developed in the past
3 years
http://www.horisen.rs/en/news/news-single-view/?tx_ttnews%5Byear%5D=2012&tx_ttnews%5Bmonth%5D=02&tx_ttnews
%5Btt_news%5D=23&cHash=0aef106b3783b7a7c61122c2b70d228a
http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/
http://www.purplepearcreations.com/iphone-development.php

27. Using Mobile in Consumption
• Using smartphone to search for local information such as
a local store they want to visit.
• Looking up prices on a store’s mobile site
• Checking inventory prior to shopping in the store
• %38 smartphone owners use their mobile device
to purchase something. Com Score
600.000.000
400.000.000
Mobile using
200.000.000 shoppers
0
2012 2014
Juniper Research http://www.juniperresearch.com/viewpressrelease.php?pr=342

29. What are mobile shoppers doing
with their devices ?

30. Top 10 Mobile Shopping
Applications
1)1V1Y.com
2)Trendyol.com
3)Morhipo
4)Hepsiburada
5)Grupanya
6)Zara for iPhone
7)Migros MağazaM
8)eBay
9)Markapon
10)Domino’s Pizza Türkiye

31. Digital Media Planning
• Standart Displays Banner
• Video
• Rich Media
• Mobile platform
• Google (search & content network)

32. References
• Bilgi Teknolojileri ve İletişim Kurumu
• ComScore
• Buisness Insider Intelligence
• Nielsen Research Company
• Trinity Digital Marketing
• Analytic Company Mobilewalla
• www.e-commercefacts.com

33. Thank you for your Attention!