Digital marketing involves promoting products and services using digital technologies like the internet and mobile phones. It allows businesses to interact with targeted audiences in real-time. As internet usage grows globally, more people are shopping, watching videos, and socializing online each day, creating opportunities for businesses to connect with customers digitally. Setting up an online presence through a website and search advertising allows businesses to be found by customers searching online, learn more about customers' needs through analytics, and showcase products and information to attract new customers.

1. Digital Marketing
Promit Dey

2. Introduction to Digital
Marketing

3. What is Marketing?
Marketing is the action or
business of promoting and
selling products or services,
including market research
and advertising.

4. What is Digital Marketing?
Digital marketing is the
marketing of products or
services using digital
technologies, mainly on the
Internet, but also including
mobile phones, display
advertising, and any other
digital medium.

5. Why we are doing Digital Marketing?
One of the reasons why digital
marketing is taking over
traditional marketing channels
is the ability of Internet
marketing tools to interact with
targeted audiences in real time.
Engagement in any form is what
your customers expect to receive
when interacting with your
brand or business.

6. Benefit to go Digital...
Click here for running the video…

7. Key Point of the Video...
To give you an idea of the explosion of online
usage over the last 15 years, consider this: In 2000,
about 361 million people were online worldwide. In
2016, there were over 3 billion. That’s a growth
rate of 764%! Today, nearly half the world is
online.

8. Key point of the Video...
In India, the numbers are growing at an impressive rate with
over 34.8% Indians having Internet access in 2016. Indians
are so connected that they have an average of 0.80 mobile
subscriptions each, that’s nearly one mobile line per person!
No matter which device they use, on average, people spend
over 3 hours per day which is more than 90 hours in a
month!

9. Key Point of the Video...
Many of these digitally connected people are shopping.Studies say that, there would be close to 100 million
online shoppers in India by the end of 2016. Online video has also seen double-digit growth in the last five
years, with millions everyday watching video on social sites or via websites such as Youtube, Netflix, etc.
And people are spending hours, socialising and sharing—nearly 2 and a half hours of their time spent online
per day is on social media sites.
If you’re a business owner, all these people doing all these things online presents loads of potential for you.
And as time goes on, people will continue to use the Internet in even more ways that will impact your
business.
It’s been truly a modern miracle to witness how the Internet has transformed our daily lives in such a short
span of time.

10. Key Point of the Video....
● Shoppers.
● Videos.
● Social Media.
● Digital Shift.
● E-Mail.
● Mobile.
● Search.

11. The World goes Digital...
Doing business online brings
lots of fantastic opportunities
– it can really help your
company in new and exciting
ways. Once your business is
online, what opportunities can
you take advantage of?

12. Your Online Opportunity

13. What do the growing number of online opportunities
actually look like for you?
So you’ve seen how digital has transformed our daily lives, but now, let’s get
practical. What do the growing number of online opportunities actually look like for
you?
Let’s say you’re a retailer whose business has grown strictly through referrals and
word of mouth. So far, you’ve not had any digital presence, but now you want to
take your business to the next level. How will being online help your business
succeed?

14. What do the growing number of online opportunities actually
look like for you?
One of the biggest advantages to being online is reaping the benefits of search. Having a digital
presence means you’ll be visible when people go online and search for a business like yours. So let’s
assume someone searches for “designer boutiques” and your store appears in the results. How can this
benefit your business?
Well, the possibilities are virtually endless. When a customer clicks a link to your website there’s so
much they can learn about you. They might watch a video you posted about new upcoming fashion
that demonstrates your knowledge. They could read testimonials from happy customers. They might
look through your pricing guide, find your store on a map, or find out that you offer free stitching
services for first customers. They might even click over to your social media sites where they’ll find
even more tips, photos and videos. You might not start by having all these features on your website,
but these examples should give you a sense of the many ways you can benefit from being online.

15. What do the growing number of online opportunities actually
look like for you?
And guess what? There’s more!
Your online presence can also give you valuable insight into prospective customers: what they want,
and how to give it to them. How? Well, digital allows you to show targeted advertising to people
right when they’re looking for what you offer. For example, using search advertising, you can show
ads to potential customers. Such as people searching for “wedding wear in Kolkata.” You can also
restrict the ads to show within a certain geographic radius of your shop. You can learn to use
analytics tools to find out if people clicked on your ad, visited your site, and took certain actions. Like
filling out a form or watching a video. Exciting right? But how do you get started? Well first, don’t be
intimidated: the tools and technologies available today are easy to learn, easy to use and easy to
acquire. Many are even free. In fact, for many businesses, the biggest challenge to being online isn’t
getting used to the tools, but putting together a plan.

16. Your Digital Opportunity...
Click here for running the video…

17. Topic Query...
Click here for topic question.

18. Digital Marketing Life Cycle...

19. What is Direct Traffic?
While you are typing some URL or Website in your web browser
address bar and visit the website. That is called Direct Traffic.
In the current scenario I am typing www.facebook.com in
browser. So, I am a direct traffic to Facebook site.