Xiaomi is a privately owned Chinese electronics company founded in 2010 that specializes in smartphones and other consumer electronics. It began by releasing Android-based firmware and has since launched several popular smartphone models. Xiaomi employs an unusual marketing strategy of selling devices near production costs, relying on services rather than hardware for profits, and using social media and customer feedback for promotion over traditional advertising. This approach has helped Xiaomi become the third largest smartphone manufacturer globally and capture 8% of the Indian market since entering in 2014. The document outlines Xiaomi's product portfolio, business model, entry into India, and potential to become the top smartphone brand worldwide.