marketing strategies by xiaomi

1. The Fastest & Most Gorgeous Phone ever
Innovation for everyone

2. Introduction
The Xiaomi Mi 4 (Chinese) is a smartphone developed by Xiaomi Inc. It is
part of Xiaomi's high-end smartphone line , and was released on August
2014. Xiaomi held an event to formally introduce the high-end phone,
and its complementary smart-accessory, the Xiaomi MiBand, during the
Xiaomi New Product Launch Event 2014 on July 22, 2014.
www.mi.com/en/mi4

3. S.W.O.T. Analysis
- Strength
- Weakness
- Opportunity
- Threats

4. . Built & Design - Steel Body , Superior Look , Water Repellent
. Display - 5-inch FHD IPS LCD Touchscreen , 1080x1920 pixels , 441PPI of pixel
density , 16M colors
. MIUI - Similar to iphone’s ios interface.
. Performance - Qualcomm Snapdragon 801processor , 2.5 GHz speed , Adreno
330 GPU , 3GB RAM.
. Camera - 13MP rear camera with LED flash & Auto Focus and an 8MP front
camera.
. Battery - 3100mAh inbuilt battery , Fast Charging , 50% in half hr , Non
removable.
. Storage - Two variants ,16GB (12GB user memory) & 64GB (59.4GB user memory) , IN-
Built , NON-Removable.

5. -No Gorilla Glass For Screen Protection , as it’s common
Feature in Present Smartphones.
-No micro - SD card support to extend memory.
-Single SIM , for mid range Phones people will expect dual
sim phone , which is missing here.
-Only two handset color options are available

6. MI4 can grab a big share in the indian market of
smartphones in the mid range of 15 to 20 thousand
rupees phones as it provides many feature like HD
CAMERA, 3GB of RAM, 16GB & 64GB memory varients.
Generally for all these features you have to give 20 to
30 thousand, which is a big opportunity for MI4.

11. PRIMARY TARGET
-Boys and Girls
-Ages 15-35
-Students
-Middle class

12. -Brand name or LOGO
-Advertising
-Moderately Priced
-Pioneering Technology- Stainless steel
body

13. LOGO

15. XIAOMI offers two price variants in MI4

16. - PRODUCT
- PRICE
- PLACE
- PROMOTION

17. PRODUCT PACKAGING
- Rectangular brown
recycled box
- Resistant to breakage
- eco-friendly
- attractive look

18. PRICE STRATEGY
- PRICE SKIMMING
- UNIQUE BENEFITS
- INTRODUCTORY PRODUCT
- UNIFORM PRICING

19. PLACE-DISTRIBUTION
-ONLINE
- MI STORES

20. PROMOTION
- FREE ACCESSORIES
- DISCOUNTS
-ADVERTISING

21. - Timely Delivery
- Reasonable price
- Reliability
- Quality assurance
- Responsive