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Presented By:-
HIMANI SINGH 82
KHUSHAL KHANNA 83
KOMAL SRIVASTAVA 84
MITESH ROUTRAY 85
• AWARENESS
• INTEREST
• EVALUATION
• TRIAL
• ADOPTION
• CONFIRMATION
 Banking sector got success because of their
innovation, now a days banks are providing
very innovative services, even they are
seeking the technologies which can help
more to the customer.
 Online banking is an electronic payment
system that enables customers of a financial
institution to conduct financial transactions
on a website operated by the institution.
E- Banking and its features
 A debit card is a plastic payment card that
provides the cardholder electronic access to
his or her bank account at a financial
institution.
 A credit card is a payment card issued to
users as a system of payment. It allows the
cardholder to pay for goods and services
based on the holder's promise to pay for
them.
 Mobile banking is a
system that allows
customers of a
financial institution to
conduct a number of
financial transactions
through a mobile
device such as a
mobile phone or tablet.
Innovtion in
mobile
phones
 Improvement in the product development
processes.
 By mastering the less tangible, more intuitive qualities
of superior design.
 By diversification of products and step by step or
continual improvement.
 By implementing Global localization strategy.
 Achieving Vision of leading in digital convergence by
using e-processes (electronic integration of processes
by going online).
 Old way: Pull out your wallet and pay with cash,
debit card, or credit card.
 New way: Your cell phone acts as a mobile
wallet;
 you wave the device at a point-of-sale reader
to make purchases
 Announcing the New Xperia Z2 Phone by Sony
 GILLETTE IN INDIA
 PROBLEM FACED
 INNOVATIVE STRATEGY TO CHANGE
CUSTOMERS ATTITUDE
• Are clean shaved men more successful?
• Did nation prefer clean shaved celebrities?
• Do women prefer clean shaved men?
 level 1 (easy stage)
 Level 2
 Level 3
 Level 4
 The automobile industry designs, develops,
manufactures, markets and sells the world’s
motor vehicle.
 The automobile industry in India is one of the
largest in the world. It is ranked 6th currently with
china leading the way.
 Automobile sector is a significant sector when it
comes to providing value to it’s customers.
 It plays an important role in the context that it
keeps on providing better facilities and innovates
it’s products and applies the techniques so that
the consumers can easily adopt to the changes.
 TATA MOTORS.
 HYUNDAI MOTORS.
 RENAULT MOTORS.
 TATA NANO.
 RENAULT DUSTER.
 HYUNDAI VERNA.
 BIG ON SAFETY AND COMFORT.
 BEAUTIFUL INSIDE-OUT.
 FUEL EFFICENT ENGINES.
 EFFECTIVE PRICING.
 FIT FOR INDIAN ROADS.
 MANUFACTURER OF THE YEAR AWARD,2012.
 RELATIVE ADVANTAGE.
NEWER & ADVANCED VERSION OLDER & LESS FEATURED VERSION
 THE “DRIVE”.
 SAFETY (AIRBAGS).
 MUSIC SYSTEM (USB & BLUETOOTH).
 MILEAGE.
 DESIGN AND LOOKS.
 CENTRE REAR VIEW MIRROR.
 START AND STOP BUTTONS.
 NARENDRA MODI.
 RELEVANCE OF FDI IN INDIA RIGHT NOW AND
IT’S RELATION WITH INNOVATION.
Analysis  of adoption pattern and innovation of choice.
Analysis  of adoption pattern and innovation of choice.

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Analysis of adoption pattern and innovation of choice.

  • 1. Presented By:- HIMANI SINGH 82 KHUSHAL KHANNA 83 KOMAL SRIVASTAVA 84 MITESH ROUTRAY 85
  • 2. • AWARENESS • INTEREST • EVALUATION • TRIAL • ADOPTION • CONFIRMATION
  • 3.
  • 4.  Banking sector got success because of their innovation, now a days banks are providing very innovative services, even they are seeking the technologies which can help more to the customer.
  • 5.  Online banking is an electronic payment system that enables customers of a financial institution to conduct financial transactions on a website operated by the institution.
  • 6. E- Banking and its features
  • 7.
  • 8.  A debit card is a plastic payment card that provides the cardholder electronic access to his or her bank account at a financial institution.  A credit card is a payment card issued to users as a system of payment. It allows the cardholder to pay for goods and services based on the holder's promise to pay for them.
  • 9.
  • 10.  Mobile banking is a system that allows customers of a financial institution to conduct a number of financial transactions through a mobile device such as a mobile phone or tablet.
  • 12.  Improvement in the product development processes.  By mastering the less tangible, more intuitive qualities of superior design.  By diversification of products and step by step or continual improvement.  By implementing Global localization strategy.  Achieving Vision of leading in digital convergence by using e-processes (electronic integration of processes by going online).
  • 13.  Old way: Pull out your wallet and pay with cash, debit card, or credit card.  New way: Your cell phone acts as a mobile wallet;  you wave the device at a point-of-sale reader to make purchases
  • 14.
  • 15.  Announcing the New Xperia Z2 Phone by Sony
  • 16.
  • 17.  GILLETTE IN INDIA  PROBLEM FACED  INNOVATIVE STRATEGY TO CHANGE CUSTOMERS ATTITUDE
  • 18. • Are clean shaved men more successful? • Did nation prefer clean shaved celebrities? • Do women prefer clean shaved men?
  • 19.  level 1 (easy stage)  Level 2  Level 3  Level 4
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.  The automobile industry designs, develops, manufactures, markets and sells the world’s motor vehicle.  The automobile industry in India is one of the largest in the world. It is ranked 6th currently with china leading the way.  Automobile sector is a significant sector when it comes to providing value to it’s customers.  It plays an important role in the context that it keeps on providing better facilities and innovates it’s products and applies the techniques so that the consumers can easily adopt to the changes.
  • 26.  TATA MOTORS.  HYUNDAI MOTORS.  RENAULT MOTORS.
  • 27.  TATA NANO.  RENAULT DUSTER.  HYUNDAI VERNA.
  • 28.
  • 29.
  • 30.  BIG ON SAFETY AND COMFORT.  BEAUTIFUL INSIDE-OUT.  FUEL EFFICENT ENGINES.  EFFECTIVE PRICING.  FIT FOR INDIAN ROADS.  MANUFACTURER OF THE YEAR AWARD,2012.  RELATIVE ADVANTAGE.
  • 31. NEWER & ADVANCED VERSION OLDER & LESS FEATURED VERSION
  • 32.  THE “DRIVE”.  SAFETY (AIRBAGS).  MUSIC SYSTEM (USB & BLUETOOTH).  MILEAGE.  DESIGN AND LOOKS.  CENTRE REAR VIEW MIRROR.  START AND STOP BUTTONS.
  • 33.  NARENDRA MODI.  RELEVANCE OF FDI IN INDIA RIGHT NOW AND IT’S RELATION WITH INNOVATION.