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VIBE MAGAZINE
Cover page                                      The word exclusive in bold capital letters in a
Main image: is a medium long shot of       The masthead is across the top of the                  white banner, portrays that it’s a special
Chris brown, this allows you to see the    magazine, in a bright and bold colour, against         promotion. Use of banners introducing the
action and hand gesture, as well as his    a black background, this stands out and the            cover lines, helps establish what it is about,
facial expression, and the background.     audience immediately knows what magazine               catching the readers attention.
His top and the background is black,       it is catching their attention.
black connotes a dark atmosphere and                                                                 This is a warning sign, this
negativity, His hand gesture connotes                                                                connotes danger, and
that he’s asking a question and waiting                                                              excitement, making the reader
for an answer interacting with the                                                                   curious to read about it, it
audience, the use of black in the front                                                              portrays that its about twitter,
cover implies that he’s asking the                                                                   using trends that will attract the
audience, to join the dark side. this                                                                audience as a lot of people have
relates to the main cover line which is                                                              an interest in twitter.
portrayed on his top as ‘ R U STILL
DOWN?’ the main cover line is big, bold
                                                                                                                This is an unusual
and white, white is to contrast with the
                                                                                                                cover line about a
black top and black background, this
                                                                                                                new release from an
stands out in the magazine, implying
                                                                                                                artist, shaped in the
that the main focus is on Chris brown
                                                                                                                style of a badge to
and the gesture of his quote represents
                                                                                                                portray that it’s a
the way he talks, also engaging with the
                                                                                                                special feature in the
audience.
                                                                                                                magazine.

                                           The theme of the cover line is black, yellow and white, this is used for
                                           the cover lines, the less important cover lines are in smaller yellow
                  Bar code is in           prinks where as the white cover lines are in bigger bolder fonts.
                  the bottom
                  left hand
                  corner
Contents page
                                         The header is squashed in the right third,
                                         separating the word into three parts, this
                                         uses up more space and focuses on more of
                                         the image than the text, portraying that this             Main image: is a medium shot of Kanye
                                         magazine is more image based then textual.                West, he takes up most of the page,
                                                                                                   portraying power and control, his body
Background: is quite plain, uses of light                                                          posture and facial expression shows
blue and calm colours are used, this                                                               attitude and a sense of seriousness,
emphasises the main focus on the                                                                   relating to the stereotypes of R&B and
image, there is also a ‘V’ shape in the                                                            hip hop artists being more serious
background, portraying the link with                                                               about their music and image. The fact
‘vibe’ magazine from the masthead.                                                                 that there's an arm coming out behind
                                                                                                   the artist and grabbing onto him with a
           The by-line is on the                                                                   red heart in the hand conveys he’s
           edge of the left hand                                                                   irresistible. The heart is on the left side
           side in a smaller print,                                                                of his body and the only thing in colour,
           however the names of                                                                    this relates to him being ‘heartless’
           the editors and                                                                         connecting to his song title.
           photographers are in
           bold for readers who
                                                                                                     The column is aligned on the
           are interested to know
                                                                                                     right hand side, following the
           who they are.
                                                                                                     rule of thirds, the font style is
                                      The Mise-en scene: portrays quite a sophisticated, rich        son celiac and the
                                      artist, as he is wearing a grey shirt and grey blazer, use     subheadings above the
                                      of calm colours are also used again connecting with            columns are in bold and in a
                                      the background however, the fact that he’s in black and        larger font size, this is so it
                                      white sets him away from the background and not                catches the readers attention
                                      completely blending in. , this blends, however there is        to inform you what the
                                      a contrast because he’s got his hands in his pocket,           columns consist of.
                                      portraying arrogance.
Double page spread
                                                                             Main image: the main image takes up the whole page
                                                                             on the left hand side of the double page spread, he’s
                                                                             wearing a black hooded jumper, with a few gold
                                                                             writing/patterns on the arms, this matches with his gold
                                                                             watch. Its a medium close up, allowing you to see his
                                                                             facial expression, he’s looking up, scratching his ears and
                                                                             seems to be reflecting with god, this relates to his
                                                                             quotation. He is also wearing glasses, making him look
                                                                             like an intelligent hip-artist, this challenges the
                                                                             stereotypes of hip-hop artists.
                                                                             The quotation: is on the right hand page, aligned to
                                                                             the left, the key words are highlighted in white, whereas
                                                                             the rest of the quotation is in gold, following the theme
                                                                             of the page, black and gold. The white highlights stand
                                                                             out and catches the readers attention.
There is also another image on the right hand side of the page, in the       The heading: is mostly in gold and its short and to the
top right corner, the image is in dark colours, blending in with the black   point, it informs the readers of the artists name and
background, the image is almost forgotten but the mysterious blue            what time he will be on, the black banner around it
catchers the readers attention, the image is a long shot, this was           helps the heading to stand out emphasising that its
conveyed to confuse the readers and make them curious as you can not         important and urgent.
see the image properly, this will make the customers/readers want to
                                                                             The paragraphs: on the right hand page, is separated
carry on reading the magazine.
                                                                             into 8 paragraphs, the font colour is in white, and the
The by-line is in a small print next to the heading, on the left, this       important parts are highlighted in gold, contrasting with
shows the readers who the author and photographer is                         the quote, the subheading under the quotation is in the
                                                                             same font style and size as the paragraph, this portrays
On the corners of the page, it says streets, this shows the stereotypes      that the subheading isn't that important but its been
of a hip-hop artist, always on the streets, and the street life.             highlighted in yellow to inform the readers of the
                                                                             subheading.
ABOUT VIBE MAGAZINE
• Vibe Magazine was called Volume at first
  before the co-funding director.
• Scott Poulson Bryant gave it the name VIBE
• It’s a R&B/Hip-hop music and entertainment
  magazine
• Features R&B/Hip-hop artists and music
• The magazine is founded by producer Quincy
  Jones, launched in 1993
House style
• VIBE magazine seem to have a black, yellow and
  white theme quite consistently in their magazines
• The masthead on the VIBE cover magazines are
  always on the top centre across the page and
  quite often bright yellow and bold.
• They always have a main cover line linking with
  the main image in white
• Black is used to contrast with the bright colours
  so it stands out in the magazine.

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Vibe magazine

  • 2. Cover page The word exclusive in bold capital letters in a Main image: is a medium long shot of The masthead is across the top of the white banner, portrays that it’s a special Chris brown, this allows you to see the magazine, in a bright and bold colour, against promotion. Use of banners introducing the action and hand gesture, as well as his a black background, this stands out and the cover lines, helps establish what it is about, facial expression, and the background. audience immediately knows what magazine catching the readers attention. His top and the background is black, it is catching their attention. black connotes a dark atmosphere and This is a warning sign, this negativity, His hand gesture connotes connotes danger, and that he’s asking a question and waiting excitement, making the reader for an answer interacting with the curious to read about it, it audience, the use of black in the front portrays that its about twitter, cover implies that he’s asking the using trends that will attract the audience, to join the dark side. this audience as a lot of people have relates to the main cover line which is an interest in twitter. portrayed on his top as ‘ R U STILL DOWN?’ the main cover line is big, bold This is an unusual and white, white is to contrast with the cover line about a black top and black background, this new release from an stands out in the magazine, implying artist, shaped in the that the main focus is on Chris brown style of a badge to and the gesture of his quote represents portray that it’s a the way he talks, also engaging with the special feature in the audience. magazine. The theme of the cover line is black, yellow and white, this is used for the cover lines, the less important cover lines are in smaller yellow Bar code is in prinks where as the white cover lines are in bigger bolder fonts. the bottom left hand corner
  • 3. Contents page The header is squashed in the right third, separating the word into three parts, this uses up more space and focuses on more of the image than the text, portraying that this Main image: is a medium shot of Kanye magazine is more image based then textual. West, he takes up most of the page, portraying power and control, his body Background: is quite plain, uses of light posture and facial expression shows blue and calm colours are used, this attitude and a sense of seriousness, emphasises the main focus on the relating to the stereotypes of R&B and image, there is also a ‘V’ shape in the hip hop artists being more serious background, portraying the link with about their music and image. The fact ‘vibe’ magazine from the masthead. that there's an arm coming out behind the artist and grabbing onto him with a The by-line is on the red heart in the hand conveys he’s edge of the left hand irresistible. The heart is on the left side side in a smaller print, of his body and the only thing in colour, however the names of this relates to him being ‘heartless’ the editors and connecting to his song title. photographers are in bold for readers who The column is aligned on the are interested to know right hand side, following the who they are. rule of thirds, the font style is The Mise-en scene: portrays quite a sophisticated, rich son celiac and the artist, as he is wearing a grey shirt and grey blazer, use subheadings above the of calm colours are also used again connecting with columns are in bold and in a the background however, the fact that he’s in black and larger font size, this is so it white sets him away from the background and not catches the readers attention completely blending in. , this blends, however there is to inform you what the a contrast because he’s got his hands in his pocket, columns consist of. portraying arrogance.
  • 4. Double page spread Main image: the main image takes up the whole page on the left hand side of the double page spread, he’s wearing a black hooded jumper, with a few gold writing/patterns on the arms, this matches with his gold watch. Its a medium close up, allowing you to see his facial expression, he’s looking up, scratching his ears and seems to be reflecting with god, this relates to his quotation. He is also wearing glasses, making him look like an intelligent hip-artist, this challenges the stereotypes of hip-hop artists. The quotation: is on the right hand page, aligned to the left, the key words are highlighted in white, whereas the rest of the quotation is in gold, following the theme of the page, black and gold. The white highlights stand out and catches the readers attention. There is also another image on the right hand side of the page, in the The heading: is mostly in gold and its short and to the top right corner, the image is in dark colours, blending in with the black point, it informs the readers of the artists name and background, the image is almost forgotten but the mysterious blue what time he will be on, the black banner around it catchers the readers attention, the image is a long shot, this was helps the heading to stand out emphasising that its conveyed to confuse the readers and make them curious as you can not important and urgent. see the image properly, this will make the customers/readers want to The paragraphs: on the right hand page, is separated carry on reading the magazine. into 8 paragraphs, the font colour is in white, and the The by-line is in a small print next to the heading, on the left, this important parts are highlighted in gold, contrasting with shows the readers who the author and photographer is the quote, the subheading under the quotation is in the same font style and size as the paragraph, this portrays On the corners of the page, it says streets, this shows the stereotypes that the subheading isn't that important but its been of a hip-hop artist, always on the streets, and the street life. highlighted in yellow to inform the readers of the subheading.
  • 5. ABOUT VIBE MAGAZINE • Vibe Magazine was called Volume at first before the co-funding director. • Scott Poulson Bryant gave it the name VIBE • It’s a R&B/Hip-hop music and entertainment magazine • Features R&B/Hip-hop artists and music • The magazine is founded by producer Quincy Jones, launched in 1993
  • 6. House style • VIBE magazine seem to have a black, yellow and white theme quite consistently in their magazines • The masthead on the VIBE cover magazines are always on the top centre across the page and quite often bright yellow and bold. • They always have a main cover line linking with the main image in white • Black is used to contrast with the bright colours so it stands out in the magazine.