The document summarizes a magazine cover featuring Jennifer Lopez. Key details include: - Jennifer Lopez is the main cover image in the center, drawing readers in with her direct gaze. - The masthead and cover lines are in red and other colors, coordinating with Lopez's red dress. - The layout follows the rule of thirds, with cover lines on the left, image center, and right. - The target audience is affluent, fashion-interested women seeking inspiration from Lopez.

1. Main Image:The model Jennifer Lopez is this issue’s cover Masthead: The title is of a red colour in a serif font that covers the top of the magazine, reflecting the genre of the
image as the magazine has covered an interview with her. magazine and also its target audience of sophisticated females interested in fashion.The masthead isn’t fully
Thus it was appropriate to use Lopez as the main image as visible to the audience, as a part has been covered where the main image has been placed over it. This may have
readers will see the cover and be drawn into buying the been a decision made by the editor as they felt the masthead is very recognisable to its audience and therefore
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magazine so they can read the exclusive interview. The they would still be able to identify the magazine through its generic conventions, without having to read the title
image used has direct address as she is looking directly into itself. It also further emphasises the cover’s focal point being the cover image.
the camera, emphasizing the idea of drawing readers to the
Main cover line: The font used for the main cover line is of a
magazine and becoming engaged into the story. The main
sans serif style, in contrast to the masthead. The use of a
image is positioned in the centre and everything else is
sans serif font makes the cover lines more appealable to the
revolving around the image, as she is the central focus of
younger members of the target audience. The white colour
this issue. The image is a medium close up of the artist and
used makes the cover line stand out and eye-catching as it
denotes a professional photo shoot look as we notice from
contrasts with the red colour of the background Unlike
the model’s body posture and the way she is positioned,
other cover lines that I have looked at, this one does not
looking from her shoulders sideways. This relates back to
specifically relate to the cover image. This could have been
the genre and target audience of the magazine, appealing to
done to emphasise the focus on all the features in the
slightly older women who are interested in fashion. The
magazine as oppose to just one. Positioned on the right
model’s pose also relates to the story cover line as the artist
hand side of the page, without distracting attention from
embarks onto a new chapter of a life and denotes
the image or covering it up. Each word of the cover line gets
confidence as well as a vulnerable side to her. The model’s
bigger in size making the cover line attractive and eye
facial expression connotes a sexy and seductive feel as she
catching to the audience who will be excited to read a
looks to the camera. Laura Muvley’s ‘male gaze’ concept can
feature that will help them transform their own image.
be applied to this image as women will look at the photo
and aspire to look like the artist, whilst men will want to Target audience: The typical readers of this magazine would
look at her. The model’s makeup of red lipstick fits in within be affluent young/middle aged women of a middle/high class
the cover’s colour scheme as a whole and her dress is also (A, B, C1 group of the socio economic group) who are
of a red colour, which connotes fire and sex appeal. The interested in the world of fashion and beauty
dress worn by the model also exposes part of her back, Layout: The layout of the front cover follows the rule of the
which further emphasises the ‘male gaze’ that has been thirds, the left hand side of cover lines and barcode, the
created by the image. main image in the middle, and the remaining cover lines
Cover lines: The cover lines of the front cover all vary in making up the right hand side of the page. By using clear
terms of size and colour. The cover lines positioned on the columns, it gives the page a clear and professional look as
left hand side of the page are of a smaller sans serif font in a everything has been designed and placed in a particular way,
brown colour, contrasting against the ocean blue background relating to their target audience of middle/high class women.
colour. These cover lines appear to be of less importance Barcode: the barcode has been positioned on the bottom Colour Scheme: The main colours used in this cover are red,
than the ones on the right hand side. The cover lines left corner. The barcode, price and date are all merged brown, blue and white. The colours used create a simplistic
featured all relate to similar topics, including body and together in the box where readers can easily find them all look for the cover, which makes the main image of central
health, fashion and real life stories. From reading the cover at the same place. The barcode hasn’t been hidden or focus. The use of red makes the front cover look feminine
lines, it is evident that the magazine places huge focus on disguised in such way. attractive and bold whilst appealing to slightly older women
fashion and beauty, which is the main genre of the magazine.
who appreciate fashion.

2. Masthead: The masthead has been written in a bold sans Main image – positioned in the centre, as it is the clear main focus point of the page. Male figure does not have
serif font that has been positioned on the top of the cover. direct address with the audience and by him looking away, the image creates a tense atmosphere and leaves us
The use of the colour red makes the masthead eye catching with the feeling of the unknown, as if the man is in deep thought about something. Dressed in black suit
and memorable for the audience as although it appears connotes the sense of him holding authority and power which is further highlighted by the man’s body posture
simplistic, the choice of colour and font makes it iconic. In and face expression. The main image appears to be the cover’s focal point as the cover lines have been
addition, the sans serif font suggests that the magazine aims positioned around him and written in a slant angle towards him. As a film magazine, the main image emphasises
to appeal to a slightly younger audience who are interested characters of the film as oppose to the actors/actresses themselves. Therefore he has been dressed and given
in the film industry regarding the latest films out. Although props to hold as if he a character from a film. In this case, the male figure is holding a gun, which denotes crime
the head of the male figure in the cover image is covering a and authority.
part of the masthead, the reader is still able to identify the Website: The website address for the magazine has been
magazine’s title because of its layout and memorable title. included, placed on the right hand side beneath the
This could have been a choice made by the editor who felt masthead. This is a common feature of covers as it
confident that the masthead was iconic and memorable for encourages readers to keep updated with the magazine
its readers. ‘The Dark Knight Returns’ is placed above the and find out more exclusive information that perhaps
masthead, acting as a strapline for the magazine. However in wasn’t featured in their printed issues. For this genre of
this cover, it is advertising a new film that is soon to be magazine it is important for them to create and build an
released. online community through cross media convergence as
Selling line/USP: relates to the genre of the magazine and new films and information about the film industry is
makes it clear to the reader what the magazine is based on, always being released and therefore it is a way to keep
advertising itself as the ‘world’s biggest movie magazine’. readers regularly updated.
Unlike other selling lines I have observed, there is not much Cover lines: are positioned on the left and right hand
emphasis on this one as it does not particularly stand out in side of the page around the cover image. The titles of
comparison to other conventions of the front cover. various films including ‘Toy Story 2’ and ‘Batman 3’
Main cover line:is written across the main image in form the main heading whilst the sub-headings
order to grab the readers’ attention. The font is of a sans describe the feature. They have been written at a slant
serif style appealing to its younger target audience as angle, pointing towards the male figure that holds the
well as being bold. The cover line is advertising the film authority giving them an artist look. The bold black font
“Inception’ of which readers will see and make is of a sans serif font to appeal to its young audience
connections with the film itself. The use of red makes the and look modern. The angled text also relates to the
cover line eye catching and stand out from the page as it background images of buildings from an aerial shot.
contrasts well against the dark colours of the male’s Pug: The pug has been designed to look like it has been
clothing. It also complies with the overall colour scheme stuck on the front cover like a sticker after the
of red, white and grey. The producer of the film is also production stage. The gold colour used signifies the
mentioned above the cover line in the form of a sub- importance of ‘The Movie Event’ advertising the chance
heading. The size of the cover line reflects the emphasis Barcode: Has been positioned on the bottom right hand corner of the for readers to get an insight into to event. The placing of
the issue has on this film, using the film’s protagonist as cover, as this was the most efficient and suitable place for it. As the the pug on top of the main image creates layers to the
the main image. The cover line beneath ‘Inception’ barcode is not of huge importance for this cover, it has been cleverly cover and makes it eye catching for the audience.
relates back to the film, as it appears to be a critic’s tucked to the corner, not particularly standing out. The weapon that the
opinion on the film having watched it. male figure is holding slightly overlaps the barcode.

3. Layout: In comparison to the previous magazine cover I
Masthead: the typography of the masthead is of a bold Skyline: Typical convention of film magazines as it advertises
analysed, the layouts of both are very similar which may be
sans serif style, with the word ‘Total’ inside the letter ‘F”. films that have not been exclusively mentioned as a feature in a
due to both of them being of the film genre. Both magazine
This adds an artistic touch to the design of the masthead as cover line. The use of white complies with the colour scheme as
covers use one main central image as the focal point, usually
well as informing readers of the genre of the magazine. The well as making it stand out against the background. to advertise that particular film. The positioning of cover lines
use of the sans serif font makes the magazine more
are also similar in the two covers, the main cover line written
appealable to the younger target audience, giving the
across the cover image whilst the other headlines placed on
magazine a modern and less formal image as we typically
the left and right hand side of the page. The clear and un-busy
associate film magazines with a perhaps older target style of the front cover makes all features eye-catching
audience. The colour white contrasts well against the
green background making the masthead bold and eye-
Selling line: advertising the magazine as being the ‘ultimate
catching to the reader. The red used for ‘total’ also works
movie magazine’ to its target audience. Including this
well against the white as it draws our focus to the
beneath the masthead adds a USP to the magazine. The use
masthead. The masthead has also been made to look
of the white colour contrasts well against the background
almost 3D by using a bevel or emboss on Photoshop. In
and catches the readers’ eye. A selling line was also used in
comparisons to the previous covers I have analysed, the
the previous magazine cover I analysed which was of the
masthead has been placed on top of the main image as
same genre.
opposed to being overlapped by the main image. The editor
may have decided to do this as they felt that the masthead Main image: has been placed in the centre of the page, as it is
held more importance than the main image. Beneath the the focal point of the magazine. The image relates to the main
masthead is the magazine’s selling like that advertises the cover line, advertising the film ‘Charlie and the Chocolate
magazine as the ‘ultimate movie magazine’ positioned on Factory’. The image is of Willy Wonka, the protagonist of the
the right hand side. This is a typical convention that I have film and is a medium close up shot of the character. The image
observed whilst analysing front covers. has direct address, making the reader feel engaged with the
character. The character appears to have a look of secrecy
Pug: A small red pug has been designed to look like it has from looking at his eyes. The use of the colour purple is
been stuck on the front cover like a sticker after the significant in the main image, as the eye colour of the
production stage. The pug has been made to look almost character has been edited to match the colour of his glove.
3D from the bevels used on Photoshop. The red colour The purple connotes mystery and relates back to the narrative
used enables the pug to stand out from the page even of the film - Willy Wonka owning a chocolate factory. The
though it is relatively small in comparisons to other pugs I costume that the character is wearing connotes fun and
have observed. The pug advertises the magazine excitement.
reviewing all the latest film and DVD releases which
further supports it’s selling line of being the ‘ultimate
movie magazine. Thus giving the reader a certain
expectation from the magazine.

4. French edition of ‘Premiere’ film magazine
Unlike the other film magazines I have observed, the date, the priceand the
issue numberof the magazine has is of British actor ‘Robert Pattison’,
Main image been included on the cover. Positioned on
the skyline of the cover in order forthe centre of the cover. The unusual pose
positioned in readers tomasthead is of a serif style
be able to notice it.
The typography of the
of holding his hand upon reflects histhe magazine. The
reflecting the sophisticated feel of quirky personality
Main cover line: Positioned beneath the character’s face as it relates to the main and may relateused connotes elegance and purity,be
white colour to the main cover line if it were to with
Barcode: unusual place to position the
image. Unlike the other film magazine I analysed, the film title is in a smaller size font translatedhighlights adding an important look todenotes
to English. The clothing he is wearing it. The
barcode but the small size of it makes it not grey
the
as the main part of the cover line in this magazine is the ‘ultimate summer preview’. In supremacy and power he has, further emphasisedtop of
masthead is conventionally stretched across the by
stand out to much amongst the other features
essence the main feature is about a variety of films as opposed to advertising the one. ‘handpage like most genres of magazine. However in
the in the pocket’ pose looking uptight. In comparison
The large bold sans serif font makes it appealable to the target audience of the of the cover page.
to the other filmthe ‘Total Film’ front cover, the actor
comparison to magazines I have analysed, the
magazine. A smaller cover line also relates back to the main image; advertising the here is not dressed in dominant feature of photographed
masthead is not the any character and is the cover as
actor who plays the character in the main image. Positioned besides the face of the as himself. Thisis all drawn towards the main the feature
the attention could be due to the fact that image.
male figure in a white bold font to catch the readers’ attention. isAlthough the head ofthe actor as covering the ‘e’ in the
of an interview with the male is opposed to
advertising areaders will be starringread and recognise
masthead, new film he is able to in. The image has
directmasthead due to theiconic structure. The layering of
the address making its reader feel engaged with the
magazine and involved. (Linking to the Uses and in the
the main image over the masthead was also done
Gratification theory).that Iuse of direct address also
“Empire’ magazine The earlier looked at. This could
creates a mood toto further emphasise theappears to
have been done the feature as the male importance
look serious and in male figure. The cream background
and power of the deep thought.
that has been placed behind theacross the centre of the
The main cover line is written image enables it to
stand out andwithout detracting any attention awaythe
main image catch the readers’ eye, as it becomes
focal pointactor. The sans serif and bold typography3D.
from the of the cover and the image almost looks of
The colour scheme of cream, pink and black reflects the
the cover line appeals to the younger target audience
typical audience of this magazine of which we presume
that the magazine attracts. The use of the pink for the
to be young females aged who will want to read an
actor’s surname makes it eye-catching and connotes a
interview with one of their favourite actors. The use of
girly feel to the magazine whereas the use of the black
such colours adds simplicity to the design of the cover
and white adds sophistication and a stylistic touch. It
and makes the different features of the page clear. The
also complies with the overall colour scheme of the
cover contrasts with the previous film magazines I have
front cover. Beneath the main cover line are sub-
looked at, where both had busy style backgrounds as
headings that give the reader an insight about the
part of the image scenery. The layout of the cover also
feature that is to be covered by the magazine.
is of a simplistic and basic nature. In doing this, the
Overall, in comparison to ‘Total Film’ and ‘Empire’ magazine that hand
The other cover lines are placed at the bottom I have
cover looks clean and stylistic whilst looking
corners of the page. The ‘+’ symbol used suggests that
analysed, ‘Premiere’ magazine does not appear to dissimilar to other film
professional. The layout is similar to the two-film
the magazine has many more features for the readers,
magazines and adheres conventions that are typical of film magazine
magazine ‘Total Film’ and ‘Empire’ in that it follows the
including the layout structure and use of one main imageto readfocal
attracting readers to buy the magazine as the all these
rule of thirds, conventionally of most magazines. The
point. An obviousexciting features. be the fact that the cover is in French
difference would
positioning of the cover lines at the bottom hand
and if it were to be translated to English, the magazine could fit amongst
corners of the page as opposed to the the bottom right
The barcode has been positioned on sides of the
the other film magazines in the British film magazine market. However
image -corner of the cover. It other magazines -feature of
hand in comparison to the is a conventional further
the magazine would target perhaps a younger age audience.
emphasises the image being the focal point.
most magazine covers.