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By Owen Samuda
   In what ways does your media product use,
    develop or challenge the conventions of real
    media products?
Masthead – The name of the magazine          Eyebrow - These are the feature stories in the magazine and will be
is „The Source‟. It is clear that the main   the main selling points other than the cover image related article. It is
audience for the magazine is male, as        made sure that it covers the left hand third as newsagents like to
the masthead is very dominant and            present the magazines with the left hand third showing. All of The
bold. The is also a fist in the “O” which    Source‟s magazines have an eyebrow in this style.
has conventions of aggression and
                                                                                          The cover image tells us that it is
violence which related to masculinity.
                                                                                          an urban hip hop magazine by the
                                                                                          use of the main image of rapper
   Cover Line- This is big and
                                                                                          „meek mill‟. It is a ¾ mid shot and
   bold and stands out over
                                                                                          shows his saluting his audience
   everything else as this is
                                                                                          with strong eye contact, this gives
   most relatable to the cover
                                                                                          him dominance. The cover image
   image.
                                                                                          will be the main cover story.
There is a box out on the words
„street dreams‟. This helps to
improves layout design linking to                                                                 The magazine uses
the upper quarter and also                                                                        the layout of third's
anchors the words making it                                                                       having text in the left
more meaningful relating to the                                                                   and right hand third
cover image.                                                                                      and an image in the
                                                                                                  middle.
  These are other feature
  stories within the magazine,                                                         Colour Scheme – the magazines
  uses larger font size for                                                            main colour is red and white and
  name and smaller font size                                                           this links well with the cover
  for caption relating to the                                                          image.
  artist name.
                                                                                          Facebook and twitter links on
 There is a barcode in the
 lower left hand third, all                                                               front cover to help advertise
 magazines have these and                                                                 other multi-platform areas that
 usually place them in a place                                                            are popular in the modern day.
 that does not affect the
 presentation .
Masthead – The name of the magazine is                  Eyebrow - These are the feature
                               „The Beat‟. It is very similar to the design of         stories in the magazine and will be
I decided to add a
                               The Source magazine and I have chosen to                the main selling points other than
slogan to my magazine
                               do it this way as I found that the design               the cover image related article. It
that will be published
                               suited the hip hop genre with the bold                  covers the whole width of the top of
on all the magazines
                               letters showing dominance.                              the page with artists that will attract
located under the
                                                                                       the readers.
masthead. With smart
use of words it relates
to the overall content of                                                                 The central image tells us that it is
the magazine and also                                                                     an urban hip hop magazine by the
the masthead.                                                                             use of the main image of rapper
                                                                                          which is supposed to take on the
Cover Line- This is big and bold
                                                                                          role of meek mill. It is a ¾ mid shot
and stands out over everything
                                                                                          and shows his saluting his
and I have used black colour to
                                                                                          audience with strong eye contact,
help emphasis this. This is most
                                                                                          this gives him dominance. The
relatable to the supposed cover
                                                                                          cover image will be the main cover
image.
                                                                                          story. I thought about these things
Much like the source there is a                                                           when taking the picture to make it
slogan relating to the cover                                                              acceptable for magazine
image. I created the caption and                                                          standards.
the placement and design
anchors the words making it
more meaningful.                                                                          Colour Scheme – From research I
                                                                                          found that more people liked red
Other feature articles                                                                    and I liked the way it looked so I
placed on the front cover                                                                 used red and white as an overall
in the left hand third so it                                                              colour scheme.
can be seen when placed
in stores etc.
                                                           Barcode, date and price placed in the bottom left
                                                           hand corner as these are useful when purchasing
                                                           up-to-date versions and checking prices
The contents                     The content is on the right hand
   page, or                         third of the page, this includes
                                    all the feature articles within the
   „master plan‟                    magazine. It is a very basic list
                                    consisting of larger text for the
A full bleed image is used of the   subject title and smaller text for
rappers face and he is looking      any extra text concerning the
directly at the audience in the     page.
eyes. The image works very well
with the design of the contents
page, having half of his face            Short and punchy
shown and the other half                 headers to attract
covered by text. Doing it this           the reader and
way, the image still has an              also relate to the
importance in dominating the             typical audiences
left hand third.                         language type.

The text in contrast to the
main image shows that the                A range of different
main image is more important             typography has been used
and attracts more attention              to attract the readers eye.
from the reader.

        The masthead is included         Headers are in bold and
        at the bottom of the page        slightly larger font that
        as well as „master plan‟         the rest.

                                         Extra details are much
                                         smaller.
Magazine masthead at   Contents
top of page.           page
 Different text
 sizes                    Main image takes
 throughout, big          up ¾ of right hand
 text for main            third. Looking
 article headings         directly at the
 and smaller              reader with a strong
 text and                 pose.
 colours for
 short quotes
 and information
 about the page.         Short and
 I done it like          punchy headers
 this as most            to attract
 contents pages          audience.
 have smaller
 text on this
 page so I varied
 the size of the              Basic listing of
 text and fonts.              contents text.
By the lack of colour in the image and un-
                   Image of the artist in relation                           photogenic pose you can tell that the
                   to the article.                                           picture is serious which will follow the
Pull Quote is                                                                guidelines of the article which will also be
                                                        Page number on one
included in the                                                              serious.
                                                        side only
page. Possibly
from the words                                                                                            Another
of the artist                                                                                             image of the
himself.                                                                                                  artist is
                                                                                                          used, so
                                                                                                          there is a
                                                                                                          fair amount
Drop cap                                                                                                  of image
used to start                                                                                             and text.
of the
paragraph.

A vast amount of                                                                                       A different article
information for                                                                                        concerning the
the readers to                                                                                         rapper who is the
gain information                                                                                       main subject on
from.                                                                                                  these pages.




                                             Perfectly aligned text set in      Bold text used for first
                                             rows.                              couple words of both article
                                                                                sections. Could help ephasis
                                                                                the article.
Red and white
      Image of the artist in relation                                  background, goes well
                                                                                             Pull Quote is
      to the article.                                                  with dark text
                                                                                             included in the
                                        Page number and article name
                                                                                             page.


     Magazine
     masthead                                                                                    Another
                                                                                                 image of the
                                                                                                 artist is
                                                                                                 used, so
Small character                                                                                  there is a
profile box                                                                                      fair amount
                                                                                                 of image
                                                                                                 and text.



                                                                                             A different article
 A vast amount of                                                                            concerning the
 information for                                                                             rapper who is the
 the readers to                                                                              main subject on
 gain information                                                                            these pages.
 from.




                                   Perfectly aligned text set in
                                   rows.                                   Promotional advertising
   How does your media product represent
    particular social groups?
   The social group I had in mind when I created my magazine was a slightly
    younger rebellious group, aged 16-44 in which, stereotypically a typical rap
    lover, seen as a bad influence to the community and who would be interested
    in the influences that rappers force upon them, such as guns, women and
    money.
   Rap/ hip hop music is a culture and can have an effect and influence on the
    youth through the gangster rap attributes it has, although commercial hip
    hop can be not all bad.
   Through research I found that rap is all about social conscious and
    controversy against things that may not be questioned by others. The
    audience I aimed my magazine to are socially conscious people who share
    experiences as rappers, it is a very underground magazine but would have a
    wide population audience due to the success in the rap industry.
   Rap/Hip hop has a lot of racial and political controversy and so, is right for
    people that like to hear a stand being taken place.
Demographic Stats
                                  Category                   Percentage
   The typical audience for my
    magazine will be young
    fashionable people that       ADULTS
    seek entertainment and                  Men              58%
    information into the rap
                                            Women            42%
    and hip hop industry.
   Through research and help               Median Age       28
    into „The Source‟             AGE
    magazine, I have used                   16-44            84.7%
    information to put together
    an audience as my                       Men 16-44        50.3%
    magazine is similar to „The   RACE
    Source‟.                                African Origin   60.2%
   Readers that enjoy freedom
                                            White            26.9%
    of expression showcased.
                                            Asian            17.3%
                                  EDUCATION
                                  College                    19.8%
                                  Employed                   73.9%
What is Representation:
Representation is how and
individual or group is conveyed
by a producer or „higher
person‟ in the ideas of there
own.

               Looking at the pictures, this is a
               rough outline of the audience my
               magazine will seek to pull in.

Keep the dress code fresh and
young no matter the age, like to
hang round in groups and love
parties.
                  They wear clothing that makes
                  them look good and also
                  expensive, designer brands that
                  will be used to show off, such as
                  „True Religion‟ jeans.
I chose to do my photos like this as there is a message to them and they
show many connotations.
The image on the left shows power to the audience, with the sign of a salute
to the people which is a very strong gesture.

My model is being represented as a rapper due to the salute which are
commonly used by rappers which associates him as one. I decided that he
should wear the jumper as it would match the colour of my magazine
colours and is similar to the style of the rapper my model is trying to
convey.
   After viewing other existing magazines, I analysed the text
    style used and how it relates to the audience. I noticed
    that hip/hop terms and slang where used and also punch
    lines and quotes, so it was very informal.
   I though about how I would write my article and as a
    young influential audience of hip hop, I thought I should
    write it in a urban type style.
   I used quotes, slang and little slogans throughout my
    article and also acronyms to shorten certain words.
   The design is simple but stylish of my overall magazine.
   Red and white are the house colours with unique fonts and
    styles throughout as young people like brighter colours
    and my main target audience will be for the youth with the
    exception of adults.
   How I attract/addressed my audience
   In the creation of my magazine I used many skills
    to attract the audience.
   The use of language and text was important for
    my style of magazine as it was for an informal
    audience and so I had to take into consideration
    the fact that they may not spend a lot of time
    reading. The use of language was short and
    simple which helped to attract the reader get the
    main details of the article without any
    unnecessary information that may result in the
    loss of interest by the reader.
   With the use of slang this would help attract the
    audience with use of relation.
   I thought about how the design will have an influence over the audience
    and so I don‟t my front cover in the way it currently is.
   I done it like this as it has a main image, (as well as the double page
    spread), and has very little text, but includes important information such
    as artists which are located on the front cover in bold.
   The use of colouring is also very important, simple colours are used to
    grab the readers attention but colours are not overcrowded and so I
    used colours such as red, black and white.
    The double page spread has simple rows or text and also 2 main
    images and so there is a fair balance of imagery to text which will not
    bore the reader.
   I created a survey to find out what people like on a front cover of a
    magazine and this is which influenced my final design. The survey read
    that red was a most favoured colour and also and good balance of text
    to imagery was liked for majority.
   As pages are usually read from top to bottom, more of the important
    information is at the top such as eyebrow, masthead and the feature
    magazine content, and from left to right which is why text is on the left
    and big imagery on the right. (Front Cover)
   What have you learnt about technologies from
    the process of constructing this product?
   I used a range of different programs to put my
    magazine together.

   Adobe Photoshop
   Adobe InDesign
   Adobe Photoshop
   HD Camera
   The Internet
   Wordpress
   Laptop/Computer
   Microsoft Word
   Microsoft Powerpoint
   Google
   Computer
   All of the programs were available to use and
    after a while I got used to them. All the
    programs were accessible and after tutorials
    and with help of the teacher when getting
    used to the program it became easy to use
    which aloud me to construct my magazine.
   Looking back at your preliminary task, what
    do you feel you have learnt in the progression
    from it to the full product?
   Over the period of this course I have improved my general
    knowledge in production of magazines, also learning
    terminology that I did not know of before. I have learnt how
    to correctly layout a magazine and also how to use
    professional programs such as InDesign to create a
    magazine.
   I have also learnt about the impact of photo‟s and through
    the help of a photo shoot I done I learnt how I can represent
    people in photos to be represented in a certain way, showing
    dominance through eye contact etc. My preliminary excursive
    was very simple the overall design making it look incomplete,
    and also things like slogans where missing.
   I feel I have learnt enough to have a complete magazine and I
    am proud of my work.

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Evaluation of my media productfin

  • 2. In what ways does your media product use, develop or challenge the conventions of real media products?
  • 3. Masthead – The name of the magazine Eyebrow - These are the feature stories in the magazine and will be is „The Source‟. It is clear that the main the main selling points other than the cover image related article. It is audience for the magazine is male, as made sure that it covers the left hand third as newsagents like to the masthead is very dominant and present the magazines with the left hand third showing. All of The bold. The is also a fist in the “O” which Source‟s magazines have an eyebrow in this style. has conventions of aggression and The cover image tells us that it is violence which related to masculinity. an urban hip hop magazine by the use of the main image of rapper Cover Line- This is big and „meek mill‟. It is a ¾ mid shot and bold and stands out over shows his saluting his audience everything else as this is with strong eye contact, this gives most relatable to the cover him dominance. The cover image image. will be the main cover story. There is a box out on the words „street dreams‟. This helps to improves layout design linking to The magazine uses the upper quarter and also the layout of third's anchors the words making it having text in the left more meaningful relating to the and right hand third cover image. and an image in the middle. These are other feature stories within the magazine, Colour Scheme – the magazines uses larger font size for main colour is red and white and name and smaller font size this links well with the cover for caption relating to the image. artist name. Facebook and twitter links on There is a barcode in the lower left hand third, all front cover to help advertise magazines have these and other multi-platform areas that usually place them in a place are popular in the modern day. that does not affect the presentation .
  • 4. Masthead – The name of the magazine is Eyebrow - These are the feature „The Beat‟. It is very similar to the design of stories in the magazine and will be I decided to add a The Source magazine and I have chosen to the main selling points other than slogan to my magazine do it this way as I found that the design the cover image related article. It that will be published suited the hip hop genre with the bold covers the whole width of the top of on all the magazines letters showing dominance. the page with artists that will attract located under the the readers. masthead. With smart use of words it relates to the overall content of The central image tells us that it is the magazine and also an urban hip hop magazine by the the masthead. use of the main image of rapper which is supposed to take on the Cover Line- This is big and bold role of meek mill. It is a ¾ mid shot and stands out over everything and shows his saluting his and I have used black colour to audience with strong eye contact, help emphasis this. This is most this gives him dominance. The relatable to the supposed cover cover image will be the main cover image. story. I thought about these things Much like the source there is a when taking the picture to make it slogan relating to the cover acceptable for magazine image. I created the caption and standards. the placement and design anchors the words making it more meaningful. Colour Scheme – From research I found that more people liked red Other feature articles and I liked the way it looked so I placed on the front cover used red and white as an overall in the left hand third so it colour scheme. can be seen when placed in stores etc. Barcode, date and price placed in the bottom left hand corner as these are useful when purchasing up-to-date versions and checking prices
  • 5. The contents The content is on the right hand page, or third of the page, this includes all the feature articles within the „master plan‟ magazine. It is a very basic list consisting of larger text for the A full bleed image is used of the subject title and smaller text for rappers face and he is looking any extra text concerning the directly at the audience in the page. eyes. The image works very well with the design of the contents page, having half of his face Short and punchy shown and the other half headers to attract covered by text. Doing it this the reader and way, the image still has an also relate to the importance in dominating the typical audiences left hand third. language type. The text in contrast to the main image shows that the A range of different main image is more important typography has been used and attracts more attention to attract the readers eye. from the reader. The masthead is included Headers are in bold and at the bottom of the page slightly larger font that as well as „master plan‟ the rest. Extra details are much smaller.
  • 6. Magazine masthead at Contents top of page. page Different text sizes Main image takes throughout, big up ¾ of right hand text for main third. Looking article headings directly at the and smaller reader with a strong text and pose. colours for short quotes and information about the page. Short and I done it like punchy headers this as most to attract contents pages audience. have smaller text on this page so I varied the size of the Basic listing of text and fonts. contents text.
  • 7. By the lack of colour in the image and un- Image of the artist in relation photogenic pose you can tell that the to the article. picture is serious which will follow the Pull Quote is guidelines of the article which will also be Page number on one included in the serious. side only page. Possibly from the words Another of the artist image of the himself. artist is used, so there is a fair amount Drop cap of image used to start and text. of the paragraph. A vast amount of A different article information for concerning the the readers to rapper who is the gain information main subject on from. these pages. Perfectly aligned text set in Bold text used for first rows. couple words of both article sections. Could help ephasis the article.
  • 8. Red and white Image of the artist in relation background, goes well Pull Quote is to the article. with dark text included in the Page number and article name page. Magazine masthead Another image of the artist is used, so Small character there is a profile box fair amount of image and text. A different article A vast amount of concerning the information for rapper who is the the readers to main subject on gain information these pages. from. Perfectly aligned text set in rows. Promotional advertising
  • 9. How does your media product represent particular social groups?
  • 10. The social group I had in mind when I created my magazine was a slightly younger rebellious group, aged 16-44 in which, stereotypically a typical rap lover, seen as a bad influence to the community and who would be interested in the influences that rappers force upon them, such as guns, women and money.  Rap/ hip hop music is a culture and can have an effect and influence on the youth through the gangster rap attributes it has, although commercial hip hop can be not all bad.  Through research I found that rap is all about social conscious and controversy against things that may not be questioned by others. The audience I aimed my magazine to are socially conscious people who share experiences as rappers, it is a very underground magazine but would have a wide population audience due to the success in the rap industry.  Rap/Hip hop has a lot of racial and political controversy and so, is right for people that like to hear a stand being taken place.
  • 11. Demographic Stats Category Percentage  The typical audience for my magazine will be young fashionable people that ADULTS seek entertainment and Men 58% information into the rap Women 42% and hip hop industry.  Through research and help Median Age 28 into „The Source‟ AGE magazine, I have used 16-44 84.7% information to put together an audience as my Men 16-44 50.3% magazine is similar to „The RACE Source‟. African Origin 60.2%  Readers that enjoy freedom White 26.9% of expression showcased. Asian 17.3% EDUCATION College 19.8% Employed 73.9%
  • 12. What is Representation: Representation is how and individual or group is conveyed by a producer or „higher person‟ in the ideas of there own. Looking at the pictures, this is a rough outline of the audience my magazine will seek to pull in. Keep the dress code fresh and young no matter the age, like to hang round in groups and love parties. They wear clothing that makes them look good and also expensive, designer brands that will be used to show off, such as „True Religion‟ jeans.
  • 13. I chose to do my photos like this as there is a message to them and they show many connotations. The image on the left shows power to the audience, with the sign of a salute to the people which is a very strong gesture. My model is being represented as a rapper due to the salute which are commonly used by rappers which associates him as one. I decided that he should wear the jumper as it would match the colour of my magazine colours and is similar to the style of the rapper my model is trying to convey.
  • 14. After viewing other existing magazines, I analysed the text style used and how it relates to the audience. I noticed that hip/hop terms and slang where used and also punch lines and quotes, so it was very informal.  I though about how I would write my article and as a young influential audience of hip hop, I thought I should write it in a urban type style.  I used quotes, slang and little slogans throughout my article and also acronyms to shorten certain words.  The design is simple but stylish of my overall magazine.  Red and white are the house colours with unique fonts and styles throughout as young people like brighter colours and my main target audience will be for the youth with the exception of adults.
  • 15. How I attract/addressed my audience
  • 16. In the creation of my magazine I used many skills to attract the audience.  The use of language and text was important for my style of magazine as it was for an informal audience and so I had to take into consideration the fact that they may not spend a lot of time reading. The use of language was short and simple which helped to attract the reader get the main details of the article without any unnecessary information that may result in the loss of interest by the reader.  With the use of slang this would help attract the audience with use of relation.
  • 17. I thought about how the design will have an influence over the audience and so I don‟t my front cover in the way it currently is.  I done it like this as it has a main image, (as well as the double page spread), and has very little text, but includes important information such as artists which are located on the front cover in bold.  The use of colouring is also very important, simple colours are used to grab the readers attention but colours are not overcrowded and so I used colours such as red, black and white.  The double page spread has simple rows or text and also 2 main images and so there is a fair balance of imagery to text which will not bore the reader.  I created a survey to find out what people like on a front cover of a magazine and this is which influenced my final design. The survey read that red was a most favoured colour and also and good balance of text to imagery was liked for majority.  As pages are usually read from top to bottom, more of the important information is at the top such as eyebrow, masthead and the feature magazine content, and from left to right which is why text is on the left and big imagery on the right. (Front Cover)
  • 18. What have you learnt about technologies from the process of constructing this product?
  • 19. I used a range of different programs to put my magazine together.  Adobe Photoshop  Adobe InDesign  Adobe Photoshop  HD Camera  The Internet  Wordpress  Laptop/Computer  Microsoft Word  Microsoft Powerpoint  Google  Computer
  • 20. All of the programs were available to use and after a while I got used to them. All the programs were accessible and after tutorials and with help of the teacher when getting used to the program it became easy to use which aloud me to construct my magazine.
  • 21. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
  • 22. Over the period of this course I have improved my general knowledge in production of magazines, also learning terminology that I did not know of before. I have learnt how to correctly layout a magazine and also how to use professional programs such as InDesign to create a magazine.  I have also learnt about the impact of photo‟s and through the help of a photo shoot I done I learnt how I can represent people in photos to be represented in a certain way, showing dominance through eye contact etc. My preliminary excursive was very simple the overall design making it look incomplete, and also things like slogans where missing.  I feel I have learnt enough to have a complete magazine and I am proud of my work.