The magazine cover features a young female model with unusual makeup and a spider on her face that grabs the reader's attention. The masthead is placed horizontally but regular readers will still recognize the magazine. A clear color scheme is used throughout the cover that matches different elements. The choice of model represents the magazine's youthful and quirky nature.

1. Although part of the
The colour of the floral pattern masthead is covered, the I really like the style of the font used
used here in the masthead sets magazine is well known here in the masthead. The bold typeface
a colour scheme for the and has a strong cult with the floral pattern really catches the
typography of the cover lines following that will be able readers eye as it is placed on a neutral
(placed at the bottom of the to recognise it instantly. coloured background and is in the top
cover in parallel to the third, which makes it visble to readers on
masthead) a shop shelf.
All important information about the
magazine (cover lines, barcode, issue
no, masthead etc.) are placed in the top
two thirds of the magazine, on the left
side third in particular (this is where
cover lines and information about the
The choice in the model and her
magazine is usually placed). This means
style suits the magazine well, as it
this important information will be visible
is edgy and stylish. This issue in
on a shop shelf for readers to see from a
particular is very feminine and
distance.
would be aimed mostly at a
female audience. The choice of
colour scheme (pink, blue and
purple) this also reinforces the
idea that it is aimed at a female
audience. The young model used
as the central image, makes me
The style of the model links in with the
think that the magazine would be
main cover story in the bottom third of
aimed at around 18-24 year olds.
the page. The word ‘fatal’ in particular
links in with the style of the model’s
face make-up as ‘fatal’ has
connotations of death and scare.
However the daisy headband she is
wearing contrasts with this idea of
The stylish nature of the fatality and it is a living plant.
magazine is presented on the
cover, it is well
composed, minimal and
uncluttered.

2. The masthead being tipped onto it’s side is
supposed to represent a winking face. Most The barcode and price are not
of the covers will feature a winking cover put on the cover of the
model which is supposed to represent the magazine, this is to avoid it
flirtatious, fun and youthful nature of the obscuring the main cover image
magazine. and simplicity of the magazine.
I love the central image used on
magazine. It is very eye catching
Although the masthead is placed
and hard to take your eyes off. The
horizontally, the readers that
choice of model used and the
buy this magazine are familiar
spider on her face is very unusual
with layout and style of the
, and the way that the model is
magazine so would be able to
pick it out easily from a shelf.
seen to be looking directly at the
reader creates a direct mode of
But this magazine in particular is
address that really grabs the
usually bought or pre-paid for by
reader’s attention.
subscribers, which explains the
minimalistic, simple and
uncluttered layout that the
magazine always tend to use.
Cover lines; ‘Thoughtful’ is used as The choice of model (Cara
the only cover line for this Delevingne) used on the cover
magazine, it is vague and leaves the for this magazine is usually
reader wanting to know more about always a certain type of person.
the cover story (leading them to buy They tend to be youthful, flirty
it). I-D magazine uses this technique and quirky to represent the
on almost all of their covers to magazine’s content and origin.
entice to reader into buying the The cover models used for I-D
issue to find out more about the magazine are almost always
cover model and their female (with a few exceptions)
interview/story. although it is a magazine aimed
at both male and females, it is
A clear colour scheme is shown on this cover. generally more female
The ‘I-D’ font colour matches the colour of orientated.
the models hair, and her hair matches the
colour of the background she is laid on. The
coloured eyeliner used on her eyes highlights
the direct mode of address made with the
reader and creates a central point for the
reader to look at along with the unusual
placement of a tarantula.

3. As the magazine has a well known cult of buyers, it
The masthead used on NME magazines are isnt a significant problem that the cover model’s This magazine cover features
usually of the colour red (as shown on this head slightly covers the masthead as regular much more cover content
issue). The colour scheme is also generally buyers will still be able to recognise the magazine that the other two I have
red, white and black, however on this cover due to its colour scheme and bold typography. analysed, it is regularly found
blue is added to the cover lines, to catch on most shops shelves and is
the reader’s eye as it features the main well known for its busy cover
cover story content. full of different features
Under the masthead is The use of colourful
more information about the graphology on this cover
magazine, including a puff works well against the
‘new musical express’ the neutral background of a brick
issue date and price of the wall. The cover model is
magazine. This information dressed in accordance with
is important for this the colour scheme and it all
magazine in particular as it fits in well together.
is sold nationwide on shop
shelves. Although I am not personally a
huge fan of busy cover pages I
This cover page features a large think the graphology of this one
amount of writing about the in particular has the usual
content of the magazine (plug) conventions of a music
this is in different colours to the magazine, and is produced
usual layout of the magazine to eloquently with the
make it stand out to readers as reader/target audience in mind.
part of the main cover story.
This magazine is a very well known
The main cover lines on this cover are ‘indie’ magazine genre, this has an
placed at the bottom of the page affect on the choice of cover
horizontal to the rest of the writing, the models used, used here is front
typography of ‘The record that changed man Alex Turner from the
my life’ is significantly bigger than the successful indie rock band Arctic
rest of the writing on the cover and in a Monkeys
different font style. It also partly comes
of the page which gives a 3D effect The barcode is placed here
therefore making it stand out to the at the bottom of the page
reader even more so along with the issue
The use of a rhetorical question at the bottom of this cover number. It is discreet and
works well in persuading the reader as it will be the last non invasive to the busy
thing they read (as you read from the top to the bottom of layout of the cover.
the page). This rhetorical device will leave the reader
wanting to know more and thus persuade them into
buying the magazine.