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Lessons	
  Learned:	
  Incorpora.ng	
  Text	
  
Message	
  Reminders	
  into	
  a	
  School	
  
Based	
  STD	
  Screening	
  Program	
  
Veronica	
  Whycoff,	
  MSW	
  
DC	
  Department	
  of	
  Health	
  
HIV/AIDS,	
  Hepa..s,	
  STD	
  and	
  TB	
  
Administra.on	
  	
  
	
  
DC School Based STD Screening
Program
	
  
•  All	
  DC	
  Public	
  High	
  Schools	
  
Par.cipate	
  
•  In	
  existence	
  since	
  2009	
  
•  Opt	
  out	
  program	
  
•  Urine	
  based	
  Gonorrhea	
  and	
  
Chlamydia	
  screening	
  
•  Results	
  available	
  within	
  a	
  week	
  
over	
  the	
  phone	
  
•  Op.on	
  to	
  received	
  treatment	
  at	
  
school	
  within	
  7-­‐10	
  days	
  
	
  
	
  
Chlamydia	
  Rates	
  by	
  Age	
  and	
  Sex,	
  2011	
  
	
  
Gonorrhea	
  Rates	
  by	
  Age	
  and	
  Sex,	
  2011	
  
	
  
Reported	
  Chlamydia	
  Cases	
  by	
  Year	
  of	
  Report	
  
and	
  Age	
  at	
  Diagnosis,	
  Washington,	
  DC	
  
 
Reported	
  Gonorrhea	
  Cases	
  by	
  Year	
  of	
  Report	
  
and	
  Age	
  at	
  Diagnosis,	
  Washington,	
  DC	
  
	
  
School	
  Based	
  STD	
  Screening	
  Program	
  
Timeline	
  (Academic	
  Years)	
  
• Advocacy	
  	
  
• Internal	
  
commitment	
  
2006
	
  
• DOH	
  Wide	
  Buy	
  
in	
  
• Parents,	
  
Principals,	
  
Teacher	
  buy	
  in	
  
2007	
  
• Pilot	
  
• Real	
  Talk	
  Text	
  
Messaging	
  
2008	
   Implementa.on	
  
(22	
  schools)	
  2009	
  
School	
  Based	
  Screening	
  Program	
  
Timeline	
  (	
  Academic	
  Years)	
  
• Full	
  scale	
  
• Clinical	
  provider	
  
partnership	
  
• HIV	
  &	
  
Pregnancy	
  
Tes.ng	
  
• Text	
  Messaging	
  
2010	
   Added	
  Peer	
  
Counseling	
  2011	
  
Addi.onal	
  text	
  
messaging	
  at	
  3	
  
weeks	
  and	
  3	
  
months	
  
2012	
   HIV	
  tes.ng	
  in	
  10	
  
schools	
  2013	
  
 
DC	
  School	
  Based	
  STD	
  Screening	
  Program	
  Results	
  
	
  
Text	
  Messaging	
  Campaign	
  	
  
•  84%	
  of	
  youth	
  say	
  text	
  is	
  their	
  preferred	
  method	
  of	
  
communica.on	
  
•  64%	
  of	
  youth	
  screened	
  provided	
  a	
  number	
  for	
  us	
  to	
  
text	
  
•  25%	
  of	
  those	
  who	
  called	
  in	
  and	
  asked	
  survey	
  
ques.ons	
  	
  state	
  they	
  called	
  in	
  because	
  of	
  text	
  
message	
  
•  In	
  2012	
  added	
  2	
  more	
  text	
  messages	
  
–  3	
  weeks	
  –Don’t	
  forget	
  to	
  get	
  your	
  partner	
  tested	
  
–  3	
  months-­‐	
  Retest!	
  
	
  
 
	
  
Our	
  Successes	
  
HIV	
  Tes.ng	
  in	
  
Schools	
  
Expanded	
  text	
  
messaging	
  
Increased	
  
treatment	
  rates	
  
Our	
  Challenges	
  
•  Text	
  messages	
  added	
  but	
  was	
  no	
  connected	
  
to	
  data	
  collec.on	
  opportunity	
  
•  Capacity(	
  lack	
  of	
  man	
  power,	
  budget	
  cuts,	
  
vacant	
  posi.ons,	
  interns	
  and	
  others	
  used	
  to	
  
staff	
  program)	
  
•  Inconsistent	
  data	
  collec.on	
  
•  Data	
  collec.on	
  is	
  not	
  always	
  connected	
  to	
  the	
  
way	
  we	
  	
  work	
  	
  (	
  data	
  collec.on	
  vs	
  mee.ng	
  the	
  
need)	
  
What’s	
  Next	
  for	
  Us?	
  
•  Matching the actions to the data( or tying
our actions to data)
–  Text message 1 tied to results notification and survey collection
–  Text message 2 tied to partner referral
–  Text message 3 tied to 3 month follow up screening
•  Matching the work to capacity
–  Realigning our team and partnerships
–  Dedicated time/person for technology add-ons
–  Interns as a compliment not an answer
–  Student health is where resources need to be concentrated
What’s	
  Next	
  for	
  Us?	
  
•  Looking	
  at	
  new	
  ways	
  to	
  work	
  
–  Electronic Health Record/Patient Portal for results 
–  Survey prompt when accessing results will let us know if youth
by pass it and will eliminate the issue of staff error
–  Phone counseling for high risk youth
•  Allows us to counsel, refer and follow up ( closing the
screen, treat, and re-screen loop)
–  Resource and Referral app in the process of being developed
by Education and Behavioral Health Dept.
Many	
  Thanks	
  to….	
  
Contact	
  Infoma.on	
  
Veronica	
  Whycoff,	
  MSW	
  
STD	
  Educa.on	
  and	
  Outreach	
  Manager	
  
Veronica.whycoff2@dc.gov	
  
	
  

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Incorporating SMS Reminders into a School Based STD Screening Program

  • 1. Lessons  Learned:  Incorpora.ng  Text   Message  Reminders  into  a  School   Based  STD  Screening  Program   Veronica  Whycoff,  MSW   DC  Department  of  Health   HIV/AIDS,  Hepa..s,  STD  and  TB   Administra.on      
  • 2. DC School Based STD Screening Program   •  All  DC  Public  High  Schools   Par.cipate   •  In  existence  since  2009   •  Opt  out  program   •  Urine  based  Gonorrhea  and   Chlamydia  screening   •  Results  available  within  a  week   over  the  phone   •  Op.on  to  received  treatment  at   school  within  7-­‐10  days      
  • 3. Chlamydia  Rates  by  Age  and  Sex,  2011    
  • 4. Gonorrhea  Rates  by  Age  and  Sex,  2011    
  • 5. Reported  Chlamydia  Cases  by  Year  of  Report   and  Age  at  Diagnosis,  Washington,  DC  
  • 6.   Reported  Gonorrhea  Cases  by  Year  of  Report   and  Age  at  Diagnosis,  Washington,  DC    
  • 7. School  Based  STD  Screening  Program   Timeline  (Academic  Years)   • Advocacy     • Internal   commitment   2006   • DOH  Wide  Buy   in   • Parents,   Principals,   Teacher  buy  in   2007   • Pilot   • Real  Talk  Text   Messaging   2008   Implementa.on   (22  schools)  2009  
  • 8. School  Based  Screening  Program   Timeline  (  Academic  Years)   • Full  scale   • Clinical  provider   partnership   • HIV  &   Pregnancy   Tes.ng   • Text  Messaging   2010   Added  Peer   Counseling  2011   Addi.onal  text   messaging  at  3   weeks  and  3   months   2012   HIV  tes.ng  in  10   schools  2013  
  • 9.   DC  School  Based  STD  Screening  Program  Results    
  • 10. Text  Messaging  Campaign     •  84%  of  youth  say  text  is  their  preferred  method  of   communica.on   •  64%  of  youth  screened  provided  a  number  for  us  to   text   •  25%  of  those  who  called  in  and  asked  survey   ques.ons    state  they  called  in  because  of  text   message   •  In  2012  added  2  more  text  messages   –  3  weeks  –Don’t  forget  to  get  your  partner  tested   –  3  months-­‐  Retest!    
  • 11.     Our  Successes   HIV  Tes.ng  in   Schools   Expanded  text   messaging   Increased   treatment  rates  
  • 12. Our  Challenges   •  Text  messages  added  but  was  no  connected   to  data  collec.on  opportunity   •  Capacity(  lack  of  man  power,  budget  cuts,   vacant  posi.ons,  interns  and  others  used  to   staff  program)   •  Inconsistent  data  collec.on   •  Data  collec.on  is  not  always  connected  to  the   way  we    work    (  data  collec.on  vs  mee.ng  the   need)  
  • 13. What’s  Next  for  Us?   •  Matching the actions to the data( or tying our actions to data) –  Text message 1 tied to results notification and survey collection –  Text message 2 tied to partner referral –  Text message 3 tied to 3 month follow up screening •  Matching the work to capacity –  Realigning our team and partnerships –  Dedicated time/person for technology add-ons –  Interns as a compliment not an answer –  Student health is where resources need to be concentrated
  • 14. What’s  Next  for  Us?   •  Looking  at  new  ways  to  work   –  Electronic Health Record/Patient Portal for results –  Survey prompt when accessing results will let us know if youth by pass it and will eliminate the issue of staff error –  Phone counseling for high risk youth •  Allows us to counsel, refer and follow up ( closing the screen, treat, and re-screen loop) –  Resource and Referral app in the process of being developed by Education and Behavioral Health Dept.
  • 16. Contact  Infoma.on   Veronica  Whycoff,  MSW   STD  Educa.on  and  Outreach  Manager   Veronica.whycoff2@dc.gov