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Learning from real people through conversations at scale
The document presents insights from Aimee Leidich, director of US operations at msurvey, highlighting the organization's engagement in over 11 million mobile survey conversations. Best practices for effective surveys include limiting questions to five, notifying participants in advance, and providing incentives to boost response rates. The findings suggest that offering incentives can significantly improve completion rates, especially for new participants.
Learning from real people through conversations at scale
- 1. Learning from realpeople through conversations at scale Aimee Leidich, MPH Director of US Operations at mSurvey May 7, 2018
- 2. Agenda 1. Who ismSurvey? 2. What is mSurvey? 3. Best practices from the field
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- 4. Understanding the next billionthrough mobile survey conversations Engaged in 11,786,740 survey conversations with 9,302,265 people
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- 6. Survey conversation: Issuesimpacting today’s youth 1. Create a new text message 2. Enter the phone number: 617-826-9932 3. In the body of the message enter the join code: YTHLIVE https://goo.gl/DKQ7Qx
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- 8. 1. Let ‘emknow you’re coming How to achieve your highest finished rate 3. Limit conversations to 5 questions or less 4. Assume real time responses 2. Provide an incentive to entice new people Finished rate triples if the participant knows the sender Known audience Unknown audience Known audience Unknown audience Increasing the survey length: 5Q to 10Q -4.2% -2.9% 5Q to 25Q -5.6% -3.3% Additional questions beyond five reduces the finished rate by a minimum of 3% Change in finished rate by survey length and audience Known audience Unknown audience Increasing incentive: 0KSH to 25KSH No change +5.9% 0KSH to100KSH No change +8.3% Change in finished rate by incentive and audience Including an incentive increases the finished rate among newcomers by up to 8% Nearly all (97%) of respondents finish conversations 12 hours after being sent Percentage of respondents who completed by time to complete
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