The document discusses #VanGives, a civic movement in Vancouver that participates in the global #GivingTuesday initiative on December 3, 2019. #VanGives aims to share inspiring stories about generosity in local communities and encourage donations, volunteering, and helping others. It provides information on #GivingTuesday and tips for non-profits to plan campaigns and maximize participation, including setting goals, activities, communications strategies, timelines, and thanking supporters.

1. #VanGives
Sharing stories. Encouraging generosity.
#VanGives is a civic movement participating in the global
#GivingTuesday initiative. We share inspiring stories +
encourage generosity in our local communities!
From volunteering, to awareness, to helping a stranger, or
making donations, #VanGives asks for your participation
to share with the world how generous Vancouver is.
Share, tag + trend with us here:
t: @VanGives I f: @VanGives I #VanGives

2. WHAT IS #GivingTuesday?

4. Why Participate?
1. Raise awareness for your cause
2. Increase donations + email lists
3. Recruit volunteers
4. Try something new!
5. Great reason to involve your supporters to help
6. You can benefit from the global buzz

5. DONOR-CENTERED FUNDRAISING MEANS IT’S
ABOUT THE DONOR AND NOT THE DONATION

6. PRO TIP:
Use GivingTuesday as a launch pad for the rest of your
campaign, be sure to connect the two in all your
communications. “On GivingTuesday we raised $8,000 of our
$20,000 goal! We’re almost halfway there!” This stops donors
from thinking of your campaign as something confined to
GivingTuesday, that is already over.

7. How to Participate:
• Hashtag #GivingTuesday #GivingTuesdayCA
• Are you a partner? http://givingtuesday.ca/partners
• Become a partner: http://givingtuesday.ca/get-
involved/charities
• Leverage your Giving Tuesday page which takes
you to Canadahelps.org OR you have an option to
include your own donation URL

8. PLAN: Steps on Maximizing #GivingTuesday
1.GOAL: Set a goal or objective
2.ACTIVATION: GivingTuesday activity/campaign
3.COMMUNICATIONS: Who, Where, What
4.TIMELINE: Lead up and day of
5.THANK YOU: #ThankyouThursday

9. • Consistent brand on all platforms // email, landing page, social
• Integrated – brand + yearend
• Matching // Mentioning matching gifts in fundraising appeals
results in a 71% increase in the response rate
• Build momentum before // Save the date! Door Crasher!
• Influencers + Allies
• Real time
• Recurring gifts OR suggested donation
• AVOID: Give to us because it is giving Tuesday
• Thank you and report
Tactics + Tips

10. 3 easysteps
1. Set agoal
Here are some ideas:
• Acquire 100 new donors
• Convert 50 current
donors to monthly giving
• Raise $10,000 for a new
program or service
• Recruit 10 new
volunteers for a specific
need or task
• Raise profile by
acquiring 100 new
social media followers
PRO TIP:
1. PLAN: GOAL
http://wp.givingtuesday.ca/app/uploads/2015/05/GT%20101%20for%20charities%202015.pdf

11. Get 8 Practical Media Tips >
Boston Terrier Rescue Canada set
a goal to raise $5,000 in December
to fund veterinary care for foster
dogs. They created the “GIVING
TREE CAMPAIGN” where
supporters could fund a virtual
decoration or a gift under the tree.
By December 31stthey had raised
$6,680.
Setaspecific,tangiblegoalandunderlinetheimpactitwillhave.
http://wp.givingtuesday.ca/app/uploads/2015/05/GT%20101%20for%20charities%202015.pdf

12. 2.Planacampaignor activity
Here are some ideas:
• Find a corporate
matching partner
• Kick off your year-
end campaign
• Organize a
volunteer event
• Create a thank-
you campaign
• Launch an
#UNSELFIE contest on social media
• Some of the best GivingTuesday campaigns are not limited
to a day - many last for a week or a month.
2. PLAN: ACTIVATION
http://wp.givingtuesday.ca/app/uploads/2015/05/GT%20101%20for%20charities%202015.pdf

13. Samplecampaign:
InthespiritofGivingTuesday,FoodBanksCanadalaunchedaclevercampaignthatlet
theirsupporterseasilysharethecausewithfriendsandfamilybydoingwhattheyloveto
do:sharerecipes!
http://wp.givingtuesday.ca/app/uploads/2015/05/GT%20101%20for%20charities%202015.pdf

14. Who are we communicating to? Who are our allies and
influencers???
- Donors, Funders, Partners
- Board members
- Staff
- Volunteers
- Previous donors + volunteers
- Event attendees
- Email lists
- Social media
Where are we communicating?
- Social media: FB, TW, IG?
- Email
- Webpage
3. PLAN: Communications- WHO WHERE WHAT

15. 3. PLAN: Communications: WHO WHERE WHAT cont’d
What are we communicating?
Goal: what is our tangible goal
Activation: Value with impact – campaign or activity
Creativity: content -- looking for a story
Assets: digital assets – video, photos
Call to action - Invite: donate! Volunteer! Share!

16. 4. PLAN - TIMELINE:
SOURCE: https://www.classy.org/blog/7-day-marketing-plan-for-your-
givingtuesday-campaign/
Tuesday (One Week Out)
Main Message: We are participating in #GivingTuesday. Save the date!
1. Website: Feature #GivingTuesday on your homepage and include calls
to action that prompt potential supporters to learn more or donate. Anyone
who visits your site should know you are participating in the giving day.
2.Email: Send an email to your community to announce that you will be
fundraising next week and need their support. Tell them about your
campaign goals and the impact you plan to make. You can even give
donors the option to give now.
3. Social Media: Change your profile and/or header images to promote
#GivingTuesday. Followers new and old will be clued into your campaign.
Add a link to your campaign page in your about section. Post on each
platform you use to reach your entire audience.

17. PLAN - TIMELINE:
Wednesday
Message: Save the date.
Social Media: Post new content
to your platforms. Visuals and
infographics are great for
engagement. Heifer
International shared this
infographic to encourage their
audience to get involved in
#GivingTuesday.

18. PLAN -TIMELINE:
Saturday
Message: #GivingTuesday
is getting close! Get
excited!
Social Media: Continue to
countdown the days or
post new #GivingTuesday
content. Heartwarming
images from the field help
foster an emotional
connection with your
audience.
(pay for ads or not to pay for
ads…)

19. PLAN - TIMELINE:
Message: #GivingTuesday is
tomorrow. Don’t forget to give!
Email: Send a new email
reminding supporters to give
tomorrow and share the campaign
with friends and family.
Social Media: Continue to count
down the days or post new
#GivingTuesday content, like a
graphic illustrating the impact your
fundraising goal will make.

20. PLAN -TIMELINE: It’s November 27!
Message: It’s #GivingTuesday! Act now!
Email: MAZON: A Jewish Response to Hunger, who raised over $50,000
last #GivingTuesday, sends three emails throughout the day.
1. The first is sent around 5 a.m., asking supporters to donate.
2. They send another email in the afternoon updating readers on the
campaign’s progress toward its goals and asking them to give.
3. In the evening, MAZON sends a final email letting donors know that
their time to help is running out. Contacts who have already donated
are removed from the later emails.
Social Media:
- updating and monitoring social media platforms all day on
#GivingTuesday.
- Along with sharing appeals, share and respond to posts by supporters.
- HASHTAGS: #GivingTuesday #GivingTuesdayCA #Philanthropy
#Charity #Donate #Unselfie – what’s your unique hashtag?

22. 1. What specific objective do you have for Giving Tuesday?
2. What specific activity will you be doing on Giving Tuesday?
3. How will your activity make an impact?
4. How can the public get involved in your activity?
Share, tag + trend with us // t: @VanGives I f: @VanGives I #VanGives

23. Share, tag + trend with us // t: @VanGives I f: @VanGives I #VanGives
THANK YOU
Save the date: Dec 3, 2019