GivingTuesday is a global movement that encourages charitable giving and engagement on December 2nd, with over 1,300 Canadian partners in 2014. It provides opportunities for charities to leverage media, partnerships, and social platforms to drive donations and community involvement. Organizations can participate through fundraising campaigns, corporate matching, and sharing personal giving stories using the #givingtuesdayca hashtag.

1. #GivingTuesdayCa
Ideas for Your Charity

2. Today’s Presenter
Kirstin Beardsley
Charity Engagement @ CanadaHelps

3. About CanadaHelps
CanadaHelps is a registered charity
that provides secure, low-cost, and
easy-to-use online fundraising
solutions to Canadian charities.
CanadaHelps is a founding partner in
bringing GivingTuesday to Canada!
WELCOME TO GIVING MADE SIMPLE!

4. #GivingTuesdayCa
Overview

5. What is GivingTuesday?
“We have two days
that are good for the
economy. Now we
have a day that is
good for the
community too.”
www.GivingTuesday.ca
#GivingTuesdayCa
December 2, 2014

6. • 1,300+ Canadian GivingTuesday
partners, and over 10,000 partners
worldwide
• More than a million Canadians were
engaged with the GivingTuesday
message through partners, traditional
media, social media
• Significant increases in giving:
Blackbaud, CanadaHelps, and Mobile
Giving Foundation reported significant
increases in charitable donations
Highlights from 2013

7. Highlights from 2013
• Corporate Canada supports
GivingTuesday: CIBC, Interac,
Deloitte, Newfoundland Power,
Tim Hortons, Canadian Tire,
PayPal Canada and more!
• Celebrities endorsed
GivingTuesday (let’s see more
Canadian celebs this year!): Ellen
Degeneres, Heidi Klum, Barbra
Streisand, Kourtney Kardashian,
Jennifer Lopez, Bill Gates… and
many more.
• Cities of Norfolk County (ON),
Guelph, and Calgary endorsed
GivingTuesday

8. Media Support of GivingTuesday
• GivingTuesday received media
pickup with the following outlets:
• CTV News
• The Globe and Mail
• Canada AM
• Global News
• CBC Radio
• Ottawa Citizen
• Metro News
• National Post
• Yahoo News
• Huffington Post Canada
• MSN.com
• 2013 GivingTuesday Media
Partners: Twitter, The Walrus,
Savvy Mom

9. Get Involved in GivingTuesday!
1. Become a GivingTuesday partner at
www.givingtuesday.ca
2. Launch a GivingTuesday campaign
3. Share your involvement and join the
conversation #GivingTuesdayCA

10. What Does GivingTuesday Offer?
• The chance to tell giving stories
and bring attention to philanthropic
commitments.
• The strength of an international
“umbrella” and unified message
that upholds and supports many
individual campaigns and
messages. #GivingTuesdayCa
harnesses the power of a collective
voice to make a difference.

11. Why is GivingTuesday Powerful?
• A new narrative around giving and volunteerism.
• The synergies in leveraging collective relationships, media partners
and communication assets.
• A powerful “hook” to rally major social media, outdoor media,
traditional media partners to help us “tell the story” about the power
of giving.
• A comprehensive messaging platform and coordinated
communication strategy that will support all participants.
• For individuals, it is an opportunity to be part of a global celebration
of generosity. #GivingTuesdayCa is something that everyone can
share with friends, family and colleagues.

12. GivingTuesday Canada Founding Partners

13. #GivingTuesdayCa
Participation Ideas

14. Fundraising

15. Ask for Donations
Use the #GivingTuesdayCa movement as a
way to kick-off your year-end fundraising
appeals

16. CREATE A SPECIFIC #GivingTuesdayCa
CUSTOM DONATE NOW PAGE
• CanadaHelps Custom Donate Now pages can be created
for specific funds or campaigns.
• Create a specific #GivingTuesdayCa page and solicit
donations on December 2nd.

17. • Create a dialogue with your
community about how they give
gifts and give back at this time
of the year
• Create a gift catalogue for your
charity and promote the giving of
meaningful gifts
• Encourage donations in honour
of others
• Encourage people to “give the
gift of giving” with CanadaHelps
Charity Gift Cards
Promote Charitable Gifts for the Holidays

19. HEIFER INTERNATIONAL
• Created an infographic that
highlighted the power of shopping
dollars when used for altruistic
purposes
• “Does it surprise you that 79% of
Americans polled would rather have a
donation made in their name rather
than a gift they know they'll never use?
That's nearly 80 percent of your
shopping list!”
• Created an online savings calculator
that helped people figure out how
much they saved on Black Friday &
Cyber Monday…then encouraged
people to put those savings towards
Heifer International
• Engagement methods: PR, email,
social media

20. Corporate Partnerships

21. FIND A MATCHING PARTNER
• Find a local company that would like
to get involved in #GivingTuesdayCa
• Ask them to match donations made
to your organization on December 2nd
• Promote the match to your donors
and let them know that their
donations can have a greater impact
if they give on #GivingTuesdayCa
• A matching appeal is a great way to
leverage existing/planned donations

22. Alzheimer Society of Nova
Scotia & Deloitte
Deloitte matched up to $5,000 in donations from
individuals, allowing the Alzheimer Society of
Nova Scotia to raise over $10k!

23. Awareness Raising
through Social Media

24. USE TWITTER & OTHER SOCIAL MEDIA
Use the #GivingTuesdayCa hashtag to join
the larger GivingTuesday conversation

25. SHARE GIVING STORIES
• Ask your supporters to send in a
photo or short video about why
they give
• Give them a simple statement to
complete such as “I give
because…” or “I give back by…” to
make it easy for them to get
involved
• On December 2, post the
contributions to your social
media channels

26. #Unselfie
Unselfies are personal images posted on
social feeds that showcase generosity

27. American Red Cross
#GiveWithMeaning

28. GIVE KIDS THE WORLD VILLAGE
• Rolled out a social media and email campaign two weeks prior asking their Facebook
and Twitter followers to make a donation
• Changed their cover photos on Facebook and Twitter with creative from their
#GivingTuesday campaign
• Fortunate enough to have an anonymous donor match donations up to $10,000
• The matching donation really encouraged people to donate and created a sense of
urgency
• Garnered 121 new donors, and the average donation was $124
• Lessons learned: start earlier, and engage fans more

29. Donor or Volunteer
Recognition

30. SAY THANKS
• Use #GivingTuesdayCa as an
opportunity to give back to your
supporters and thank them!
• Show how much your organization
appreciates its volunteers, donors,
and sponsors by making a short
video
Example:
http://www.givingtuesday.ca/gt/pa
thways-education-thank-video
• Take some photos of your team with
signs saying “Thank you” and post
them to Facebook or Pinterest

31. Support Your Mission &
Take Direct Action

32. Art à la carte
Art à la carte launched a Letters of Hope
campaign, asking community members to write
letters of encouragement and support to long-
term patients.

33. “You provide a great service.
Small organizations like ours
benefit tremendously, keeping
our overhead low & spending
more on good works!”
-Better Day Alliance
- UrbanPromise Vancouver
- ABC Life Literacy Canada
FONDATION CENTRE ACTION
Promoted their annual spring Wheelchair
Basketball Tournament by enrolling teams for
2014 and establishing new employee donation
matching programs

34. Young Detroit Builders
Young Detroit Builders
partnered with local
business to create
teams to winterize 20
homes in Detroit’s
North End

35. Promote a Culture of
Generosity

37. The City of Calgary
made a
proclamation to
officially declare
December 3rd, 2013
“GivingTuesday”
Get your city
involved for 2014!

38. The University of
Guelph hosted a
Giving Fair to
introduce students
to opportunities to
give back in the
community.

39. • Use #GivingTuesdayCa as an
opportunity to shift the conversation
away from giving funds and promote
different ways to support your
organization:
• Skilled volunteering
• Raising awareness for your
organization
• Fundraising
• Forwarding your newsletter
• Sharing your Facebook page
• Retweeting
• Donating goods
Promote Other Ways of Giving

40. LET #GivingTuesdayCa HELP YOU!
• Resources on
www.givingtuesday.ca
• Partner Toolkit
• Case Studies
• Intro to Social Media Guide
• Facebook Best Practices
• Corporate Engagement Guide
• Blog posts
• Download logos and graphic
assets
Join the GivingTuesday Canada mailing list!

41. Upcoming Webinars
Partnering with businesses for GivingTuesday
• July 29th @ 2pm Eastern
Sign up for the GivingTuesday mailing list to learn more about
upcoming webinars that will help your charity make the most
of GivingTuesday!
www.GivingTuesday.ca