Northwest Ohio is getting on board in a big way with #GivingTuesdayNWO. Learn how to become part of the greater Toledo, Ohio community by joining with C4NPR.org for an amazing day of giving on December 2, 2014.

1. The Workshop
Tips on a successful Giving Day – December 2, 2014

2. If online giving,
has left you
feeling like
this…

3. Join us for
The collective power of charities,
families, businesses, media and
individuals to transform how people
think about, talk about and
participate in the giving season
Dec 2, 2014 – the Tuesday after
Thanksgiving...
Online giving for those who participated in
#GivingTuesday last year – 19.4% vs. 8.4% who didn’t
Participating organizations are outgrowing their peers almost 2:1

4. The advantages of participating on a
local level
Toledo Community Foundation
offers matching grants up to
$1,000 for donations taken on
#GivingTuesday.
Toledo Community Foundation will
release the list of participating
organizations to donors and make
it available on their website.
C4NPR will retweet and
share your successes on our
Twitter and Facebook pages
to encourage donations.
The Blade is dedicating ad and editorial
space in November and December to
promote local online giving.

5. Why register nationally?
Registering as a partner with
#GivingTuesday.org allows you
to share your story, which may
appear on the
#GivingTuesday.org website
Giving Tuesday raises awareness about
the day and might promote what you do.
It’s free!
http://www.youtube.com/watch?v=YefecoEP
yL4&feature=youtu.be&t=1s

6. What is my agency required to do in
order to participate?
Place the #GivingTuesday logo on your
website:
Follow the Center
on Twitter
(@C4NPR) and
Like Us on
Facebook
http://www.givingtues
day.org
On your homepage, a landing page or social media page,
provide a link to your donation page. Specifically brand
donation pages, campaign or landing pages for #Giving Tuesday.

10. How to apply for
2014 #GivingTuesday™
Matching Grants program
Two step application process –
Both MUST be completed to be
considered for funding

11. Step 1:
Register for participation in the 2014#GivingTuesday™
by Before December 1, 2014.
GO TO:
www.toledocf.org
or
http://goo.gl/forms/AWNIR1cijL
YOU MUST COMPLETE this step to be eligible to apply
for matching funds.

12. Step 2:
Complete the Toledo Community Foundation
online 2014 #GivingTuesday online grant
application
When: 9:00 a.m. January 24, 2015
to
5:00 p.m. January 31, 2015

13. How to apply:
Go to the Toledo Community Foundation website:
www.toledocf.org
Click on the grants tab & follow the instructions
on the screen
The link for the application
will go live at
9:00 a.m. on January 24, 2015

14. 2014 #GivingTuesday™
Grant Application
Contents of a proposal
Implementation section:
Describe your #GivingTuesday activities and
how you generated gifts. (i.e. Your use of
technology to generate donations.)

15. Amount requested – Up to $1,000

16. 2014 #GivingTuesday™
Grant Application Process
Amount Raised – Report total amount your
organization received on December 2, 2014
PLEDGES will NOT
count toward the matching grant…

17. Match Documentation
1. Upload a spreadsheet listing donations secured on
December 2, 2014
2. Evidence that the gifts were received on
December 2, 2014
(Such as copies of statements from Paypal, Google
Wallet, your financial institution. Copies of checks
receipts for cash signed by your representative.)
3. Other required due diligence information

18. Toledo Community Foundation
2014#GivingTuesday Matching Grant Program
For additional information Contact:
Annelise Grytafey, Senior Program Officer
Toledo Community Foundation, Inc.
anneliese@toledocf.org
Chris Dziad, Program Officer
Toledo Community Foundation, Inc.
chris@toledocf.org
Patrick Johnston, Program Officer
Toledo Community Foundation
patrick@toledocf.org
Telephone:
(419) 241-
5049

19. Strengthen Fundraising on Giving Tuesday
Our gift size locally was
about $100 in 2013
Courtesy of
https://www.mobilecause.com
Online donation volume
up 270% since 2011 on
Tuesday after
Thanksgiving

20. Strengthen Fundraising on Giving Tuesday
1) Promote a micro donation campaign to build an army of
new supporters for a particular project.
Tip: Use custom donation forms to capture full donor data
including mobile number and email for future use.
2) Launch your year-end fundraising campaign on Giving
Tuesday to kickstart donations. Tip: 30% of all donations
occur in December and December 31st is the most generous
day of the year.
3) Make donating convenient across mobile, social and
online. Put links to donation forms in all communications.

22. 4) Send a text message to all your supporters with call to
action and link to your Giving Tuesday donation page.
Did you know? Texts have 99% open rates.
5) Recognize donors who post “unselfies” after making
donations to Instagram, FB and Twitter. Add #YourTag and
#GivingTuesdayNWO.
6) Empower volunteers to raise peer to peer donations on
social media for Giving Tuesday.
Tip: Make sure volunteers have personal fundraising pages
that are mobile integrated.
7) Have a plan for saying “Thank you”!

23. Tracking your Success
Please collect data
Track your new, retained, lapsed
donors.
Track online vs. offline
Track this year vs. last year
...and report back to us!

24. What are some ways my agency can
collect donations online?
• Givelet
• PayPal
• Network4Good
• Google Wallet
• Apple Pay Two platforms:
DonateNow - smart
and proven effective
donation pages
GiveCorps –
crowdfunding and
project-based
fundraising

25. Knight Foundation Giving Day Playbook
Incorporate Social Media
1. Use hashtags in messaging and tag photos with:
#Unselfie, #UNselfie Storify, #GivingTuesday and
#GivingTuesdayNWO
1. Facebook: Post stories and photos on your Facebook and
on Facebook.com/Center for Nonprofit Resources
2. Twitter: Tweet about your organization
at @GivingTues or @C4NPR

26. Incorporate Social Media
4. Instagram: Post photos & short messages
@GivingTuesday
5. Pinterest: http://www.pinterest.com/givingtuesday/
6. Tumblr: http://givingtuesday.tumblr.com/
7. Eblasts and emails: sent strategically

27. local
Use graphics like this
on Facebook, Twitter
or Instagram
to promote
#GivingTuesdayNWO
Picmonkey.com

28. The #UNselfie