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GlobalGiving Partner Workshop - Quito 2017
This document contains an agenda and notes for a GlobalGiving webinar. The agenda includes introductions, updates on GlobalGiving campaigns and calendar, a discussion on effectiveness, and information on GlobalGiving Rewards. During introductions, participants shared their name, organization, and a 2016 highlight. GlobalGiving's 2016 fundraising totals and upcoming campaigns in 2017 like Giving Tuesday were presented. Participants then discussed how to define and measure effectiveness at their organizations. GlobalGiving Rewards was introduced as a system to recognize nonprofits for engagement and effectiveness activities to boost their visibility. Participants were asked to identify ways to gain more rewards points.
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GlobalGiving Partner Workshop - Quito 2017
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- 2. Announcements Blissful Experience 2min Weekly Update Nicola 15 min Other Update Kevin 10 min Presentation Courtney 20 min Other Update Donna 10 min Presentation Phil 20 min Calling in? 202.330.4040 or bluejeans.com/2023304040 Agenda Introductions GlobalGiving: Updates & Calendar Planning your 2017 GlobalGiving crowdfunding strategy + Activities Introduction to Green Crowds- Alejandro Ibarra Break Discussion: What is effectiveness? GlobalGiving Rewards + Activities Questions & Networking
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- 4. Emma Donnachie GlobalGiving FieldTraveller, Ecuador Visiting our existing partners across Ecuador to provide them with support and conduct outreach
- 5. A C TI V I T Y 1. What is your name? 2. Who is your organisation? 3. Tell us a highlight from your organisation from 2016? 4. What is your online fundraising goal for 2017? Introductions
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- 7. 2016 YEAR INREVIEW
- 8. $40M Raised in 2016 for2369 orgs
- 9. We moved toone-page check out!
- 10. Total raised onGiving Tuesday in 2016 In GlobalGiving’s biggest day in history, 1477 projects benefitted from $500,000 in matching funds from the Gates Foundation $2.4M
- 11. GlobalGiving is connecting ournonprofits to more ideas + information with our newly launched Learn Section Learn Section
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- 13. 4 Matching Days 2 Contests – video+ photo 5 Days of activities during Giving Week 3 Cause focused days + campaigns 2 Online Academies
- 14. Donations to EcuadorEarthquake Relief Projects are still 100% Matched until 30th April 2016, or until funds run out- $18,500 remaining!
- 15. 3rd-7th April 2017 Upto $50 matched at 50% $50,000 matching funds available, and $5000 bonus prizes Start planning your communications to donors that give less, but perhaps more often! Little by Little matching day
- 16. GG Rewards Bonus Day 12thJuly 2017 $110,000 available in matching funds, plus bonus prizes 30% matching for Partners 40% matching for Leaders 50% matching for Superstars Start boosting your GG Rewards status to prepare!
- 17. Giving Week 2017 2nd-6thOctober 2017 GlobalGiving is trying something new! For five days at the beginning of October we’ll be activating our community and their donors. This will also be the week of our Pro-Rated Bonus Day! Stay tuned for more details
- 18. Giving Tuesday 28th November2017 In 2016, we had the Gates Foundation support our Giving Tuesday matching day, leading to our biggest day in history! Stay tuned for more details! Start planning outreach to all your donors for this incentivised day of giving!
- 19. Year-End Campaign Begins 28thNovember 2017 with Giving Tuesday! We’ll be hosting our year-end fundraising campaign again this year! Here are some key features: • Bonus prizes for dollars raised • Bonus prizes for donors activated • Media + Social Sharing package
- 20. Theme Campaigns 2017 March Girl Fund June World RefugeeDay August Youth Week
- 21. A two-month, online coursefocused on topics like developing an online fundraising strategy and harnessing social media for fundraising. Applications due 3/16 Online Fundraising Academy
- 22. Two-month, online course exploringdifferent theories of impact measurement and to learn about practical tools that you can use to increase your organization’s effectiveness Social Impact Academy
- 23. Join our monthlyPeer Learning Network webinars to hear ideas, learn best practices, and gain new skills from other nonprofit leaders Peer Learning Networks
- 24. Submissions are dueThursday, May 4. Up to three photos can be submitted for a chance to win a $1,000 award and social media promotion. Voting for GlobalGiving’s Photo Contest begins on May 22. Photo Contest
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- 26. Set SMART goalsand decide how online fundraising + crowdfunding best fits into your work. Strategize Pick a platform, check out your and their calendar, and get started. Plan Reach out to your networks, cultivate your relationships, create content, and develop stories. Network + Create Create a content calendar, send emails, thank your donors, and act on all the hard work you’ve done. Share + Act
- 27. A C TI V I T Y 1. In pairs, each person tell their mission in 30 secs 2. Switch partners! 3. Now tell your original partner’s story to this new person 4. Repeat for one more round 5. Volunteers tell the last mission they heard – discuss as a group how it has changed! Mission Telephone
- 28. SMART is… SpecificMeasurable Action-Oriented Realistic Time-Bound
- 29. NOT SPECIFIC • Raise$10,000 • Have 100 donors • Increase “followers” to 35,000 SPECIFIC • Raise more funds • Engage more donors • Have more “followers”
- 30. NOT MEASURABLE • Increasesubscribers by 50% • Raise $50,000 • Acquire 25 new recurring donors MEASURABLE • Have more email subscribers • Raise a part of our budget • Increase recurring donors
- 31. NOT ACTION-ORIENTED • 3%of newsletter subscribers open our email • 35 Facebook followers share our fundraising campaign post • Accrue an NPS score of 25 for donor satisfaction ACTION-ORIENTED • Increase newsletter readership • Create a viral Facebook post • Make donors happy
- 32. NOT REALISTIC • Raise$10,000 • 44% of our subscribers open our emails • Get 25 new donors REALISTIC • Raise $10,000,000 • Have 100% of our subscribers open our emails • Get one new donor
- 33. NOT TIME-BOUND • Raise$15,000 by Dec 31 • Get 25 new donors during the Year-End Campaign • Acquire 600 new Facebook fans by end of Q3 TIME-BOUND • Raise $15,000 ASAP • Get 25 new donors • Get to 600 Facebook fans
- 34. A C TI V I T Y 1. Draft 2-3 SMART online fundraising goals for 2017 2. Share with the group! Develop SMART goals.
- 35. Specific Measurable Action- Oriented Realistic Time-Bound What do youwant to achieve? How will you know when you have achieved your goal? What actions need to take place to achieve your goal? Are you going to be able to achieve your goal? What is the time limit to achieve your goal?
- 36. A C TI V I T Y 1. Choose which campaigns you would like to be a part of this year. Which best suit your SMART goals and mission? 2. Plan how you are going to prepare for these campaigns. When do you need to do your outreach to mobilise your donors? 3. What will be the SMART goals for these emails and reports? Planning your 2017 GG campaigns
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- 43. Who is givingto your organization? Note their patterns and why they give. Your best advocates and supporters are the ones that already exist. Who Supports You Now?
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- 45. Do you havepeople you don’t know giving to your organization? Are there first-time donors? These individuals represent opportunities to grow your network, but first you need to engage them! Who Could Support You?
- 46. Your network isbigger than you think! • Board members • Diaspora • Local Business owners • Leaders in the industry • Religious Institutions • Community Foundations • Alumni • Volunteers
- 47. They build trustin your organization from their networks, bring in new supporters, and act as your brand ambassadors. Fundraising Advocates are part of your fundraising team and help you to expand your network and reach your goals! Fundraising Advocates are individuals who become part of your fundraising team
- 48. Expand your networkof donors by identifying these individuals that can serve as strong brand ambassadors for your organization and have large networks of their own.
- 49. 1 They have a largenetwork of friends, family, etc. 2 They are passionate and positive about your cause and interested in your work. 3 They know your story and can act as brand ambassadors. 4 You are comfortable asking them to help. 5 They have the time and willingness to work.
- 50. 1. Map yourcurrent + potential network of supporters 2. Engage a few key supporters to become Fundraising Advocates 3. Give them the tools to succeed 4. Show appreciation! Steps to developing Fundraising Advocates
- 51. Who supports you?Who do those supporters know? Who else do you know? What groups could support your work? Step One: Map your Network
- 52. 1. Cater yourask based on the individual 2. Have a specific ask for the individual to get them engaged 3. Let them know about how they will be supported 4. Show impact! Step Two: Engage + Ask
- 53. Step Three: Give ThemTools • Email templates • One-on-one check-ins • Talking points • Individual goals • Sample social media posts and outreach • Talking points + calls to action!
- 54. GlobalGiving also hastools to help give your fundraising advocates more access.
- 55. How GlobalGiving Fundraiser Pages canhelp: • Set + track goals • Tell their own story • Share their own photo • Easily sharing tools • Visibility into their network supporters
- 56. Give them anew user role with your organization! • Can track their own donors’ gifts • Help with admin tasks for your organization • Write project reports • Send personal thank you notes • Help increase rewards
- 57. Step Four: Makethem feel appreciated–always thank and acknowledge your fundraising advocates!
- 58. A C TI V I T Y 1. Think about who is in your current network? 2. Think about people that you would like to reach? 3. Brainstorm ideas of how to reach your potential network? 4. Identify a couple of advocates? Network Mapping
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- 60. A C TI V I T Y Develop a calendar for your outreach to the advocates you just identified. How you will keep them engaged throughout the campaign? You may ask yourself: 1. What tools + templates do you have currently? 2. What are some unique ways you can show appreciation? 3. What are the goals you want to set in terms of advocates that feed into your SMART goals? Activating your Advocates
- 61. Activating your FundraisingAdvocates
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- 63. The Nonprofit Storyteller’s TripleBottom Line
- 64. How do ourstories empower the people we intend to help? Will you let them speak for themselves?
- 65. How do ourstories create a healthier social sector? Do they make people feel hopeful and powerful?
- 66. Do our stories movepeople to give? Do they help us build long- term relationships with supporters?
- 67. Our images, words, andstories have a lasting effect on the people we intend to help. Stories are powerful.
- 68. Your emails, yoursocial media, how you talk to a stranger, how to convey your work to a funder or board member. Your story shows and shares your organization’s impact. Stories can be used everywhere
- 69. A C TI V I T Y 1. Break into groups of two. 2. Have one partner tell a story about a constituent impacted by your organisation. (2 min) 3. Share feedback on what you found most compelling about the story, and what could have strengthened the story. (2 min) 4. Switch roles. What makes an effective story?
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- 71. Project Reports Emails Thank you notesSocial Media
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- 73. What has GlobalGiving learnedabout sending effective emails?
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- 77. We are constantlylearning too!
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- 80. Audience = Donors! Makeyour donors feel a part of the team, and a part of the work by including their name or a personal note Personalize!
- 81. Ever donor isdifferent, so treat them differently! You can do this on geography, giving history, or connection to your work. Segmentation
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- 83. Help donors whatto do next by giving them a Call-to-Action
- 84. TOP THINGS TOREMEMBER
- 85. Keep it shortLess text – Large Images It’s about everyone else! Clear Call-to-Action Personalize + Segment Mobile-Friendly
- 86. Building a Communityon Facebook
- 87. Facebook is anexcellent tool for engaging with your audience.
- 88. Set a Strategy ContentCreation Implementation • Quality over quantity. • A picture tells a thousand words. • Don’t use Facebook strictly to ask for donations. • What time is best for you to post? • What is your call- to-action? • How often should you post?
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- 90. 1. Photos (engaging,thoughtful, curious) 2. Videos (short + sweet) 3. Third Party news about your cause 4. Relevant events + milestones 5. Facts, infographics, + quotes Facebook Content: 5 Key Types
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- 92. Implementation of Content Thetiming The purpose The pace • Post during off-peak hours. • Draft and schedule in advance. • Get “applause” from your audience. • Keep your cause and organization in their mind. • Engage. • Once per day. • Variety of content. • More during campaign times – but DO NOT spam your audience.
- 93. Remember that Facebook—like most social outlets— is about relationship building. Don’t forget to engage with your audience!
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- 95. Effectiveness Brainstorm • Whatdoes effectiveness mean to you? • Why does effectiveness matter to your organization? • How does your organization measure effectiveness?
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- 98. GG Rewards isa system that rewards and recognizes our nonprofits partners for activities around engagement with the platform and efforts to increase their effectiveness.
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- 102. Superstar organizations geta boost in search rankings, are the most likely to be recommended, and have access to more tools + benefits.
- 103. SO HOW DOESTHAT WORK?
- 104. GG nonprofit partners earnpoints every time they complete a GG Rewards activity. The more points, the higher your rewards status!
- 105. Based on theGG value, Listen, Act, Learn, and Repeat, nonprofit partners begin by completing an activity (i.e., watching a webinar) and then reflect on their learnings in a “LALR” cycle for points. Effectiveness points are for learning
- 106. Engagement points arefor being active in our community. Points are earned by actively engaging with the GG platform. For example: reaching your fundraising goals or thanking donors.
- 107. HOW DO IGET MORE POINTS?
- 108. Engagement points: Engage withthe GlobalGiving community
- 109. Thank you notesParticipate in Campaigns Add another Project Leader Stay active with project reports Donations Acquire Recurring Donors
- 110. Effectiveness Points: Complete GGRewards learning cycles
- 112. Collect feedback about yourwork, or acquire new information that could improve your work. Listen
- 113. Based on whatyou read, watched, listened to, or were told take an action to try and improve! Act
- 114. After you’ve triedthis new action, evaluate the results and decide to try something new again, or keep doing this new thing! Learn
- 115. There are lotsof learning cycles you can complete in your account! • Watch a GlobalGiving webinar • Use the “charting impact” tool • Do a SWOT analysis • Use GlobalGiving’s storytelling tool • Explore and use tools in the DIY toolkit • Explore and use the tools in the Feedback toolkit • Create your own cycle: tell us how you listened, acted, and learned to improve your programs!
- 116. Increasing your GGRewards status is the best way to gain visibility + earn more GG-Driven Funds.
- 117. A C TI V I T Y Take a look at your GG Rewards Dashboard 1. Where are most of your points coming from? 2. Are there any quick wins to boost your points, and maybe your GG Rewards status? What are 3 ways your organization can gain points towards becoming or remaining a Superstar?
- 118. A C TI V I T Y Listen: What new information did you gain during today’s workshop? Act: How did you act on the feedback or information that you received? Learn: What will you do going forward as a result of the new information or feedback that you received? Complete A “Create-Your-Own-Cycle”
- 119. Step 1: Listen Step2: Act Step 3: Learn What is a need, challenge, or obstacle that your organisation has faced? How did your organisation identify it? What actions did your organisation take to address this issue? What did you learn from your experiment? What will you do next based on these results? Create-Your-Own Cycle
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- 122. GlobalGiving.org | 877.605.2314| projecthelp@globalgiving.org