The document presents various naming ideas for a CRM system, drawing inspiration from themes of fortune, fun, and kindness. It references characters like Fortuna and Ferdinand the Bull, as well as concepts like visibility in data. The suggestions include symbolic representations and cultural references to emphasize relationships and engagement within the CRM user groups.

1.
CRM Naming Poll
Fortuna
Roman Goddess of Fortune or good luck; often
depicted as a ship’s rudder (steering the project).
Fortune Cookie/Good Fortune for all.
Who doesn’t love a fortune cookie!
Ferris
In keeping with the head office movie theme:
Ferris Bueller’s Day Off (a film that reminds us to
make life easier, carpe diem, spend time on the
important things).
The Ferris wheel buckets/seats are symbolic of
different CRM user groups, connected in the
centre. Like Foundry’s centres.
Ferris Wheel, carnivals, FUN!
Fantasma
From Ancient Greek, ghost or phantom (gender
neutral too) meaning “I make visible”, “I cause to
appear, to bring light.”
Sheds light on data and information sets.
Reminds us of Pac Man: thinking of information
as easy, bite-sized chunks
Formosa
A place name found in many parts of the world
(Latin Origin, Taiwan,
Canada = International, spanning across cultures).
Formosan Mountain Dog: beautiful dog breed,
charming, active and deeply goofy, are all rescue
dogs).
From the Portuguese “Beautiful Isle”), from
formosa (“beautiful”), from Latin fōrmōsus
(“beautifully formed.”
Ferdinand
Ferdinand the Bull, a movie based on the classic
children’s book about a bull who’s a lover, not a
fighter.
Prefers flowers and friendship. Finds clever ways
to avoid conflict using humour and kindness.
Strong, capable.
Leah Chang Learning Inc. ​leah@leahchanglearning.com​ 604.715.4354 leahchanglearning.com