Now entering its sixth year, #GivingTuesday is a global day of giving fueled by the power of social media. To tap this potential, your NGO, nonprofit, or charity needs to activate its social media presence before, during, and after #GivingTuesday to help build the movement and, in the process, raise awareness and funds for your organization and mission.

15. Best Practice #1: Start Promotion by October 28
Website: Create a landing page on your website, a microsite, or on a
third-party platform, such as Razoo.
1. Prominently feature the date (November 28), the #GivingTuesday
hashtag, a “Donate” button, links to your social networks, social
sharing, and an e-newsletter opt-in.
2. Optional: List three additional calls-to-action (share on social
media, become a monthly donor, become a #GivingTuesday
Ambassador, etc.).
3. Please note: Online donors most trust the .org (72%), .edu (7%),
and .ngo (6%) domains. The least trusted domains are .net (30%),
.com (29%), and country-code domains (13%).

16. Best Practice #1: Start Promotion by October 28
• Email: Integrate #GivingTuesday into your email
campaigns.
1. Approximately one month before send a “Save the Date”
email, link to your website, and make a prominent pitch for
#GivingTuesday Ambassadors.
2. Thereafter and through November 27, add a
#GivingTuesday footer (600 x 200) to your email newsletter
that links to your #GivingTuesday website.

17. Best Practice #1: Start Promotion by October 28
• Social Media: Prepare in advance a month-long campaign.
1. On October 28 start sharing “Save the Date”
posts/graphics on social media 2-3 times weekly.
2. Write a minimum of 20 posts/tweets (with social media
graphics) in advance that can be easily copied-and-pasted
in the days leading up to and on #GivingTuesday.
3. Include a link to your website and use the
#GivingTuesday hashtag in every post on social media.

18. Best Practice #2: Design Visual Content
• Create social and media graphics in at least two sizes:
800 x 800: Best for Facebook, Pinterest, Instagram
800 x 400: Best for Facebook, Twitter, LinkedIn
All graphics should have the #GivingTuesday hashtag, the
date of #GivingTuesday, and your logo:
1. Countdown graphics
2. Call-to-give graphics
3. Powerful stats
4. Inspirational quotes (ONE)

19. Best Practice #3: Launch Ambassador Program
• Recruit ambassadors for your #GivingTuesday campaign:
1. Create an ambassador sign up page and provide
sample email text and social media graphics/avatars.
2. In the weeks leading up #GivingTuesday, email your
ambassadors and ask them to update their social media
profiles. Email them again the day before to provide
encouragement and last minute updates.
3. If applicable, ask ambassadors (and supporters, in
advance) to create a fundraising page for your
#GivingTuesday campaign.

21. Best Practice #4: Activate Your Networks
• Send a minimum of two emails on #GivingTuesday. One
for announcing “It’s #GivingTuesday” and another for
announcing that your nonprofit has reached XX% of its
fundraising goal. Also, activate your ambassadors.
• Be very active throughout the day on social media. You’re
first post should be between 5-7am.
1. Post on Facebook a minimum of 3X and have a budget
to boost your posts ($100 per post). Go live at least once
and if you have signed up for Facebook fundraising tools,
add a “Donate” button to your Facebook Live streams.

22. Best Practice #4: Activate Your Networks
2. Tweet a minimum of 2X hourly. Retweet donors,
supporters, and ambassadors. If you have a large following
on Twitter, host a tweetchat.
3. Post on Instagram a minimum of 3X, update your bio link
to your landing page or microsite, and go live at least once.
4. Optional: Post on LinkedIn, Google+, Pinterest, and
Snapchat.

24. Best Practice #5: Report Success
• Write an article or blog post summarizing the success of
your #GivingTuesday campaign and then:
1. Send an email to donors thanking them for their gift
and ask them to sign up to become an ambassador for
next year.
2. If you did not reach your goal, send an email to those
who did not give and let them know the campaign has
been extended another week in order to reach your goal.
• Post thank you graphics on social media the day after
your giving day.

25. Best Practice #5: Report Success
• After #GivingTuesday, update your landing page or
microsite and include a “Save the Date” for 2018
(November 27) with an email opt-in and #GivingTuesday
Ambassador call-to-action.
• Resources: How to Land a Sponsorship for your
#GivingTuesday Campaign and the Complete
#GivingTuesday Toolkit.