Download to read offline
Alzheimeir's Association FINAL PRESENTATION
- 1.
- 2. Client Overview The GreaterPennsylvania chapter is one of over 70 Alzheimer’s Association chapters, serving over 59 counties in western, central and northeastern Pennsylvania. Offices in Pittsburgh, Harrisburg, Erie, Wilkes-Barre, & State College Mission: To eliminate Alzheimer's disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health. The Greater Pennsylvania Chapter is a tax-exempt, 501(c)(3) nonprofit, donor-supported organization. Programs and services are made possible through contributions from individuals, corporations and foundations. The chapter uses 76% funds raised for programs, services and research efforts. our office
- 3. Goals & Objectives 1. Enhancesocial media presence on Facebook and Twitter with engaging content suggestions o Target both students and community members at large 2. Analyze the current website and suggest improvements for the web development team 3. Increase awareness for The Longest Day 4. Increase awareness for the State College grand office opening 5. Develop a viral video for social media 6. Complete various Ad Hoc projects o Email templates, outdoor advertising research, business cards, etc.
- 4. Social Media SWOT Weaknesses •Onlyactive on 2 social media platforms •Greater PA Chapter specifically does not have an Instagram account / it’s not easily accessible •Don’t have many young followers •Every post is directly related to Alzheimer’s, whereas other companies / businesses include current events, community occurrences, etc. Strengths •Nationally known organization •Relatable: “1 in 3 people know someone with Alzheimer’s” •High quality video content and graphics from main organization •Reduces the need to hire design experts •Active on Facebook and Twitter with approx. 2,000 likes/followers
- 5. Social Media SWOT Opportunities •Partnerwith Sigma Kappa sorority for events and volunteers •Local online campaign where people share their personal experiences •Responding to Facebook comments and Twitter tweets will engage people Threats •Many students are already heavily involved with THON •Might be difficult to find student volunteers •Target audience is women over 40, but they are (typically) less active on social media •Other students are actively engaged with Relay for Life on social media, which potentially erodes the target audience
- 6. Social Media Content Solutions Twitter: Eventhe strongest people know when it is time to ask for help. Our 24/7 Helpline is always available. Call 800-272-3900. Researchers have found a stronger link between a weak immune system and Alzheimer's than previously thought: http://goo.gl/IWnXxM #EndALZ Show your support for these heroes by participating in #TheLongestDay! Sign up or find teams here: http://bit.ly/1XvVPYv
- 7. Social Media Content Solutions Facebook: By2050, the number of people age 65 and older with Alzheimer's disease may nearly triple, from 5.2 million to a projected 13.8 million. Let’s change these numbers. http://www.alz.org/donate Every 66 seconds someone in the U.S. develops Alzheimer’s, but in 15 years that number will decrease to 33! Share the facts and change the numbers #ENDALZ MYTH: Only older people can get Alzheimer's. FACT: Alzheimer’s can strike people in their 30s, 40s and even 50s. The facts are undeniable, Alzheimer’s disease is a major problem! Check out this video to learn more facts and statistics.
- 8. Website Audit What weliked Access to a lot of information straight from the homepage “Important Resources” section 24-hour hotline number prominent and noticeable on front page Easy to sign up for e-newsletter Simple, not overwhelming Informative and insightful video Focuses more on helping you rather than pushing for donations Clear branding Social media links are provided
- 9. Website Audit What wedidn’t like Could provide a link in navigation to newsletter signup Hotline should be more graphic, not just plain text Video, “get help and support,” donate link and social media links should be higher up Two separate menu bars is overwhelming Not aesthetically pleasing -- a lot of white space, a lot of text Not very clickable (a lot of the graphics and images don’t go anywhere)
- 10. Outdoor Advertising Objective: Increase reachin our client’s key markets: Pittsburgh, Harrisburg, Erie, Wilkes-Barre, & State College. Research: population size, weekly impressions, spots per day, saturation, & cost.
- 11. The Longest DayOverview http://act.alz.org/site/TR?fr_id=8480&pg=entry
- 12. The Longest Day MediaKit 1. Press Release 2. Media Pitch 3. Media Alert 4. Fact Sheets a. Greater Pennsylvania Chapter b. Longest Day 5. PSA a. On-Campus Radio b. Community Radio
- 13. The Longest Day MediaKit Goals: ● Explain Good Cause ● Build Credibility ● Encourage Participation ● Encourage Donations ● Promote Easy Registration
- 14. The Longest Day SocialMedia Video
- 15. State College Office Opening MediaKit ● Press Release ● Media Pitch ● Media Alert ● Fact Sheets o Greater Pennsylvania Chapter o Grand opening ● PSA o On-Campus Radio o Community Radio
- 16. State College Office Opening MediaKit Goals ● Encourage community members to attend ● Create awareness of resources ● Increase Volunteer involvement ● Encourage Donations ● Provide Service to State College Community Members
- 17. Ad Hoc Projects ●Email templates o State College Office Grand Opening o The Longest Day ● Business cards for The Longest Day staff
- 18.
Editor's Notes
- #12 The Longest Day is an annual team event to raise funds and awareness for the Alzheimer's Association®. Held on the summer solstice, the duration of this sunrise-to-sunset event symbolizes the challenging journey of those living with the disease and their caregivers. Teams are encouraged to create their own experience as they fundraise and participate in an activity they love to honor someone facing the disease.
- #14 Explain Good Cause: “The Longest Day is a team event to raise funds and awareness for the Alzheimer's Association” Encourage Participation: “Do an activity you love such as swimming, gardening or painting…” Build Credibility: “The Alzheimer’s Association is the leading voluntary health organization in Alzheimer care, support and research.” Encourage Donations: The efforts will enhance care and support and advance research toward methods of treatment and prevention. Promote Easy Registration: Those interested in participating in The Longest Day may register at thelongestday.alz.org.
- #16 Explain Good Cause: “The Longest Day is a team event to raise funds and awareness for the Alzheimer's Association” Encourage Participation: “Do an activity you love such as swimming, gardening or painting…” Build Credibility: “The Alzheimer’s Association is the leading voluntary health organization in Alzheimer care, support and research.” Encourage Donations: The efforts will enhance care and support and advance research toward methods of treatment and prevention. Promote Easy Registration: Those interested in participating in The Longest Day may register at thelongestday.alz.org.
- #17 Explain Good Cause: “The Longest Day is a team event to raise funds and awareness for the Alzheimer's Association” Encourage Participation: “Do an activity you love such as swimming, gardening or painting…” Build Credibility: “The Alzheimer’s Association is the leading voluntary health organization in Alzheimer care, support and research.” Encourage Donations: The efforts will enhance care and support and advance research toward methods of treatment and prevention. Promote Easy Registration: Those interested in participating in The Longest Day may register at thelongestday.alz.org.