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GivingTuesday Planning Guide (2022) TS-OPT.pdf
#GivingTuesday and year-end fundraising webinar hosted by CauseVox highlights the importance of effective fundraising strategies. It provides tips on setting goals, crafting impactful appeals, and leveraging peer-to-peer fundraising to enhance engagement. The session also offers insights on utilizing technology for seamless donation processes and maximizing campaign outreach.
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GivingTuesday Planning Guide (2022) TS-OPT.pdf
- 1. Deep Dive +Live Critique: #GivingTuesday and Year End Fundraising TECHSOUP WEBINAR
- 2. Today’s Speakers This webinaris brought to you by CauseVox Rob Wu CEO + Founder CauseVox Jenna Notarfrancesco Account Executive CauseVox
- 3. CauseVox makes GivingTuesday andyear-end fundraising easy. Run donation pages, mobile payments, campaigns, ticketing, and peer to peer fundraising all in one place. BEST-IN-CLASS ONLINE FUNDRAISING One-on-one support for all users, with real people that care about your success. HANDS-ON SUPPORT Guides, templates, webinars, and courses that our audience of 100k nonprofit pros rave about. TOP RATED FUNDRAISING EDUCATION
- 4. Raise More With LessTime Typical fundraising software is clunky and complex, but CauseVox tidies up your digital fundraising. Giving Tuesday campaigns Year-End fundraising Donation forms and pages Event ticketing and raffles Peer to peer fundraising
- 5. Modernize your donations Replace yourclunky donation forms with easy forms that delight donors. Apple/Google Pay & PayPal One-time & recurring donations Pledge donations Auto receipts Customized branding Cover the fee options POPULAR
- 6. HOT Hands-free peer to peerfundraising Mobilize your network to acquire new donors with personal and team fundraising pages for any GivingTuesday, year-end campaign, and more! Setup in minutes with clutter-free admin control.
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- 8. Register for anOn-Demand Demo ACTION ITEM https://www.causevox.com/schedule-a-demo/
- 9. • Why #GivingTuesday& YE matters to your nonprofit. • Best practices in marketing to help stand out. • How to increase gift size and reach. • Live critique and best practice review of real campaigns. • Optional Q&A Session Agenda:
- 10. #GivingTuesday is aglobal giving movement that has been built by individuals, families, organizations, businesses and communities in countries around the world. • Millions of people have come together to support and champion the causes they believe in and the communities in which they live. • This year’s #GivingTuesday is Tuesday, November 29, 2022. • #GivingTuesday is for all types of organizations. From schools to small, local nonprofits to global development nonprofits. Source: givingtuesday.org
- 11. In 2021, $2.7 billion wasraised by causes participating in GivingTuesday
- 12. 1. Fill aspecific need and impact 2. Kick-off year-end fundraising 3. Try something new 4. Engage current supporters 5. Develop corporate partners 5 Great Reasons for GivingTuesday
- 13. 30% of donations happenin December. Source: Nonprofit Tech For Good
- 14. • Set cleargoal • Focus on why • Tell stories • Inspire and rally DON’T DO It’s not about participating MUST DO It’s about rallying together • Assume success • Rely on social • General ask transactional community-driven
- 15. GT & YEmust be built on relationships and be personal and human. Fundraising that looks like this will not work. THE OLD WAY 5% response means 95% did not care This is you This is your audience THE NEW WAY This is the new you Delighted audience!
- 16. 1. Set SpecificGoals + Write Your Appeal 2. Increasing Gift Size 3. Craft Your Communications Timeline 4. Launch Your Fundraising Site Checklist
- 17. #1: Set SpecificGoals & Craft Your Appeal
- 18. Example goals • Raise$24,000 to build a new classroom to support 30 new children • Raise $3,600 to support 24 hours of caretaker services. • Rally 100 supporters to provide 100 families with care packages. • Activate 200 supporters to fundraise for our new community garden.
- 19. Why impact goalsare important • It demonstrates the need to your donors. • It drives urgency for donors to participate in reaching the goal. • It shows your progress so your donors visually see how their donation moves the needle. • It allows donors to celebrate with you when your goal is achieved.
- 20. Write a compelling fundraisingappeal When planning your #GivingTuesday campaign you have to connect your goals and objectives with your supporters. This is what the fundraising appeal is all about. Your appeal will acts as the rally cry for your entire campaign. So … it has to be good.
- 21. Of social mediausers who donate, 56% said that compelling storytelling is what motivated them to make a donation Source: Nonprofit Tech For Good
- 22. A good storywill… • Put a face behind your campaign, that supporters can connect with • Draw your supporters in and emotionally connect with your cause • Show the donor how they fit into the story
- 23. Your fundraising appeal must: •Communicate what you’re trying to accomplish on GivingTuesday or YE. • Why that matters and what the impact will be if we’re successful. • Clearly tell how someone can take action and join the effort.
- 24. An example: … in24 hours we’re raising $24,000 to provide 24 kids the opportunity to go to school. … the difference … kids begin dreaming of what’s possible instead of what is … … take a stand with us and donate $24 or $240 today. Together we’ll provide 24 kids the opportunity to dream …
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- 26. Matching gifts resultin a 51% increase in average gift size. Source: Double the Donation
- 27. Secure a matchinggift Obtain a matching grant from a partner or major donor. Campaigns with matching grants work extremely well for short timelines. Plus, it’s publicity for both your campaign and the sponsor.
- 28. Secure a matchinggift Matching gifts can come from: • Your board • A major donor • A group of donors that have given annually • Or, reposition a gift that’s already been pledge as a challenge grant
- 29. With pledge donations 81% ofrespondents would increase their gift size. Source: CauseVox PNPL Study
- 30. Allow donors tomake a pledge and take installment payments automatically. Pledge Now Pay Later
- 31. Donors can selectthe total donation amount and installment schedule that works best for their budget. EASY GIVING Automatically take pledges, charge donation installments, and send receipts. ZERO-EFFORT PAYMENTS Extend Pledge Now Pay Later to any type of charitable fundraising, such as Giving Tuesday and year-end fundraising campaigns. PLEDGE EVERYWHERE FOR NONPROFITS
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- 33. Effective communication includes: • Emotion-drivestory • Clear impact • Urgent need • Specific ask • Campaign consistency Multi-channel is most effective.
- 34. Plan Your Timeline Themost successful campaigns have a clear timeline of activities pre-planned throughout the campaign. This will ensure you and your team know exactly what will happen, when, and by whom throughout the campaign. This will ensure you’re able to maintain momentum and effectively support your personal fundraisers to raise more. Initial recruitment email sent out by Jane to fundraisers Second recruitment email sent out by Jane to fundraisers. Jane to send another email 1 day before launch to inspire and activate fundraisers. Launch day!! (see launch day plan) Jane will send out email announcing matching gift at 12pm EST
- 35. Suggested Timeline October • Determinegoal and campaign messaging • Map out timeline • Begin developing fundraising site, video, and other promotional assets • Send out communication to your supporters about the campaign • Ask key supporters to help with the campaign (e.g. p2p fundraisers, matching gift, promoters) November • Launch your fundraising site • Begin rallying your fundraisers and partners • Promote heavily 1 week ahead • GivingTuesday (yay!) December • Celebrate the impact • Showcase impact to your supporters • Tie in with year-end appeal • Cultivate new donor relationships
- 36. ü Nov 1– Launch your #GivingTuesday fundraising site or campaign giving page. ü Nov 15 – Initial email to set expectations for #GivingTuesday. Begin promoting on social channels. ü Nov 20 – Send an email of appreciation and thanks to your community + seed what, together, you’ll be doing ”next week”. Continue promoting on social channels. ü Nov 28 – Send an email that outlines how your community can get involved “tomorrow” and help support + share the campaign. ü Nov 29 (am) - Send an email outlining the why behind your appeal and how to take action. Push on social media throughout the day. ü Nov 29 (pm) – Send a follow-up email to those that have donated updating them on progress and asking them to share via email and/or Facebook. ü Nov 29 (pm) – Send a follow-up email to those that haven’t supported the campaign yet updating them on progress and inviting them to donate. ü Nov 30 - Send a thank you email to your community, showcase what you did together, and tell people how they can still help. Sample Promotional Calendar
- 37. Create campaign assets Onceyou’ve determined your goal, fundraising appeal, and timeline, you must now create your fundraising campaign site and supporting content needed to drive people to your campaign. This includes things like: • Collecting stories + photos • Create your fundraising site • Write your email messages • Draft your social posts
- 38. Fundraising video On #GivingTuesdayor any giving day you want to clearly communicate your story quickly. You also want to make it easy to share. A video (especially today) is one of the most effective ways to do this. Make a fundraising video that: • Highlights donor-impact • Tells your campaign story • Inspires action
- 39. Email promo View ourfree guide on writing email promotions for your GT campaign. https://www.causevox.co m/blog/givingtuesday- email-template-examples/
- 40. #4: Launch yourfundraising website
- 41. Online fundraising site Themost successful campaigns have a specific fundraising site or online donation. This dedicated page is: • The central location for all your promotional activities • Where supporters donate • Showcase campaign progress + updates • Central page your supporters share • Provides social proof behind the campaign
- 42. A dedicated fundraisingsite for GT or YE ensures you have a central location to direct all your promotion. You can also: • Tell your story • Showcase real-time progress • Build social proof • Invite supporters to fundraise Online fundraising site
- 43. The nature of#GivingTuesday is for people to support the causes they love. Peer-to-peer fundraising is a great engagement opportunity for: • Key supporters • Board members • Event attendees Peer-to-peer fundraising
- 44. Benefits of peer-to-peerfundraising • Increases your network to everyone your p2p participants share their page with. • Social media prioritizes individual’s posts (above company/organizations posts) – so your fundraisers will organically get more traffic and engagement on social media. • Individual’s emails will stand out in a crowded inbox – above the many emails sent directly from organizations • Peer-to-peer is a primary driver of new donor acquisition.
- 46. Brands have seena decrease of 20-50% on Facebook and other online media platforms. Source: BuzzSumo
- 47. When asked, 85% of donorsprefer being asked by friends and family to make a donation. Source: Mason Academic Research System
- 48. PRO TIP Equip yoursupporters to share instead of promoting yourself.
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- 50. Launch your #GivingTuesday andyear-end campaign on CauseVox Easily design, launch, and manage your fundraising campaigns using our powerful online fundraising software. Learn more and get started at causevox.com
- 51. Register for anOn-Demand Demo ACTION ITEM https://www.causevox.com/schedule-a-demo/