The document provides tips and guidelines for participating in #GivingTuesday on December 1, 2015, including the registration process for matching grants offered by the Toledo Community Foundation. It emphasizes the importance of social media engagement, creating convenient donation channels, and recognizing donor contributions to enhance fundraising efforts. Key strategies include launching year-end campaigns, utilizing text messaging for donations, and leveraging hashtags for broader awareness.

1. The Workshop
Tips on a successful Giving Day – December 1, 2015

2. If online giving, has left you
feeling like this…

3. Join us for
The collective power of charities,
families, businesses, media and
individuals to transform how people
think about, talk about and participate
in the giving season
Dec 1, 2015 – the Tuesday
after Thanksgiving...

4. Toledo Community Foundation
offers matching grants up to
$1,000 for donations taken on
#GivingTuesday.
The advantages of participating on a
local level
Toledo Community Foundation will
release the list of participating
organizations to donors via their
website.
The Blade is dedicating ad and editorial
space in November and December to
promote local online giving.

5. Why register nationally?
Registering as a partner with
#GivingTuesday.org allows you
to share your story, which may
appear on the
#GivingTuesday.org website
Giving Tuesday raises awareness
about the day and might promote
what you do.
It’s free!

6. What is my agency required to do in
order to participate?
Visit toledocf.org to find the
#GivingTuesdayNWO logo.
Place it on your homepage, a landing page and/or social
media page, provide a link to your donation page.
Subscribe to the The Center for Nonprofit Resources E-newsletter
for the local updates and tips.
http://www.c4npr.org/main/enewsletter-sign-up/

7. Example:
logo on a
homepage

8. Logo
on a
special
landing
page

9. Logo on Facebook
DONATE

10. Make sure the logo is near or
linked to your donation page

11. Strengthen Fundraising on Giving Tuesday
Courtesy of
https://www.blackbaud.com
Our gift size locally was
about $105 in 2015
● #GivingTuesday has had double-digit
growth year after year since 2012.
● Large organizations do the best but that
trend is shifting.
● Faith-based organization received the
largest percentage of gifts in 2014.
● About 17% of donations were made on a
mobile device.

12. 1)Try a micro donation campaign for new project.
Tip: Use custom donation forms to capture full donor data
including mobile number and email for future use.
2) Launch your year-end fundraising campaign on
December 1 to kickstart donations. Tip: 30% of all
donations occur in December and December 31st is the
most generous day of the year.
3) Make donating convenient across mobile, social and
online. Put links to your donation form in all
communications - even email.
Strengthen Fundraising on Giving Tuesday

14. 4) Send a text message with a call to action and link to your
#GivingTuesday donation page.
Did you know? Texts have 99% open rates.
5) Recognize donors who post “unselfies” after making
donations to Instagram, FB and Twitter. Add #YourTag and
#GivingTuesdayNWO.
6) Empower volunteers to raise peer to peer donations on
social media for #GivingTuesday.
Tip: Ask volunteers to create personal fundraising pages on
social media.

15. Be The Donor
-Start with a test mail as if you were the donor.
- Donate on a computer, a tablet and a phone.
-How was your experience?
-Identify and fix the “pain points”.
Source: Jamie McDonald -
Generosity Consulting

16. With the help
of The Gates
Foundation,
donors could
help your
organization
win $5,000!

17. Toledo Community Foundation &
#GivingTuesdayNWO
www.toledocf.org/givingtuesday

18. How to apply for
2015 #GivingTuesdayNWO
Matching Grants program
Two step application process –
Both MUST be completed to be
considered for funding

19. Step 1:
Register for participation in 2015
#GivingTuesdayNWO by noon on
November 30, 2015.
www.toledocf.org/givingtuesday
YOU MUST COMPLETE this step
to be eligible to apply for
matching funds.

20. Step 2:
Complete the Toledo Community Foundation
2015 #GivingTuesdayNWO online grant
application
When: Noon December 10, 2015
to
11:59 p.m. December 15, 2015

21. How to apply:
Go to the Toledo Community Foundation website
www.toledocf.org, click on the grants tab and
follow the instructions on the screen. Or follow
the link at www.toledocf.org/givingtuesday
The link for the application
will go live at
noon on December 10, 2015

22. 2015 #GivingTuesdayNWO
Grant Application
Contents of a proposal
Implementation section:
Describe your #GivingTuesdayNWO activities and
how you generated gifts. (i.e. Your use of
technology to generate donations.)

23. Amount requested – Up to $1,000

24. 2015 #GivingTuesdayNWO
Grant Application Process
Amount Raised – Report total amount your
organization received on December 1, 2015
PLEDGES will NOT
count toward the matching grant…

25. 1. Upload a spreadsheet listing donations secured on
December 1, 2015
Match Documentation

26. Toledo Community Foundation
2015 #GivingTuesdayNWO Matching Grant Program
For additional information:
Visit: www.toledocf.org/givingtuesday
Or
Contact:
Patrick Johnston, Program Officer
Toledo Community Foundation
(419) 241-5049
patrick@toledocf.org

27. Social Media
and Giving
Tuesday

28. For Non-Profits, Social Media is a necessity. With any
donor campaign, social media is your key to success.
Giving Tuesday provides you with the tools you need!
The Power of Social Media

29. Incorporate Social Media
Hashtags: Use hashtags in messaging and tag
photos with: #Unselfie, #UNselfie Storify,
#GivingTuesday and #GivingTuesdayNWO
Twitter: Tweet about your
organization at @GivingTues or
@C4NPR
Facebook: Post stories and photos on your
Facebook and on Facebook.com/Center for
Nonprofit Resources

30. Incorporate Social Media
Instagram: Post photos & short messages @GivingTuesday
Pinterest: http://www.pinterest.com/givingtuesday/
Tumblr: http://givingtuesday.tumblr.com/
Eblasts and emails: sent strategically

31. Adding a “Call to Action” Button!
Get facebook visitors to your donation page with the
click of a button!
Find the full how-to guide here!

32. Adding a “Call to Action” Button!
1. Log in as the page administrator!
2. Locate the “Create Call to Action” menu on the
cover photo.

33. Adding a “Call to Action” Button!
3. Select “❤ Donate Now”
4. Link to your website’s donation page.

34. The #UNselfie

35. What are some ways my agency can
collect donations online?
• Givelet
• PayPal
• Network4Good
• Google Wallet
• Apple Pay
Two platforms:
DonateNow - smart
and proven effective
donation pages
GiveCorps –
crowdfunding and
project-based
fundraising

36. local
Use graphics like this
on Facebook, Twitter
or Instagram
to promote
#GivingTuesdayNWO
USE:

37. Other Resources
Follow Beth Kanter
on Facebook for
awesome tips and
tricks for Nonprofit
Organizations and
Social Media.

38. Thank you!
http://tinyurl.com/givingtuesdayNWO