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Getting Ready for #GivingTuesdayCa by Network for Good
- 1. Ge#ng Ready for #GivingTuesday 2014 Join the conversa.on: #getready #givingtuesday #nonprofit911 @networkforgood
- 2. 2 Unleashing Generosity N4G’s campaign for #GivingTuesday 2014
- 3. Today’s presenters Jamie McDonald (Follow @genero_city) Chief Giving Officer of Network for Good, the largest charitable giving plaMorm. Founder of GiveCorps, sold to N4G in May 2014 Leader of BMoreGivesMore, the movement to be the most generous city in America on #GivingTuesday 2013
- 8. 8 The campaignto make Baltimore the most generous city in America.
- 9. BalBmore’s #GivingTuesday Campaign • Campaign to be the most generous city in America by raising $5M for Bal.more causes • Executed by dedicated group of partners • Supported by agile marke.ng team • Convened by GiveCorps • Made it about all inclusivity and all forms of generosity
- 10. #BmoreGivesMore Results •$5.7M Raised! • Led by top Bal.more nonprofits • Hundreds of local nonprofits par.cipa.ng • Supported by community-‐oriented small businesses • Media push by partners and Mayor’s office resulted in dozens of news ar.cles
- 11. Easy for public officials to rally around big, feel-‐good goal. Our mayor, Stephanie Rawlings-‐Blake, was a key social ambassador.
- 12.
- 13. Engaged the Establishment It’s a young movement, but the establishment is a key partner! Promote them at key moments.
- 17. When should I get started?
- 18. How much will it cost?
- 19. What’s the right goal? Donors New Donors Dollars Recurring Givers Par.cipa.on
- 20. Set up a giving pyramid Raise $50,000 on #GivingTuesday • 8,500 donors in data file • 3% par.cipa.on (and you’ll definitely aeract new donors, so this should be a safe bet) • 255 Donors 20 (Planning + InspiraBon) = Success
- 21. 21 How do I involve my staff and board? Matching Funds Planning Personal fundraisers Team #GivingTuesday Challenges Social Media Ambassadors Goal Sefng Events Nothing great was ever achieved without enthusiasm. - Ralph Waldo Emerson Skill sharing
- 22. 22 Team Structure Leader of GT Campaign Key Staff Social ambassadors Personal fundraisers Storytelling Key Board members Dona.ons Matching funds Outreach to friends Personal Fundraisers Key Volunteers/ Ambassadors Social outreach Events Dona.ons
- 23. 23 Maximize with Matching: Four T’s Ten:One Impact Target Time Thank
- 24. What online giving capabiliBes do I need? • At a minimum: – Have a clean, simple giving process – Send an automated thank you and tax receipt – Be mobile-‐ready for both learning and giving – Be easy for your team to set up, update, and manage – Embedded social sharing • And for larger organiza.ons: – Instant repor.ng on the progress of your day – Mul.ple inspiring fundraising pages – Equipped to show your matching funds – Peer to Peer fundraising capability – Donor scroll online
- 25. Top 11 Strategies for Success 25
- 26. 1. Set a big goal!
- 27. 2. A passionate leader & team
- 28. 28 3. Brand your campaign
- 29. 29 4. Amplify through “hubs”
- 30. 5. Be creaBve…and social Stories, images, video, events
- 31. 6. Be Contagious Weekly, SHAREABLE content Donor list Prospect list Board Ambassador Staff Media Volunteers Hint: COPE -‐ Create Once; Publish Everywhere
- 32. 7. Engage other community partners
- 33. 8. Gamify Challenges Fundraising Teams Matching Funds
- 34. 9. Build a parking lot 5
- 35. 11. Celebrate, thank, celebrate.
- 36. Frequently asked quesBons • New donors? • Cannibalize year-‐end fundraising? • Do all funds have to be raised on #GivingTuesday? • Can I over-‐communicate and turn people off? • What if I don’t reach my goal?
- 37. Thank you! Join the conversa.on: #getready #givingtuesday #nonprofit911 @networkforgood