Learn the five most important lessons for successful crowdfunding for your Good Food or Farming business.

1. Getting Started
!
Steps to a Successful Campaign
a community to power good food & farming to the tipping point

2. !
Successful food & farming projects from Seattle to
Indiana, Florida to the Carolinas, Minneapolis to
Nebraska, the Sierras to New York City.
Crowdfunding and social community dedicated to powering
the good food & farming movement and the people who are
changing how we farm, eat & live.

3. WHAT IS CROWDFUNDING?
Gift/Reward
The “crowds” contribute to a
project and may receive
incentive rewards.
Lending
The “crowds” provide the capital
for loans/microloans
Equity
Collections of qualified investors
provide a network for
investments.

4. Farming
Farms & Food Hubs including Urban Farming, Small & Family Farms,
Coops, Young Farmers, Sustainable & Organics, Heirlooms, Exchanges,
Gleaning, and more.
Swallowtail Farm
#Barnraised $35,030
TYPES OF PROJECTS

5. Food
Urban Farming, Small & Family Farms, Cooperatives, Young Farmers,
Sustainable & Organic Farming, Heirlooms,
Exchanges, Gleaning and more!
Kitchen Witch
#Barnraised $19,058
TYPES OF PROJECTS

6. Community-based Projects including Food Justice programs,
Community Gardens, Cooperative Kitchens, and more!
Community
TYPES OF PROJECTS
Foraged Feast
#Barnraised $5,490

7. TYPES OF PROJECTS
Food & Farming Education including Educational Farms, School
Gardens, Farmer Training, Healthy Lunch programs,
Curriculum and more!
Education
Grow Your Lunch
#Barnraised $13,530

8. Food Media
Food and Farming-based Media, including Art, Books, Television, Blogs,
Mobile Applications, and more!
Falling Fruit.org
#Barnraised $15,025
TYPES OF PROJECTS

9. WHY BARNRAISER?
70% project success rate
Compared to below 35% on large general platforms
Connecting you to 41 million Americans
Who align themselves with health & sustainability and are looking for
new champions of the movement and new products.
Campaigns average over $12,000 raised
Compared to below $4000 on other platforms

10. MORE ATTENTION AND SUPPORT
Your project will not be one of 50,000
It is our job to drive additional exposure to innovators like you who are
reshaping how we farm and eat.
Personalized advice from people with experience
Founded by people with years of experience in the
food & farming movement.
We are personally committed to your success.
This is your place.

11. BARNRAISER BENEFITS
Crowdfunding allows the public to
actively participate in changing our food system by
supporting innovators of good food & farming.
Flexibility & Speed
You choose the funding levels — they can vary from $2,000 to $100,000
(or more). Less than 30 days from conception to launch.
Public Awareness
Spread your story beyond your existing community.
Build Community and Customer Base
Pre-sell and idea or a product & build a set of customers may continue
to help grow with you later.

12. Keys to
Crowdfunding
Success

13. TELL YOUR STORY
Share Your Heart
You have a great project, idea or business -- this
is your chance to convey the enthusiasm behind
your idea. Make it personal and
share your passion.
Find The Hook
Find the interesting parts of your story and use
them to draw more attention to your cause.
Make It Relevant
Convey your project’s broader impact, whether
your model can be replicated or will inspire
others to join the movement, describe how your
project will impact the community.
Eatwell Farm
#Barnraised $23,091

14. FIND YOUR COMMUNITY
Dig Deep
Your audience is made up of ALL the people you can reach to tell about your
project, including family, friends, customers, fans, clients, online groups, business
contacts, community groups, membership organizations, etc.'
Start Early
• Build alliances BEFORE the start of your campaign. '
• Seek out other businesses, organizations, or groups in your community who will
benefit from your project and get them on board!'
• Typically 2/3rds of pledges come directly from YOUR network and community,
and the remainder comes from extended outreach and
the greater Barnraiser community.
!

15. SETTHE RIGHT GOAL
Make It Attainable
• Crowdfunding projects on Barnraiser typically raise between $5000 - $25,000. '
• Funding goal should be set based on the size of your community. '
• Typically between 5 - 10% of an email list will fund a project.'
!
Activate Your Network
• Email is the best way to reach people about your campaign. '
• Social media, Facebook, Twitter & Instagram, are great ways to spread the word.'
• Find 10 people who are willing to fund your campaign on the first day. '
!

16. PLANNING FOR SUCCESS
1. Check Out the Campaign and Marketing Guides & follow the Social and
Marketing checklists.'
2. Set up a planning & consultation call with the Barnraiser project support
team.'
3. Make frequent visits to your Campaign Dashboard for
daily tasks and checklists.

17. GIVE GREAT REWARDS
Believe it or not, the rewards are what draw a lot of backers in. Create rewards
that are a reflection of your business and expertise. They should appeal to a wide
range of people, locals and beyond. This is NOT a donation, you are promoting
your business directly to your customer base. '
Brainstorm compelling rewards for a range of pledges–
from $5 - $25 - $50 - $100 to $500 or more.
Appeal to a Wide Range

18. REWARDS: FOURWAYS TO GIVE
1. Thanks
Email a thank you, send a card,
call out in Social Media

19. REWARDS: FOURWAYS TO GIVE
1. Thanks
Email a thank you, send a card,
call out in Social Media
2. Swag
An item such as a t-shirt,
food product, video, trinket

20. REWARDS: FOURWAYS TO GIVE
1. Thanks
Email a thank you, send a card,
call out in Social Media
2. Swag
An item such as a t-shirt,
food product,
video, or trinket
3. Experience
Restaurant meal, host a party, VIP
tickets, farm tour, class, consulting

21. REWARDS: FOURWAYS TO GIVE
1. Thanks
Email a thank you, send a card,
call out in Social Media
2. Swag
An item such as a t-shirt,
food product, video, trinket
3. Experience
Restaurant meal, host a party, VIP
tickets, farm tour, class, consulting
4. Recognition
Name on a site/sign/donor wall, naming
rights, sponsorship, acknowledgement

22. BE FEARLESS WITH THE ASK
Speak Up!
YOU are your own biggest cheerleader, so get the
word out. People want to back your campaign
because they want to support your business, or
they want the reward itself. Get your whole team on
board — everyone needs to be ready to promote.
Be Direct!
Crowdfunding is a GIVE & GET exchange and you
are promoting your business.
Ask “Uncle Henry”
You may have friends and relatives that have offered to
help your business when the time is right.
NOW is the time to make that call.

23. NEXT STEPS
1. Prepare Your Project 2. Build Buzz 3. Get Funded

24. NEXT STEPS
Prepare Your Project '
Today!
Set your funding goal & get
started:'
www.barnraiser.us/create'
!

25. NEXT STEPS
Build Buzz
Start reaching out to your
community now and find at least
10 people who will fund your
project on day one! '

26. NEXT STEPS
Get Funded
Fund your passion
and create a
healthy food future! '

27. FREE
Start Your Draft
Today!
www.barnraiser.us/create