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#GivingTuesday ideas for your charity
#GivingTuesdayCA is a national giving day on December 3, 2013, aimed at promoting charitable donations in Canada, organized by CanadaHelps. The initiative encourages partners to share their philanthropic stories, create campaigns, and leverage matching donations to maximize community engagement and support. Through a unified message and collective efforts, #GivingTuesdayCA aspires to foster a culture of generosity and volunteerism across the nation.
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#GivingTuesday ideas for your charity
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- 2. TODAY’S PRESENTER Kirstin Beardsley Directorof Marketing and Community Engagement CanadaHelps
- 3. WEBINAR REMINDERS • Youcan hear us, but we can’t hear you • Have questions? Type questions in the Questions Log • Turn up your computer’s volume • For the best webinar experience, close all other applications • Webinar slides will be shared
- 4. WHAT IS CANADAHELPS? •A public charitable foundation and registered charity • Through CanadaHelps.org, anyone can donate to any registered Canadian charity online • We have facilitated over $345 million in charitable donations online since our launch in 2000 • 14,000 charities use us to collect donations and fundraise online • Over 800,000 Canadians have donated through CanadaHelps • For donors, CanadaHelps is a one-stop-shop for giving For charities, CanadaHelps is an online fundraising solution that is affordable, easy and secure WELCOME TO GIVING MADE SIMPLE!
- 5. MISSION CanadaHelps engages Canadiansin the charitable sector, providing accessible and affordable online technology to both donors and charities to promote – and ultimately increase – charitable giving in Canada. VISION CanadaHelps strives to build a caring and involved Canadian society that is committed to giving and participating effectively in the charitable sector, using technology to create an efficient connection between charities, donors, and the corporate community.
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- 7. #GivingTuesdayCa • A nationalNEW day of giving on the Tuesday following Black Friday and Cyber Monday – Dec 3, 2013 • Celebrates and encourages giving back in ways that support charities • Partners create and commit to a project then help spread the word to their networks – online and offline • 443 partners so far! www.GivingTuesday.ca #GivingTuesdayCa
- 8. WHAT WAS ACHIEVEDIN 2012? • Over 2,500 US partners came together in all 50 states • Online giving increased 50% year-on-year, based on data from various donation portals • Over 800 press stories (59 million impressions) including NPR, CBS Evening News, ABC News, USA Today, the Huffington Post, Forbes, Mashable, the Washington Post and the Los Angeles Times. • 2.5 million social media impressions • Endorsements by The White House, Bill Gates, The Clinton Foundation, Mayors of Chicago, Philadelphia and New York
- 9. WHAT DOES #GivingTuesdayCaOFFER? • The chance to tell giving stories and bring attention to philanthropic commitments. • The strength of an international “umbrella” and unified message that upholds and supports many individual brands. #GivingTuesdayCa harnesses the power of a collective voice to make a difference. • The benefits of the giving community coming together under a common theme and set of messages. Just as the retail world has benefitted from coordinating global shopping days across many brands and platforms, #GivingTuesdayCa does the same thing.
- 10. WHY IS #GivingTuesdayCaPOWERFUL? • A new narrative around giving and volunteerism. • The synergies in leveraging collective relationships, media partners and communication assets. • A powerful “hook” to rally major social media, outdoor media, traditional media partners to help us “tell the story” about the power of giving. • A comprehensive messaging platform and coordinated communication strategy that will support all participants. • For individuals, it is an opportunity to be part of a global celebration of generosity. #GivingTuesdayCa is something that everyone can share with friends, family and colleagues.
- 11. #GivingTuesdayCa CANADA FOUNDINGPARTNERS Media Partners
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- 13. ASK FOR DONATIONS •Use the #GivingTuesdayCa movement as a way to kick-off your year-end fundraising appeals • Promote #GivingTuesdayCa in your communication and provide an easy way for donors to get involved in this exciting first year in Canada – by making a donation to your organization! • Build an online campaign and start talking about #GivingTuesdayCa early
- 14. CREATE A SPECIFIC#GivingTuesdayCa CUSTOM DONATE NOW PAGE • CanadaHelps Custom Donate Now pages can be created for specific funds or campaigns. • Create a specific #GivingTuesdayCa page and solicit donations on December 3rd.
- 15. FIND A MATCHINGPARTNER • Find a local company that would like to get involved in #GivingTuesdayCa • Ask them to match donations made to your organization on December 3rd • Promote the match to your donors and let them know that their donations can have a greater impact if they give on #GivingTuesdayCa • A matching appeal is a great way to leverage existing/planned donations
- 16. INTERAC IS A#GivingTuesdayCa DONATION MATCH PARTNER
- 17. SAY THANKS • Use#GivingTuesdayCa as an opportunity to give back to your supporters and thank them! • Show how much your organization appreciates its volunteers, donors, and sponsors by making a short video Example: http://www.givingtuesday.ca/gt/path ways-education-thank-video • Take some photos of your team with signs saying “Thank you” and post them to Facebook or Pinterest
- 18. SHOW IMPACT &RESULTS • Donors want to see results. They want to know that their support is making a difference • Show what you’ve been up to on current projects via social media or an email blast • Create a video, post progress photos, share case studies • This could also be a good opportunity to ask for people to continue their giving!
- 19. SHARE GIVING STORIES •Ask your supporters to send in a photo or short video about why they give • Give them a simple statement to complete such as “I give because…” or “I give back by…” to make it easy for them to get involved • On December 3, post the contributions to your social media channels
- 20. START SOMETHING NEW •Use #GivingTuesdayCa to get your community excited about “what’s next” at your charity • Share a sneak peek of a new project or campaign that is upcoming and gather support for it - UrbanPromise Vancouver • Great opportunity to gain newsletter subscribers and social media followers “You provide a great service. Small organizations like ours benefit tremendously, keeping our overhead low & spending more on good works!” -Better Day Alliance - ABC Life Literacy Canada
- 21. FONDATION CENTRE ACTION •Promoting annual spring Wheelchair Basketball Tournament by enrolling teams for 2014 and establishing new employee donation matching programs - UrbanPromise Vancouver • Reaching out to sponsors, donors and current teams/players “You provide a great service. • Thanking supporters and celebrating Small organizations like ours benefit relationships existingtremendously, keeping our overhead low & spending more on good works!” • Year-end donation ask -Better Day Alliance - ABC Life Literacy Canada
- 22. PROMOTE CHARITABLE GIFTSFOR THE HOLIDAYS • Create a dialogue with your community about how they give gifts and give back at this time of the year • Create a gift catalogue for your charity and promote the giving of meaningful gifts • Encourage donations in honour of others • Encourage people to “give the gift of giving” with CanadaHelps Charity Gift Cards
- 23. PROMOTE OTHER WAYSOF GIVING • Use #GivingTuesdayCa as an opportunity to shift the conversation away from giving funds and promote different ways to support your organization: • Skilled volunteering • Raising awareness for your organization • Fundraising • Forwarding your newsletter • Sharing your Facebook page • Retweeting
- 24. USE YOUR YEAR-ENDCAMPAIGN • No need to reinvent the wheel • Have a year-end plan already in the works? Incorporate #GivingTuesdayCa into existing appeals • Existing campaigns/events/announcements can benefit from promoting on #GivingTuesdayCa
- 25. MOBILE GIVING CAMPAIGN • • • TheMobile Giving Foundation Canada (MGFC) is offering the use of a single keyword/short code for free, to pre-certified MGFC charities that partner with GivingTuesday Interested charities can register for free GivingTuesday partnership and must be certified with MGFC ($350 one-time fee applies) to activate their free text-to-donate campaign before November 8, 2013 at GivingTuesday.ca. The MGFCUrbanPromisefor GivingTuesday” text-to-donate campaigns will be active, - “Give back Vancouver without any transaction or program maintenance fees for charities, between November 5 and December 31, 2013, so participating charities will have almost two months to engage with new donors and raise incremental funds through text message. “You provide a great service. support@mobilegiving.ca Small organizations like ours - ABC Life Literacy Canada benefit tremendously, keeping our overhead low & spending more on good works!” -Better Day Alliance
- 26. USE TWITTER &OTHER SOCIAL MEDIA • Create pre-campaign buzz • The power of the hashtag: use the #GivingTuesdayCa hashtag • Join the larger global #GivingTuesdayCa conversation too! • Best practice: Use less than 140 characters • Encourage donors and volunteers to share that they plan to give back to your organization on their social network. Retweet their posts!
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- 28. HEIFER INTERNATIONAL • Createdan infographic that highlighted the power of shopping dollars when used for altruistic purposes • “Does it surprise you that 79% of Americans polled would rather have a donation made in their name rather than a gift they know they'll never use? That's nearly 80 percent of your shopping list!” • Created an online savings calculator that helped people figure out how much they saved on Black Friday & Cyber Monday…then encouraged people to put those savings towards Heifer International • Engagement methods: PR, email, social media
- 29. GIVE KIDS THEWORLD VILLAGE • • • • • • Rolled out a social media and email campaign two weeks prior asking their Facebook and Twitter followers to make a donation Changed their cover photos on Facebook and Twitter with creative from their #GivingTuesday campaign Fortunate enough to have an anonymous donor match donations up to $10,000 The matching donation really encouraged people to donate and created a sense of urgency Garnered 121 new donors, and the average donation was $124 Lessons learned: start earlier, and engage fans more
- 30. PHOENIX HOUSE • Ratherthan asking supporters for monetary donations, Phoenix House asked people to write letters of encouragement to the men, women, and teens in their treatment programs • Provided a template letter on their website for people to easily personalize and send back to Phoenix House • Distributed the letters on #GivingTuesday to clients in their treatments centres • The clients, many of whom have lost ties with loved ones as a result of their addictions, were grateful for the encouraging words
- 31. MAKE YOUR #GivingTuesdayCaPLEDGE Once you decide how your charity is going to participate on #GivingTuesdayCa, update your profile on www.GivingTuesday.ca to share your pledge!
- 32. LET #GivingTuesdayCa HELPYOU! • Resources on www.givingtuesday.ca • Partner Toolkit • Case Studies • Intro to Social Media Guide • Facebook Best Practices • Corporate Engagement Guide • Blog posts • Download logos and graphic assets
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- 34. MYCHARITYCONNECTS Educational and trainingopportunities through MyCharityConnects www.mycharityconnects.org
- 35. UPCOMING WEBINARS Tuesday, November5 @ 2pm Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships Kate Olsen, VP of Strategic Partnerships, Network for Good Tuesday, November 12 @ 2pm Building a successful online campaign for #GivingTuesdayCa Simren Deogun, Senior Account Manager, Stephen Thomas www.mycharityconnects.org/webinars
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