This document provides an overview of an online fundraising workshop. It begins with introductions and an icebreaker activity. It then discusses GlobalGiving and how it supports nonprofits through online fundraising. The workshop covers creating an online fundraising strategy, setting goals, storytelling, building donor relationships, and leveraging social media. Attendees participate in activities throughout and learn how to join GlobalGiving's platform.
One of the fastest ways to grow your fundraising efforts is through peer-to-peer fundraising. Let your donors fundraise for you! Provide your donors with the tools they need to share your cause and how they can relate with their personal network.
14 Things Your Website Needs for Effective Fundraising in 2014Abila
Rich Dietz, Founder of Nonprofit R+D – Technology training for Nonprofit Professionals and Jamy Squillace, Director of Product Management, Abila, discuss the importance of the content on your website and increasing fundraising efforts.
This presentation is intended to aid you in getting the most out of your fundraising efforts in 2014. Our fundraising experts, Rich and Jamy, 14 things you can do this year to drive fundraising success. Topics include donor engagement, social media usage, and online fundraising.
Presenters
Rich Dietz, Founder of Nonprofit R+D – Technology training for Nonprofit Professionals
Jamy Squillace, Director of Product Management, Abila
Justin Perkins of Care2.com and OLOMOMO Nut Co shares 6 secrets to activate and engage your tribe of passionate brand advocates for your nonprofit or brand.
Inspiring and building an online communityJustGiving
Unquestionably, your supporters and your potential supporters are using social media. Your charity should be too.
Here are some top tips to help your charity make the most of social media, and use it to build and inspire an online community.
Presentation originally presented by our Social media manager, Helen Osborne at our social media event in Dublin (04/12/14). Any questions at all, do get in touch - helen@justgiving.com
Learn what online fundraising is and how can it help your nonprofit raise more money, how to build an online fundraising strategy that is SMART and how to best use important tools in your fundraising efforts.
Online Donor Behaviour for #GivingTuesdayCa and BeyondGivingTuesdayCa
Claire Kerr of Frontstream explains how social and mobile giving trends impact the donor relationship and how you can benefit for #GivingTuesdayCa and beyond.
The Early Bird Guide to Epic End of Year FundraisingBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir.
Multichannel Fundraising Workshop - Care2, Big Duck, NWFCare2Team
With more communications channels out there, your supporters are getting bombarded with more messages from charities, companies, friends, and family members. So how can you make sure your organization stands out?
In this workshop, Farra Trompeter from Big Duck, Dane Grams from Care2, and Danielle Brigida from National Wildlife Federation, share ways you can build stronger campaigns through multichannel communications, leveraging online communities, embracing social media, and sharing some successful case studies.
Participants will take away:
*Ideas and lessons learned from nonprofit campaign case studies
*Tactics to build your list and use social media
*Ways to integrate best practices into your communications
*Tips to make your campaigns stronger
Leveraging Social Media for Your Next Fundraising EventAbila
Abila, along with Darian Rodriguez Heyman of Social Media for Nonprofits and Laura Huddle of Eventbrite present a session about how Social Media Tools can be leveraged for Fundraising.
What Fundraisers Can Do to Retain Year-End DonorsBloomerang
So you've generated a lot of new donations during the final weeks of the year. Now what? Will they give again?
Let's figure out how to get the next gift in 2022!
In this session you’ll learn:
Easy, actionable tips to keep those donors giving over the long term
The research you really need to know conducted by the nonprofit sector’s leading authorities on building donor loyalty
Whether you are a large or small organization, these donor retention strategies can work wonders for your bottom line. If you put these principles into action, you'll see astounding results.
How to Maximize Your #GivingTuesday Results: A Houston Grand Opera Case StudyKimbia, Inc
While online donations during #GivingTuesday have grown year-over-year, the culture and online presence of the day have sky rocketed. Last year, #GivingTuesday had 32.7 million Twitter impressions. To help maximize their inaugural giving day event results, Houston Grand Opera decided to host their event as part of #GivingTuesday. Piggybacking on an established event like #GivingTuesday enabled them to take advantage of the movement’s widespread visibility, promote a sense of urgency, spread awareness and lowered both the work load and cost of promotion. Attend this webinar to learn how Houston Grand Opera achieved giving day success during #GivingTuesday, and how you can too.
Miriam Kagan, Senior Fundraising Principal at Kimbia, and Emily Schreiber, Development Officer at Houston Grand Opera, will discuss:
1. What Houston Grand Opera learned from this first-time event
2. How they achieved 56% new donors and what they are doing to steward them
3. How they utilized relevant social media content that drove over 20% of site traffic
4. How they measured revenue from each channel and analyzed results to make changes in their second year
BONUS: Special guest Asha Curran, Director, Center for Innovation & Social Impact at 92Y, the creators of #GivingTuesday, will join us to share a brief history of the event and fascinating stats from this worldwide movement.
Measure of Success: Creating Tools and Process to Report ImpactBloomerang
https://bloomerang.co/resources/webinars/
Marie Palacios will explain what donors want to know, why it is crucial, and how to share your past achievements, so donors contribute to your future goals.
In June 2016, the international HQ of a global NGO hired me to help develop a presentation about online fundraising for their board. There was no short term rush, but it foresaw that in a few years it might be at risk if its large institutional funders stopped or reduced their contribution. Online fundraising was seen an an option it needed to explore.
The preferred approach was to experiment with online fundraising models until it had the evidence and expertise to make a better judgement on how viable it was. These slides are the input to that presentation - not the presentation itself!
This was developed based on the input from individuals I contacted and from the ECF (eCampaigning Forum) community. This unbranded version of the slides also removes any reference to the commissioning organisation.
5 “Must Do’s” for Year End Fundraising SuccessBloomerang
https://bloomerang.co/resources/webinars
Lori L. Jacobwith will show you five powerful and simple “must do’s” to cut through year-end fundraising noise, help increase your Giving Tuesday success, and increase donor retention.
GivingTuesday media and pr strategies - get press for your organization!Woodrow Rosenbaum
GivingTuesday is a great opportunity to get some media attention for your organization. To help you get the most PR benefit from your activity this year, Paradigm Public Relations shares PR and Media strategies for GivingTuesday.
One of the fastest ways to grow your fundraising efforts is through peer-to-peer fundraising. Let your donors fundraise for you! Provide your donors with the tools they need to share your cause and how they can relate with their personal network.
14 Things Your Website Needs for Effective Fundraising in 2014Abila
Rich Dietz, Founder of Nonprofit R+D – Technology training for Nonprofit Professionals and Jamy Squillace, Director of Product Management, Abila, discuss the importance of the content on your website and increasing fundraising efforts.
This presentation is intended to aid you in getting the most out of your fundraising efforts in 2014. Our fundraising experts, Rich and Jamy, 14 things you can do this year to drive fundraising success. Topics include donor engagement, social media usage, and online fundraising.
Presenters
Rich Dietz, Founder of Nonprofit R+D – Technology training for Nonprofit Professionals
Jamy Squillace, Director of Product Management, Abila
Justin Perkins of Care2.com and OLOMOMO Nut Co shares 6 secrets to activate and engage your tribe of passionate brand advocates for your nonprofit or brand.
Inspiring and building an online communityJustGiving
Unquestionably, your supporters and your potential supporters are using social media. Your charity should be too.
Here are some top tips to help your charity make the most of social media, and use it to build and inspire an online community.
Presentation originally presented by our Social media manager, Helen Osborne at our social media event in Dublin (04/12/14). Any questions at all, do get in touch - helen@justgiving.com
Learn what online fundraising is and how can it help your nonprofit raise more money, how to build an online fundraising strategy that is SMART and how to best use important tools in your fundraising efforts.
Online Donor Behaviour for #GivingTuesdayCa and BeyondGivingTuesdayCa
Claire Kerr of Frontstream explains how social and mobile giving trends impact the donor relationship and how you can benefit for #GivingTuesdayCa and beyond.
The Early Bird Guide to Epic End of Year FundraisingBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir.
Multichannel Fundraising Workshop - Care2, Big Duck, NWFCare2Team
With more communications channels out there, your supporters are getting bombarded with more messages from charities, companies, friends, and family members. So how can you make sure your organization stands out?
In this workshop, Farra Trompeter from Big Duck, Dane Grams from Care2, and Danielle Brigida from National Wildlife Federation, share ways you can build stronger campaigns through multichannel communications, leveraging online communities, embracing social media, and sharing some successful case studies.
Participants will take away:
*Ideas and lessons learned from nonprofit campaign case studies
*Tactics to build your list and use social media
*Ways to integrate best practices into your communications
*Tips to make your campaigns stronger
Leveraging Social Media for Your Next Fundraising EventAbila
Abila, along with Darian Rodriguez Heyman of Social Media for Nonprofits and Laura Huddle of Eventbrite present a session about how Social Media Tools can be leveraged for Fundraising.
What Fundraisers Can Do to Retain Year-End DonorsBloomerang
So you've generated a lot of new donations during the final weeks of the year. Now what? Will they give again?
Let's figure out how to get the next gift in 2022!
In this session you’ll learn:
Easy, actionable tips to keep those donors giving over the long term
The research you really need to know conducted by the nonprofit sector’s leading authorities on building donor loyalty
Whether you are a large or small organization, these donor retention strategies can work wonders for your bottom line. If you put these principles into action, you'll see astounding results.
How to Maximize Your #GivingTuesday Results: A Houston Grand Opera Case StudyKimbia, Inc
While online donations during #GivingTuesday have grown year-over-year, the culture and online presence of the day have sky rocketed. Last year, #GivingTuesday had 32.7 million Twitter impressions. To help maximize their inaugural giving day event results, Houston Grand Opera decided to host their event as part of #GivingTuesday. Piggybacking on an established event like #GivingTuesday enabled them to take advantage of the movement’s widespread visibility, promote a sense of urgency, spread awareness and lowered both the work load and cost of promotion. Attend this webinar to learn how Houston Grand Opera achieved giving day success during #GivingTuesday, and how you can too.
Miriam Kagan, Senior Fundraising Principal at Kimbia, and Emily Schreiber, Development Officer at Houston Grand Opera, will discuss:
1. What Houston Grand Opera learned from this first-time event
2. How they achieved 56% new donors and what they are doing to steward them
3. How they utilized relevant social media content that drove over 20% of site traffic
4. How they measured revenue from each channel and analyzed results to make changes in their second year
BONUS: Special guest Asha Curran, Director, Center for Innovation & Social Impact at 92Y, the creators of #GivingTuesday, will join us to share a brief history of the event and fascinating stats from this worldwide movement.
Measure of Success: Creating Tools and Process to Report ImpactBloomerang
https://bloomerang.co/resources/webinars/
Marie Palacios will explain what donors want to know, why it is crucial, and how to share your past achievements, so donors contribute to your future goals.
In June 2016, the international HQ of a global NGO hired me to help develop a presentation about online fundraising for their board. There was no short term rush, but it foresaw that in a few years it might be at risk if its large institutional funders stopped or reduced their contribution. Online fundraising was seen an an option it needed to explore.
The preferred approach was to experiment with online fundraising models until it had the evidence and expertise to make a better judgement on how viable it was. These slides are the input to that presentation - not the presentation itself!
This was developed based on the input from individuals I contacted and from the ECF (eCampaigning Forum) community. This unbranded version of the slides also removes any reference to the commissioning organisation.
5 “Must Do’s” for Year End Fundraising SuccessBloomerang
https://bloomerang.co/resources/webinars
Lori L. Jacobwith will show you five powerful and simple “must do’s” to cut through year-end fundraising noise, help increase your Giving Tuesday success, and increase donor retention.
GivingTuesday media and pr strategies - get press for your organization!Woodrow Rosenbaum
GivingTuesday is a great opportunity to get some media attention for your organization. To help you get the most PR benefit from your activity this year, Paradigm Public Relations shares PR and Media strategies for GivingTuesday.
Covers how to join GlobalGiving, how to compete successfully in an open challenge, how to manage donors and build personal relationships, and headlines for 2010 upcoming campaigns
Social Butterflies: The Strong Wings of Social FundraisingJessica Earl
Would you like to convert online followers into donors? Do you wish your Facebook fans would do more than just "like" your posts? Online giving is on the rise as donors begin to trust the digital space, so it’s time to learn what content will make your audience step up and contribute. This presentation offers tools and tips to convert social media followers into donors, including embracing the crowdfunding and peer-to-peer fundraising scene.
See3 CEO Michael Hoffman gave this talk to the 2013 International Fundraising Conference in the Netherlands. Watch to find out why what you thought you knew about social media fundraising should go right out the window.
Take an in-depth tour and training of our core tools, learn to harness GlobalGiving’s GG Rewards program to help your organization reach Superstar status, and how to improve your visibility and fundraising on GlobalGiving
Understanding the Challenges of Street ChildrenSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
ZGB - The Role of Generative AI in Government transformation.pdfSaeed Al Dhaheri
This keynote was presented during the the 7th edition of the UAE Hackathon 2024. It highlights the role of AI and Generative AI in addressing government transformation to achieve zero government bureaucracy
What is the point of small housing associations.pptxPaul Smith
Given the small scale of housing associations and their relative high cost per home what is the point of them and how do we justify their continued existance
Presentation by Jared Jageler, David Adler, Noelia Duchovny, and Evan Herrnstadt, analysts in CBO’s Microeconomic Studies and Health Analysis Divisions, at the Association of Environmental and Resource Economists Summer Conference.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
A process server is a authorized person for delivering legal documents, such as summons, complaints, subpoenas, and other court papers, to peoples involved in legal proceedings.
Many ways to support street children.pptxSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
Up the Ratios Bylaws - a Comprehensive Process of Our Organizationuptheratios
Up the Ratios is a non-profit organization dedicated to bridging the gap in STEM education for underprivileged students by providing free, high-quality learning opportunities in robotics and other STEM fields. Our mission is to empower the next generation of innovators, thinkers, and problem-solvers by offering a range of educational programs that foster curiosity, creativity, and critical thinking.
At Up the Ratios, we believe that every student, regardless of their socio-economic background, should have access to the tools and knowledge needed to succeed in today's technology-driven world. To achieve this, we host a variety of free classes, workshops, summer camps, and live lectures tailored to students from underserved communities. Our programs are designed to be engaging and hands-on, allowing students to explore the exciting world of robotics and STEM through practical, real-world applications.
Our free classes cover fundamental concepts in robotics, coding, and engineering, providing students with a strong foundation in these critical areas. Through our interactive workshops, students can dive deeper into specific topics, working on projects that challenge them to apply what they've learned and think creatively. Our summer camps offer an immersive experience where students can collaborate on larger projects, develop their teamwork skills, and gain confidence in their abilities.
In addition to our local programs, Up the Ratios is committed to making a global impact. We take donations of new and gently used robotics parts, which we then distribute to students and educational institutions in other countries. These donations help ensure that young learners worldwide have the resources they need to explore and excel in STEM fields. By supporting education in this way, we aim to nurture a global community of future leaders and innovators.
Our live lectures feature guest speakers from various STEM disciplines, including engineers, scientists, and industry professionals who share their knowledge and experiences with our students. These lectures provide valuable insights into potential career paths and inspire students to pursue their passions in STEM.
Up the Ratios relies on the generosity of donors and volunteers to continue our work. Contributions of time, expertise, and financial support are crucial to sustaining our programs and expanding our reach. Whether you're an individual passionate about education, a professional in the STEM field, or a company looking to give back to the community, there are many ways to get involved and make a difference.
We are proud of the positive impact we've had on the lives of countless students, many of whom have gone on to pursue higher education and careers in STEM. By providing these young minds with the tools and opportunities they need to succeed, we are not only changing their futures but also contributing to the advancement of technology and innovation on a broader scale.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Russian anarchist and anti-war movement in the third year of full-scale warAntti Rautiainen
Anarchist group ANA Regensburg hosted my online-presentation on 16th of May 2024, in which I discussed tactics of anti-war activism in Russia, and reasons why the anti-war movement has not been able to make an impact to change the course of events yet. Cases of anarchists repressed for anti-war activities are presented, as well as strategies of support for political prisoners, and modest successes in supporting their struggles.
Thumbnail picture is by MediaZona, you may read their report on anti-war arson attacks in Russia here: https://en.zona.media/article/2022/10/13/burn-map
Links:
Autonomous Action
http://Avtonom.org
Anarchist Black Cross Moscow
http://Avtonom.org/abc
Solidarity Zone
https://t.me/solidarity_zone
Memorial
https://memopzk.org/, https://t.me/pzk_memorial
OVD-Info
https://en.ovdinfo.org/antiwar-ovd-info-guide
RosUznik
https://rosuznik.org/
Uznik Online
http://uznikonline.tilda.ws/
Russian Reader
https://therussianreader.com/
ABC Irkutsk
https://abc38.noblogs.org/
Send mail to prisoners from abroad:
http://Prisonmail.online
YouTube: https://youtu.be/c5nSOdU48O8
Spotify: https://podcasters.spotify.com/pod/show/libertarianlifecoach/episodes/Russian-anarchist-and-anti-war-movement-in-the-third-year-of-full-scale-war-e2k8ai4
2. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.
Photo: The Nyaka AIDS Orphans Project
GlobalGiving Online
Fundraising Workshop
3. O B J E C T I V E
Gain a greater understanding of online fundraising and how it can
benefit your organization.
And learn about GlobalGiving in the process!
4. Agenda
Introductions +activity
About GlobalGiving
Online Fundraising
Online Fundraising Process
Creating a Strategy
Setting Goals +activity +break
Storytelling +activity
Building Donor Relationships +activity +break
Leveraging Social Media +activity +break
Joining GlobalGiving
Wrap-Up & Questions +activity
11. Q U E S T I O N
Raise your hand if you’ve heard of GlobalGiving
12. GlobalGiving is the first and largest global
crowdfunding community for nonprofits.
We make it possible for nonprofits
anywhere in the world to access the tools,
training, and support they need to make
our world a better place.
20. Q U E S T I O N
Are you are currently using online fundraising?
What has your experience been like?
21. M A R I K U R A I S H I
C O - F O U N D E R & P R E S I D E N T
G L O B A L G I V I N G
“The power of crowdfunding isn’t in the funding,
it’s in the crowd.”
22. What is Online
Fundraising?
An addition to the tools you already use
Increase visibility
Manage and grow your network
Increase donor engagement
Share ideas, tools, and resources
23. How Can Online Fundraising Help My Cause?
Offline Organizations
Audience and donors are
limited by geographical
location.
Online Organizations
Immediate access to a global
audience, increased visibility,
opportunity for growth.
24. Online or Offline, Goals are the Same
• Create relationships
• Build trust
• Deliver a message
• Give people a reason to donate
• Maintain relationships
• Continue to grow your valuable work!
27. Create Strategy
Set Goals
Tell A Story
STRATEGIZE
Network Mapping
Thank You Notes
Updates
Advocates
BUILD
RELATIONSHIPS
Leverage Social Media
SOCIALIZE
28. Create Strategy
Set Goals
Tell A Story
STRATEGIZE
Network Mapping
Thank You Notes
Updates
Advocates
BUILD
RELATIONSHIPS
Leverage Social Media
SOCIALIZE
40. • Be better at fundraising
• Reach more people
• Become more popular
• Raise $10,000
• Have 100 donors
• 50% of donors = new donors
NOT
SPECIFIC
SPECIFIC
42. • More donors for our project
• Raise a portion of our program budget
• Most donors = repeat donors
• Increase newsletter list by 50%
• Raise $50,000
• Social media audience of 10,000 fans
NOT
MEASURABLE
MEASURABLE
44. • Solve the issue of global poverty
• Make donors happy
• Have a trending Twitter hashtag
• 50% of our newsletter subscribers
open our emails
• Get 100 more Facebook fans
• Increase the occurrences of repeat
donors by 25%
NOT
ACTIONABLE
ACTIONABLE
46. • Raise $1,000,000
• 100% of people open emails and
donate
• Get one new donor
• Raise $10,000
• Increase donor database by 5%
• 30% of our email subscribers open
emails
NOT
REALISTIC
REALISTIC
48. • Get 20 more Facebook fans soon
• Get 25 new supporters for when we
need them
• Raise $15,000 as quickly as possible
• Raise $5,000 in 30 days
• Increase donor database by 5% by
the end of 2016
• Improve email open rates by 10%
over the next six months
NOT
TIME-BOUND
TIME-BOUND
49. A C T I V I T Y
1. Draft 2-3 SMART online fundraising goals for 2016
2. Share with a partner to ensure that your goals are SMART
3. What are the top challenges you foresee in achieving your
SMART goals?
SMART GOALS
52. Why is Your Story Important?
Having a clear and inspiring story about your organization
and the work you do will help you engage your current
supporters and gain new supporters
54. The Issue
What is the problem your project is trying to solve, and what
are the effects of that problem on one person’s life? Describe
that person’s life without your project.
55. MindLeaps
“’When I visited that school, I felt like I was a
normal child. I wasn't a street kid anymore.’
These are the words of Eric, a former street
child who now attends Sonrise Boarding
School in Rwanda.”
E X A M P L E
56. The Place
How is a problem or solution unique to a particular place or
region in the world? Who are the people who might care about
this person and place?
57. Earthwatch Institute
“Over 40 years, poaching reduced
Kenya's population of black
rhinoceros from 20,000 to a mere
539. Earthwatch researchers and
volunteers are bringing black rhinos
back from the brink of extinction.”
E X A M P L EE X A M P L E
58. The People
How is a problem or a solution unique to an individual who
lives within a particular cultural context? How can you motivate
other people who might share that person’s identity or values?
59. Develop Africa, Inc.
“This project provides a safe haven
– an orphanage called the Dream
Home – to help raise children who
lost BOTH parents during the Ebola
epidemic in Sierra Leone…”
E X A M P L E
60. The Idea
What is your unique perspective on how to solve the problem?
Does your project revolutionize the way people usually deal
with an issue? How has your solution impacted one person?
61. charity: water
“charity: water is a nonprofit on a
mission to bring clean, safe
drinking water to every single
person on the planet.”
E X A M P L EE X A M P L E
62. The Motivation
What is your backstory that is driving you to fundraise for this
cause? How can you use your own story to connect with
people in your network and invite them to join you?
66. A C T I V I T Y
1. Identify your most successful story
2. Write down the elements of your story
3. Share it with the person next to you and
critique each other’s stories
Tell a Story
67. Create Strategy
Set Goals
Tell A Story
STRATEGIZE
Network Mapping
Thank You Notes
Updates
Advocates
BUILD
RELATIONSHIPS
Leverage Social Media
SOCIALIZE
69. Who Supports You Now?
Who is giving to your organization? Pay attention to their
patterns and why they give. Your best advocates and
supporters are the ones that already exist.
70. Who Could Support You?
Do you have people you don’t know giving to your
organization? Are there first time donors? These individuals
offer an opportunity to grow your network, but first you need
to engage them!
72. How to Build Relationships: 3 Ways
Thank You Notes Updates Create Advocates
Be sure to thank your
supporters – new and
old – for the gifts
they give.
Remind donors who
they gave to and why
by letting them know
the progress that’s
been made.
Make your best
supporters part of
your team by asking
them to help you in
your fundraising
efforts.
73. How to Build Relationships: Thank You Notes
Thank You Notes Updates Create Advocates
Be sure to thank your
supporters – new and
old – for the gifts
they give.
Remind donors who
they gave to and why
by letting them know
the progress that’s
been made.
Make your best
supporters part of
your team by asking
them to help you in
your fundraising
efforts.
74. Why do donors stop giving? Because they don’t feel
appreciated. Always remember to thank your donors.
75. Always Thank Your Donors.
Show your appreciate for all the things your supporters are
doing to help your organization by sending them personal,
prompt, and sincere thank you notes. Engage them!
76. 50% of donors prefer personalization…
Versus speed when they are being thanked by the organizations they
give to. Pay attention to what they gave to, if they’ve given before, and
ask them why they give!
77. How to Build Relationships: Updates
Thank You Notes Updates Create Advocates
Be sure to thank your
supporters – new and
old – for the gifts
they give.
Remind donors who
they gave to and why
by letting them know
the progress that’s
been made.
Make your best
supporters part of
your team by asking
them to help you in
your fundraising
efforts.
79. Keep Them Updated.
Remind your donors of the impact they’ve been able to help
your organization create with great stories. This can inspire
them to give again, making new donors repeat donors!
80. Email your donors.
Keep your updates to your donors engaging, simple, clear, and
on topic. Upgrade your updates with great photos and video.
81. GlobalGiving requires partners to update their donors every 3 months –
that’s only 4 times a year! For maximum impact, we recommend monthly.
82. How to Build Relationships: Advocates
Thank You Notes Updates Create Advocates
Be sure to thank your
supporters – new and
old – for the gifts
they give.
Remind donors who
they gave to and why
by letting them know
the progress that’s
been made.
Make your best
supporters part of
your team by asking
them to help you in
your fundraising
efforts.
83. Create Fundraising Advocates.
For your supporters that are passionate about your cause,
make them part of your fundraising team! Create tools to help
them reach out to their networks, thus growing your network.
84. 1
Do they care about
your organization
and cause?
2
Can they serve as
brand ambassadors?
3
Are they able to
communicate your
story well?
4
Do they have a large
network?
5
Are you comfortable
reaching out to
them?
Identifying your Advocates
85. Once you have
identified your
fundraising advocates,
help them with tools,
content, templates,
calendars and
support.
86. Advocate Materials
Templates
Supply email, Facebook,
Twitter, and other templates.
Content Calendars
Work with them to create an
outreach calendar and plan.
Make sure they have the best
images, text, logos, and
videos.
87. A C T I V I T Y
1. Map your current network
2. Map your potential network
3. Brainstorm ideas to reach
your potential network
Network Mapping
89. Create Strategy
Set Goals
Tell A Story
STRATEGIZE
Network Mapping
Thank You Notes
Updates
Advocates
BUILD
RELATIONSHIPS
Leverage Social Media
SOCIALIZE
99. Set a Strategy
Content Creation Implementation Results
• Quality over
quantity
• A picture tells a
thousand words
• Don’t strictly ask
for donations
• What is the best
time to post?
• How often should
you post?
• What is the call to
action?
• Use Facebook
insights
• Listen, Act, Learn.
Repeat.
100. Goals for Content
Appreciation Advocacy Appeals
• Recognize donors,
volunteers,
supporters
• Use specific “cause
awareness” days
and holidays for
appreciation
• Engage and share
content with
others
• Show a peak into
the world of your
organization
• Share news and
updates
• Ask for donations
from your
supporters
• Ensure it’s an
actionable ask
102. Who, What, When
Who to Target and
Follow
What to Post When to Post
• Key influencers
for your cause
• Supporters &
donors
• News outlets
• Friends of your
cause & mission
• Shout outs to
supporters
• Stories and
successes
• News about your
cause
• Retweet relevant
info
• 5-8x daily
• Schedule
“evergreen”
tweets
• Knowledge of
your area is key,
do not spam
followers
104. Sample Calendar
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Campaign
Starts:
Send
Email #1
Facebook +
Twitter
Post
Facebook +
Twitter
Post
Facebook +
Twitter
Post
Send
Email #2
Facebook +
Twitter
Post
Fundraising
Event
Facebook +
Twitter
Post
Send
Email #3
Facebook +
Twitter
Post
Donor
Phone
Calls
Facebook +
Twitter
Post
Facebook +
Twitter
Post
Send
Email #4
Facebook +
Twitter
Post
Campaign
Ends:
Send
Email #5
105. A C T I V I T Y
1. Write down 3-5 ideas for future Facebook
posts
2. Can you modify these ideas to post on Twitter?
If not, come up with new ideas specifically for
Twitter
3. Who can you follow? How can you build your
community?
Social Media
117. 1) Apply online through GlobalGiving.org/apply
2) Get approved by GlobalGiving staff (~30 days)
3) Post ONE project through the site
4) Once the project is approved, raise money!
5) Reach $5,000 from 40 donors to become a “Partner”
118. • Training + support
• Customer service
• Campaigns + bonus prizes
• Access to the website
• Recurring donations
• Donations in honor of
• Donation manager + thank you feature
• Post reports to donors
• Donor tools: fundraiser pages, registries
Emerging
Partner
• Added to GlobalGiving’s search
• Eligibility for current partner
campaigns + contests
• Ability to advance to Leader &
Superstar through GG Rewards
program
• Additional training + fundraising
tools
120. Takeaways
Create a Strategy
Plan ahead
Set Goals
That are SMART
Tell Your Story
The makings of a good story, and
how to tell it
Build Donor Relationships
Keep and engage your supporters
Leverage Social Media
Amplify your efforts
Join GlobalGiving!
We’d love to have you!
121. Q U E S T I O N
Share one thing you’ve learned today
122. A C T I V I T Y
1. Review the outputs of today’s activities
2. Plan your next steps for when you leave
today’s workshop – keep the momentum
going!
Bring it All Together