Sweet Heat Gourmet is a locally owned business that makes hot sauces using ingredients from local farmers. The owner, Shellie Mierwald, wants to increase her social media presence and find more places to sell her sauces. The team created a media kit and press release to promote a charity hot sauce made with the Future Farmers of America. They researched over 50 potential partners and heard back from Spoon University, who wrote an article promoting a tasting event for the charity sauce.