The document provides information and resources for organizations participating in #GivingTuesday on December 1, 2015. It includes mega messages to promote #GivingTuesday, ideas for how organizations can get involved such as fundraising, volunteering, or creating social media campaigns, and templates for outreach emails, press releases, and a communications timeline. The goal is to encourage and facilitate widespread participation in the global day of giving.
The following email offers ideas and language you can use as part of your outreach for #GivingTuesday. This can be sent to Board members, staff, donors, and other community partners to get them involved in your campaign. Feel free to copy, paste, or adjust as you see fit for your organisation.
The following email offers ideas and language you can use as part of your outreach for #GivingTuesday. This can be sent to Board members, staff, donors, and other community partners to get them involved in your campaign. Feel free to copy, paste, or adjust as you see fit for your organisation.
Tweeting for a cause – what could be better? Founder and CEO of 5WPR Ronn Torossian stops for an #unselfie moment as he discusses #GivingTuesday – both where it’s going and where it’s been.
Tips to enhance your nonprofit's giving day in 2015 from NW Ohio collaborators, The Center for Nonprofit Resources, Toledo Community Foundation and WGTE Public Media. #givingtuesdaynwo
Paul Nazareth of CanadaHelps and the Canadian Association of Gift Planners discusses how strategies to engage your leadership and major donors as part of Canada’s biggest new philanthropic movement!
Explore ways your nonprofit can get involved in #GivingTuesdayCA this year. This presentation shares many ideas - from the simple to more complex - for engaging your supporters, raising awareness, and supporting philanthropy this December 2nd, 2014. GivingTuesday is a global movement that creates a new day on the calendar focused on giving back.
Online Donor Behaviour for #GivingTuesdayCa and BeyondGivingTuesdayCa
Claire Kerr of Frontstream explains how social and mobile giving trends impact the donor relationship and how you can benefit for #GivingTuesdayCa and beyond.
North Raleigh Ministries is participating in #GivingTuesday this year and working hard to get the word out. We are expecting great things on 12/2/2014!
GivingTuesday is coming to Canada on December 3, 2013! It is a new Canadian day of giving and volunteering, taking place each year after Black Friday and Cyber Monday. The movement encourages individuals and organizations to join together and find innovative ways to give back to the charities and causes they support throughout the holiday season.
Join Network for Good to learn about trends in corporate-cause partnerships and the 5 must-have components of awesome and effective cross-sector alliances. These tips will help your collaborations drive impact this #GivingTuesday - and all the Tuesdays after that.
Speaker Information:
Kate Olsen is Vice President of Strategic Projects at Network for Good, a leading digital giving platform in the U.S. Kate executes corporate strategy and growth initiatives and spearheads thought leadership for the enterprise team, helping companies extend the reach of their cause-related initiatives and better engage with nonprofits, consumers and employees through charitable giving.
www.givingtuesday.ca
@GivingTuesdayCa
#GivingTuesdayCa
GivingTuesday is coming to Canada on December 3, 2013! It is a new Canadian day of giving and volunteering, taking place each year after Black Friday and Cyber Monday. The movement encourages individuals and organizations to join together and find innovative ways to give back to the charities and causes they support throughout the holiday season.
Join us for this webinar to get fantastic and inspirational ideas that your charity can use to make your GivingTuesday campaign successful!
www.givingtuesday.ca
@GivingTuesdayCa
#GivingTuesdayCa
Learn some of the key ways to increase donations and be discovered by new donors and media this GivingTuesday and holiday season! We'll discuss the new CanadaHelps Gift Guide, tax-time, holiday campaigns and more.
GivingTuesday is coming to Canada on December 3, 2013! It's a new Canadian day of giving and volunteering, taking place each year after Black Friday and Cyber Monday. The movement encourages individuals and organizations to join together and find innovative ways to give back to the charities and causes they support throughout the holiday season.
Join us for this webinar for tips and tricks on how to build an execute a successful online campaign for #GivingTuesday! Simren Deogun, Senior Account Manager, Digital and Marketing Services at Stephen Thomas, will provide attendees with:
- practical online fundraising tips for charities ... with real charity examples
- key elements of a well-conceived online fundraising campaign
- expert advice and insights
www.givingtuesday.ca
@GivingTuesdayCa
#GivingTuesdayCa
How to launch a Giving Tuesday campaign that keeps on givingGood Done Great
The countdown is on to Giving Tuesday! This day, celebrated the Tuesday after Thanksgiving, kicks off the giving season and inspires individuals to give back. Join us for a webinar to ensure your Giving Tuesday kicks off the end of the year giving season with a bang!
GivingTuesday media and pr strategies - get press for your organization!Woodrow Rosenbaum
GivingTuesday is a great opportunity to get some media attention for your organization. To help you get the most PR benefit from your activity this year, Paradigm Public Relations shares PR and Media strategies for GivingTuesday.
Empower Your Supporters on #GivingTuesdayCare2Team
#GivingTuesday, the national day of giving on Tuesday, Dec. 3, 2013, inspires people to take collaborative action to improve their local communities by giving back to the charities and causes they support following Thanksgiving, Black Friday and Cyber Monday.
Join Razoo, UN Foundation and Care2 to get into the true spirit of the holidays and engage your supporters through a national day of giving.
#GivingTuesday - the first Tuesday after American Thanksgiving - is now one of the world's largest single days of giving. But what can you do? Why is the day so important? What are some ideas and tips? Well, view this presentation I guess...
Tweeting for a cause – what could be better? Founder and CEO of 5WPR Ronn Torossian stops for an #unselfie moment as he discusses #GivingTuesday – both where it’s going and where it’s been.
Tips to enhance your nonprofit's giving day in 2015 from NW Ohio collaborators, The Center for Nonprofit Resources, Toledo Community Foundation and WGTE Public Media. #givingtuesdaynwo
Paul Nazareth of CanadaHelps and the Canadian Association of Gift Planners discusses how strategies to engage your leadership and major donors as part of Canada’s biggest new philanthropic movement!
Explore ways your nonprofit can get involved in #GivingTuesdayCA this year. This presentation shares many ideas - from the simple to more complex - for engaging your supporters, raising awareness, and supporting philanthropy this December 2nd, 2014. GivingTuesday is a global movement that creates a new day on the calendar focused on giving back.
Online Donor Behaviour for #GivingTuesdayCa and BeyondGivingTuesdayCa
Claire Kerr of Frontstream explains how social and mobile giving trends impact the donor relationship and how you can benefit for #GivingTuesdayCa and beyond.
North Raleigh Ministries is participating in #GivingTuesday this year and working hard to get the word out. We are expecting great things on 12/2/2014!
GivingTuesday is coming to Canada on December 3, 2013! It is a new Canadian day of giving and volunteering, taking place each year after Black Friday and Cyber Monday. The movement encourages individuals and organizations to join together and find innovative ways to give back to the charities and causes they support throughout the holiday season.
Join Network for Good to learn about trends in corporate-cause partnerships and the 5 must-have components of awesome and effective cross-sector alliances. These tips will help your collaborations drive impact this #GivingTuesday - and all the Tuesdays after that.
Speaker Information:
Kate Olsen is Vice President of Strategic Projects at Network for Good, a leading digital giving platform in the U.S. Kate executes corporate strategy and growth initiatives and spearheads thought leadership for the enterprise team, helping companies extend the reach of their cause-related initiatives and better engage with nonprofits, consumers and employees through charitable giving.
www.givingtuesday.ca
@GivingTuesdayCa
#GivingTuesdayCa
GivingTuesday is coming to Canada on December 3, 2013! It is a new Canadian day of giving and volunteering, taking place each year after Black Friday and Cyber Monday. The movement encourages individuals and organizations to join together and find innovative ways to give back to the charities and causes they support throughout the holiday season.
Join us for this webinar to get fantastic and inspirational ideas that your charity can use to make your GivingTuesday campaign successful!
www.givingtuesday.ca
@GivingTuesdayCa
#GivingTuesdayCa
Learn some of the key ways to increase donations and be discovered by new donors and media this GivingTuesday and holiday season! We'll discuss the new CanadaHelps Gift Guide, tax-time, holiday campaigns and more.
GivingTuesday is coming to Canada on December 3, 2013! It's a new Canadian day of giving and volunteering, taking place each year after Black Friday and Cyber Monday. The movement encourages individuals and organizations to join together and find innovative ways to give back to the charities and causes they support throughout the holiday season.
Join us for this webinar for tips and tricks on how to build an execute a successful online campaign for #GivingTuesday! Simren Deogun, Senior Account Manager, Digital and Marketing Services at Stephen Thomas, will provide attendees with:
- practical online fundraising tips for charities ... with real charity examples
- key elements of a well-conceived online fundraising campaign
- expert advice and insights
www.givingtuesday.ca
@GivingTuesdayCa
#GivingTuesdayCa
How to launch a Giving Tuesday campaign that keeps on givingGood Done Great
The countdown is on to Giving Tuesday! This day, celebrated the Tuesday after Thanksgiving, kicks off the giving season and inspires individuals to give back. Join us for a webinar to ensure your Giving Tuesday kicks off the end of the year giving season with a bang!
GivingTuesday media and pr strategies - get press for your organization!Woodrow Rosenbaum
GivingTuesday is a great opportunity to get some media attention for your organization. To help you get the most PR benefit from your activity this year, Paradigm Public Relations shares PR and Media strategies for GivingTuesday.
Empower Your Supporters on #GivingTuesdayCare2Team
#GivingTuesday, the national day of giving on Tuesday, Dec. 3, 2013, inspires people to take collaborative action to improve their local communities by giving back to the charities and causes they support following Thanksgiving, Black Friday and Cyber Monday.
Join Razoo, UN Foundation and Care2 to get into the true spirit of the holidays and engage your supporters through a national day of giving.
#GivingTuesday - the first Tuesday after American Thanksgiving - is now one of the world's largest single days of giving. But what can you do? Why is the day so important? What are some ideas and tips? Well, view this presentation I guess...
Giving Tuesday is approaching, and it's a tactic many organizations use to help increase year-end donations, but how can you make it work for your nonprofit?
This slide deck comes from Amanda Burrows.
92 Y Presents: 4 weeks until #GivingTuesday with Razoo!RazooGiving
There's still plenty of time to plan a successful #GivingTuesday campaign this year. With 4 weeks left, now is the time to get started. Razoo will be hosting Jamie McDonald, from Generosity Consulting and the official #GivingTuesday movement, who will be sharing 12 steps your nonprofit can take to make the most of this year's campaign!
#GivingTuesday this year will be on December 1, 2015. The movement was started by philanthropists in 2012 as a way to help nonprofits raise money by piggybacking on the energy of the holiday shopping season. #GivingTuesday is always on the first Tuesday after Thanksgiving.
Charities, donors, businesses, and community groups are encouraged to use the hashtag to promote philanthropic giving among friends, family, and co-workers.
In this presentation delivered by Erica Klinger (The Seattle Foundation), Michelle Johnson (Legal Voice) and Sarah MacDonald (Legal Voice), you will learn how to plan the best #GivingTuesday crowdfunding campaign for your organization.
This presentation is hosted by 501 Commons and SeaTech4Good.
Northwest Ohio is getting on board in a big way with #GivingTuesdayNWO. Learn how to become part of the greater Toledo, Ohio community by joining with C4NPR.org for an amazing day of giving on December 2, 2014.
How to create a successful #GivingTuesday campaign Lightful
Need help getting organised for #GivingTuesday? This presentation from Lightful and Charities Aid Foundation (who run Giving Tuesday UK) will help you learn more about the big day of giving and how to start planning your own campaign.
Social Butterflies: The Strong Wings of Social FundraisingJessica Earl
Would you like to convert online followers into donors? Do you wish your Facebook fans would do more than just "like" your posts? Online giving is on the rise as donors begin to trust the digital space, so it’s time to learn what content will make your audience step up and contribute. This presentation offers tools and tips to convert social media followers into donors, including embracing the crowdfunding and peer-to-peer fundraising scene.
Giving is defined as the intentional transfer of ‘something’ to ‘someone’. When we can freely choose where to place our possessions - money, time, energy - the process of giving becomes a more meaningful experience for the giver and the receiver. How can we make the act of donating a pleasurable experience for the donor? How can we make the act of fundraising pleasurable for the nonprofit? Join us to learn how to make your #GivingTuesday strategy effective and engaging this December 1, 2015.
Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
Introduction to #GivingTuesday (10/21 Webinar)RazooGiving
Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
Let's get appy! Engaging mobile audiences through mobile apps Connecting Up
Mobile phone use in Australia is rapidly increasing. If your not-for-profit is considering developing app, you should keep these three key factors in mind.
Presentation by Jared Jageler, David Adler, Noelia Duchovny, and Evan Herrnstadt, analysts in CBO’s Microeconomic Studies and Health Analysis Divisions, at the Association of Environmental and Resource Economists Summer Conference.
Preliminary findings _OECD field visits to ten regions in the TSI EU mining r...OECDregions
Preliminary findings from OECD field visits for the project: Enhancing EU Mining Regional Ecosystems to Support the Green Transition and Secure Mineral Raw Materials Supply.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
ZGB - The Role of Generative AI in Government transformation.pdfSaeed Al Dhaheri
This keynote was presented during the the 7th edition of the UAE Hackathon 2024. It highlights the role of AI and Generative AI in addressing government transformation to achieve zero government bureaucracy
Donate to charity during this holiday seasonSERUDS INDIA
For people who have money and are philanthropic, there are infinite opportunities to gift a needy person or child a Merry Christmas. Even if you are living on a shoestring budget, you will be surprised at how much you can do.
Donate Us
https://serudsindia.org/how-to-donate-to-charity-during-this-holiday-season/
#charityforchildren, #donateforchildren, #donateclothesforchildren, #donatebooksforchildren, #donatetoysforchildren, #sponsorforchildren, #sponsorclothesforchildren, #sponsorbooksforchildren, #sponsortoysforchildren, #seruds, #kurnool
Monitoring Health for the SDGs - Global Health Statistics 2024 - WHOChristina Parmionova
The 2024 World Health Statistics edition reviews more than 50 health-related indicators from the Sustainable Development Goals and WHO’s Thirteenth General Programme of Work. It also highlights the findings from the Global health estimates 2021, notably the impact of the COVID-19 pandemic on life expectancy and healthy life expectancy.
This session provides a comprehensive overview of the latest updates to the Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards (commonly known as the Uniform Guidance) outlined in the 2 CFR 200.
With a focus on the 2024 revisions issued by the Office of Management and Budget (OMB), participants will gain insight into the key changes affecting federal grant recipients. The session will delve into critical regulatory updates, providing attendees with the knowledge and tools necessary to navigate and comply with the evolving landscape of federal grant management.
Learning Objectives:
- Understand the rationale behind the 2024 updates to the Uniform Guidance outlined in 2 CFR 200, and their implications for federal grant recipients.
- Identify the key changes and revisions introduced by the Office of Management and Budget (OMB) in the 2024 edition of 2 CFR 200.
- Gain proficiency in applying the updated regulations to ensure compliance with federal grant requirements and avoid potential audit findings.
- Develop strategies for effectively implementing the new guidelines within the grant management processes of their respective organizations, fostering efficiency and accountability in federal grant administration.
1. 2015 COMMUNICATIONS TOOLKIT
2015 Communications
Toolkit
THANKS FOR JOINING #GIVINGTUESDAY!
WE ARE SO GLAD TO HAVE YOU INVOLVED.
On Tuesday, December 1, 2015, charities, families, businesses, community centers, and students around the
world will come together for one common purpose: to celebrate and encourage giving.
Anyone, anywhere can get involved in #GivingTuesday and give back in a way that is meaningful to them.
From fundraising to volunteering to pro bono service, #GivingTuesday is a great way to engage your
community and to become a part of a larger worldwide movement that promotes generosity.
You are the most important part of making this movement a reality. We have put together this toolkit to provide
you with all of the resources you need to get started, including:
• #Giving Tuesday Mega Messages
• Ideas to Get Involved
• Social Media Tips
• Sample Outreach Email
• Communications Timeline
• Press Release Template
• #GivingTuesday Team Contact Information
MEGA MESSAGES
Use these mega messages when talking to press, your staff, community leaders, donors, or volunteers, and
become a spokesperson for the wider #GivingTuesday movement:
• #GivingTuesday is a special call to action to create a global day of giving that brings diverse
organisations and communities around the world together to give back.
• #GivingTuesday celebrates generosity by providing people everywhere with an opportunity to give more,
give smarter, and give great.
• #GivingTuesday unifies charities, corporations, small business, and individuals from across the globe to
show that the world gives as good as it gets.
• You don’t have to be a world leader or a billionaire to give back. #GivingTuesday is about ordinary
people coming together doing extraordinary things.
IDEAS TO GET INVOLVED
Below are some examples of ways your organisation can activate on #GivingTuesday. Remember to check
our website for the latest ideas, trends and tips to launch your #GivingTuesday initiative!
2. 2015 COMMUNICATIONS TOOLKIT
Raise Funds
• Donate or organize a fundraiser for a nonprofit and leverage #GivingTuesday to expand your donor
base and to raise more for charities around the world.
• Launch a campaign on #GivingTuesday to increase donations through the end of the year.
• Partner with a donor or sponsor to host a matching grant challenge for #GivingTuesday. This could be
a 24-hour challenge, it could lead up to #GivingTuesday, or could launch on #GivingTuesday and run
through December 31.
3. 2015 COMMUNICATIONS TOOLKIT
Volunteer
• Volunteer at a charity or organize a larger team volunteer event with your friends, staff, and neighbors.
• Donate pro bono hours to help charities in need of your skills.
• Organize a donation drive for people to donate goods, clothing, and other items for people in need.
Collaborate
• Partner with local organisations to give a donation (money, goods, or services) to nonprofits.
• Ask organisations to work together to build a local #GivingTuesday movement. In 2014, over 40 cities
and states led their own #GivingTuesday movement to benefit local nonprofits.
• Create a #GivingTuesday product to sell during Black Friday and Cyber Monday and donate proceeds to
a partnering charity on #GivingTuesday.
• Get your local government officials to proclaim December 1, 2015 #GivingTuesday in your city or town.
Make this a big press moment and bring the community together to celebrate generosity.
Get Social
• Activate your social media constituency (or open a new social media account) to talk about giving.
• Celebrate community heroes and service leaders on social media and with your local press.
• Email your community to educate them about #GivingTuesday and invite them to give.
• Share photos from past campaigns or volunteer events to teach your followers about how you serve the
community. Remember to use the hashtag #GivingTuesday!
• Create a #GivingTuesday video with your family, community, or staff. Share on YouTube and social
media using the hashtag #GivingTuesdayAus.
• Brand your personal and organisational social media accounts with #GivingTuesday graphics and be an
ambassador for the movement.
• Partner with organisations or sponsors to do a social media fundraising campaign, where a certain
amount is donated per re-tweet, like, or post.
Give More
#GivingTuesday is so much more than one day in December. Pledge to do more the following year. For
instance, you can give a certain amount every month to a charity, pledge to volunteer every month, or launch
a payroll giving program to continue to give back after December.
SOCIAL MEDIA TIPS
Social media is key to making sure that the #GivingTuesday message grows and reaches new audiences. It’s
also one of the best ways to celebrate giving and to share your organisation’s story, mission, and values.
Remember to use the hashtag #GivingTuesdayAus on social media when talking about your
campaign.
We want to hear your story and for your followers and network to join the conversation. You can also tag us
@GivingTuesAus or #GivingTuesday Australia on Facebook and we will retweet or promote your messages.
Pleaserefer to our Social Media Toolkitformore tips and ideas for social media. Some samplemessages include:
• Twitter: “Help kick-offthegiving season& makea difference this 12/1by joining#GivingTuesday
@GivingTuesAus”
• Facebook: “Join the worldwide #GivingTuesday movement and help redefine the giving spirit this
holiday season! Visit www.givingtuesday.org to learn how you can make a difference.”
• Instagram: Post your #UNselfie, or a photo of yourself giving back, or create a short video about why you
give. Remember to use the hashtag #GivingTuesday and visit www.givingtuesday.org to learnmore.
5. 2015 COMMUNICATIONS TOOLKIT
SAMPLE OUTREACH EMAIL
The following email offers ideas and language you can use as part of your outreach for #GivingTuesday.
This can be sent to Board members, staff, donors, and other community partners to get them involved in
your campaign.
Feel free to copy, paste, or adjust as you see fit for your organisation.
Dear ,
This year, on Tuesday, December 1, 2015, [ORGANISATION NAME] are participating in #GivingTuesday, a global day dedicated
to giving.
Last year, more than 30,000 organisations in 68 countries came together to celebrate #GivingTuesday. Since its founding in
2012, #GivingTuesday has inspired giving around the w orld, resulting in greater donations, volunteer hours, and activities that
bring about real change in communities. We invite you to join the movement and to help get out the give this December 1.
Some ideas include:
1. Get your w orkplace and localgovernment officials, nonprofits, and small businesses involved in #GivingTuesday. Encourage
them to officially sign up as partners on the w ebsite (www.givingtuesday.org.au) and to organize a campaign that promotes
a cause or charity that is meaningful to them.
2. Help spread the w ord about #GivingTuesday. Join the email list by visiting w ww.givingtuesday.org/join to receive updates,
event invitations, and the latest graphics and tools to share on your social channels.
3. Use the hashtag #GivingTuesday to talk about charity and the causes and organisations you support.
4. Localize #GivingTuesday for your town, city, or state. Many organisations have come together to build local #GivingTuesday
campaigns in their neighborhoods. Reach out to other organisations to see how together, you can have a greater impact
this December 1.
There are many w ays to get involved in #GivingTuesday. We encourage you to join the movement and visit
www.givingtuesday.org.au to learn more about how you can make a difference.
Thanks,
[NAME]
[ORGANISATION NAME]
6. 2015 COMMUNICATIONS TOOLKIT
2015 COMMUNICATIONS TIMELINE
Use this timeline to build your marketing plan and to send us your stories so we can feature them in our
press releases.
July-August
• June 1 – Six months to go! Press release with initial plans, partner highlights and past years’
successes, if applicable.
September
• September 8 – Spring launch press release with new partner updates, planned events and goals.
October
• Focus on helping organisations pitch local press.
• Encourage partners and organisations to submit op-ed pieces to local press and blogs on the power
of giving.
• Secure larger media partnerships.
November
• Build the drumbeat for #GivingTuesday with stories and highlights all month long.
• November 3 – One month to go! Big partner announcement and telling the #GivingTuesday story.
• November 17 – Two weeks to go! Celebrity campaigns and the global movement.
• November 24 – One week left – events and stories that celebrate generosity.
December
• December 1, #GivingTuesday
• December 2, 2015 – Report in results and impactful giving stories. Wrap up press release.
7. 2015 COMMUNICATIONS TOOLKIT
SAMPLE PRESS RELEASE
Contact:
[CONTACT NAME]
[CONTACT ORGANISATION]
[PHONE]
[EMAIL]
[INSERT ORGANISATION NAME] Joins the Global #GivingTuesday Movement
Pledges to [INSERT CAMPAIGN DETAILS]
[INSERT LOCATION] [INSERT DATELINE] – [INSERT ORGANISATION NAME] has joined #GivingTuesday,
a global day of giving that harnesses the collective power of individuals, communities and organisations to
encourage philanthropy and to celebrate generosity worldwide. INSERT ACTUAL PROJECT/DONATION
PLATFORM HERE. Occurring this year on December 1, #GivingTuesday is held annually on the Tuesday
after Thanksgiving (in the U.S.) and the widely recognised shopping events Black Friday and Cyber Monday
to kick-off the holiday giving season and inspire people to collaborate in improving their local communities and
to give back in impactful ways to the charities and causes they support.
[MORE DETAILED INFORMATION ON WHY YOUR ORGANISATION JOINED #GIVINGTUESDAY
AND DETAILS OF YOUR #GIVINGTUESDAY INITIATIVE INCLUDING GOALS, PARTNERS AND PAST
#GIVINGTUESDAY SUCCESS, IF APPLICABLE]
[INSERT QUOTE FROM PARTNER ORG. SPOKESPERSON]
92Y − a cultural center in New York City that, since 1874, has been bringing people together around its core
values of community service and giving back − conceptualized #GivingTuesday as a new way of linking
individuals and causes to strengthen communities and encourage giving. Connecting Up, the premier
technology and resource provider to not-for-profit organisation, has been driving the movement in Australia
and New Zealand since 2013. In 2014, the third year of the movement, #GivingTuesday brought together
30,000 partners in 68 countries and registered 32.7 million impressions on Twitter, with its eponymous
hashtag mentioned 698,600 times. Since 2012, online giving on the Tuesday has increased more than four-
fold, based on findings by Blackbaud and the Indiana University’s Lilly Family School of Philanthropy,
produced in partnership with the Case Foundation.
Those who are interested in joining [INSERT ORGANISATION NAME]’s #GivingTuesday initiative can visit
[INSERT SPECIFIC #GIVINGTUESDAY LANDING PAGE ADDRESS IF AVAILABLE]. For more details about
the #GivingTuesday movement, visit the #GivingTuesday website (www.givingtuesday.org.au), Facebook page
(https://www.facebook.com/GivingTuesdayAus) or follow @GivingTuesAus and the #GivingTuesday hashtag on
Twitter.
About [INSERT ORGANISATION NAME]
[INSERT ORGANISATION BOILER PLATE]
8. About #GivingTuesday
#GivingTuesday is a movement to celebrate and provide incentives to give—the 2015 iteration
will be held on December 1, 2015. This effort harnesses the collective power of a unique blend
of partners—nonprofits, businesses and corporations as well as families and individuals—to
transform how people think about, talk about and participate in the giving season.
#GivingTuesday inspires people to take collaborative action to improve their local
communities, give back in better, smarter ways to the charities and causes they celebrate and
help create a better world. #GivingTuesday harnesses the power of social media to create a
global moment dedicated to giving around the world.
To learn more about #GivingTuesday participants and activities or to join the celebration
of giving, please visit:
Website: www.givingtuesday.org.au
Facebook: www.facebook.com/GivingTuesdayAus
Twitter: twitter.com/GivingTuesAus
QUESTIONS OR IDEAS?
Feel free to get in touch with the #GivingTuesday team:
General Inquiries:
#GivingTuesday
Team
contact@givingt
uesday.org.au
Partnership and Press Inquiries:
Tori Jaffer
Marketing & Events Officer
Connecting Up Inc
tj@connectingup.org
Via Twitter:
@GivingTuesAus