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How to Create 10x the
Content Without More Work
Joel Harrison
2
Social Entrepreneur, Marketing Consultant, Podcaster
joel@joelmharrison.com
Instagram & Twitter: @joelmharrison
You sit down at a blank screen to
create an article…
3
4
5
6
These are 10 of the most efficient
ways to create content.
7
But first, let’s set some ground work.
8
Some content is promotional.
9
10
Some content is impactful.
11
12
Ask yourself: If my nonprofit didn’t
exist, would this content still work to
advance the same mission?
13
Method 1: Find Content You
Didn’t Know You Already
Created
14
Content You’ve Already Created
● Emails (questions you’ve answered)
● Phone Calls (common things you say, explain, or describe)
● Annual Reports (take out pieces to be used on social media or articles)
● Training Manuals
● Speeches or Talks
TASK: Take stock of all the assets you could possibly use for content
15
Method 2: Start with Core
Content
16
17
VIDEO
Cut Into 3 Segments
Pull the Audio Out for
Podcast
Copy 5 Quotes as Text
for Emails & Tweets
Write a Summary Blog
Post About 1 Idea
Share on Social Media
Channels
Transcribe for Blog Post
Turn Quotes into
Images
Take Pictures During
Recording
Share in Email
TASK: Decide what type of core content you could
create, and then repurpose into its pieces.
Method 3: Compile Content
18
Compile Micro Content
● Gather up related social media posts of yours and turn it into an article.
● Gather up quotes, or facts/data you've used elsewhere and put them all
into one article summarizing an issue.
● Take a few educational articles on a similar topic and combine a highlight
from each into one article.
● Evolution over Time: Go back to your first first posts, images, or data and
compare it to now.
TASK: Write down the micro content you could compile together into
something bigger?
19
Method 4: Partner with
Organizations
20
Partner With Organizations
● Be Interviewed: Have a message or info to share, and find some podcasts
or blogs that have a similar focus. (not an advertisement!)
● Ask your corporate partners to share a quote or image with you and
feature them. They’ll love it, and might do the same for you.
TASK: Research podcasts, events or aligned organizations that are
creating content that could feature you.
21
Method 5: Capture Ideas
Together
22
Capture Ideas Together
● Creating a lot means capturing a lot
● Having a shared place where people can offload their ideas, links, photos,
and videos means YOU are not wasting your time.
● Provide instructions to keep it organized
○ Folder and Filenames: “2020-09-16 Event Name - Person’s Name”
○ Idea & Link Spreadsheet
TASK: Create a folder and set of instructions for your other team
members to drop their pictures and content ideas into.
23
Method 6: Guest Content
24
Guest Content
● Other team members - get them to document their process, event, or
experience.
● Volunteers, Donors & Participants - Just Ask! Content from their voice is
almost always more impactful than yours.
● Students & New Grads - Opportunity to help a nonprofit & build their
portfolio/network. Look for English majors, or something related
● Having an outline for the articles or photos you’d like to use is a MUST.
TASK: Create a description of the type of article you're looking to have
written and start asking!
25
26
27
Method 7: Flip the Angles
28
Flip the Angles
● Physically! - Take photos from weird or unusual angles. Zoom in, Zoom
out, top down, bottom up.
● Point of View - Write a review of something from an organization
perspective, then a note from the ED, then a quote from a participant
● Topic Framing - Positive vs. Negative / Proactive vs Reactive
TASK: Find a good piece of content you've done in the past, or a good
social post, and try to flip the angle.
29
30
31
32
“The Emotional Toll of the
Climate Crisis”
“Avoid the Emotional Toll
of the Climate Crisis”
33
“Anxious about the
Climate Crisis? Use that
Emotion for Action”
“What to Tell Your Friend
Who is Anxious About the
Climate Crisis”
Method 8: Curate Content
34
Curate Content
● Instead of creating it, you can just find it, share it, compile it
● Particularly effective for email newsletters or e-magazines
● Always give credit, show appreciation for the work
TASK: Find an image, article, or story from an organization you're closely
associated with, and ask if you can share it (with credit/link).
*The idea capturing can be incredibly powerful here. Try to find a program like
Evernote, OneNote, Notion.so, or Google Keep where you can easily clip links
from webpages you find to put into a list. Avoid bookmarks!
35
36
This account
has 1.9m
followers - all it
does is curate
content.
Method 9: Be Curious & Ask
37
Be Curious & Ask
● You don’t have to have all the answers, but you can ask the questions
● Can be done in Stories, Posts, Polls, Surveys, Images, Emails
● Received answers? Now you have content.
TASK: List off 5 questions you could ask your audience on social media,
through a survey/poll, or direct email to try to elicit engagement.
38
39
Asked a poll
on a story -
screenshotted
the results for
a post later.
Method 10: Reshare &
Republish
40
Reshare & Republish
● New followers & subscribers won’t go back and look at everything
● Reshare timeless content - educational, data driven, opinion content
● Republish and update content that is old but has new data, info, or
technology to update.
TASK: Go through each of your channels for the past few years note
every piece that is timeless and could be shared or could be updated and
republished.
BONUS: For new email subscribers/donors, create a series of emails that
can point them to your best, timeless content.
41
People want you to make
more great content!
42
Help Me Elevate Impact in BC
Add your organization to the directory
elevatehub.ca/submit
43
Joel Harrison
44
Social Entrepreneur, Marketing Consultant, Podcaster
joel@joelmharrison.com
Instagram & Twitter: @joelmharrison

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How Nonprofits Can Create 10x the Content Without More Work

  • 1. How to Create 10x the Content Without More Work
  • 2. Joel Harrison 2 Social Entrepreneur, Marketing Consultant, Podcaster joel@joelmharrison.com Instagram & Twitter: @joelmharrison
  • 3. You sit down at a blank screen to create an article… 3
  • 4. 4
  • 5. 5
  • 6. 6
  • 7. These are 10 of the most efficient ways to create content. 7
  • 8. But first, let’s set some ground work. 8
  • 9. Some content is promotional. 9
  • 10. 10
  • 11. Some content is impactful. 11
  • 12. 12
  • 13. Ask yourself: If my nonprofit didn’t exist, would this content still work to advance the same mission? 13
  • 14. Method 1: Find Content You Didn’t Know You Already Created 14
  • 15. Content You’ve Already Created ● Emails (questions you’ve answered) ● Phone Calls (common things you say, explain, or describe) ● Annual Reports (take out pieces to be used on social media or articles) ● Training Manuals ● Speeches or Talks TASK: Take stock of all the assets you could possibly use for content 15
  • 16. Method 2: Start with Core Content 16
  • 17. 17 VIDEO Cut Into 3 Segments Pull the Audio Out for Podcast Copy 5 Quotes as Text for Emails & Tweets Write a Summary Blog Post About 1 Idea Share on Social Media Channels Transcribe for Blog Post Turn Quotes into Images Take Pictures During Recording Share in Email TASK: Decide what type of core content you could create, and then repurpose into its pieces.
  • 18. Method 3: Compile Content 18
  • 19. Compile Micro Content ● Gather up related social media posts of yours and turn it into an article. ● Gather up quotes, or facts/data you've used elsewhere and put them all into one article summarizing an issue. ● Take a few educational articles on a similar topic and combine a highlight from each into one article. ● Evolution over Time: Go back to your first first posts, images, or data and compare it to now. TASK: Write down the micro content you could compile together into something bigger? 19
  • 20. Method 4: Partner with Organizations 20
  • 21. Partner With Organizations ● Be Interviewed: Have a message or info to share, and find some podcasts or blogs that have a similar focus. (not an advertisement!) ● Ask your corporate partners to share a quote or image with you and feature them. They’ll love it, and might do the same for you. TASK: Research podcasts, events or aligned organizations that are creating content that could feature you. 21
  • 22. Method 5: Capture Ideas Together 22
  • 23. Capture Ideas Together ● Creating a lot means capturing a lot ● Having a shared place where people can offload their ideas, links, photos, and videos means YOU are not wasting your time. ● Provide instructions to keep it organized ○ Folder and Filenames: “2020-09-16 Event Name - Person’s Name” ○ Idea & Link Spreadsheet TASK: Create a folder and set of instructions for your other team members to drop their pictures and content ideas into. 23
  • 24. Method 6: Guest Content 24
  • 25. Guest Content ● Other team members - get them to document their process, event, or experience. ● Volunteers, Donors & Participants - Just Ask! Content from their voice is almost always more impactful than yours. ● Students & New Grads - Opportunity to help a nonprofit & build their portfolio/network. Look for English majors, or something related ● Having an outline for the articles or photos you’d like to use is a MUST. TASK: Create a description of the type of article you're looking to have written and start asking! 25
  • 26. 26
  • 27. 27
  • 28. Method 7: Flip the Angles 28
  • 29. Flip the Angles ● Physically! - Take photos from weird or unusual angles. Zoom in, Zoom out, top down, bottom up. ● Point of View - Write a review of something from an organization perspective, then a note from the ED, then a quote from a participant ● Topic Framing - Positive vs. Negative / Proactive vs Reactive TASK: Find a good piece of content you've done in the past, or a good social post, and try to flip the angle. 29
  • 30. 30
  • 31. 31
  • 32. 32 “The Emotional Toll of the Climate Crisis” “Avoid the Emotional Toll of the Climate Crisis”
  • 33. 33 “Anxious about the Climate Crisis? Use that Emotion for Action” “What to Tell Your Friend Who is Anxious About the Climate Crisis”
  • 34. Method 8: Curate Content 34
  • 35. Curate Content ● Instead of creating it, you can just find it, share it, compile it ● Particularly effective for email newsletters or e-magazines ● Always give credit, show appreciation for the work TASK: Find an image, article, or story from an organization you're closely associated with, and ask if you can share it (with credit/link). *The idea capturing can be incredibly powerful here. Try to find a program like Evernote, OneNote, Notion.so, or Google Keep where you can easily clip links from webpages you find to put into a list. Avoid bookmarks! 35
  • 36. 36 This account has 1.9m followers - all it does is curate content.
  • 37. Method 9: Be Curious & Ask 37
  • 38. Be Curious & Ask ● You don’t have to have all the answers, but you can ask the questions ● Can be done in Stories, Posts, Polls, Surveys, Images, Emails ● Received answers? Now you have content. TASK: List off 5 questions you could ask your audience on social media, through a survey/poll, or direct email to try to elicit engagement. 38
  • 39. 39 Asked a poll on a story - screenshotted the results for a post later.
  • 40. Method 10: Reshare & Republish 40
  • 41. Reshare & Republish ● New followers & subscribers won’t go back and look at everything ● Reshare timeless content - educational, data driven, opinion content ● Republish and update content that is old but has new data, info, or technology to update. TASK: Go through each of your channels for the past few years note every piece that is timeless and could be shared or could be updated and republished. BONUS: For new email subscribers/donors, create a series of emails that can point them to your best, timeless content. 41
  • 42. People want you to make more great content! 42
  • 43. Help Me Elevate Impact in BC Add your organization to the directory elevatehub.ca/submit 43
  • 44. Joel Harrison 44 Social Entrepreneur, Marketing Consultant, Podcaster joel@joelmharrison.com Instagram & Twitter: @joelmharrison