This document discusses user experience (UX) as a mindset focused on delivering value to users. It presents UX as considering who the users are, why the product matters to them, what they can do with it, and how the features fit together. The document contrasts UX with user interface (UI) design. It then provides examples of how to apply the UX mindset when designing a product by asking questions about the users and their needs, uses, and features. The document also presents UX as involving various roles like user research, strategy, and design. It provides a brief history of the evolution of UX from its roots in fields like human factors and usability to today's focus on the overall user experience

1. UX is a
mindset
User Experience basics +
great moments in UX history
UX TRACK • UX MINDSET • JANUARY 2014

2. UX =
• a mindset
• focused on delivering value
• inspires the right kinds of ideas
• guides decisions
UX TRACK • UX MINDSET • JANUARY 2014

3. UX != UI
UX TRACK • UX MINDSET • JANUARY 2014

4. Great products address key questions...
will
Who
this?
use
an it do
What c le will
at peop
th
ay for?
p
How does
everything
fit together?
Why
care will the
?
y
es
ur
at
t fe t
ha os
W m
re rtant?
a o
p
im
UX TRACK • UX MINDSET • JANUARY 2014

5. with a bit of tweaking...
will
Who
this?
use
an it do
What c le will
at peop
th
ay for?
p
How does
everything
fit together?
Why
care will the
?
y
es
ur
at
fe
at st
h o
W m
t?
e
ar ortan
p
im
UX TRACK • UX MINDSET • JANUARY 2014

6. with a bit of tweaking...
Who is it for?
Why does it matter
to them?
What can they do that
they couldnʼt do before?
What features do they
need to do that?
How do those features
fit together?
UX TRACK • UX MINDSET • JANUARY 2014

7. UX = basic elements
Who is it for?
Users
Why does it matter
to them?
Needs &
goals
What can they do that
they couldnʼt do before?
Uses
What features do they
need to do that?
Features
How do those features
fit together?
Product,
brand & voice
UX TRACK • UX MINDSET • JANUARY 2014

8. UX = a simple stack
Users
Users
Needs &
goals
Needs
Uses
Features
Product,
brand & voice
Company
Purpose
Uses
Features
Product
sketches,
prototypes,
pixels
UI
via @luxrco
UX TRACK • UX MINDSET • JANUARY 2014

9. Use the stack to
find answers
UX TRACK • UX MINDSET • JANUARY 2014

10. UX = a variety of terms
User
Research
Users
Customer
Development
Needs
Company
Purpose
Interface
Design
Information
Architecture
Content
Strategy
Copywriting
UX Strategy
Uses
Interaction
Design
Features
Usability
Testing
Visual Design
Product
sketches,
prototypes,
pixels
UI
via @luxrco
UX TRACK • UX MINDSET • JANUARY 2014

11. Eras of UX
Taylorism
~ 1910s
Toyota Production
System
~ 1940s
User-Centered Design
Webmaster
Usability
User Interface
Information Architecture
Interaction Design
HCI
(Human Computer
Interaction)
User Experience
~ 1950s
1910s - 1970s
1980s- 1990s
1994 - 2001
2001 - now
People & work
People & computers
People & the Internet
People & experiences
Frederick Winslow Taylor
Don Norman
Henry Ford
Sakichi Toyoda /Taiichi Ohno
Henry Dreyfuss
Alan Cooper
Jakob Neilsen
Jesse James Garrett
Jared Spool
* Many many other names
Steve Krug
Paraphrased/cribbed from http://www.uxbooth.com/articles/where-ux-comes-from/
UX TRACK • UX MINDSET • JANUARY 2014

12. Books you should read
over the next 10 weeks
UX TRACK • UX MINDSET • JANUARY 2014

13. Kate Rutter
@katerutter
http://intelleto.com
Perspectives based on personal experience.
UX stack based on model by Luxr.co
UX TRACK • UX MINDSET • JANUARY 2014