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Design a Passion Project using
Lean Startup Methods
* Design a Product in Three Hours




         +

UX London 2013 Conference
April 10, 2013
Kate Rutter, Co-Founder, LUXr
Techniques checklist
                                                                    http://luxr.co
                                                                          @luxrco
                                                                          © 2013




      Use basic supplies: sharpies, stickynotes and white paper

      Dump & sort & 2x2 organizing

      Go wide, then decide

      Generate independently, discuss as a team. (3 people ideal)

      Work at the wall

      Quiet read (before discussion)

      Sketch (especially of people)

      Share info with Information radiators

      Timebox (speed kills the censor)

      Quick decisionmaking (dot vote, stack-rank)
the Molecule
                                                           http://luxr.co
                                                date             @luxrco
                                                                 © 2013




                                people




                           ve




                                         us
                         ha




                                            e
               problem      addresses           solution
Persona
                                         http://luxr.co
                  date                         @luxrco
                                               © 2013




                          Behaviors




          Facts          Needs & Goals
Value proposition 6-up
                                                    http://luxr.co
                                                          @luxrco
                                       date               © 2013



With __________________, _________________ can...
Value proposition
                                    http://luxr.co
                    date                  @luxrco
                                          © 2013




                           With
                                               ,



                           can...
MV P Features
                                                                  http://luxr.co
                                             date                       @luxrco
                                                                        © 2013




To deliver on that, we will build these features:




            at ure                 at u re               at ure
       fe                     fe                    fe
Metrics dashboard
                                                                      http://luxr.co
                                         date                               @luxrco
                                                                            © 2013




To assess progress, we will measure these metrics:




            e tric              e tric                   e tric
        m                   m                        m


Goal


by
            /    /              /    /                    /       /

Notes
http://luxr.co

Metrics check                                                                                                          @luxrco
                                                                                                                       © 2013




1    Does the metric begin             2   Is there a time basis?         3   Is there an object basis?
     with a number?                        • “per week” [ ___/wk ]               * not required, but super-helpful
     • “number of...” [ # ]                • “per month” [ ___/mo]            • “per user” [ ___/user]
     • “average number of...” [avg ]                                          • “per user per week” (fancy!)
     • “percent of...” [ % ]




Making metrics actionable
    useless                  vanity               good                  better                      awesome

                                                                        % of users                % of users
                                                  % of new
                           total number                                 who sign in              who post an
     sign-ups                                    registered
                           of registered                                3+ times a                 update 3+
                                                 users per
                               users                                       day,                  times a day,
                                                   week
                                                                         per week                  per week

                                                                                               * In this example, posting
                                                                                               an update is a key feature
                                                                                               of the product.



         a good metric...                                            a great metric...
         ...measures the usage of your product by a                  ...makes you look at all the other metrics
         person. The usage should be specific to                      and say “none of those other numbers
         features that deliver value to your user.                   matter if we donʼt get this right first.”

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Design a passion project in three hours using Lean Start-up methods : Handouts

  • 1. Design a Passion Project using Lean Startup Methods * Design a Product in Three Hours + UX London 2013 Conference April 10, 2013 Kate Rutter, Co-Founder, LUXr
  • 2. Techniques checklist http://luxr.co @luxrco © 2013 Use basic supplies: sharpies, stickynotes and white paper Dump & sort & 2x2 organizing Go wide, then decide Generate independently, discuss as a team. (3 people ideal) Work at the wall Quiet read (before discussion) Sketch (especially of people) Share info with Information radiators Timebox (speed kills the censor) Quick decisionmaking (dot vote, stack-rank)
  • 3. the Molecule http://luxr.co date @luxrco © 2013 people ve us ha e problem addresses solution
  • 4. Persona http://luxr.co date @luxrco © 2013 Behaviors Facts Needs & Goals
  • 5. Value proposition 6-up http://luxr.co @luxrco date © 2013 With __________________, _________________ can...
  • 6. Value proposition http://luxr.co date @luxrco © 2013 With , can...
  • 7. MV P Features http://luxr.co date @luxrco © 2013 To deliver on that, we will build these features: at ure at u re at ure fe fe fe
  • 8. Metrics dashboard http://luxr.co date @luxrco © 2013 To assess progress, we will measure these metrics: e tric e tric e tric m m m Goal by / / / / / / Notes
  • 9. http://luxr.co Metrics check @luxrco © 2013 1 Does the metric begin 2 Is there a time basis? 3 Is there an object basis? with a number? • “per week” [ ___/wk ] * not required, but super-helpful • “number of...” [ # ] • “per month” [ ___/mo] • “per user” [ ___/user] • “average number of...” [avg ] • “per user per week” (fancy!) • “percent of...” [ % ] Making metrics actionable useless vanity good better awesome % of users % of users % of new total number who sign in who post an sign-ups registered of registered 3+ times a update 3+ users per users day, times a day, week per week per week * In this example, posting an update is a key feature of the product. a good metric... a great metric... ...measures the usage of your product by a ...makes you look at all the other metrics person. The usage should be specific to and say “none of those other numbers features that deliver value to your user. matter if we donʼt get this right first.”