The document outlines a presentation on Lean UX by Vince Baskerville, emphasizing its principles, processes, and tools aimed at improving user experience design. Key concepts include focusing on customer needs, validating ideas with minimum viable products (MVPs), and using an iterative approach to design and testing. The Lean UX cycle consists of thinking, making, and checking, encouraging collaboration and direct engagement among team members.

2. VINCE BASKERVILLE
DIRECTOR, USER EXPERIENCE @CALLRAIL
INTRODUCTION TO
LEAN UX

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LEARNING OBJECTIVES
‣ Learn the principles, processes and tools of the Lean User
Experience methodology
‣ How to apply Lean UX to your projects.

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AGENDA
1. Grab (x) glasses of wine
2. Review the LEAN Movement
3. Core LEAN UX Concepts
4. Lean UX Cycle
5. Review, Questions & Discussion

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WHAT IS ‘LEAN UX’ AND WHERE DID IT
COME FROM?

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“We must learn what
customers really want.
Not what we think they
should want”
- Eric Ries

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¯_(ツ)_/¯

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HOW DOES THAT TRANSLATE HERE?

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“Customers don’t care
about your solution.
They care about their
problems”
- Dave McClure

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MAXIMIZE
Learning & Focus

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REDUCE
Cycle Time

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VALIDATE W/ MVPS
“The minimum amount of effort you have to do to complete
exactly one turn of the ‘build-measure-learn’ feedback loop”

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TRANSLATION FOR UX-ERS
Getting out of the deliverables business

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OUR SKETCHES ARE ONE
OF THE FIRST MINIMUM
VIABLE PRODUCTS (MVP)

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… WHAT ABOUT DELIVERABLES?

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‣ Information Architecture
‣ Personas
‣ User Flows
‣ Stakeholder Interview prep &
outcome documentation
‣ Customer Journey Maps
‣ Task Analysis documents
‣ Storyboards
‣ Building & running surveys
‣ Heuristics analysis
‣ Content Audits
‣ Conducting Tests
‣ Sketches
‣ Wireframes
‣ Prototypes
‣ Pattern Library
‣ etc….

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‣ Hypotheses, not requirements
‣ Get out of the building
‣ Use iterative designs & testing
‣ Focus on learning
‣ Small cycles/batches
CORE LEAN UX CONCEPTS

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‣ Hypotheses
‣ Research
‣ Ideation
‣ Framing / Mental Models
‣ Competitive Analysis
LEAN UX CYCLE: THINK

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‣ Refining Problem Statements
‣ Sketches
‣ Wireframes
‣ Prototypes
LEAN UX CYCLE: MAKE

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‣ Testing
‣ Product Analytics
‣ Funnel Analysis
‣ Survey Results
‣ Signups
‣ Success Validations
LEAN UX CYCLE: CHECK

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THINK MAKE CHECK

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BUT… WHY?

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“Nothing is more effective
than walking over to a
colleague, showing some
work, discussing, sketching,
exchanging ideas,
understanding facial
expressions and body
language, and reaching a
resolution on a thorny topic.”
- Jeff Gothelf

45. Q&A