This is the presentation I gave yersterday at the Be-Delphi conference in Belgium. The presentation was all about the difference between User Interface design and User Experience. With a few real world samples and some samples from our Delphi work I tried to show the audience that User Experience is indeed an important aspect in Software Development, and that 'It works, so lets ship it' isn't good enough anymore.
Of course this is only the keynote presentation and you might miss some of the anekdotes and stories which were mentioned during the live presentation :-)
92. Search Example
• Searching on (almost) every
field
• Searching on combinations
• Save Searches
How our view on de Delphi side
evolved during the years
116. What is UX not ?
NOT user interface design
NOT a step in a process
117. What is UX not ?
NOT user interface design
NOT a step in a process
NOT just about technology
118. What is UX not ?
NOT user interface design
NOT a step in a process
NOT just about technology
NOT just about usability
119. What is UX not ?
NOT user interface design
NOT a step in a process
NOT just about technology
NOT just about usability
NOT just about the user
120. What is UX not ?
NOT user interface design
NOT a step in a process
NOT just about technology
NOT just about usability
NOT just about the user
NOT easy
121. What is UX not ?
NOT user interface design
NOT a step in a process
NOT just about technology
NOT just about usability
NOT just about the user
NOT easy
NOT expensive
122. What is UX not ?
NOT user interface design
NOT a step in a process
NOT just about technology
NOT just about usability
NOT just about the user
NOT easy
NOT expensive
NOT a choice
150. UI <> UX
And why you should
care about that.
Stefaan Lesage
Email : Stefaan.Lesage@devia.be / Twitter : @StefaanLesage
http://www.devia.be
Editor's Notes
Welcome ... I&#x2019;m Stefaan Lesage and feel free to get a hold of me ...\nOur company is Devia and we do Software Development (mostly Delphi), but from time to time we also do some stuff with Media (Screencasts ...).\nThis session contains no code ... Tried to add some real world examples \nBut ... you will learn about my dream car, my issues with our local gas station and my problem with balance.\nScreenshots of our WMS Client ... still work in progress\n
Welcome ... I&#x2019;m Stefaan Lesage and feel free to get a hold of me ...\nOur company is Devia and we do Software Development (mostly Delphi), but from time to time we also do some stuff with Media (Screencasts ...).\nThis session contains no code ... Tried to add some real world examples \nBut ... you will learn about my dream car, my issues with our local gas station and my problem with balance.\nScreenshots of our WMS Client ... still work in progress\n
To compare it with a real world example ... the UI is what people use to interact with your product. it&#x2019;s the pixels.\n
To compare it with a real world example ... the UI is what people use to interact with your product. it&#x2019;s the pixels.\n
To compare it with a real world example ... the UI is what people use to interact with your product. it&#x2019;s the pixels.\n
To compare it with a real world example ... the UI is what people use to interact with your product. it&#x2019;s the pixels.\n
If you want to compare UI to something from the real world ... then this would be a good example :\nThe beauty and technology used in my Dream car ... a Tesla Model S\n
If you want to compare UI to something from the real world ... then this would be a good example :\nThe beauty and technology used in my Dream car ... a Tesla Model S\n
If you want to compare UI to something from the real world ... then this would be a good example :\nThe beauty and technology used in my Dream car ... a Tesla Model S\n
The overall experience and satisfaction a user has when using your product. It&#x2019;s an emotional state ... so rather subjective !\n
The overall experience and satisfaction a user has when using your product. It&#x2019;s an emotional state ... so rather subjective !\n
The overall experience and satisfaction a user has when using your product. It&#x2019;s an emotional state ... so rather subjective !\n
The overall experience and satisfaction a user has when using your product. It&#x2019;s an emotional state ... so rather subjective !\n
The overall experience and satisfaction a user has when using your product. It&#x2019;s an emotional state ... so rather subjective !\n
Now ... if I would take the Tesla Model S dream car analogy again ... then the User Experience is the smile on the face of those people who take it out for a first ride !\nUI is the engine, the steering wheel, the Chassis.\nUX is the feeling you get being able to drive a fully electric car, the satisfaction you get when pressing the gas pedal.\n
Now ... if I would take the Tesla Model S dream car analogy again ... then the User Experience is the smile on the face of those people who take it out for a first ride !\nUI is the engine, the steering wheel, the Chassis.\nUX is the feeling you get being able to drive a fully electric car, the satisfaction you get when pressing the gas pedal.\n
Now ... if I would take the Tesla Model S dream car analogy again ... then the User Experience is the smile on the face of those people who take it out for a first ride !\nUI is the engine, the steering wheel, the Chassis.\nUX is the feeling you get being able to drive a fully electric car, the satisfaction you get when pressing the gas pedal.\n
Responsive doesn't mean it&#x2019;s fast ... it means it will show the user that it is doing somehting.\nSo ... lets start with the first small thing and see how far we get in an hour.\n
Responsive doesn't mean it&#x2019;s fast ... it means it will show the user that it is doing somehting.\nSo ... lets start with the first small thing and see how far we get in an hour.\n
Responsive doesn't mean it&#x2019;s fast ... it means it will show the user that it is doing somehting.\nSo ... lets start with the first small thing and see how far we get in an hour.\n
Responsive doesn't mean it&#x2019;s fast ... it means it will show the user that it is doing somehting.\nSo ... lets start with the first small thing and see how far we get in an hour.\n
Responsive doesn't mean it&#x2019;s fast ... it means it will show the user that it is doing somehting.\nSo ... lets start with the first small thing and see how far we get in an hour.\n
Responsive doesn't mean it&#x2019;s fast ... it means it will show the user that it is doing somehting.\nSo ... lets start with the first small thing and see how far we get in an hour.\n
This is our local Gas Station, and lots of gas stations in Belgium look have terminals like this.\nTo me ... they are a nightmare, and the one at our local gas station drives me nuts.\n
This is our local Gas Station, and lots of gas stations in Belgium look have terminals like this.\nTo me ... they are a nightmare, and the one at our local gas station drives me nuts.\n
This is our local Gas Station, and lots of gas stations in Belgium look have terminals like this.\nTo me ... they are a nightmare, and the one at our local gas station drives me nuts.\n
This is our local Gas Station, and lots of gas stations in Belgium look have terminals like this.\nTo me ... they are a nightmare, and the one at our local gas station drives me nuts.\n
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Explain how it works ... (emotional)\nLower yourself to it&#x2019;s level ... try to put your hand between the sun and the display ... put in the card\nlook at the freaking display ... hesitate ... check the number on the pump ... find the button on the screen ...\nmove to the other display / input to enter code\nswitch back to the touch display\nscream in utter joy once you have it\nMaybe also explain the poor color choices ... what do people associate with red ?\n\n
Explain how it works ... (emotional)\nLower yourself to it&#x2019;s level ... try to put your hand between the sun and the display ... put in the card\nlook at the freaking display ... hesitate ... check the number on the pump ... find the button on the screen ...\nmove to the other display / input to enter code\nswitch back to the touch display\nscream in utter joy once you have it\nMaybe also explain the poor color choices ... what do people associate with red ?\n\n
Explain how it works ... (emotional)\nLower yourself to it&#x2019;s level ... try to put your hand between the sun and the display ... put in the card\nlook at the freaking display ... hesitate ... check the number on the pump ... find the button on the screen ...\nmove to the other display / input to enter code\nswitch back to the touch display\nscream in utter joy once you have it\nMaybe also explain the poor color choices ... what do people associate with red ?\n\n
Explain how it works ... (emotional)\nLower yourself to it&#x2019;s level ... try to put your hand between the sun and the display ... put in the card\nlook at the freaking display ... hesitate ... check the number on the pump ... find the button on the screen ...\nmove to the other display / input to enter code\nswitch back to the touch display\nscream in utter joy once you have it\nMaybe also explain the poor color choices ... what do people associate with red ?\n\n
The main screen for managing the layout of a warehouse\nWarehouse ... zones ... locations. Location is a street ... section ... level ... subsection ...\nEntering everything manually would be too much work, so we made a wizzard\n
The main screen for managing the layout of a warehouse\nWarehouse ... zones ... locations. Location is a street ... section ... level ... subsection ...\nEntering everything manually would be too much work, so we made a wizzard\n
The wizard could have looked like this. It would have done the job, but it might have been a little confusing.\nInstead we added the visual representation of a section ... and suddenly it became a wonder tool.\n
The wizard could have looked like this. It would have done the job, but it might have been a little confusing.\nInstead we added the visual representation of a section ... and suddenly it became a wonder tool.\n
On the topic of confusing your user, I once noticed these signs and I immediately felt lost.\nWissant was only 2 km further up, but still these sings made me feel lost.\n
Zelzate Brug electronic signs which said : Brug Open ... Brug Dicht ... Bridge Open ... Bridge Closed...\nSo ... bridge open ... people take that route only to notice that the bridge was standing open to let ships go through\nThey had to change the electronic sign ... now it says ... Brug staat open ... something like Bridge raised ...\nAnd they added a visual representation of a raised bridge just in case.\n
Zelzate Brug electronic signs which said : Brug Open ... Brug Dicht ... Bridge Open ... Bridge Closed...\nSo ... bridge open ... people take that route only to notice that the bridge was standing open to let ships go through\nThey had to change the electronic sign ... now it says ... Brug staat open ... something like Bridge raised ...\nAnd they added a visual representation of a raised bridge just in case.\n
BOM ... Search articles ... add them to a list ...Dual List Boxes ... Explain ... \n2 Buttons would have been too easy\n1 button is an innovative UI ???? It is bound to give us problems ... and it will start when training people to work with it.\nFirst User question ... but how do we get the items out ... Our answer ... button changes when other grid has focus\nSecond User Question ... but what is focus and how do I give something focus ?\nClient won ... for a while ...\n
BOM ... Search articles ... add them to a list ...Dual List Boxes ... Explain ... \n2 Buttons would have been too easy\n1 button is an innovative UI ???? It is bound to give us problems ... and it will start when training people to work with it.\nFirst User question ... but how do we get the items out ... Our answer ... button changes when other grid has focus\nSecond User Question ... but what is focus and how do I give something focus ?\nClient won ... for a while ...\n
BOM ... Search articles ... add them to a list ...Dual List Boxes ... Explain ... \n2 Buttons would have been too easy\n1 button is an innovative UI ???? It is bound to give us problems ... and it will start when training people to work with it.\nFirst User question ... but how do we get the items out ... Our answer ... button changes when other grid has focus\nSecond User Question ... but what is focus and how do I give something focus ?\nClient won ... for a while ...\n
BOM ... Search articles ... add them to a list ...Dual List Boxes ... Explain ... \n2 Buttons would have been too easy\n1 button is an innovative UI ???? It is bound to give us problems ... and it will start when training people to work with it.\nFirst User question ... but how do we get the items out ... Our answer ... button changes when other grid has focus\nSecond User Question ... but what is focus and how do I give something focus ?\nClient won ... for a while ...\n
BOM ... Search articles ... add them to a list ...Dual List Boxes ... Explain ... \n2 Buttons would have been too easy\n1 button is an innovative UI ???? It is bound to give us problems ... and it will start when training people to work with it.\nFirst User question ... but how do we get the items out ... Our answer ... button changes when other grid has focus\nSecond User Question ... but what is focus and how do I give something focus ?\nClient won ... for a while ...\n
Explain ... it&#x2019;s always a compromise between different things. \nShow the search example and how everything evolved ...\n
The button store ... part 2.\nSame concept ... but with 2 options to choose from ... Pick from a list of articles or from a template.\nThere is something wrong with balance was my first response\n\n
The button store ... part 2.\nSame concept ... but with 2 options to choose from ... Pick from a list of articles or from a template.\nThere is something wrong with balance was my first response\n\n
The button store ... part 2.\nSame concept ... but with 2 options to choose from ... Pick from a list of articles or from a template.\nThere is something wrong with balance was my first response\n\n
Check the layout of this dialog and the number of horizontal lines you can spot.\nI didn&#x2019;t add them all, but I could have easily found some more. This is what I call balance.\nThe left side of the dialogue isn&#x2019;t balanced out with the right side.\n\n
Check the layout of this dialog and the number of horizontal lines you can spot.\nI didn&#x2019;t add them all, but I could have easily found some more. This is what I call balance.\nThe left side of the dialogue isn&#x2019;t balanced out with the right side.\n\n
Check the layout of this dialog and the number of horizontal lines you can spot.\nI didn&#x2019;t add them all, but I could have easily found some more. This is what I call balance.\nThe left side of the dialogue isn&#x2019;t balanced out with the right side.\n\n
Check the layout of this dialog and the number of horizontal lines you can spot.\nI didn&#x2019;t add them all, but I could have easily found some more. This is what I call balance.\nThe left side of the dialogue isn&#x2019;t balanced out with the right side.\n\n
Check the layout of this dialog and the number of horizontal lines you can spot.\nI didn&#x2019;t add them all, but I could have easily found some more. This is what I call balance.\nThe left side of the dialogue isn&#x2019;t balanced out with the right side.\n\n
Check the layout of this dialog and the number of horizontal lines you can spot.\nI didn&#x2019;t add them all, but I could have easily found some more. This is what I call balance.\nThe left side of the dialogue isn&#x2019;t balanced out with the right side.\n\n
Check the layout of this dialog and the number of horizontal lines you can spot.\nI didn&#x2019;t add them all, but I could have easily found some more. This is what I call balance.\nThe left side of the dialogue isn&#x2019;t balanced out with the right side.\n\n
Check the layout of this dialog and the number of horizontal lines you can spot.\nI didn&#x2019;t add them all, but I could have easily found some more. This is what I call balance.\nThe left side of the dialogue isn&#x2019;t balanced out with the right side.\n\n
Check the layout of this dialog and the number of horizontal lines you can spot.\nI didn&#x2019;t add them all, but I could have easily found some more. This is what I call balance.\nThe left side of the dialogue isn&#x2019;t balanced out with the right side.\n\n
Already a lot better ... yet ... still too many lines, and the left side still didn&#x2019;t have the same look and feel.\nNo indication of which row is selected.\nUnused space below left grid and above right grid.\nStill had an issue with the buttons.\n\n
Already a lot better ... yet ... still too many lines, and the left side still didn&#x2019;t have the same look and feel.\nNo indication of which row is selected.\nUnused space below left grid and above right grid.\nStill had an issue with the buttons.\n\n
Same screen ... but ...\nBetter overall balance.\nLeft side looks like right side (yellow borders ... tabsheets). \nNo more lost space by moving the button from below the right grid to above the right grid.\nThe Trashcan won&#x2019;t be accidentally clicked all that often anymore.\nAs you can see ... User Experience is a process ...\n
Same screen ... but ...\nBetter overall balance.\nLeft side looks like right side (yellow borders ... tabsheets). \nNo more lost space by moving the button from below the right grid to above the right grid.\nThe Trashcan won&#x2019;t be accidentally clicked all that often anymore.\nAs you can see ... User Experience is a process ...\n
Same screen ... but ...\nBetter overall balance.\nLeft side looks like right side (yellow borders ... tabsheets). \nNo more lost space by moving the button from below the right grid to above the right grid.\nThe Trashcan won&#x2019;t be accidentally clicked all that often anymore.\nAs you can see ... User Experience is a process ...\n
Still issues with the buttons ... but hey ... it&#x2019;s a lot better.\nThings we still changed is the colors. No more green and red only in the Qty Column. (for colorblind people)\n
Still issues with the buttons ... but hey ... it&#x2019;s a lot better.\nThings we still changed is the colors. No more green and red only in the Qty Column. (for colorblind people)\n
Still issues with the buttons ... but hey ... it&#x2019;s a lot better.\nThings we still changed is the colors. No more green and red only in the Qty Column. (for colorblind people)\n
Still issues with the buttons ... but hey ... it&#x2019;s a lot better.\nThings we still changed is the colors. No more green and red only in the Qty Column. (for colorblind people)\n
Still issues with the buttons ... but hey ... it&#x2019;s a lot better.\nThings we still changed is the colors. No more green and red only in the Qty Column. (for colorblind people)\n
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Simple search ... exact matches ... always AND ... knowledge on the user side.\nUser has to know in which field the data he is looking for was entered\n
A lot more flexible ... Begins with ... contains ... all OR ... still knowledge on the user side.\nUser has to know in which field the data he is looking for was entered\n
Bit the same as previous one ... lots of flexibility ... lots of posisbilities ... eaquals ... contains ... does not contain ... begins ... ends ...\nAND / OR ... still ... impossible to explain ... user wants to see STE and SAN but has to enter OR ... \nEveryone from East Flanders but not Gent and Evergem ... brackets ... exploding breains.\n
Less flexible than previous version ... but a lot easier for the user ... and ... better UI than in 2003\n
Search for anything ... default OR ... and & ...\nKeywords @HeeftFoto @GeenFoto \nSpecific searches Groep=Omvormers\nLoad and save filters\nUser doesn&#x2019;t have to know in which field a code was added ... system looks for it and finds it ... whatever field it&#x2019;s in\nIt&#x2019;s a search system which works for you ... instead of the user having to know and work to get the correct search results.\n
Search for anything ... default OR ... and & ...\nKeywords @HeeftFoto @GeenFoto \nSpecific searches Groep=Omvormers\nLoad and save filters\nUser doesn&#x2019;t have to know in which field a code was added ... system looks for it and finds it ... whatever field it&#x2019;s in\nIt&#x2019;s a search system which works for you ... instead of the user having to know and work to get the correct search results.\n
Search for anything ... default OR ... and & ...\nKeywords @HeeftFoto @GeenFoto \nSpecific searches Groep=Omvormers\nLoad and save filters\nUser doesn&#x2019;t have to know in which field a code was added ... system looks for it and finds it ... whatever field it&#x2019;s in\nIt&#x2019;s a search system which works for you ... instead of the user having to know and work to get the correct search results.\n
Search for anything ... default OR ... and & ...\nKeywords @HeeftFoto @GeenFoto \nSpecific searches Groep=Omvormers\nLoad and save filters\nUser doesn&#x2019;t have to know in which field a code was added ... system looks for it and finds it ... whatever field it&#x2019;s in\nIt&#x2019;s a search system which works for you ... instead of the user having to know and work to get the correct search results.\n
Search for anything ... default OR ... and & ...\nKeywords @HeeftFoto @GeenFoto \nSpecific searches Groep=Omvormers\nLoad and save filters\nUser doesn&#x2019;t have to know in which field a code was added ... system looks for it and finds it ... whatever field it&#x2019;s in\nIt&#x2019;s a search system which works for you ... instead of the user having to know and work to get the correct search results.\n
Lets compare 2 apps with a similar UI but a quite different User Experience\n
Lets compare 2 apps with a similar UI but a quite different User Experience\n
Lets compare 2 apps with a similar UI but a quite different User Experience\n
To show you that there can be a big difference in UX between 2 applications with similar features :\nOpen source Jukebox for large collections of music ... \nLogical Organization of components ? What&#x2019;s the primary task ? Playing Music ? Searching through Music colleciton ?\n
To show you that there can be a big difference in UX between 2 applications with similar features :\nOpen source Jukebox for large collections of music ... \nLogical Organization of components ? What&#x2019;s the primary task ? Playing Music ? Searching through Music colleciton ?\n
Closed source Jukebox for large collections of music ... \n1 ... Play Music\n2 ... Find Music\nAlthough ... iTunes has its UX issues as well ... it is getting too big ... \n
Closed source Jukebox for large collections of music ... \n1 ... Play Music\n2 ... Find Music\nAlthough ... iTunes has its UX issues as well ... it is getting too big ... \n
1. User interface design It is the system 2. A step in the process It is the process 3. Just about technology It is about behavior 4. Just about usability It is about value 5. Just about the user It is about context 6. Expensive It is &#xFB02;exible 7. Easy It is a balancing act 8. A choice It is a means of survival\n
1. User interface design It is the system 2. A step in the process It is the process 3. Just about technology It is about behavior 4. Just about usability It is about value 5. Just about the user It is about context 6. Expensive It is &#xFB02;exible 7. Easy It is a balancing act 8. A choice It is a means of survival\n
1. User interface design It is the system 2. A step in the process It is the process 3. Just about technology It is about behavior 4. Just about usability It is about value 5. Just about the user It is about context 6. Expensive It is &#xFB02;exible 7. Easy It is a balancing act 8. A choice It is a means of survival\n
1. User interface design It is the system 2. A step in the process It is the process 3. Just about technology It is about behavior 4. Just about usability It is about value 5. Just about the user It is about context 6. Expensive It is &#xFB02;exible 7. Easy It is a balancing act 8. A choice It is a means of survival\n
1. User interface design It is the system 2. A step in the process It is the process 3. Just about technology It is about behavior 4. Just about usability It is about value 5. Just about the user It is about context 6. Expensive It is &#xFB02;exible 7. Easy It is a balancing act 8. A choice It is a means of survival\n
1. User interface design It is the system 2. A step in the process It is the process 3. Just about technology It is about behavior 4. Just about usability It is about value 5. Just about the user It is about context 6. Expensive It is &#xFB02;exible 7. Easy It is a balancing act 8. A choice It is a means of survival\n
1. User interface design It is the system 2. A step in the process It is the process 3. Just about technology It is about behavior 4. Just about usability It is about value 5. Just about the user It is about context 6. Expensive It is &#xFB02;exible 7. Easy It is a balancing act 8. A choice It is a means of survival\n
1. User interface design It is the system 2. A step in the process It is the process 3. Just about technology It is about behavior 4. Just about usability It is about value 5. Just about the user It is about context 6. Expensive It is &#xFB02;exible 7. Easy It is a balancing act 8. A choice It is a means of survival\n
1. User interface design It is the system 2. A step in the process It is the process 3. Just about technology It is about behavior 4. Just about usability It is about value 5. Just about the user It is about context 6. Expensive It is &#xFB02;exible 7. Easy It is a balancing act 8. A choice It is a means of survival\n
Hey ... it works so lets put it out there. This is somenthing I hear a lot ... yet ...\nTimes have changed ... users now have the choice ... there ARE alternatives with better looks and better UX\n\n
Hey ... it works so lets put it out there. This is somenthing I hear a lot ... yet ...\nTimes have changed ... users now have the choice ... there ARE alternatives with better looks and better UX\n\n
Hey ... it works so lets put it out there. This is somenthing I hear a lot ... yet ...\nTimes have changed ... users now have the choice ... there ARE alternatives with better looks and better UX\n\n
Hey ... it works so lets put it out there. This is somenthing I hear a lot ... yet ...\nTimes have changed ... users now have the choice ... there ARE alternatives with better looks and better UX\n\n
Hey ... it works so lets put it out there. This is somenthing I hear a lot ... yet ...\nTimes have changed ... users now have the choice ... there ARE alternatives with better looks and better UX\n\n
Round toast (beschuit as we call it). Traditionally it has been nearly impossible to get it out of the package\nwithout breaking the package or even your toast ... which ruins the whole User Experience ... unless ...\n
Round toast (beschuit as we call it). Traditionally it has been nearly impossible to get it out of the package\nwithout breaking the package or even your toast ... which ruins the whole User Experience ... unless ...\n
Round toast (beschuit as we call it). Traditionally it has been nearly impossible to get it out of the package\nwithout breaking the package or even your toast ... which ruins the whole User Experience ... unless ...\n
Round toast (beschuit as we call it). Traditionally it has been nearly impossible to get it out of the package\nwithout breaking the package or even your toast ... which ruins the whole User Experience ... unless ...\n
Round toast (beschuit as we call it). Traditionally it has been nearly impossible to get it out of the package\nwithout breaking the package or even your toast ... which ruins the whole User Experience ... unless ...\n
The people from Bolletje.nl were smart enough to add a little notch in the Toast.\nJust big enough so you can use your finger to get the toast out of the package\nAwesome User Experience !!!! Great job !\n
The people from Bolletje.nl were smart enough to add a little notch in the Toast.\nJust big enough so you can use your finger to get the toast out of the package\nAwesome User Experience !!!! Great job !\n
The people from Bolletje.nl were smart enough to add a little notch in the Toast.\nJust big enough so you can use your finger to get the toast out of the package\nAwesome User Experience !!!! Great job !\n
The people from Bolletje.nl were smart enough to add a little notch in the Toast.\nJust big enough so you can use your finger to get the toast out of the package\nAwesome User Experience !!!! Great job !\n
The people from Bolletje.nl were smart enough to add a little notch in the Toast.\nJust big enough so you can use your finger to get the toast out of the package\nAwesome User Experience !!!! Great job !\n
You will get eternal glory ... and the attention of competitors in your industry of course\n
You will get eternal glory ... and the attention of competitors in your industry of course\n
In our case the UI and UX of our demo was so well received (compared to what the users were used to) that the test users started to promote our application and design even before we had the first release out in the field.\nI think we scared our competitors ... since after we installed the very first version ... they came up with a mock-up and somehow it looks \n
In our case the UI and UX of our demo was so well received (compared to what the users were used to) that the test users started to promote our application and design even before we had the first release out in the field.\nI think we scared our competitors ... since after we installed the very first version ... they came up with a mock-up and somehow it looks \n
In our case the UI and UX of our demo was so well received (compared to what the users were used to) that the test users started to promote our application and design even before we had the first release out in the field.\nI think we scared our competitors ... since after we installed the very first version ... they came up with a mock-up and somehow it looks \n