This document summarizes Kate Rutter's presentation on using pen and paper tools for moving from research to design. The presentation introduced various pen and paper techniques including jotting, theme boards, concept sketching, and storyboarding. These techniques allow teams to synthesize research insights visually and identify patterns, themes, and implications for design faster than traditional note-taking methods. The goal is to design products and services that truly connect with people by reflecting their real experiences, emotions, and needs uncovered through research.
Introduction for Design thinking :
What is Design thinking?
Why to use Design thinking?
What is Design thinking mindset?
Balance for Analytical and Intuitive thinking.
Traditional thinking vs Design thinking.
Combination of Divergent and Convergent thinking.
If you are like many people, even the thought of delivering a speech in front of an audience will get your palms sweating. The fear of public speaking ranks high among the most common phobias, and for good reason: most of us approach the situation with the wrong mindset, which in turn makes us live out our worst fears in a public forum.
As Michael Parker notes in IT’S NOT WHAT YOU SAY: How to Sell Your Message When It Matters Most (A TarcherPerigee paperback; on sale January 2016), our fixation on the content of our words – and not the presentation of ourselves – is what brings us down. Once the Vice-Chairman of London’s Saatchi & Saatchi, and one of the world’s most experienced advertising pitch men, having made more than 1,000 pitches in his successful career, Parker has learned first-hand that an effective presentation, a job interview, or even a speech at a wedding hinges on our ability to portray ourselves as passionate, relatable, and collected. But, if we are focused on what we say, and not how we act, we will fail to persuade our audience.
Applied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.
This is a short talk and workshop (30' + 90') to give a first introduction to design thinking. Gives theory foundation, notes a few different approaches, and then dives into one of them.
This presentation was first done at ImpactON / StartupChile evening in 2015.
Centre for Entrepreneurship (C4E) of the University of Cyprus and Berklee Institute for Creative Entrepreneurship (ICE) present the:
Why are some designs better than others, and what can you do about it? (The workshop)
If you've ever described a poster as heavy, a website as dense, an app as clumsy or an object as whimsical, you probably already know the answer. Recent psychology research is showing that experiential metaphors are key emotional drivers that impact our perception of the world. Applying these findings to design confirms what designers have learned throughout their careers—good design is subconscious first and rational second. Michael will share stories from this research and the IDEO portfolio then share tools to help you be more consciously subconscious.
This presentation was given at a Design Thinking workshop as part of Philly Tech Week 2017. Topics covered include an intro to design thinking, a User Journey mapping activity, and a Team Design Challenge.
Introduction for Design thinking :
What is Design thinking?
Why to use Design thinking?
What is Design thinking mindset?
Balance for Analytical and Intuitive thinking.
Traditional thinking vs Design thinking.
Combination of Divergent and Convergent thinking.
If you are like many people, even the thought of delivering a speech in front of an audience will get your palms sweating. The fear of public speaking ranks high among the most common phobias, and for good reason: most of us approach the situation with the wrong mindset, which in turn makes us live out our worst fears in a public forum.
As Michael Parker notes in IT’S NOT WHAT YOU SAY: How to Sell Your Message When It Matters Most (A TarcherPerigee paperback; on sale January 2016), our fixation on the content of our words – and not the presentation of ourselves – is what brings us down. Once the Vice-Chairman of London’s Saatchi & Saatchi, and one of the world’s most experienced advertising pitch men, having made more than 1,000 pitches in his successful career, Parker has learned first-hand that an effective presentation, a job interview, or even a speech at a wedding hinges on our ability to portray ourselves as passionate, relatable, and collected. But, if we are focused on what we say, and not how we act, we will fail to persuade our audience.
Applied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.
This is a short talk and workshop (30' + 90') to give a first introduction to design thinking. Gives theory foundation, notes a few different approaches, and then dives into one of them.
This presentation was first done at ImpactON / StartupChile evening in 2015.
Centre for Entrepreneurship (C4E) of the University of Cyprus and Berklee Institute for Creative Entrepreneurship (ICE) present the:
Why are some designs better than others, and what can you do about it? (The workshop)
If you've ever described a poster as heavy, a website as dense, an app as clumsy or an object as whimsical, you probably already know the answer. Recent psychology research is showing that experiential metaphors are key emotional drivers that impact our perception of the world. Applying these findings to design confirms what designers have learned throughout their careers—good design is subconscious first and rational second. Michael will share stories from this research and the IDEO portfolio then share tools to help you be more consciously subconscious.
This presentation was given at a Design Thinking workshop as part of Philly Tech Week 2017. Topics covered include an intro to design thinking, a User Journey mapping activity, and a Team Design Challenge.
17 Ways to Design a Presentation People Want to ViewJim MacLeod
Tired of boring PowerPoint presentations? Me too. Here are 17 tips to help you create a presentation that not only engages the audience, but forces them to remember what you want them to remember.
The second lecture in the HIT Lab NZ Design Thinking class on understanding and empathising with end users.
Taught by Mark Billinghurst at the University of Canterbury on December 10th 2013.
Structured Ideation and Design Thinkinggaylecurtis
At the heart of a design thinking process is ideation, the capability for generating and relating ideas.
Brainstorming is a frequently practiced form of ideation, and this presentation describes the four rules of classic brainstorming. It also gives guidance for how to structure brainstorm sessions to drive direct and indirect benefits.
10 Killer Tips for an Amazing Presentation - Way Before You Actually Give OneSlide Studio
Some months ago, we shared a blog post with 10 killer tips on how to prepare yourself for an amazing PowerPoint presentation. Now we've created a SlideShare that gives you these presentation tips in a visual and engaging way.
About Slide Studio: We are a group of presentation designers that can help you make your PowerPoint presentation more engaging. Drop us a link if you want more info.
Highlights from Just Enough Research by Erika Hall - User Experience Abu Dhab...Jonathan Steingiesser
The User Experience (UX) Abu Dhabi Meetup is a monthly gathering for UX practioners, UX fanatics and anyone curious about User Experience Design. All are welcome! UX Abu Dhabi is sponsored by UX UAE which looks to grow User Experience awareness and practice in the UAE and MENA.
This presentation was created for the October 2014 meetup and has highlights from the book Just Enough Research by Erika Hall .
Here are 13 alternative ways to design and display content in presentations versus using bullet points. This will work in PowerPoint and other presentation authoring tools.
How to have successful dialogue when stakes are high, opinions vary, and emotions run strong. Whether it's with a friend, a co-worker, or a loved one, how can you be 100% honest and yet 100% respectful?
One Point Per Slide – Why It’s Important and How to Do ItStinson
PowerPoint presentations have come a long way from bullet points and ClipArt. Presentations have evolved with not only the presenter and the audience, but also our preference to be moved and not sold to. One of the biggest presentation trends is having only one point per slide. Check out our presentation to see why having only one point per slide is important!
For more presentation help, visit stinsondesign.com/blog
Watch the video on Youtube: https://www.youtube.com/watch?v=VM7r-7WrheY&feature=youtu.be
Watch the video on Vimeo: https://vimeo.com/188030855
17 Ways to Design a Presentation People Want to ViewJim MacLeod
Tired of boring PowerPoint presentations? Me too. Here are 17 tips to help you create a presentation that not only engages the audience, but forces them to remember what you want them to remember.
The second lecture in the HIT Lab NZ Design Thinking class on understanding and empathising with end users.
Taught by Mark Billinghurst at the University of Canterbury on December 10th 2013.
Structured Ideation and Design Thinkinggaylecurtis
At the heart of a design thinking process is ideation, the capability for generating and relating ideas.
Brainstorming is a frequently practiced form of ideation, and this presentation describes the four rules of classic brainstorming. It also gives guidance for how to structure brainstorm sessions to drive direct and indirect benefits.
10 Killer Tips for an Amazing Presentation - Way Before You Actually Give OneSlide Studio
Some months ago, we shared a blog post with 10 killer tips on how to prepare yourself for an amazing PowerPoint presentation. Now we've created a SlideShare that gives you these presentation tips in a visual and engaging way.
About Slide Studio: We are a group of presentation designers that can help you make your PowerPoint presentation more engaging. Drop us a link if you want more info.
Highlights from Just Enough Research by Erika Hall - User Experience Abu Dhab...Jonathan Steingiesser
The User Experience (UX) Abu Dhabi Meetup is a monthly gathering for UX practioners, UX fanatics and anyone curious about User Experience Design. All are welcome! UX Abu Dhabi is sponsored by UX UAE which looks to grow User Experience awareness and practice in the UAE and MENA.
This presentation was created for the October 2014 meetup and has highlights from the book Just Enough Research by Erika Hall .
Here are 13 alternative ways to design and display content in presentations versus using bullet points. This will work in PowerPoint and other presentation authoring tools.
How to have successful dialogue when stakes are high, opinions vary, and emotions run strong. Whether it's with a friend, a co-worker, or a loved one, how can you be 100% honest and yet 100% respectful?
One Point Per Slide – Why It’s Important and How to Do ItStinson
PowerPoint presentations have come a long way from bullet points and ClipArt. Presentations have evolved with not only the presenter and the audience, but also our preference to be moved and not sold to. One of the biggest presentation trends is having only one point per slide. Check out our presentation to see why having only one point per slide is important!
For more presentation help, visit stinsondesign.com/blog
Watch the video on Youtube: https://www.youtube.com/watch?v=VM7r-7WrheY&feature=youtu.be
Watch the video on Vimeo: https://vimeo.com/188030855
Womenomic Luxury, Cognitive Technology, New Wave Boomer Beauty—just a few items from our Future 100 list of what’s next in the year ahead.
It’s a wide-ranging compilation that reflects developments surfacing across sectors including technology, retail, food and beverage, travel, sustainability and luxury. The list also includes new types of goods or businesses, new behaviors and ideas with the potential to ladder up to bigger trends.
Relationship Economics: How to improve employee and customer relationships wi...Brian Solis
How genuine communication and engagement in social media helps businesses grow relationships with employees and customers while improving the bottom line
Slides from my talk discussing my experience rebuilding a video player I previously developed in Flash. I gave this talk on March 18th, at the Brisbane Web Design Meetup.
The presentation proposes a new idea for a Zara line extension: Zara for women, a line designed for real women that embraces various body shapes.
The project was done by combining marketing and buying behavior information. Keep in mind that this is a fictitious line. However, actual data about the company and the industry were used to design the marketing plan.
Para que os negócios sejam bem sucedidos é importante que algumas metodologias de trabalho sejam implantadas - em estratégia e em execução. Essas metodologias funcionam como "alavancas" para o processo de vendas, de fidelização de clientes e de desenvolvimento humano e organizacional.
100 images that can inspire you when you are brainstorming about new products or services. See also our new set with 100 extra images: http://www.slideshare.net/marcnewshoestoday/100-extra-images-for-visual-brainstorming
How to re-frame business problems to customer-centric opportunity spaces that drive value. Design thinking is your shortcut to customer empathy. A good understanding on how this method could help you identify real customer problems and unmet needs is essential. Moreover we will share techniques and tools that you can implement directly after this crash course. Start inventing the future.
See->Sort->Sketch : Pen & Paper Tools to get from Research to Design : IA Sum...Kate Rutter
In the world of user experience, learning about your customers is key to making great stuff. But design research reports are dense and boring. Unlock the power of sketching and pen and paper tools to create research outputs that are vibrant, sticky and that reflect personality, human perspective and that move seamlessly into design.
IA Summit 2010 presentation
Reinvent The Wheel: Sketching Your Own Design ProcessChristopher Fahey
It's the start of a new project. You've got requirements, guidelines, data, research. Now what? Like an artist staring at a blank canvas, information architects often don't know where to begin. Instead of following a rigid methodology or waiting for the perfect idea to appear out of the blue, learn to continually invent new tools and techniques to foster real user experience innovation.
The elements of product success for designers and developersNick Myers
All software, whether it's for consumers or workers, needs to meet the ever growing demands people have in today’s world. Greater user expectations and influence are forcing companies to create and deliver better products, but not every organization has a rich heritage in software creation like tech giants Apple and Google. Most companies need to be more customer-focused, become design specialists, and transform their cultures as they shift to become both software makers and innovators.
Myers, head of design services at Cooper, will share the elements of product success that companies need to possess and be market leaders: user insight, design, and organization. Myers will share principles and techniques that successful innovative companies use to truly understand their customers. He’ll also discuss the methods effective designers use to support their customers and create breakthrough ideas and delightful experiences. And he’ll finish by sharing the magic formula organizations need to deliver ground-breaking experiences to market.
This talk was given at UX Day.
Design tenets: One Step closer to a pixel perfect experiencePetr Stedry
This presentation will tell you:
- what design tenets are
- when and why use them
- how co create your own tenets
This version was user on the UX Camp Europe 2011 in Berlin at June 11.
Thinking and working visually for software testers - Nordic Testing DaysHuib Schoots
Nowadays testers need to be creative in their approach of working. Creating test strategies, test plans, test reports and test cases in the “old school” style is taking too much time out of actual testing and is not particularly collaborative. Systems are getting more and more complex. This tutorial shows testers how to reduce the cost of testing, easily communicate their testing story and involve business analysts, programmers, users and others into their work with visualization. In our daily work as testers we use all kinds of automation tools to support our testing efforts. Among them are many visualization tools. But scientific studies show that sketching with a simple combination of pencil and paper might lead to better results.
Text is boring and not very creative. It lets your brain run at half power, only the left part of the brain is put to work. Visualization also put your right side of the brain to work. People remember images easier. In addition, images often impress us more. We often need many pages of text to describe what a single picture can say. The saying that ”a picture is worth a thousand words” is really true! A single image can transfer a complex idea fast and easy. Visualization allows you to quickly absorb large amounts of information.
By showing hands-on practices participants will learn how mind maps, drawings and graphics can be used directly in their daily work. Mind maps can also be used for a myriad of tasks and processes in testing. They can solve problems, can be used as frameworks, create lightweight test design and deliver dashboard style test results and test status.
Cobly Sato and I ran a workshop at Pivotal through teaching people the principles of pair design in the context of ideation. This slideshow covers what Colby's learned through pairing and what I have learned in developing Pivotal Lab's design practices. Topics include: benefits of pairing, what makes for a good pair relationship, and the organizational requirements for pairing.
Colby can be reached at: CDJSato@gmail.com and Medium:@ColbySato
Kim can be reached at: KimSheBlue@gmail.com and Twitter:@KimDowd.
Pair Design: How to Mind-Meld for IdeationColby Sato
Kim Dowd and I ran a workshop at Pivotal teaching people the principles of pair design in the context of ideation. This slideshow covers what I've learned through pairing and what Kim has learned in her development of Pivotal's design practices. Topics include: benefits of pairing, what makes for a good pair relationship, and the organizational requirements for pairing.
Kim can be reached at: KimSheBlue@gmail.com and Twitter:@KimDowd.
Colby can be reached at: CDJSato@gmail.com and Medium:@ColbySato
Thanks to Pivotal and Lean UX for hosting us!
Software instructions by IKEA? 3 ways to make your documentation more visualBen Crothers
We can't all give our customers instructions using just pictures (like IKEA), but there are still ways that we can bring better visual communication into our product documentation. Here are the 3 ways, and the first way actually helps you and your team, too.
Sketching matters. Paul Goode and Mark Kraemer discuss ways to get faster and more accurate by incorporating a "sketch" attitude into problem solving. Drop the document debt and build a picture.
Similar to Pen & Paper Tools for getting from Research to Design (20)
Chunky Learning on Slender Timelines [ITX Beyond the Pixels, Portland OR 2019]Kate Rutter
The UX field continues to evolve, and the tools and skills we need to perform our jobs with it. Seasoned professionals are often strapped for time and struggle to incorporate learning new skills into their schedules, while early-career teammates may have knowledge of the latest and greatest but lack overall experience and take time to onboard. Where can we find a sweet spot that allows teams to grow their skills and experiences together?
In this conference talk, Kate shares a model for creating a culture of continuous learning in companies, discusses leading a successful UX adult learning program based on a framework of how people learn, and give concrete examples of learning tools you can apply immediately in your organization.
Escaping the Stagnation Sandpit: Building a Continuous Learning Team [UX Lisb...Kate Rutter
For a business to thrive, it must find and retain strong UX talent that creates customer-centered products and services. Most professionals don’t have time to continually expand their knowledge of new technologies and tools, but their work relies on this currency. How can we stay up-to-date in a world constantly in flux?
This talk explores techniques to build a culture of continuous learning in the workplace for new and seasoned professionals who want to stay current on emerging tools and avoid stagnation. Learn techniques that UX teams can use to be agile and resilient in the face of ever-evolving technologies.
This deck is from the sketchnote workshop part of the "Let's Sketch Tech" online meetup. Sketch-noting instruction was followed by the lightning talk, "Why AI Thinks You’re a Toaster (and Why You Should Care)" by IBM Watson engagement lead, B Cavello. After a short round of post-noting, we had an online gallery to share the work. Check the Tagboard at https://tagboard.com/letssketchtoaster/473159 for the work.
Sketchapalooza [UX Week 2018, August 2018]Kate Rutter
In this workshop at UX Week 2018, participants got hands-on with pen and paper to unleash the power of sketching. From design research to ideation to prioritization to communicating design directions, imagery and hand-created artifacts are effective ways to dramatically improve ideas and increase understanding and stakeholder buy-in.
We surveyed the low-fidelity sketching landscape, exploring practices like graphic recording, sketchnoting, urban sketching, lettering, scenario sketching and sketching screens & UI. And we got hands-on to develop and enhance our visual vocabulary and practiced sketching to think vs. sketching to communicate. (Spoiler: they are not the same thing.)
What topics were covered?
* When and why to sketch
* How sketching amplifies and improves UX work
* A summary of practices and methods, including graphic recording, sketchnoting, observational sketching, symbolic sketching, scenarios, storyboards, interfaces and flows.
* The tools of the trade and when/how to use them
* Sketching basics and tricks to work fast and accurately
* Sketching to think vs. sketching to communicate
* How to match the right level of fidelity for the right level of feedback
* Collaborative sketching and group participation
Informative Architecture [World IA Day 2017, San Francisco]Kate Rutter
Talk given at World IA Day, 2017 in San Francisco. Recent years have been a whirlwind for user experience design, and IA has ridden shotgun all the way. With the proliferation of digital products, smart devices, and inventive technologies that both produce and consume information, we have our work cut out for us. But maybe we've lost sight of the fundamentals that form the foundations of our work? In this talk, we'll reconnect with the core principles and practices needed for IA to flourish in the years ahead.
Escaping the Stagnation Sandpit - A culture of Continuous Learning [UX Immers...Kate Rutter
~ Grow the Skills of Both New and Seasoned Professionals
For a business to thrive, it must find and retain strong UX talent that creates customer-centered products and services. Most professionals don’t have time to continually expand their knowledge of new technologies and tools, but their work relies on this currency. How can we stay up-to-date in a world constantly in flux?
This talk explores techniques to build a culture of continuous learning in the workplace for new and seasoned professionals who want to stay current on emerging tools and avoid stagnation. Learn techniques that UX teams can use to be agile and resilient in the face of ever-evolving technologies.
Finding the Narrative in Numbers: Making the Most of Metrics [UX Immersion 2...Kate Rutter
This talk explores how metrics are used to shape and influence product design work. It covers the power of storytelling and narrative in design, personal expression, how to avoid “vanity” metrics, and identifying measures of behavioral actions that are relevant to your work.
Sketchnotes-SF Meetup :: Round 24 :: People & Faces [Tue May 17, 2016] Kate Rutter
Deck from the Sketchnotes-SF meetup in May at Tangible UX. [http://tangible-ux.com/]. We practiced people, scenarios and faces. We started with a quick warm-up, then jumped into rapid practice, sketching from word prompts and photo prompts. We shared work at a collaborative critique and learned a lot from each other. The evening wrapped up with links to resources to explore.
Details on the meetup at: https://www.meetup.com/Sketchnotes-SF/events/231049667/
Deck from the Sketchnotes-SF meetup, in August at Neo [http://www.neo.com/]. We discussed what makes an *awesomenote*, then had 3 rounds of capture and iteration of a short TED talk. Lots of intentional learning and rapid improvement. Woot.
Details on the meetup at: http://www.meetup.com/Sketchnotes-SF/events/223975449/
Deck from the Sketchnotes-SF meetup, in July at Neo [http://www.neo.com/]. We practiced sketchnoting skills and talked through the resulting work. We started with warm-ups and rapid rounds, then jumped into sketchnoting a short TED talk.
Details on the meetup at: http://www.meetup.com/Sketchnotes-SF/events/222798496/
Sketchnotes-SF Meetup :: Round 19 :: Down & Dirty Lettering [Tue Jun 16, 2015]Kate Rutter
Deck from the Sketchnotes-SF meetup in June at Neo [http://neo.com/]. We practiced lettering, using our natural writing styles to explore and expand our lettermaking abilities. We started with a quick warm-up, then jumped into rapid practice, sharing work and getting inspired by peers at each stage. Then we jumped into a TED talk to practice capturing words in context. The evening wrapped up with links to resources to explore.
Details on the meetup at: http://www.meetup.com/Sketchnotes-SF/events/222798434/
Deck from the Sketchnotes-SF meetup in May at Neo [http://neo.com/]. We practiced visualizing 1-to-1 conversation.We started with a quick warm-up, then jumped into rapid practice, visually explaining something to someone else, and then visually capturing something being explained to you by someone else. A high point was seeing the fabulous work from the "sketch your day" warm-up activity. We shared work at a collaborative critique and learned a lot from each other. The evening wrapped up with links to resources to explore.
Special Shoutout to @MollyClare who was the co-creator of the "talk & listen" activity, and who is pioneering visual notetaking at WhiteboardWarrior.org (http://whiteboardwarrior.org).
Details on the meetup at: http://www.meetup.com/Sketchnotes-SF/events/222692847/
Deck from the Sketchnotes-SF meetup in April at Neo [http://neo.com/]. We practiced people, scenarios and faces. We started with a quick warm-up, then jumped into rapid practice, sketching from word prompts and photo prompts. We shared work at a collaborative critique and learned a lot from each other. The evening wrapped up with links to resources to explore.
Details on the meetup at: http://www.meetup.com/Sketchnotes-SF/events/221860010/
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Pen & Paper Tools for getting from Research to Design
1. Pen & paper tools for getting
from research to design
SXSW | March 13, 2010 | #penpapertools
Kate Rutter kate@adaptivepath.com
2. A little about me…
@katerutter
I’m a designer and strategist.
Designing delightful experiences
makes me tick.
Making things visible and visual
makes my heart sing.
Adaptive Path
Adaptive Path is a User Experience strategy and design consultancy.
Our mission is to help companies make products and services that
deliver great experiences that improve people’s lives.
3. What’s the whole point?
To create products & services that delight,
that inspire and that improve the lives of
the people who use them.
8. And it was awesome.
Vibrant stories captured visually
Shared understanding
Compelling insights
Clear implications for design
9. What made it work?
Visual approach
activated a different
way of working Pen & paper tools
were accessible
and fast
Concepts hinged
The insights carried
directly to design
from research implications
into design
10. Why work visually?
Pictures
Visual ideas communicate a Images help
get through more complete groups move
faster idea faster...together
So that the resulting designs
reflect real people
and their needs.
12. We’ll cover…
What you need to get started :
tools techniques
A simple method
activities!
A way to take this home with you.
13. Warm-up
INSTRUCTIONS
Make a nameplate.
1. On a piece of paper write your name in a
way that communicates something
about who you are.
2. Then make a sketch of some kind that
says something about you.
3. Do it in 2 minutes.
14. Your toolkit
Surfaces Mark-makers
1/2 sheets
squares quarters
sharpies
stickies markers
sheets
colored pencils
templates
colored chalks
poster board
rolls of paper crayons!
15. Your toolkit
Marks
WORDS LINES PICTURES
case symbols
case
weight
Case
CASE
lettering
texture
icons
drawings
Takes only
seconds more
than writing! shading
16. Your toolkit
Layouts And also...
centered size
list
cluster shape
grid
linear
color
tree
radiant
23. Jotting
Jotting breaks down
observations into their
most elemental parts
and captures the weight
of each idea.
24. Let’s do an experiment
You’ll practice jotting items from a
short clip of an interview, using pen
paper tools. Try to capture the
emotional energy along with key
messages.
25. Activity
INSTRUCTIONS
I love to come home after a
long day. When I get here, it just
feels like this is the place I can Jot what you observe.
hide from the world, or recover,
1. Read this quote from a user
or just be alone. It's all my stuff interview.
and everything is where I want
it. It's like a nest. Well, 2. As you read, jot any significant
sometimes it’s a nest. But ideas or themes that you observe.
sometimes it's more like a 3. Jot one observation per
project. There's always piece of paper.
something that needs to be
4. Do it in 2 minutes.
done.
26. Activity
INSTRUCTIONS
Let’s jot an audio transcript.
1. Now, listen to this three-minute
transcript.
2. As you listen, jot what you hear.
3. Use line weight, color, and imagery
to distinguish the big themes from
the smaller ideas.
4. Do it in 5 minutes.
42. What we covered
What you need to get started :
tools techniques
A simple method
activities!
A way to take this home with you.
43. Why are we doing this?
So that the stuff we design connects with
real people...
their true stories, their honest emotions
and their most important needs.
44. Why are we doing this?
So that the stuff we design connects with
real people...
their true stories, their honest emotions
and their most important needs.
PU RE
ESO ME
AW
46. MORE UX GOODNESS
Phoenix, AZ
• Pre-con : Apr 6-7
• Conference: Apr 8-11
www.iasummit.org | @iasummit
Amsterdam: Apr 26-29 | San Francisco: Jun 27-30
www.adaptivepath.com/events
15% off with code FOKR
San Francisco: Aug 24-27
www.uxweek.com
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