This document discusses user experience (UX) and why it is important for driving consumer engagement. It defines UX as everything that impacts the user, including usability, interfaces, workflows, errors and more. The document emphasizes that everyone in an organization is responsible for UX, including UX teams, developers, customer support, and management. It describes common UX team roles like UX designers, researchers, and architects. It also provides examples of metrics and methods for measuring the impact of UX, such as usability testing, analytics, and multivariate testing.
Demystifying UX – A toolkit approach to better, cheaper & faster experience d...dtremonte
On April 9, 2014, Mary Kennedy, User Experience, Product Design & Management expert, gave a talk entitled "Demystifying UX – A toolkit approach to better, cheaper & faster experience design."
UX / User Experience is booming as a practice and methodology. However, there is often misunderstanding and mystery around UX basic practices. Join us for a discussion of simple tools and processes to use as a reliable toolkit from project to project. Yes, they take time to complete but these practices in the early stages of design mean lower rates of change later in the project - translating to lower cost, faster timelines and more solid design decisions.
Putting Customers First: How To Build Data-Driven Strategies To Ensure Custom...VWO
When opinions take a backseat and data takes control, you can be sure of incremental revenue by building data-informed digital experiences that your customers will love. In this webinar, learn how to develop an evidence-based approach instead of an opinion-based approach.
Watch webinar recording here - https://vwo.com/resources/webinars/how-to-build-data-driven-strategies-ensuring-customer-loyalty/
RADcube| Leveraging Digital Experiences for Enterprises Ty Alden Cole
We believe digital experiences can change consumer behavior, influence perception, and bring incredible results. But they have to mean something to the audience and they have to work, everywhere. We keep strategy, creative, and technology woven tightly together. This means you get fresh, relevant concepts that resonate with target audiences and digital solutions that engage customers in powerful new ways.
We only call it a success when an idea becomes a seamless, memorable experience across devices, platforms, and channels.
We can take care of your entire digital program, but if you already have a program in place and just need to cover a few essential pieces in your marketing plan, we’re happy to help. We understand how each tactic supports the greater program.
eCommerce & Accessibility Webinar: How Accessibility can Boost Conversion RatesCyber-Duck
Presentation slides from Cyber-Duck's eCommerce and Accessibility Webinar: How Accessibility Can Boost Conversion Rates.
According to the 2019 Click-Away Pound report, 69% of disabled people with access needs will ‘click away’ from a website with accessibility barriers. The estimated value of this ‘click away’ spend is over £17 billion. This is without considering how non accessible websites often deter users without disabilities.
On October 26th, Cyber-Duck joined with BigCommerce for an exclusive webinar on how providing an accessible eCommerce site can help retail businesses succeed online and boost conversions.
AB Testing and UX - a love story with numbers and people (by Craig Sullivan a...Northern User Experience
AB Testing and UX - a love story with numbers and people
Slides from the NUX6 talk by Craig Sullivan, Friday 27th October 2017.
2017.nuxconf.uk / nuxuk.org
Synopsis:
What’s wrong with the web these days? The mobile experience sucks. The customer experience sucks. It doesn’t work. It’s too hard to use. The text is too small. Nobody measures this happening. The interaction patterns suck. Nobody ever calls up to complain but nobody does anything anyway. Millions of people lose countless days to friction, poor design and frustrating moments on their devices.
There may be thousands of things you can fix that look promising – but how do you know where to start? What if you could measure what sucked, where it sucked and how big the problem was? Using lightweight research methods and tools, you can stop making excuses and start knowing exactly what to do. Life becomes much simpler and easier with a scientific method of optimising growth or delight within your product.
Craig has trained over 500 people on how to measure and optimise their product experience, finding 100M of ‘lost revenue’ using just one of the techniques you will learn. With reports, checklists, downloadable templates and toolkits for every budget and stage of growth – you can stop guessing tomorrow.
The Great Dis-Content: Tackling Content in a Website RedesignAndrea Zoellner
*** These slides accompany a talk given at WordCamp Kansas City on June 11, 2016. ***
Revamping the design of a website can be a fun and exciting project. Hopefully, the result is a prettier and more user-friendly site. But don’t forget about content! It’s easy to be consumed by theme design and features while overlooking the impact of a content review on the success of your website redesign.
I’ll share best practices for good website content, audits, and page rewrites while handling the challenges of simultaneous design and text overhauls.
This talk is aimed at webmasters, small business owners, web developers, or anyone interested in tips for effective copywriting, information hierarchy, and project management.
Slides from workshop presented by Kevin Nichols and Paula Land at Content Strategy Applied 2017. Covers how to define content objectives, how to measure content against them, and how to govern for long-term effectiveness.
Demystifying UX – A toolkit approach to better, cheaper & faster experience d...dtremonte
On April 9, 2014, Mary Kennedy, User Experience, Product Design & Management expert, gave a talk entitled "Demystifying UX – A toolkit approach to better, cheaper & faster experience design."
UX / User Experience is booming as a practice and methodology. However, there is often misunderstanding and mystery around UX basic practices. Join us for a discussion of simple tools and processes to use as a reliable toolkit from project to project. Yes, they take time to complete but these practices in the early stages of design mean lower rates of change later in the project - translating to lower cost, faster timelines and more solid design decisions.
Putting Customers First: How To Build Data-Driven Strategies To Ensure Custom...VWO
When opinions take a backseat and data takes control, you can be sure of incremental revenue by building data-informed digital experiences that your customers will love. In this webinar, learn how to develop an evidence-based approach instead of an opinion-based approach.
Watch webinar recording here - https://vwo.com/resources/webinars/how-to-build-data-driven-strategies-ensuring-customer-loyalty/
RADcube| Leveraging Digital Experiences for Enterprises Ty Alden Cole
We believe digital experiences can change consumer behavior, influence perception, and bring incredible results. But they have to mean something to the audience and they have to work, everywhere. We keep strategy, creative, and technology woven tightly together. This means you get fresh, relevant concepts that resonate with target audiences and digital solutions that engage customers in powerful new ways.
We only call it a success when an idea becomes a seamless, memorable experience across devices, platforms, and channels.
We can take care of your entire digital program, but if you already have a program in place and just need to cover a few essential pieces in your marketing plan, we’re happy to help. We understand how each tactic supports the greater program.
eCommerce & Accessibility Webinar: How Accessibility can Boost Conversion RatesCyber-Duck
Presentation slides from Cyber-Duck's eCommerce and Accessibility Webinar: How Accessibility Can Boost Conversion Rates.
According to the 2019 Click-Away Pound report, 69% of disabled people with access needs will ‘click away’ from a website with accessibility barriers. The estimated value of this ‘click away’ spend is over £17 billion. This is without considering how non accessible websites often deter users without disabilities.
On October 26th, Cyber-Duck joined with BigCommerce for an exclusive webinar on how providing an accessible eCommerce site can help retail businesses succeed online and boost conversions.
AB Testing and UX - a love story with numbers and people (by Craig Sullivan a...Northern User Experience
AB Testing and UX - a love story with numbers and people
Slides from the NUX6 talk by Craig Sullivan, Friday 27th October 2017.
2017.nuxconf.uk / nuxuk.org
Synopsis:
What’s wrong with the web these days? The mobile experience sucks. The customer experience sucks. It doesn’t work. It’s too hard to use. The text is too small. Nobody measures this happening. The interaction patterns suck. Nobody ever calls up to complain but nobody does anything anyway. Millions of people lose countless days to friction, poor design and frustrating moments on their devices.
There may be thousands of things you can fix that look promising – but how do you know where to start? What if you could measure what sucked, where it sucked and how big the problem was? Using lightweight research methods and tools, you can stop making excuses and start knowing exactly what to do. Life becomes much simpler and easier with a scientific method of optimising growth or delight within your product.
Craig has trained over 500 people on how to measure and optimise their product experience, finding 100M of ‘lost revenue’ using just one of the techniques you will learn. With reports, checklists, downloadable templates and toolkits for every budget and stage of growth – you can stop guessing tomorrow.
The Great Dis-Content: Tackling Content in a Website RedesignAndrea Zoellner
*** These slides accompany a talk given at WordCamp Kansas City on June 11, 2016. ***
Revamping the design of a website can be a fun and exciting project. Hopefully, the result is a prettier and more user-friendly site. But don’t forget about content! It’s easy to be consumed by theme design and features while overlooking the impact of a content review on the success of your website redesign.
I’ll share best practices for good website content, audits, and page rewrites while handling the challenges of simultaneous design and text overhauls.
This talk is aimed at webmasters, small business owners, web developers, or anyone interested in tips for effective copywriting, information hierarchy, and project management.
Slides from workshop presented by Kevin Nichols and Paula Land at Content Strategy Applied 2017. Covers how to define content objectives, how to measure content against them, and how to govern for long-term effectiveness.
Website Accessibility FAQs by MediacurrentMediacurrent
Got web accessibility questions? Mediacurrent’s expert team has answers. This webinar was presented by a cross-disciplinary team of web developers, designers, and strategists.
The transcript and a recording of the event are available on our blog:
https://www.mediacurrent.com/blog/website-accessibility-faqs-webinar-recording-and-transcript/
SilverStripe is a PHP web application framework and CMS that is comparable to WordPress and Joomla but it is leaner, more secure and enterprise ready. This presentations gives an overview of some of its features and includes a video demo.
How to Become a Versatile Product Manager by Google's PMProduct School
The pace of change in technology products is accelerating. As you build out your Swiss army knife of Product Manager skills, one key asset is an ability to be able to adapt to different types of products. Large companies look to hire generalist product managers who can navigate across product areas with ease. Some startups pivot from focusing on the consumer to becoming a B2B product. Are you prepared to be the versatile Product Manager that can be effective, no matter what?
In this session, Siddharth Bhai from Google took a look at three types of products, and discussed their distinct needs and strategies to succeed as a Product Manager in each:
Enterprise (Eg. Infrastructure/Deployment/IT)
Consumer (Eg. Apps/Websites)
Business (Eg. Sales/Marketing/Finance)
Rolling out AEM Site or Assets? Learn how to structure your deployment to maximize your return while reducing risk. See how to overdeliver while hitting aggressive timelines. Understand how to generate excitement that fuels user adoption and sets you up for success.
Prototyping for Business Outcomes at ModevUX3Pillar Global
A presentation on early-stage prototyping given at ModevUX titled "Prototyping for Business Outcomes." The presentation was given by Jessica Hall, Director of 3Pillar Global's Innovate Practice, and Erik Isaksen, a Senior UX Engineer at 3Pillar Global. In the talk, Jessica and Erik discuss how to identify business outcomes, what prototypes are and are not, how to scope a prototype, and more.
The Future of Building Good Products: Progressive Delivery and ExperimentationOptimizely
Hear James Governor, co-founder of RedMonk (the developer-focused research and advisory firm) and Lawrence Bruhmuller, CTO of Optimizely, share the value of pairing progressive delivery and experimentation together in your product development strategy.
Through the Eyes of All Users - How to Achieve Website Accessibility for Eve...Rachel Wandishin
Building and maintaining an accessible website is an incredibly important thing. Not only is it essential to ensure that all users can fully access your content, but as we've seen lately, adherence to accessibility standards is critical in higher education.
Join experts from Siteimprove, Palantir, and Acquia as we use a real case study from North Dakota Sate University, a 15,000-student public-research university, to illustrate the transformative power of accessibility to optimize your site for all users.
By attending this webinar, you'll learn:
- How to optimize your site for different groups from some of the web’s leading experts
- Real examples of accessibility best practices
- How implementing best practices will affect the typical user, the disabled user, and even your SEO.
Templates and methods and best practices are everywhere.
Most teams are dealing with a chaotic process that few understand. And yet, every organization is unique—so your planning process should be too. If it’s too complex to understand then it’s simply too complex.
Most organizations need a small number of living documents to guide product innovation and provide consistency in process. Simple one-page slides and spreadsheets result in a nimble planning process.
You don’t need 100 tools; you need only a few. You should be able to define a vision, share a plan, tell a story, and prioritize a backlog.
Steve Johnson from Product Growth Leaders discusses the templates he uses with every product team — from vision canvas to roadmap to problem story and prioritizing with the IDEA method.
About Steve Johnson
Steve Johnson is a product success coach focused on removing the chaos from product planning. He uses modern methods to guide product teams from idea to market in only a few weeks. His approach is based on the belief that minimal process and simple templates result in a nimble product team.
Steve is a former instructor and executive at Pragmatic Marketing and the co-creator of the popular QuartzOpen framework. Learn more at http://www.under10consulting.com
About ProductCamp DC
ProductCamp DC is a meetup community of over 740 product professionals that organizes monthly gatherings focused on product-related topics and best practices for designing, building, launching and marketing great products. We host monthly gatherings to connect, learn about leading methods and tools and share the latest techniques and experiences with like-minded product professionals.
ProductCamp DC was created to build our capability to conceive, build, and market great products through an open and collaborative community. Whether you are in a large enterprise, small business, startup, non-profit or government agency, this is the place you want to be to interact with the region's best and brightest product professionals. Get involved and get active!
We inspire modern product professionals to massively improve companies through the better management of their products.
Join us to connect, learn and grow from like-minded product executives and leaders.
For more information, contact Hector Del Castillo here: https://linkd.in/hdelcastillo
DigiTalk
A monthly showcase of innovative executions to educate, inform and inspire, covering topics including: digital/social campaigns, apps/software, current trends, best practices...
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
Not sure what to share on SlideShare?
SlideShares that inform, inspire and educate attract the most views. Beyond that, ideas for what you can upload are limitless. We’ve selected a few popular examples to get your creative juices flowing.
Website Accessibility FAQs by MediacurrentMediacurrent
Got web accessibility questions? Mediacurrent’s expert team has answers. This webinar was presented by a cross-disciplinary team of web developers, designers, and strategists.
The transcript and a recording of the event are available on our blog:
https://www.mediacurrent.com/blog/website-accessibility-faqs-webinar-recording-and-transcript/
SilverStripe is a PHP web application framework and CMS that is comparable to WordPress and Joomla but it is leaner, more secure and enterprise ready. This presentations gives an overview of some of its features and includes a video demo.
How to Become a Versatile Product Manager by Google's PMProduct School
The pace of change in technology products is accelerating. As you build out your Swiss army knife of Product Manager skills, one key asset is an ability to be able to adapt to different types of products. Large companies look to hire generalist product managers who can navigate across product areas with ease. Some startups pivot from focusing on the consumer to becoming a B2B product. Are you prepared to be the versatile Product Manager that can be effective, no matter what?
In this session, Siddharth Bhai from Google took a look at three types of products, and discussed their distinct needs and strategies to succeed as a Product Manager in each:
Enterprise (Eg. Infrastructure/Deployment/IT)
Consumer (Eg. Apps/Websites)
Business (Eg. Sales/Marketing/Finance)
Rolling out AEM Site or Assets? Learn how to structure your deployment to maximize your return while reducing risk. See how to overdeliver while hitting aggressive timelines. Understand how to generate excitement that fuels user adoption and sets you up for success.
Prototyping for Business Outcomes at ModevUX3Pillar Global
A presentation on early-stage prototyping given at ModevUX titled "Prototyping for Business Outcomes." The presentation was given by Jessica Hall, Director of 3Pillar Global's Innovate Practice, and Erik Isaksen, a Senior UX Engineer at 3Pillar Global. In the talk, Jessica and Erik discuss how to identify business outcomes, what prototypes are and are not, how to scope a prototype, and more.
The Future of Building Good Products: Progressive Delivery and ExperimentationOptimizely
Hear James Governor, co-founder of RedMonk (the developer-focused research and advisory firm) and Lawrence Bruhmuller, CTO of Optimizely, share the value of pairing progressive delivery and experimentation together in your product development strategy.
Through the Eyes of All Users - How to Achieve Website Accessibility for Eve...Rachel Wandishin
Building and maintaining an accessible website is an incredibly important thing. Not only is it essential to ensure that all users can fully access your content, but as we've seen lately, adherence to accessibility standards is critical in higher education.
Join experts from Siteimprove, Palantir, and Acquia as we use a real case study from North Dakota Sate University, a 15,000-student public-research university, to illustrate the transformative power of accessibility to optimize your site for all users.
By attending this webinar, you'll learn:
- How to optimize your site for different groups from some of the web’s leading experts
- Real examples of accessibility best practices
- How implementing best practices will affect the typical user, the disabled user, and even your SEO.
Templates and methods and best practices are everywhere.
Most teams are dealing with a chaotic process that few understand. And yet, every organization is unique—so your planning process should be too. If it’s too complex to understand then it’s simply too complex.
Most organizations need a small number of living documents to guide product innovation and provide consistency in process. Simple one-page slides and spreadsheets result in a nimble planning process.
You don’t need 100 tools; you need only a few. You should be able to define a vision, share a plan, tell a story, and prioritize a backlog.
Steve Johnson from Product Growth Leaders discusses the templates he uses with every product team — from vision canvas to roadmap to problem story and prioritizing with the IDEA method.
About Steve Johnson
Steve Johnson is a product success coach focused on removing the chaos from product planning. He uses modern methods to guide product teams from idea to market in only a few weeks. His approach is based on the belief that minimal process and simple templates result in a nimble product team.
Steve is a former instructor and executive at Pragmatic Marketing and the co-creator of the popular QuartzOpen framework. Learn more at http://www.under10consulting.com
About ProductCamp DC
ProductCamp DC is a meetup community of over 740 product professionals that organizes monthly gatherings focused on product-related topics and best practices for designing, building, launching and marketing great products. We host monthly gatherings to connect, learn about leading methods and tools and share the latest techniques and experiences with like-minded product professionals.
ProductCamp DC was created to build our capability to conceive, build, and market great products through an open and collaborative community. Whether you are in a large enterprise, small business, startup, non-profit or government agency, this is the place you want to be to interact with the region's best and brightest product professionals. Get involved and get active!
We inspire modern product professionals to massively improve companies through the better management of their products.
Join us to connect, learn and grow from like-minded product executives and leaders.
For more information, contact Hector Del Castillo here: https://linkd.in/hdelcastillo
DigiTalk
A monthly showcase of innovative executions to educate, inform and inspire, covering topics including: digital/social campaigns, apps/software, current trends, best practices...
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
Not sure what to share on SlideShare?
SlideShares that inform, inspire and educate attract the most views. Beyond that, ideas for what you can upload are limitless. We’ve selected a few popular examples to get your creative juices flowing.
A regional Open Education agenda for the South MediterraneanFabio Nascimbeni
Presenting the OpenMed regional Open Education agenda for the South Mediterranean region: a set of proposed actions that should guide institutions and governments alike to increase openness in their educational offer.
Paper Godsdienstpedagogiek Over Interreligieuze VooroordelenChester Vacquier
Wanneer kunnen leerlingen reflecteren op hun vooroordelen over hun eigen of andere levensbeschouwingen? Deze vraag -op het raakvlak godsdienstpedagogiek, psychologie en filosofie - beantwoordt Chester Vacquier in deze paper.
A Blockchain is nothing more than a database. Blockchain offers many advantages as compared to other databases. It has a decentralized structure with no single point of failure and the data stored on the Blockchain is completely tamper proof.
BITCOIN UNLIMITED 51 PERCENT ATTACK COULD CUT PRICE IN HALF: INVESTOR BLOGSteven Rhyner
Personal {finance|financing|money} {resource|source} PFhub {has|has actually} {suggested|recommended} Bitcoin Unlimited is {planning|preparing|intending} a 51 percent {attack|assault|strike}, which {could|might|can} see Bitcoin {lose|shed} half its {value|worth}.
The Best Practices in Program Portfolio Evaluation - Competitive IntensityGray Associates, Inc
Competition is a critical element in program evaluation.
- Before you can evaluate competition, you need to define your market.
- IPEDS has lots of good historical data on competition.
– IPEDS identifies most competitors and their size and growth.
– Median completions helps to estimate the size of potential new programs.
– Change in median completions is an indicator of saturation.
- But, IPEDS is dated and missing certain competitors:
– National on-line
– Non-Title IV
- More current data is available, including Google and inquiries.
- The degree for the programs should enable graduates to compete for jobs.
Latlon Technologies - Official Presentation Mohan Kumar
Latlon Technologies is a leading IT services provider offering digital IT solutions and Business IT solutions to its global customers. Latlon’s service offerings include Software Development, Website Design, Creative Design, SEO, Social media marketing and e-publishing services.
The presentation shares the first results of the Open Educators Factory project, focussing on the relation between openness and networking and on the importance of keeping in mind different entrance points towards openness
The Biggest Digital Marketing Mistakes Every Startup Makes | Marketing FailsSOURABH KUMAR PANDEY
The Biggest Marketing Mistakes Every Startup Makes:
No matter what kind of business you start, every startup goes through a unique set of marketing challenges like, restricted budgets, limited resources and the pressing need to build brand visibility.
Here are some common marketing mistakes & ways to avoid them
1. Spending money on 'big marketing' too quickly
You should hold back and start slow. You don’t want to blow your budget early in this game.
Take time to test your audience & discover who your buyers are by spending small amount of money on hyper-targeted marketing
2. Speaking through the wrong channels
Don’t rush ahead without understanding your audience. You’re likely to have more than one target audience for your product and each one may have its own channel. You need to figure out which channel will give you the best return.
3. Spending too much time on brand perfection
Investing in perfection too early won’t yield much results, rather it would lead to wastage of fund.
The best approach is to run a lean startup method. Don’t delay the launching of the website, just to get the perfect design. Once the website is launched and started rolling, you can pick up more information and make those tweaks and changes for a more stable position.
4. Chasing competitors
Make your own agenda. Don’t get caught in the trap of replicating your competitor’s efforts in the hope of getting more attention.
Your competition may have a bigger budget and hundreds of employees, but don’t dwell on that.you Just focus on your competitive advantage -- your 'secret sauce'.
5. Failing to measure results
If you don’t know what kind of traction you got from a specific campaign, you'll have no idea if you made a return on your investment.
As you move forward, learn from your past mistakes and relaunch your marketing strategies to drive sales.
IIF2017 - Niclas Bergenblad - Så blir du kunskapsledare i din bransch!Internet i fokus
De flesta företag har en önskan om att bli den man vänder sig till i branschen. Som journalister och media rådfrågar och som blir inbjudna att föreläsa om visionära ämnen. Men hur gör man för att bli en though leader? Räcker det med att vara välinformerad, kunnig, trovärdig och engagerad? Och hur väljer man ut vilka medarbetare som ska vara talespersoner för verksamheten?
2017 may be a very challenging year for hiring professionals in terms of finding the best new personnel.
Here are a few tips to attract the finest talent, gain a competitive advantage, and improve the candidate experience.
In my presentation we will talk about what is User Experience (UX) and why it is important nowadays.
Also we will briefly talk about Usability of a product and how to contact some easy Usability tests.
Finally we will learn the 10 Heuristics of Nielsen and revers-engineer our way back to designing thoughtful User Interfaces (UI) based on those rules of thumb.
Disclaimer: I am not a UX researcher or expert! I am a UX enthusiast. I am trying to study and learn as much as I can about UX (workshop, seminars, uni classes, articles etc.) and all I am trying to de here is to make people understand the importance of it, through what I have learned so far.
UXD - A quick overview on what you need to work with your UX team Guilherme Rodrigues
The UXD team came up with a presentation, covering some of the point we have in our day to day work. Information architects, designers and front-end participated to build up this doc in order to practice and be more familiar with UCD process, agile project management, UX research and so on.
Have a look on the presentation and help us to build it up.
Integrating User Experience Design into the Product LifecycleICS
There is overwhelming evidence that investing in the user experience (UX) produces a superior product. When the needs of the customer are met, it becomes much easier to meet business goals. Many companies still do not put their focus on UX, instead relying on what organically comes out of the software development process. Often, it is not a lack of interest in UX, but rather a gap in skills and knowledge that prevents good UX design practices from being applied to product development.
Learn how to put “UX First” in the product lifecycle, allowing developers to focus on engineering tasks and build the correct product to meet and exceed customer needs. We will explore the relationship of UX to Agile development methods, help explain some of the UX jargon and present strong business reasons to focus on UX no matter where you are currently in the product lifecycle.
Learn more: http://www.ics.com/ux-video
The aim of usability is to make the user interface easy to use whilst the aim of user experience to make the user happy before, during and after using the interface.
This presentation is an exploration into why companies that invest in user experience (UX) design have better customer experience (CX) outcomes and how the resulting overall brand experience (BX) builds the value of the brand. Today, more than at any other time, it is becoming increasingly clear there a strong link between designing for experience and the resulting value to its respective brand.
Although design is often difficult to define and measure, the correlation between design investment and its resulting, extraordinary stock performance is undeniable. So, what is UX and how does it affect the CX, which in turn affects the brand BX? The difference between a customer and a user for a product is a subtle but important one, but one that business stakeholders need to keep in mind.
In this presentation, we will explore the differences between the user, customer and resulting brand experience and its correlation to one another. We will present tangible results from companies who invested in design, believed in its value and succeeded.
Learn more: http://www.ics.com/ux-video
[Srijan Wednesday Webinars] Opportunities and Challenges in Enterprise UX DesignSrijan Technologies
Speaker: Baruch Sachs, Senior Director UX, PegaSystems
Baruch dives into the intricacies of Enterprise UX design. We will get a good look at the opportunities that exist and the unique challenges that accompany enterprise UX today, with specific focus on how to solve these challenges in project implementation.
Baruch shares some key pointers on strategic vs. tactical UX design, user story vs. job story, and also some tricks to get enterprise stakeholders to agree to a uniform and intelligent UX design.
Julie Grundy gives an overview of user experience Design, why it's important, guiding principles, UX research overview, and tactics used by UX professionals. November 2015.
UX Goals - Worst KPI or Future for the Project ?
Short Presenetation about how to think abut UX Goals.
How to make things happen - Make it in 10 steps.
WinkTales Creative Solutions Bangalore UI UX Design Portfolio Vinumon S
WinkTales Creative Solutions Pvt. Ltd. (founded 2012) helps companies communicate effectively with all its stakeholders including customers, employees and vendors. We have been applauded by clients for the quick turn-around time, out-of-the-box thinking & commitment to clients’ business goals. We have been able to carve our niche in Advertising, Design and Communication
UI UX Design for Android and IOS Apps, Websites
Customer expectations are higher than ever and with disruptive new services coming into the market at a rapid rate, UX is a critical element of success.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
2. Project Execution
Solution Design
Software Development
Application
Development
Emerging
Technology
Cloud Delivery
Data Architecture
Internet of Things
Natural Language
Processing
Technology
Strategy
Cloud Strategy
IT Assessment
Digital Delivery
3. Agenda
• A quick overview of user experience (ux) and why it matters
• Who is responsible for good ux
• Measuring return on investment in ux
• Who belongs on a user experience team
6. User Experience is
• Basic Usability
• Interface
• Workflows
• Interactions, Gestures
• Errors, Messaging
• Responsiveness
• Colors and Overall Aesthetics
• Performance and Speed
• Software Bugs and Reliability
• Content, Voice and Tone
• Brand Personality
• Images, Video and Media
• Customer Service
• Everything that impacts the user
7. UX Considerations
• Internal and External consistency among products
• Technology limitations and responsiveness
• Environmental factors
• Inclusive design best practices
• Human form factors
• Psychology of design and human behaviors
9. “90% of users reported they
stopped using an app due to
poor performance”
AppDynamics - App Attention Span Report
10. “The higher the quality of a firm’s
customer experience, the less likely
it is to lose sales to competitors”
Forrester - The Business Impact Of Customer Experienc
11. “An estimated 50% of engineering
time is spent on doing rework that
could have been avoided”
Human Factors International via usability.gov
12. “UX research’s real value is in
helping to reduce uncertainty”
AirBnB via fastcodedesign.com
13. Mobile-First SEO
• Google is slowly pushing towards mobile-first search results
• Changes are rolling out starting in January of this year
• Mobile versions of websites will take precedence over desktop
• Requirement that “people will be able to load all pieces of content
on your page, read the text without having to zoom or scroll, and
interact with any buttons present"
14. So what can we do?
• Similar to Maslow’s Hierarchy of
Needs
• Creates more incentive to use
product as you move up the
pyramid
Functional
Reliable
Usable
Pleasurable
16. User Experience is
• Basic Usability
• Interface
• Workflows
• Interactions, Gestures
• Errors, Messaging
• Responsiveness
• Colors and Overall Aesthetics
• Performance and Speed
• Software Bugs and Reliability
• Content, Voice and Tone
• Brand Personality
• Images, Video and Media
• Customer Service
• Everything that impacts the user
17. Who is responsible?
• User Experience Team: Basic Usability, Interface, Interactions,
Gestures, Errors, Messaging, Responsiveness, Colors and Overall
Aesthetics, Images, Icons
• Developers: Performance and Speed, Software Bugs and Reliability
• Branding: Content, Tone, Voice, Brand Personality
• Customer Service Team: Support quality and response time
• Management: Creating a company culture where everyone
prioritizes the overall user experience
21. User Interface Developer
• Front-end focused developer with an eye for UX
• Pairing a UI Developer with UX results in faster dev cycle
• May make some UX decisions on their own
• Variants: Front-end developer, UX Developer
23. UX Designer
• Person focused on producing responsive design deliverables and
making stylistic choices
• In agile, works alongside the development team to produce sprint
deliverables
• Can be a “catch all” term for everyone in UX
• Variants: Product Designer, Visual Designer (not always), Customer
Experience (CX) Designer, XD Designer (Experience Designer)
24. versus Graphic Designer
• More focused on marketing and email collateral
• Traditionally more experienced with color and layout, less experienced
with design psychology
• Reports through marketing and not technology team
26. UX Researcher
• Person in charge of validating design decisions
• Specialist traditionally found on larger teams
• Focused on usability testing, a/b testing, field research and any other
research the team needs
27. versus Quality Assurance
• QA focuses on system testing, bug reporting and tracking and
ensuring requirements are met
• Rarely meet and test with end users
• May do testing to ensure product produced by developers matches
what the user experience team creates
28. UX Architect
• More senior user experience person focused on overall user experience strategy
• Works with management and users to understand product and feature needs
• Produces style guides or other design strategies, overall testing strategy and
cadence
• Mentors junior UX team members
• Variants: UX Lead, UX Strategist, Principal Visual Designer, UX Analyst
29.
30.
31.
32. UX versus BA
• Both analyze functionality and needed features with an eye towards
users and business
• User Experience should empathize with users, whereas Business
Analysts should focus on business needs
• UX should be strong with communication through sketching and
visual design; BA should be strong with writing analysis and
requirements
36. Usability Testing
• “Low hanging fruit” of user experience testing
• Identify how easy your product is to use, how long it takes to
complete tasks and overall satisfaction
• Typically done with 5-8 participants — can find 80% of problems
• For best results, conduct with “average” users and not a “power” user
• Can be done at any point in design/development process
38. Analytics
• Continuous System Testing
• Very inexpensive when built into the system
• Finds where customers get stuck or leave, what kind of devices and
browsers you need to support
• Ability to include events — measure almost anything
39. Multivariate Testing
• Tests 2 or more variants of something
• Useful for testing content, copy and overall website refinement
• Completely quantitative and measurable data
• Amazon runs 70-100+ variants of their website every day
40. Other Research
• Field Research
• Competitive Analysis
• Industry Analysis
• Accessibility Testing
• Eye-tracking
• Clickstream Analysis
• Design Sprints
Less Common in UX:
• Surveys
• Focus Groups
• Interviews
• Diary Studies
