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Design a Passion Product
using Lean Startup Methods
* Make a Product in Three Hours




           +


UX London 2013 Conference
April 10, 2013
Kate Rutter, Co-Founder, LUXr   #uxlondon   #passionproduct
5 min

                       Hello!
                       Whoʼs here?
                       " " "
                       30 second intros @ tables
                       * name
                       * role
                       * your favorite superpower!


LUXR.CO   APRIL 2013
We coach startup entrepreneurs on
     how to build products that people
     need, want, and love to buy.

LUXR.CO   APRIL 2013
LUXR.CO   APRIL 2013
TWEET!
                           Kate Rutter
                           www.luxr.co

                         @katerutter
                          @luxrco

                          #uxlondon
                       #passionproduct
LUXR.CO   APRIL 2013
Let’s get warmed up


LUXR.CO   APRIL 2013
{5 min Activity}


   Users + problems + solution
                            Sketch it out
                           Who are the users?
                       What problems do they have?
                What would be a proposed solution?



LUXR.CO   APRIL 2013
Users + Problem + Solution map
  “the DNA of your idea”
                                                                 5 min
                                               April 2013


          Task-a-doodle
                                            business professionals
                                             Working parents with
                                                  with kids




           need to share tasks on the go
                                                   a mobile app for
          Too much to do, not enough time
                                                   delegating tasks
          need to know when
          something’s done

LUXR.CO   APRIL 2013
This is not...
 A class on how to
                                 (how do you know itʼs awesome?)
 produce an awesome UI

A session on making              (how do you know these arenʼt
production wireframes or             a waste of valuable time?)
photoshop comps


 A “perfect approach” or           (100s of entrepreneurs have
                                used these techniques to define
 a rigid point of view on          their own unique Great UX.)
 Great UX.
LUXR.CO   APRIL 2013
This is about making products.
     • UX Designers as founders
     • Lean Startup concepts & mindset
     • Hands-on } make a product MVP
     • Learning through personal expression



          Focus • Simplify • Decide • Test
                        Move forward.
LUXR.CO    APRIL 2013
What to expect...
               I am not an expert on your
                business or product idea.
                          You are.

     My goal is to help get your ideas
          out...fast and simply...
      so you can validate them and
           move them forward.
LUXR.CO   APRIL 2013
What to expect...
          We are going to be working really,
                  really, really fast.




LUXR.CO   APRIL 2013
What to expect...
          We are going to be working really,
                  really, really fast.

          There is a purpose to this.

       I will push you to get something
      down rapidly. In 3 hours, you will
      have a concept MVP that you can
     commit to and take to the next step.
LUXR.CO   APRIL 2013
What to expect...
           You will be working in peer pairs.
                       Two brains are
                       better than one.

      And weʼll keep talking to a minimum.
                       (There is a break where
                        we can get all social!)



LUXR.CO   APRIL 2013
What to expect...
          You may not like the pace/process/
            pressure/perspective, etc. etc.
                        That is okay.

           All I ask is that you keep an open
                      mind and try it.



LUXR.CO   APRIL 2013
About the whole
  LEAN thing
2 Big Ideas

                          n St artup               xper ience
                       Lea               U ser E
                        Build.               Empathy.
                       Measure.               Design.
                        Learn!               Products!




LUXR.CO   APRIL 2013
Eric Ries wrote
                            a blog post on
                            Sept 8, 2008
                            titled “The Lean
                            Startup.”
   The big idea...


                       +                 +
    make products                              reduce
                           incremental
     customers
        want                 releases           waste
LUXR.CO   APRIL 2013
Build.
                       Measure.
                        Learn




   These change everything...
   • Experiments
   •!Validated learning
   •!Reduce waste
LUXR.CO   APRIL 2013
Empathy.
                                                Design.
                                               Products!




    The big idea...
                   product                                    UI                             UX




      via Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal
LUXR.CO   APRIL 2013
UX Stack                                BUILD


                                                                                         MEASURE
                                                                                LEARN

                                             Users
                                                             1. I need...
                  why
                   what                      Needs           2. I want...
                                                             3. My goal is...
                    how

          Your vision & ideas go here
                                                             Mary can...


                                              Uses


                           Sketches,
                                           Features
                          prototypes,
                          wireframes,
                                                                   This Week
                                pixels   Interfaces & flows
                                             Prototypes
                                            User stories

LUXR.CO     APRIL 2013
Let’s make stuff!


LUXR.CO   APRIL 2013
{Activity}
                                         7 min

                       Rapid Sketching

                       Clothespin Man!


LUXR.CO   APRIL 2013
Who is it for?
               Picture your user as a human person.

                       (Insert provisional personas here)




LUXR.CO   APRIL 2013
UX Stack
                                             Users
                                                             1. I need...
                  why
                   what                      Needs           2. I want...
                                                             3. My goal is...
                    how

          Your vision & ideas go here
                                                             Mary can...


                                              Uses


                           Sketches,
                                           Features
                          prototypes,
                          wireframes,                              This Week
                                pixels   Interfaces & flows
                                             Prototypes
                                            User stories

LUXR.CO     APRIL 2013
Who: Make a Persona




LUXR.CO   APRIL 2013
{Activity}   5 min

                       Make a persona
                          Portrait



LUXR.CO   APRIL 2013
{Activity}



                       Make a persona
                           Facts



LUXR.CO   APRIL 2013
{Activity}
                                                5 min
                       Write down...
                               • Age
                               • City where s/he lives
                               • Family (married? kids?
                                          single? divorced?)

                               • Job role
                               • Annual income
                               Be specific.
LUXR.CO   APRIL 2013
{Activity}



                       Make a persona
                         Behaviors



LUXR.CO   APRIL 2013
{Activity}         5 min
          Brainstorm 10 behaviors
                            • What do they do that
                             indicates that they are a
                             good customer for you?
                            • How are they solving
                             the problem now?
                            • Behaviors are verbs.


LUXR.CO   APRIL 2013
{Activity}
                                                 2 min
                   Divide into 2 piles:
                  less                 more
                important            important




LUXR.CO   APRIL 2013
{Activity}
                                         2 min
                       Pass & peer write




LUXR.CO   APRIL 2013
{Activity}



                       Make a persona
                       Needs & Goals



LUXR.CO   APRIL 2013
{Activity}         5 min
   Brainstorm 10 needs/goals
                           • What do they need to
                             accomplish that will
                             solve their problem?
                           • What do they need to do
                             to feel heroic?
                           • Why do they do the
                             behaviors?

LUXR.CO   APRIL 2013
{Activity}
                                                 2 min
                   Divide into 2 piles:
                  less                 more
                important            important




LUXR.CO   APRIL 2013
{Activity}
                                         2 min
                       Pass & peer write




LUXR.CO   APRIL 2013
{check}



                             3 checks
          * Could enough people like this exist?
            (And can you find them to talk to them?)
           If no, make adjustments.

          * Is this a specific person you know?
           If yes, make adjustments.

          * Is the persona respectful?
           If no, make adjustments or re-do. Contempt is not helpful.

LUXR.CO    APRIL 2013
Break!




LUXR.CO   APRIL 2013
What’s the value?
                       Act on user needs by identifying
                            value propositions.




LUXR.CO   APRIL 2013
UX Stack
                                             Users
                                                             1. I need...
                  why
                   what                      Needs           2. I want...
                                                             3. My goal is...
                    how

          Your vision & ideas go here
                                                             Mary can...


                                              Uses


                           Sketches,
                                           Features
                          prototypes,
                          wireframes,                              This Week
                                pixels   Interfaces & flows
                                             Prototypes
                                            User stories

LUXR.CO     APRIL 2013
An example from Foodspotting




LUXR.CO   APRIL 2013
What: Envision 6 uses




LUXR.CO   APRIL 2013
{Activity}   10 min
                       Sketch 6-up Uses




LUXR.CO   APRIL 2013
{Activity}         5 min
             Work with your peer

                           Pass your work
                        2-minute “quiet read”
                       Focus on understanding
                           Confirm clarity



LUXR.CO   APRIL 2013
{Activity}         5 min
                  Dot-vote top picks
                  Peers use 3 dots } pick top uses




                 Founders use 1 dot } pick top use



LUXR.CO   APRIL 2013
{Activity}                    3 min
              Redraw the top pick
                               April 2013



                                  Task-a-doodle
                                  Mary

                                   Know when
                                   someone in her
                                   family finishes
                                   a shared task.




LUXR.CO   APRIL 2013
UX Stack
                                             Users
                                                             1. I need...
                  why
                   what                      Needs           2. I want...
                                                             3. My goal is...
                    how

          Your vision & ideas go here
                                                             Mary can...


                                              Uses


                           Sketches,
                                           Features
                          prototypes,
                          wireframes,                              This Week
                                pixels   Interfaces & flows
                                             Prototypes
                                            User stories

LUXR.CO     APRIL 2013
{Activity}   3 min
            Brainstorm 6 features




LUXR.CO   APRIL 2013
{Activity}
                                                  1 min
                   Divide into 2 piles:
               build later            build now




LUXR.CO   APRIL 2013
{Activity}
                                                          1 min
                  Make a feature list.
                                          April 2013




                       5-item     Task          Status
                       to-do     sharer         tracker
                        list




LUXR.CO   APRIL 2013
How do you know
             it’s working?
                  Measure what matters by tracking
                       actionable metrics.




LUXR.CO   APRIL 2013
Measuring what?
                         Traffic




                         Conversion
                          Funnel




                         Product
                       (black box)




LUXR.CO   APRIL 2013
Measuring what?
                         Traffic




                         Conversion
                          Funnel




                         Product
                       (black box)




LUXR.CO   APRIL 2013
Metrics checklist
   a good metric...                                 a great metric...
   ...measures the usage of your                    ...makes you look at all the
   product by a person. The usage                   other metrics and say “none of
   should be specific to features that               those other numbers matter if
   deliver value to your user.                      we donʼt get this right first.”




 unhelpful              vanity          good           better          awesome
                                                      % of users        % of users
                                        % of new
                       total number                   who sign in       who share a
                                        users per
     sign-ups          of registered                  3+ times a          task 3+
                                          week
                          users                          day,           times a day,
                                                       per week           per week




LUXR.CO   APRIL 2013
{Activity}   3 min
          Brainstorm 5 measures
              (from features)




LUXR.CO   APRIL 2013
{Activity}
                                                        1 min
                   Divide into 2 piles:
                        less                   more
                       telling                telling




LUXR.CO   APRIL 2013
{Activity}
                                    1 min
                       Pick 3.




LUXR.CO   APRIL 2013
{Activity}




          Pair-check your metrics




LUXR.CO   APRIL 2013
Metrics checklist
                                              • “number of...” [ # ]
 1. Does the metric                           • “average number of...” [avg ]
    begin with a number?                      • “percent of...” [ % ]




                                              • “per week” [ ___/wk ]
 2. Is there a time basis?                    • “per month” [ ___/mo]




                                              • “per user” [ ___/user]
 3. Is there an object                        • “per user per week” (fancy!)
    basis?                                    • Examples: per user, per session,
                                                   or by interaction or item
          * not required, but super-helpful
                                                   (messages per file, emails
                                                    per thread)



LUXR.CO      APRIL 2013
Metrics checklist
   a good metric...                                 a great metric...
   ...measures the usage of your                    ...makes you look at all the
   product by a person. The usage                   other metrics and say “none of
   should be specific to features that               those other numbers matter if
   deliver value to your user.                      we donʼt get this right first.”




 unhelpful              vanity          good           better          awesome
                                                      % of users        % of users
                                        % of new
                       total number                   who sign in       who share a
                                        users per
     sign-ups          of registered                  3+ times a          task 3+
                                          week
                          users                          day,           times a day,
                                                       per week           per week




LUXR.CO   APRIL 2013
{Activity}
                                                   5 min
                                                   each
          Pair-check your metrics
                       *You* are the person responsible
                           for getting your peer to
                                   awesome!




LUXR.CO   APRIL 2013
{Activity}


                       Make a dashboard
                                                       April 2013




                        % of users      Avg number                   Avg # of
                        who share a    of logins per                   tasks
                          task 3+       person per                  completed
                        times a day,       week.                    per person
                          per week                                  per month.




LUXR.CO   APRIL 2013
Tell the story
                         Pull it all together




LUXR.CO   APRIL 2013
UX Stack                                BUILD


                                                                                         MEASURE
                                                                                LEARN

                                             Users
                                                             1. I need...
                  why
                   what                      Needs           2. I want...
                                                             3. My goal is...
                    how

          Your vision & ideas go here
                                                             Mary can...


                                              Uses

                           Sketches,
                                           Features
                          prototypes,
                          wireframes,
                                pixels   Interfaces & flows
                                                                   This Week



                                             Prototypes
                                            User stories

LUXR.CO     APRIL 2013
Making the most of the team




LUXR.CO   APRIL 2013
MVP* Narrative             This is [product name] .
                            The idea...                5 min
                            Meet...




            M V C
           M V P

 * Minimum Viable Product

LUXR.CO   APRIL 2013
2 min
                       Story time!
                        Your pair peer reads
                       your story back to you.

                (Simply read the words on the page.)




LUXR.CO   APRIL 2013
1 min
                       Pitch Practice
                        Come up and share
                           your story!

                       Exciting prizes for the 3
                         entrepreneurs who
                              volunteer!
LUXR.CO   APRIL 2013
UX Stack
                                             Users
                                                             1. I need...
                  why
                   what                      Needs           2. I want...
                                                             3. My goal is...
                    how

          Your vision & ideas go here
                                                             Mary can...


                                              Uses


                           Sketches,
                                           Features
                          prototypes,
                          wireframes,
                                                                   This Week
                                pixels   Interfaces & flows
                                             Prototypes
                                            User stories

LUXR.CO     APRIL 2013
Patterns of work
      1. Sketch
         (especially of people)
      2. Timebox!
         (speed kills the censor and keeps you moving)
      3. Generate independently, discuss as a team
         (3 people ideal)
      4. Dump & Sort
         (one item per Post-It, use Sharpie)
      5. 2x2 organizing framework
         (help decision-making when lots of items)
      6. Work at the wall
      7. Quick decision-making techniques
         (dot-vote, roman vote, stack rank)
LUXR.CO   APRIL 2013
Resources & Next Steps
     • Validate! Do 3 customer development interviews
          (Within the next week, or even sooner if your audience
          is at UX London!)

     • Startup Weekends & hackathons
          Startupweekend.org

     • Founders Institute
          fi.co

     • Bootstrapping your idea
     • Crowdfunding, Peerfunding, Enterprise Incubators
     • LUXr Core Curriculum
          (come see me for discount codes!)
LUXR.CO    APRIL 2013
Geek out & learn tons more




LUXR.CO   APRIL 2013
LUXr makes products that coach early-
                              stage entrepreneurs on effective practices
                              to deliver products that customers want,
                              need and love to buy.




   LUXr.co

   3435 Cesar Chavez, San Francisco, CA • 94110

   The Juhl, 353 E. Bonneville Ave., Las Vegas, NV • 89101

   info@luxr.co • http://luxr.co • twitter: @luxrco • www.facebook.com/LUXrInc



LUXR.CO      APRIL 2013

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Design a passion project in three hours using Lean Start-up methods

  • 1. Design a Passion Product using Lean Startup Methods * Make a Product in Three Hours + UX London 2013 Conference April 10, 2013 Kate Rutter, Co-Founder, LUXr #uxlondon #passionproduct
  • 2. 5 min Hello! Whoʼs here? " " " 30 second intros @ tables * name * role * your favorite superpower! LUXR.CO APRIL 2013
  • 3. We coach startup entrepreneurs on how to build products that people need, want, and love to buy. LUXR.CO APRIL 2013
  • 4. LUXR.CO APRIL 2013
  • 5. TWEET! Kate Rutter www.luxr.co @katerutter @luxrco #uxlondon #passionproduct LUXR.CO APRIL 2013
  • 6. Let’s get warmed up LUXR.CO APRIL 2013
  • 7. {5 min Activity} Users + problems + solution Sketch it out Who are the users? What problems do they have? What would be a proposed solution? LUXR.CO APRIL 2013
  • 8. Users + Problem + Solution map “the DNA of your idea” 5 min April 2013 Task-a-doodle business professionals Working parents with with kids need to share tasks on the go a mobile app for Too much to do, not enough time delegating tasks need to know when something’s done LUXR.CO APRIL 2013
  • 9. This is not... A class on how to (how do you know itʼs awesome?) produce an awesome UI A session on making (how do you know these arenʼt production wireframes or a waste of valuable time?) photoshop comps A “perfect approach” or (100s of entrepreneurs have used these techniques to define a rigid point of view on their own unique Great UX.) Great UX. LUXR.CO APRIL 2013
  • 10. This is about making products. • UX Designers as founders • Lean Startup concepts & mindset • Hands-on } make a product MVP • Learning through personal expression Focus • Simplify • Decide • Test Move forward. LUXR.CO APRIL 2013
  • 11. What to expect... I am not an expert on your business or product idea. You are. My goal is to help get your ideas out...fast and simply... so you can validate them and move them forward. LUXR.CO APRIL 2013
  • 12. What to expect... We are going to be working really, really, really fast. LUXR.CO APRIL 2013
  • 13. What to expect... We are going to be working really, really, really fast. There is a purpose to this. I will push you to get something down rapidly. In 3 hours, you will have a concept MVP that you can commit to and take to the next step. LUXR.CO APRIL 2013
  • 14. What to expect... You will be working in peer pairs. Two brains are better than one. And weʼll keep talking to a minimum. (There is a break where we can get all social!) LUXR.CO APRIL 2013
  • 15. What to expect... You may not like the pace/process/ pressure/perspective, etc. etc. That is okay. All I ask is that you keep an open mind and try it. LUXR.CO APRIL 2013
  • 16. About the whole LEAN thing
  • 17. 2 Big Ideas n St artup xper ience Lea U ser E Build. Empathy. Measure. Design. Learn! Products! LUXR.CO APRIL 2013
  • 18. Eric Ries wrote a blog post on Sept 8, 2008 titled “The Lean Startup.” The big idea... + + make products reduce incremental customers want releases waste LUXR.CO APRIL 2013
  • 19. Build. Measure. Learn These change everything... • Experiments •!Validated learning •!Reduce waste LUXR.CO APRIL 2013
  • 20. Empathy. Design. Products! The big idea... product UI UX via Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal LUXR.CO APRIL 2013
  • 21. UX Stack BUILD MEASURE LEARN Users 1. I need... why what Needs 2. I want... 3. My goal is... how Your vision & ideas go here Mary can... Uses Sketches, Features prototypes, wireframes, This Week pixels Interfaces & flows Prototypes User stories LUXR.CO APRIL 2013
  • 23. {Activity} 7 min Rapid Sketching Clothespin Man! LUXR.CO APRIL 2013
  • 24. Who is it for? Picture your user as a human person. (Insert provisional personas here) LUXR.CO APRIL 2013
  • 25. UX Stack Users 1. I need... why what Needs 2. I want... 3. My goal is... how Your vision & ideas go here Mary can... Uses Sketches, Features prototypes, wireframes, This Week pixels Interfaces & flows Prototypes User stories LUXR.CO APRIL 2013
  • 26. Who: Make a Persona LUXR.CO APRIL 2013
  • 27. {Activity} 5 min Make a persona Portrait LUXR.CO APRIL 2013
  • 28. {Activity} Make a persona Facts LUXR.CO APRIL 2013
  • 29. {Activity} 5 min Write down... • Age • City where s/he lives • Family (married? kids? single? divorced?) • Job role • Annual income Be specific. LUXR.CO APRIL 2013
  • 30. {Activity} Make a persona Behaviors LUXR.CO APRIL 2013
  • 31. {Activity} 5 min Brainstorm 10 behaviors • What do they do that indicates that they are a good customer for you? • How are they solving the problem now? • Behaviors are verbs. LUXR.CO APRIL 2013
  • 32. {Activity} 2 min Divide into 2 piles: less more important important LUXR.CO APRIL 2013
  • 33. {Activity} 2 min Pass & peer write LUXR.CO APRIL 2013
  • 34. {Activity} Make a persona Needs & Goals LUXR.CO APRIL 2013
  • 35. {Activity} 5 min Brainstorm 10 needs/goals • What do they need to accomplish that will solve their problem? • What do they need to do to feel heroic? • Why do they do the behaviors? LUXR.CO APRIL 2013
  • 36. {Activity} 2 min Divide into 2 piles: less more important important LUXR.CO APRIL 2013
  • 37. {Activity} 2 min Pass & peer write LUXR.CO APRIL 2013
  • 38. {check} 3 checks * Could enough people like this exist? (And can you find them to talk to them?) If no, make adjustments. * Is this a specific person you know? If yes, make adjustments. * Is the persona respectful? If no, make adjustments or re-do. Contempt is not helpful. LUXR.CO APRIL 2013
  • 39. Break! LUXR.CO APRIL 2013
  • 40. What’s the value? Act on user needs by identifying value propositions. LUXR.CO APRIL 2013
  • 41. UX Stack Users 1. I need... why what Needs 2. I want... 3. My goal is... how Your vision & ideas go here Mary can... Uses Sketches, Features prototypes, wireframes, This Week pixels Interfaces & flows Prototypes User stories LUXR.CO APRIL 2013
  • 42. An example from Foodspotting LUXR.CO APRIL 2013
  • 43. What: Envision 6 uses LUXR.CO APRIL 2013
  • 44. {Activity} 10 min Sketch 6-up Uses LUXR.CO APRIL 2013
  • 45. {Activity} 5 min Work with your peer Pass your work 2-minute “quiet read” Focus on understanding Confirm clarity LUXR.CO APRIL 2013
  • 46. {Activity} 5 min Dot-vote top picks Peers use 3 dots } pick top uses Founders use 1 dot } pick top use LUXR.CO APRIL 2013
  • 47. {Activity} 3 min Redraw the top pick April 2013 Task-a-doodle Mary Know when someone in her family finishes a shared task. LUXR.CO APRIL 2013
  • 48. UX Stack Users 1. I need... why what Needs 2. I want... 3. My goal is... how Your vision & ideas go here Mary can... Uses Sketches, Features prototypes, wireframes, This Week pixels Interfaces & flows Prototypes User stories LUXR.CO APRIL 2013
  • 49. {Activity} 3 min Brainstorm 6 features LUXR.CO APRIL 2013
  • 50. {Activity} 1 min Divide into 2 piles: build later build now LUXR.CO APRIL 2013
  • 51. {Activity} 1 min Make a feature list. April 2013 5-item Task Status to-do sharer tracker list LUXR.CO APRIL 2013
  • 52. How do you know it’s working? Measure what matters by tracking actionable metrics. LUXR.CO APRIL 2013
  • 53. Measuring what? Traffic Conversion Funnel Product (black box) LUXR.CO APRIL 2013
  • 54. Measuring what? Traffic Conversion Funnel Product (black box) LUXR.CO APRIL 2013
  • 55. Metrics checklist a good metric... a great metric... ...measures the usage of your ...makes you look at all the product by a person. The usage other metrics and say “none of should be specific to features that those other numbers matter if deliver value to your user. we donʼt get this right first.” unhelpful vanity good better awesome % of users % of users % of new total number who sign in who share a users per sign-ups of registered 3+ times a task 3+ week users day, times a day, per week per week LUXR.CO APRIL 2013
  • 56. {Activity} 3 min Brainstorm 5 measures (from features) LUXR.CO APRIL 2013
  • 57. {Activity} 1 min Divide into 2 piles: less more telling telling LUXR.CO APRIL 2013
  • 58. {Activity} 1 min Pick 3. LUXR.CO APRIL 2013
  • 59. {Activity} Pair-check your metrics LUXR.CO APRIL 2013
  • 60. Metrics checklist • “number of...” [ # ] 1. Does the metric • “average number of...” [avg ] begin with a number? • “percent of...” [ % ] • “per week” [ ___/wk ] 2. Is there a time basis? • “per month” [ ___/mo] • “per user” [ ___/user] 3. Is there an object • “per user per week” (fancy!) basis? • Examples: per user, per session, or by interaction or item * not required, but super-helpful (messages per file, emails per thread) LUXR.CO APRIL 2013
  • 61. Metrics checklist a good metric... a great metric... ...measures the usage of your ...makes you look at all the product by a person. The usage other metrics and say “none of should be specific to features that those other numbers matter if deliver value to your user. we donʼt get this right first.” unhelpful vanity good better awesome % of users % of users % of new total number who sign in who share a users per sign-ups of registered 3+ times a task 3+ week users day, times a day, per week per week LUXR.CO APRIL 2013
  • 62. {Activity} 5 min each Pair-check your metrics *You* are the person responsible for getting your peer to awesome! LUXR.CO APRIL 2013
  • 63. {Activity} Make a dashboard April 2013 % of users Avg number Avg # of who share a of logins per tasks task 3+ person per completed times a day, week. per person per week per month. LUXR.CO APRIL 2013
  • 64. Tell the story Pull it all together LUXR.CO APRIL 2013
  • 65. UX Stack BUILD MEASURE LEARN Users 1. I need... why what Needs 2. I want... 3. My goal is... how Your vision & ideas go here Mary can... Uses Sketches, Features prototypes, wireframes, pixels Interfaces & flows This Week Prototypes User stories LUXR.CO APRIL 2013
  • 66. Making the most of the team LUXR.CO APRIL 2013
  • 67. MVP* Narrative This is [product name] . The idea... 5 min Meet... M V C M V P * Minimum Viable Product LUXR.CO APRIL 2013
  • 68. 2 min Story time! Your pair peer reads your story back to you. (Simply read the words on the page.) LUXR.CO APRIL 2013
  • 69. 1 min Pitch Practice Come up and share your story! Exciting prizes for the 3 entrepreneurs who volunteer! LUXR.CO APRIL 2013
  • 70. UX Stack Users 1. I need... why what Needs 2. I want... 3. My goal is... how Your vision & ideas go here Mary can... Uses Sketches, Features prototypes, wireframes, This Week pixels Interfaces & flows Prototypes User stories LUXR.CO APRIL 2013
  • 71. Patterns of work 1. Sketch (especially of people) 2. Timebox! (speed kills the censor and keeps you moving) 3. Generate independently, discuss as a team (3 people ideal) 4. Dump & Sort (one item per Post-It, use Sharpie) 5. 2x2 organizing framework (help decision-making when lots of items) 6. Work at the wall 7. Quick decision-making techniques (dot-vote, roman vote, stack rank) LUXR.CO APRIL 2013
  • 72. Resources & Next Steps • Validate! Do 3 customer development interviews (Within the next week, or even sooner if your audience is at UX London!) • Startup Weekends & hackathons Startupweekend.org • Founders Institute fi.co • Bootstrapping your idea • Crowdfunding, Peerfunding, Enterprise Incubators • LUXr Core Curriculum (come see me for discount codes!) LUXR.CO APRIL 2013
  • 73. Geek out & learn tons more LUXR.CO APRIL 2013
  • 74. LUXr makes products that coach early- stage entrepreneurs on effective practices to deliver products that customers want, need and love to buy. LUXr.co 3435 Cesar Chavez, San Francisco, CA • 94110 The Juhl, 353 E. Bonneville Ave., Las Vegas, NV • 89101 info@luxr.co • http://luxr.co • twitter: @luxrco • www.facebook.com/LUXrInc LUXR.CO APRIL 2013