Breaking down what UX means and just how it's measured, what is UX Debt, and how to iteratively improve UX in a way that Product People will find both insightful and relevant
EffectiveUI and Water For People teamed up again for a dramatic new take on the non-profit's reporting tool. To promote Water For People's mission of providing sustainable water to "Everyone Forever" the tool relies on data-driven design concepts and progressive visualization.
Slides from the session "Why Usability Should Never Come First and the Importance of Front-End Design" by David Rondeau and Traci Lepore from InContext Enterprises.
Ericsson Review: Crafting UX - designing the user experience beyond the inter...Ericsson
There is more to a good user experience than attractive products and services that solve problems and function according to a given set of requirements. Creating products and services that provide compelling experiences for users requires planning, resources, and processes for monitoring progress and measuring quality – crafting UX.
Modern users are savvy and demanding, and their expectations are high. They want products and services that provide some level of value. They want their products to be aesthetically pleasing, emotionally satisfying, as well as easy to learn, use, install, maintain and upgrade.
Ericsson is shifting from being driven by technology to being driven by needs and experiences. This shift has manifested itself in the development of a design approach that gets close to the user. Crafting UX is a user experience (UX) framework with roles, responsibilities and guidelines to better understand, define and meet users’ needs.
Designing similar – yet not identical – assets that provide comparable functionality, in different ways for different products, is neither financially justifiable nor good in terms of usability. By reusing common assets and code for similar functionalities, design teams can focus on the important task of creating relevant content and functionality; in other words, content that is useful and usable.
By establishing a shared vision across all groups involved in the development of products and services teamwork becomes more effective and coordinated efforts lead to a greater design and a better user experience.
Good designing is also an act of communication between the user and designer and the user. Gets here all the important tips and techniques of user experience design by our expert.
User experience (abbreviated as UX) is how a person feels when interfacing with a system. The system could be a website, a web application or desktop software and, in modern contexts, is generally denoted by some form of human-computer interaction (HCI).
User Experience & Design…Designing for others…UEDPreeti Chopra
User-centered design (UCD) techniques,
Simplification of technology as per user’s needs,
User is right,
User testing,
Information architecture,
Interaction design,
ui,
ued
ux
EffectiveUI and Water For People teamed up again for a dramatic new take on the non-profit's reporting tool. To promote Water For People's mission of providing sustainable water to "Everyone Forever" the tool relies on data-driven design concepts and progressive visualization.
Slides from the session "Why Usability Should Never Come First and the Importance of Front-End Design" by David Rondeau and Traci Lepore from InContext Enterprises.
Ericsson Review: Crafting UX - designing the user experience beyond the inter...Ericsson
There is more to a good user experience than attractive products and services that solve problems and function according to a given set of requirements. Creating products and services that provide compelling experiences for users requires planning, resources, and processes for monitoring progress and measuring quality – crafting UX.
Modern users are savvy and demanding, and their expectations are high. They want products and services that provide some level of value. They want their products to be aesthetically pleasing, emotionally satisfying, as well as easy to learn, use, install, maintain and upgrade.
Ericsson is shifting from being driven by technology to being driven by needs and experiences. This shift has manifested itself in the development of a design approach that gets close to the user. Crafting UX is a user experience (UX) framework with roles, responsibilities and guidelines to better understand, define and meet users’ needs.
Designing similar – yet not identical – assets that provide comparable functionality, in different ways for different products, is neither financially justifiable nor good in terms of usability. By reusing common assets and code for similar functionalities, design teams can focus on the important task of creating relevant content and functionality; in other words, content that is useful and usable.
By establishing a shared vision across all groups involved in the development of products and services teamwork becomes more effective and coordinated efforts lead to a greater design and a better user experience.
Good designing is also an act of communication between the user and designer and the user. Gets here all the important tips and techniques of user experience design by our expert.
User experience (abbreviated as UX) is how a person feels when interfacing with a system. The system could be a website, a web application or desktop software and, in modern contexts, is generally denoted by some form of human-computer interaction (HCI).
User Experience & Design…Designing for others…UEDPreeti Chopra
User-centered design (UCD) techniques,
Simplification of technology as per user’s needs,
User is right,
User testing,
Information architecture,
Interaction design,
ui,
ued
ux
What's all the Fuss About UX Strategy? slideshareJanice James
Presented at UPADC March 6, 2014
Discusses my take on what UX Strategy is and how a UX strategy is important to the UX profession as a whole and to us as UX professionals.
Introduction to UX provides an overview of user experience design including what it encompasses and how the process works, the goal and principles of UX design, how to measure and improve UX, and the role of a UX agency. Presented by Ari Weissman, lead experience architect at EffectiveUI.
The Net Promoter Score - What can NPS Tell you about your User ExperienceUXPA International
While it’s obvious to us UX practitioners that any products or applications should focus on the needs and wants of the users, this type of mindset is not automatic in most profit-driven private organizations. As a result, we sometimes struggle with proving the value of users’ voice as a business priority. In this session, we share our experience of creating an NPS program at a Fortune 20 company in the U.S.. While the Net Promoter Score is not a UX metric in the traditional sense, using it strategically as an indicator of user experience has helped us build a growingly more user-centric culture at our organization. We will talk about our journey, share our tips and recommendations, and mostly things we thought could help you based on our lessons learned.
It's been 30 years since Nielsen and Molich provided the first practical and widely applied framework to evaluate the usability of digital products.
How well has this venerable set of the 10 Commandments for UX stood the test of time as the technology and user expectations changed?
We'll discuss the original purpose of the heuristics, how to apply them to a structured UX evaluation, if they've stood the test of time, and whether they will apply as technology continues to evolve.
We’ll also explore whether new heuristics should be developed to account for other, recent aspects of the modern interaction and technology landscape. To illustrate this we will introduce a proposed new set of heuristics for a specific and important part of our digital interactions – social media.
How can User Experience and Business Analysis work well together?User Vision
UX and business analysis – achieving the benefits of a close relationship
Many UX professionals cross paths with business analysts in the course of delivering projects. Both professions define and apply requirements, though typically one leans toward user requirements and the other toward business requirements. However these worlds often converge, especially as more organisations realise the business value of focusing on customers through user research and user-centred design. It is perhaps inevitable that these two professions, increasingly valued for customer-oriented projects, occasionally have overlapping remits which may lead to either internal friction or positive outcomes.
In this session we explore the areas of similarity, difference and potential collaboration in the respective fields of user experience and business analysis.
We will co-present the briefing with Sarah Williams, a senior business analyst and UX practitioner with leading law firm Linklaters who has successfully integrated the fields and evangelised the UX and service design approach for many internal and client-facing projects. Sarah and Chris Rourke from User Vision will discuss the goals and perspectives of the two fields and where the greatest opportunities are for knowledge transfer and co-operation for successful project delivery.
The talk will be especially of interest for UX professionals working alongside BAs, Business Analysts wanting to know more about user experience and service design, or anyone managing teams that have either or both of these important roles.
Building for People: 5 Practical Tip for Greating Great UXqixingz
If the 20th century is about technology functions, then the 21st century is about technology users. Building useful, usable, and attractive software applications for people is critical to win customers. User Experience (UX) is much more than just UI, it includes all key aspects of application such as performance and availability that you as developers concern. This session will start off with the ROI of great UX and why you should care. Then, 5 practical tips for creating great UX will be shared that you can take home and start improve your software UX right away.
Case study: UX Methodology Design for Public E-services in LithuaniaIdea Code
This is a presentation from UX Riga 2014 user experience design conference. A case study is about the process and results of E-Services UX Methodology development for Lithuanian public sector.
UX design is not a step in the process, it's in everything we do. More than anything it is a project philosophy, not just a set of tools, methods and deliverables.
In this presentation we explain how you can differentiate through design, why user experience design matters as well as share our knowledge around all the activities that helps ensure a great UX/UI design.
Beginning any interaction design project with an understanding of the user as well as clear design principles for the solution can make a huge difference to the quality of the product, and your bottom line. Presentation includes a discussion of the difference between BA and UX and how the practices support and enhance each other.
What is User Experience? - Barcamp 4 in Auckland New ZealandHaunani Pao
When I started my new job, most of my colleagues didn't clearly understand UX. I created this introduction to User Experience so they would understand why UX is important in design; how I would collaborate with the team; what I would contribute to our projects; and typical activities and artefacts I would do. My colleagues found this information helpful so that they know how to engage me for design and strategic questions about good UX-fu.
This is a smaller, modified version for Barcamp 4 in Auckland, New Zealand.
UX Strategy: A Systems Design Approach to InnovationLiam Friedland
Understanding systems behavior is an essential part of any UX strategist’s toolkit. In this talk, we'll introduce systems-thinking concepts that are of practical use to UX strategists in their day-to-day planning, organizing, and influencing. We discuss businesses as systems, or holoarchies, and introduce some simple, yet powerful tools for analyzing organizational stakeholders and creating influencing strategies.
Finally, we present User Experience (UX) itself as a meme for driving organizational renewal through innovation. We'll use several examples to illustrate how UX is a systems-thinking paradigm.
Learn how to transition from being an impotent, passive, holon subordinate to a regime-altering butterfly.
Presented by Liam Friedland & Jon Innes to the Silicon Valley IXDA group on 28 May 2014
UX STRAT 2016 - Ensuring Validity in Strategic UX Research MethodsCarine Lallemand
Conference presented at the UX Strat Europe 2016 conference in Amsterdam by Dr. Carine Lallemand (University of Luxembourg).
Abstract:
While conducting UX research, we make several conclusions that will in turn provide the foundation for our UX strategy. But what if these inferences happen to be wrong, based on invalid findings and false beliefs? How critically would this impact your organization and projects? How can you safeguard a UX strategy by ensuring the quality of research conclusions?
There might be numerous threats to validity in UX research, some of which might depend on the method used or the way it is used. A method is only a guide to action that needs to be configured, adapted, and complemented to match specific project requirements. To be successful, it is essential to ensure validity in strategic UX research methods. Failing to do so is taking the risk to base strategic decisions on false beliefs. In this talk, we will therefore see how to tackle validity issues and make the most out of UX research to stand out from the crowd by delivering value and differentiation. Through the presentation of validated cutting edge UX methods and business cases, you will be able to spot opportunities for improvement in your UX strategy!
Keep hearing these buzz words: UX and UI? Want to get a better understanding of what User Experience is and how it effects your site? Take a look at this top-level overview from Network Affiliates, the legal marketing experts!
Want to learn about user experience design? Then let's look at different Elements of User Experience Design.
For more details, visit : https://mitidinnovation.com/recreation/the-key-elements-of-user-experience-design/
What's all the Fuss About UX Strategy? slideshareJanice James
Presented at UPADC March 6, 2014
Discusses my take on what UX Strategy is and how a UX strategy is important to the UX profession as a whole and to us as UX professionals.
Introduction to UX provides an overview of user experience design including what it encompasses and how the process works, the goal and principles of UX design, how to measure and improve UX, and the role of a UX agency. Presented by Ari Weissman, lead experience architect at EffectiveUI.
The Net Promoter Score - What can NPS Tell you about your User ExperienceUXPA International
While it’s obvious to us UX practitioners that any products or applications should focus on the needs and wants of the users, this type of mindset is not automatic in most profit-driven private organizations. As a result, we sometimes struggle with proving the value of users’ voice as a business priority. In this session, we share our experience of creating an NPS program at a Fortune 20 company in the U.S.. While the Net Promoter Score is not a UX metric in the traditional sense, using it strategically as an indicator of user experience has helped us build a growingly more user-centric culture at our organization. We will talk about our journey, share our tips and recommendations, and mostly things we thought could help you based on our lessons learned.
It's been 30 years since Nielsen and Molich provided the first practical and widely applied framework to evaluate the usability of digital products.
How well has this venerable set of the 10 Commandments for UX stood the test of time as the technology and user expectations changed?
We'll discuss the original purpose of the heuristics, how to apply them to a structured UX evaluation, if they've stood the test of time, and whether they will apply as technology continues to evolve.
We’ll also explore whether new heuristics should be developed to account for other, recent aspects of the modern interaction and technology landscape. To illustrate this we will introduce a proposed new set of heuristics for a specific and important part of our digital interactions – social media.
How can User Experience and Business Analysis work well together?User Vision
UX and business analysis – achieving the benefits of a close relationship
Many UX professionals cross paths with business analysts in the course of delivering projects. Both professions define and apply requirements, though typically one leans toward user requirements and the other toward business requirements. However these worlds often converge, especially as more organisations realise the business value of focusing on customers through user research and user-centred design. It is perhaps inevitable that these two professions, increasingly valued for customer-oriented projects, occasionally have overlapping remits which may lead to either internal friction or positive outcomes.
In this session we explore the areas of similarity, difference and potential collaboration in the respective fields of user experience and business analysis.
We will co-present the briefing with Sarah Williams, a senior business analyst and UX practitioner with leading law firm Linklaters who has successfully integrated the fields and evangelised the UX and service design approach for many internal and client-facing projects. Sarah and Chris Rourke from User Vision will discuss the goals and perspectives of the two fields and where the greatest opportunities are for knowledge transfer and co-operation for successful project delivery.
The talk will be especially of interest for UX professionals working alongside BAs, Business Analysts wanting to know more about user experience and service design, or anyone managing teams that have either or both of these important roles.
Building for People: 5 Practical Tip for Greating Great UXqixingz
If the 20th century is about technology functions, then the 21st century is about technology users. Building useful, usable, and attractive software applications for people is critical to win customers. User Experience (UX) is much more than just UI, it includes all key aspects of application such as performance and availability that you as developers concern. This session will start off with the ROI of great UX and why you should care. Then, 5 practical tips for creating great UX will be shared that you can take home and start improve your software UX right away.
Case study: UX Methodology Design for Public E-services in LithuaniaIdea Code
This is a presentation from UX Riga 2014 user experience design conference. A case study is about the process and results of E-Services UX Methodology development for Lithuanian public sector.
UX design is not a step in the process, it's in everything we do. More than anything it is a project philosophy, not just a set of tools, methods and deliverables.
In this presentation we explain how you can differentiate through design, why user experience design matters as well as share our knowledge around all the activities that helps ensure a great UX/UI design.
Beginning any interaction design project with an understanding of the user as well as clear design principles for the solution can make a huge difference to the quality of the product, and your bottom line. Presentation includes a discussion of the difference between BA and UX and how the practices support and enhance each other.
What is User Experience? - Barcamp 4 in Auckland New ZealandHaunani Pao
When I started my new job, most of my colleagues didn't clearly understand UX. I created this introduction to User Experience so they would understand why UX is important in design; how I would collaborate with the team; what I would contribute to our projects; and typical activities and artefacts I would do. My colleagues found this information helpful so that they know how to engage me for design and strategic questions about good UX-fu.
This is a smaller, modified version for Barcamp 4 in Auckland, New Zealand.
UX Strategy: A Systems Design Approach to InnovationLiam Friedland
Understanding systems behavior is an essential part of any UX strategist’s toolkit. In this talk, we'll introduce systems-thinking concepts that are of practical use to UX strategists in their day-to-day planning, organizing, and influencing. We discuss businesses as systems, or holoarchies, and introduce some simple, yet powerful tools for analyzing organizational stakeholders and creating influencing strategies.
Finally, we present User Experience (UX) itself as a meme for driving organizational renewal through innovation. We'll use several examples to illustrate how UX is a systems-thinking paradigm.
Learn how to transition from being an impotent, passive, holon subordinate to a regime-altering butterfly.
Presented by Liam Friedland & Jon Innes to the Silicon Valley IXDA group on 28 May 2014
UX STRAT 2016 - Ensuring Validity in Strategic UX Research MethodsCarine Lallemand
Conference presented at the UX Strat Europe 2016 conference in Amsterdam by Dr. Carine Lallemand (University of Luxembourg).
Abstract:
While conducting UX research, we make several conclusions that will in turn provide the foundation for our UX strategy. But what if these inferences happen to be wrong, based on invalid findings and false beliefs? How critically would this impact your organization and projects? How can you safeguard a UX strategy by ensuring the quality of research conclusions?
There might be numerous threats to validity in UX research, some of which might depend on the method used or the way it is used. A method is only a guide to action that needs to be configured, adapted, and complemented to match specific project requirements. To be successful, it is essential to ensure validity in strategic UX research methods. Failing to do so is taking the risk to base strategic decisions on false beliefs. In this talk, we will therefore see how to tackle validity issues and make the most out of UX research to stand out from the crowd by delivering value and differentiation. Through the presentation of validated cutting edge UX methods and business cases, you will be able to spot opportunities for improvement in your UX strategy!
Keep hearing these buzz words: UX and UI? Want to get a better understanding of what User Experience is and how it effects your site? Take a look at this top-level overview from Network Affiliates, the legal marketing experts!
Want to learn about user experience design? Then let's look at different Elements of User Experience Design.
For more details, visit : https://mitidinnovation.com/recreation/the-key-elements-of-user-experience-design/
The Methodology of a Trustworthy User Interface Design Agency.pdfZazz
The designers of user experiences may keep their attention on resolving the issues faced by users by maintaining an attitude of empathy throughout the design process by the UX design company.
Visit here: https://www.zazz.io/ui-ux-design-agency.html
User Experience Design is the process of making digital products that provide an enriching experience to the users.
For more details, visit : https://mitidinnovation.com/recreation/a-complete-guide-to-user-experience-design/
The UX Design Process consists of five key phases: Product Definition, Research, Analysis, Design, and Testing.
For more details, visit : https://mitidinnovation.com/recreation/ux-design-process/
UX design, does it matter to your Business?
UX is the difference between Good & Bad
A great user experience meets the exact needs of the customer, without fuss or bother, simply giving customers what they say they want.
UX is the: what, when, where, why, how, and who of a product. Pretty much everything that affects a user’s interaction with that product.
Ameex technologies has been helping companies with our Creative services on Website design, Branding, Mobile App design, Digital marketing and User experience for the last 12+ years.
Our approach is focused towards improving the User experience, optimizing conversion rates, increasing the user engagement and delivering a better Life time value for existing customers.
To know more about our services, contact us here https://www.ameexusa.com/contact-us
Classhouse Pty Ltd UX Research delivers user insights at every stage of product development. Services include conducting remote customer and UX research, UX testing, user journey mapping, App prototyping services, UX Figma Wireframes and persona development. Servicing clients all over the world, we help organizations validate what their customers truly want. Call us today to let us help you make better UX and Product Design decisions.
We examine usability, accessibility, aesthetics, and emotional appeal to improve the customer experience. We evaluate the interface’s design, usability, and effectiveness and propose fixes.
Craft exceptional user experiences with Cuneiform, a leading UI/UX development company in India. We design intuitive interfaces and develop user-friendly applications that drive engagement and satisfaction.
Cuneiform is best UI/UX design and development service provider company USA. With the help of User Experience enhance user satisfaction and drive business growth with our technical designs solutions.
Cuneiform is a top UI/UX design service provider company in USA for improve productivity and better efficiency in current situation increase dynamic growth in your business.
Cuneiform is the one of the best ui ux design and development services provider company in USA New York. Our experienced teams make for significant user satisfaction and engagement.
Service Design takes UX further by involving more stakeholders and understanding their emotional journeys and reactions to a product or service. Learn more at http://www.softwebsolutions.com/resources/webinar-on-deep-dive-into-service-design.html
Providing a positive user experience (UX) is critical to the success of any product or website. A well-designed user experience may lead to enhanced customer pleasure, more user engagement, and, eventually, better business results.
Importance of User Centric Design in Software Development Services.pdfMverve1
mVerve is a top-tier Digital Transformation Company with a track record of delivering comprehensive enterprise applications to a diverse range of Clients, including Start-ups and Fortune 500 companies such as IBM, Samsung, Intel and Robert Bosch. Our team of technology experts have the experience and knowledge to provide your company with a wide range of services like Software Development, UI/UX design, Front-End development, Web Application Development, Mobile Application Development, Hybrid Application Development framework, ERP Integration, IT Staff Augmentation, Cybersecurity Solutions, Ideation and Research, that will help you succeed. https://mverve.com/
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
6. We are an innovation consultancy delivering meaningful,
sustainable top-line growth
We employ a service design approach to address our clients’
strategic objectives
An Innovation Company that Delivers Growth
7. Vincent Ndonye
Team Lead
Ichungwa Gichuki
Experience Design
Ian Gichuhi
Creative Technology
Makumi Wanjohi
Product Design
Olivia Muia
Brand Strategy
Mburu Njoroge
Visual Design
Juliet Mukunga
Experience Design
Ashi Kariuki
Creative Strategy
Jayline Karusi
Research
Kevin Oduor
Communication Strategy
Winston Wachanga
Project Management
Daniel Aineah
Software Engineer
9. Five disciplines one fluid process
We use empathy to thread-the-needle between insight and impact
DESIGN
RESEARCH
We use qualitative
research to understand
human behaviour and
use the insights to design
products and experiences.
We design strategies,
tools and conversations
to improve experiences
in face-to-face service
provision.
HUMAN
SERVICES DESIGN
We have a full stack UX
team that translates
business strategy into
delightful experiences
with improved outcomes
DIGITAL
PRODUCTS DESIGN
We help organisations
define their desired
culture and hold design
sprint workshops
to create, measure and
celebrate the new culture.
CULTURE
TRANSFORMATION
We design, develop,
implement and integrate
cloud, mobile, and social
productivity solutions
including support &
managed services.
BUSINESS
PRODUCTIVITY APPS
10. Our method is holistic, long-term, insight-driven and goal-directed.
Ten Types Innovation Framework
Customer
Engagement
Profit
Model
Network Structure Process Product
Performance
Product
System
Service Channel Brand
CONFIGURATION OFFERING EXPERIENCE
PROFIT MODEL
Thewayinwhichyoumake money
NETWORK
Connections with others to create value
STRUCTURE
Alignmentofyourtalentandassets
PROCESS
Signature or superior methods for doing
your work
PRODUCT PERFORMANCE
Distinguishingfeaturesand functionality
PRODUCT SYSTEM
Complementary products and services
SERVICE
Support and enhancements that surround
your offerings
CHANNEL
How your offerings are delivered to
customers and users
BRAND
Representation of your offerings and business
CUSTOMER ENGAGEMENT
Distinctive interactions you foster
11. Double Diamond Process
Our method is first divergent then converges and is iterative.
EMPATHISE DEFINE IDEATE
ITERATE
Problem Statement
TESTPROTOTYPE
Trigger Solution
14. Breaking down what UX means
Ich Gichuki | Service & Business Designer, Utu
#producttank
15. Hey, can you ‘do the UX’ for us?
A tale of UX as a misconception.
Article: https://bit.ly/2xUV1Wp
Fabricio Teixeira | Design Director at Work & Co, Founder of UX Collective | https://journey.uxdesign.cc
16. Hi, I’m John, UX designer starting today on this project.
Cool, I’m Joe, project manager. Glad to have you on the team.
Glad to be here. How can I help?
So... We have designed a first version of our app, but we’re now thinking of
doing the UX to improve a few things… People are downloading the app,
using it once, but not really coming back to it over time.
17. So... We have designed a first version of our app, but we’re now thinking of
doing the UX to improve a few things… People are downloading the app,
using it once, but not really coming back to it over time.
“… do the UX…”
What they meant: can you help us think through the app’s interaction design, structure
and navigation?
Where the misconception is: presuming one single person is responsible for successfully
conceiving, designing, implementing and validating the user’s experience with a product.
18. A good user experience depends on:
Clear structure and navigation flows
Great copy and tone of voice
Compelling and clear visual design
The app’s performance and speed
Thoughtful transitions and animations
Clear structure and navigation flows
The product making sense to that user
The user’s internet connection
A clear understanding by the user of what the product does
The product adding value to what that user needs;
How accessible the product is
The user’s social, cultural and demographic context
Where the user is at the time they engage with the app
How the user is feeling that particular day they use the product
Everything the user has seen in their entire life
etc, etc, etc.
The user’s mobile phone performance and speed
20. What is UX?
Interaction Perceptions Dynamism
"User experience" encompasses all aspects of the end-user's interaction with the
company, its services, and its products.
21. What is UX?
It includes the practical,
experiential, affective,
meaningful and valuable
aspects of interaction
Interaction Perceptions Dynamism
"User experience" encompasses all aspects of the end-user's interaction with the
company, its services, and its products.
22. "User experience" encompasses all aspects of the end-user's interaction with the
company, its services, and its products.
What is UX?
It includes a person’s
perceptions of system
aspects such as utility,
ease of use and efficiency
Interaction Perceptions Dynamism
23. "User experience" encompasses all aspects of the end-user's interaction with the
company, its services, and its products.
What is UX?
It is dynamic as it is constantly modified
over time due to changing usage
circumstances and changes to individual
systems as well as the wider usage
context in which they can be found.
Interaction Perceptions Dynamism
25. User Experience Design is the process or an approach
of creating products and services that provide
meaningful and relevant experiences to users.
It involves the design of the entire process of acquiring and
integrating the product, including aspects of branding,
design, usability, and function.
Let’s talk about UX Design
26. UX Design is user-centred
UX design encompasses the
entire user journey - it’s a
multidisciplinary field
UX designers come from a variety
of backgrounds such as visual
design, programming, psychology
and interaction design.
A UX designer’s typical tasks vary, but
often include user research, creating
personas, designing wireframes,
interactive prototypes and testing designs.
Understand
context of use
Specify user
requirements
Design
solutions
Evaluate
against
requirements
27. Your goal is to get more and more users and engage
them with your product
How can the user experience of your product help?
How can you measure if your users are engaged?
And how can you find out why they are not?
How is UX measured?
28. The answer lies in data. Metrics help turn data into
digestible information, which can help drawing
conclusions and making decisions
What are metrics? What’s the difference between “metrics”
and “UX metrics”?
Why should you use UX metrics?
When should you measure your design?
How can you define the right metrics?
Who should define these metrics?
How is UX measured?
29. Standards of measurement assessing a product’s
efficiency, performance, progress, or quality.
They provide much more insight into the real
problems you’re trying to solve
They can tell you exactly what users are doing, but
they can’t tell you why they’re doing it or how to make
them stop
What are Metrics?
30. UX metrics represent a product’s user experience,
which is hard to quantify, but some useful
frameworks can help
Many big brands use UX metrics to improve the user
experience of their products (Google, Airbnb, YouTube).
One from Youtube which measures users’ engagement is:
“Average number of minutes spent watching videos/user/day”.
Metrics & UX metrics
31. The most straightforward answer is better
decision making.
The key is to figure out what pieces will improve
learning and decision making.
It lets us know where a product suffers the most.
Why bother with UX metrics?
32. When to measure a design
Before Product Launch Before Product Improvement After Redesign
33. When to measure a design
Best time to define a
measurement plan with
UX metrics
First-time users can give
crucial data
Before Product Launch Before Product Improvement After Redesign
34. When to measure a design
Before Product Launch Before Product Improvement After Redesign
Product on the market should
already have metrics set up
Before the next design sprint,
define the UX metrics in advance
and implement them in the app,
Present user insights for the whole
design team
35. When to measure a design
Before Product Launch Before Product Improvement After Redesign
Before implementing any changes
to your site, gather enough data
going one or two months back
Measure and compare the designs
to see if it generated the expected
result
36. You need a plan. Know what to look for!
If your products is a website, just wiring Google Analytics
to your site is not enough
Not knowing exactly what to looking for can get you lost
in data
You may come to the wrong conclusion, which will lead to
the wrong decision
How to define UX metrics
37. Take a step back. Look at the big picture, and spend
the time and resources to make a measurement plan.
There are a few frameworks which can help define the
metrics to measure product user experience.
How to define UX metrics
Mobile App UX Principles
Improving user experience and optimizing conversion
Stephen Griffiths from Google
The HEART Framework
Defines the metrics to measure product user experience
Kerry Rodden, Hilary Hutchinson & Xin Fu from Google’s Research Team
38. A User Experience metrics and goals toolkit
There are 5 categories to think about from the user’s perspective:
Happiness – Measures of attitudes, often collected via survey
Engagement – Level of involvement
Adoption – Gaining new users of a product or a feature
Retention – User return rate
Task Success – Efficiency, effectiveness, and error rate
The HEART framework
40. First, define just one or two things that are really
important for the product.
The fewer actionable metrics, the better.
For example, let’s choose “Engagement” for the
product YouTube for this exercise.
After choosing a category, there is a three-step
process to follow:
Goal > Signal > Metrics
The HEART framework - Step 1: Choose Categories
41. Start with the goals!
It can be really hard to start on an abstract level.
In this step, define the “big picture”.
What does engagement mean from a user’s
perspective. The goal of “engagement” for the
product YouTube is:
“for users to enjoy the videos they watch and
discover more videos.”
The HEART framework - Step 2: Define a Goal
42. Start with the goals!
It can be really hard to start on an abstract level.
In this step, define the “big picture”.
What does engagement mean from a user’s
perspective. The goal of “engagement” for the
product YouTube is:
“for users to enjoy the videos they watch and
discover more videos.”
The HEART framework - Step 2: Define a Goal
43. Break the goal down to signals
Only after goals are defined can they be broken
down to signal.
How do we know we have reached the goal?
Define signals which will answer this question.
The signal for “engagement” will be
“the amount of time users will spend watching
videos.”
The HEART framework - Step 3: Goal to Signals
44. Convert signal to metrics
Signals can be transformed into metrics that can
be measured in the product.
The metric of the signal will be:
“average number of minutes spent watching
videos/user/day.”
The HEART framework - Step 4: Signals to Metrics
45. More on HEART
Read more about the HEART
framework from its creator, Kerry
Rodden. Introduce the
framework to your team via the
Digital Therapy presentation.
https://library.gv.com/how-to-choose-the-right-ux-
metrics-for-your-product-5f46359ab5be
http://www.dtelepathy.com/ux-metrics/#intro
The HEART framework
More Frameworks
Other frameworks which can
help define metrics include the
PULSE and the AARRR. Once you
have a plan, start the dirty work
and apply your metrics to your
product.
https://www.uxpin.com/studio/blog/ux-metrics-tracking/
http://www.dtelepathy.com/ux-metrics/#intro
UX Data Tools
There are tons of analytics tools
which can help. The most
popular ones include Google
Analytics, Kissmetrics, Mixpanel,
Crashlytics, Firebase, and Hotjar.
https://uxstudioteam.com/ux-blog/ux-research-tools/
Following these steps (Goals > Signals > Metrics)
ensures getting actionable metrics, information
that will guide you in the right direction.
46. A big list of UX KPIs and Metrics
Remember, For a UX metric to be useful it
must have:
A timescale
A benchmark
A reason to be reported
An associated action
47. A big list of UX KPIs and Metrics
Categories
• Classic / common
• Banners
• Financial / sales / business
• RSS
• Call / customer contact centre
• SEO
• Social media
• Third party / benchmarks
• Email & campaigns
• Internal search
• IA
• User testing metrics:
• Satisfaction measurements
Check out Joe Leech's big list
of UX KPIs and Metrics
https://bit.ly/2Rs697U
49. The UX Ladder
The UX ladder serves as a simple
benchmark for assessing the quality
of your user experience now, and
provides goals to aspire to in the
future.
50. The UX Ladder - Functional
The bottom rung of the ladder is when a
product is functional.
That means the product is okay and
works most of the time if you take the
time to figure it out.
51. The UX Ladder - Usable
A step up from functional is usable.
Usable is 100% better than functional.
Users can complete tasks without major
frustrations.
52. The UX Ladder - Comfortable
A step up from usable is comfortable.
This can also be called intuitive—things
are in the right place.
53. The UX Ladder - Delightful
A step up from comfortable is delightful.
The product is easy to use and actually
surprises users, activating positive
emotions.
54. The UX Ladder - Meaningful
Finally, the top rung of the ladder is
meaningful.
This is the Holy Grail of products. They
create meaning in users’ lives.
They can change not only an individual’s
behavior, but also the economy and the
world.
55. The UX Ladder - Exercise
Functional
That means the
product is okay and
works most of the
time if you take the
time to figure it out.
Usable
Users can complete
tasks without major
frustrations.
Comfortable
Intuitive - things
are in the right
place
Delightful
The product is easy
to use and actually
surprises users,
activating positive
emotions.
Meaningful
They create meaning
in users’ lives. They
can change an
individual’s behavior
How would you describe the overall UX for mPESA?
Go to www.menti.com | Enter code: 82 41 13
59. We create experiences that are functional, usable, comfortable,
delightful and meaningful
UX problems occur due to
•Limited time, budgets and resources;
•Lack of understanding impact in UX when making design decisions
To improve your product, identify the threats.
UX Problems lead to UX Debt
60. UX Problems lead to UX Debt
Meaningful
Delightful
Comfortable
Usable
Functional
Current Product Quality
ExperienceQuality
61. UX Problems lead to UX Debt
Meaningful
Delightful
Comfortable
Usable
Functional
Current Product Quality
ExperienceQuality
Target Quality
62. UX Problems lead to UX Debt
Meaningful
Delightful
Comfortable
Usable
Functional
Current Product Quality
ExperienceQuality
UX Debt
Target Quality
64. Intentional UX debt is a result of decisions made based
on project constraints. Intentional UX Debt can be created
any time in the UX process cycle. It is caused by:
•Not enough budget, time, or people to design, test, iterate,
and build everything.
•Lots of budget and time but not enough people.
•Budget and more than enough people, but no time
Intentional UX Debt
65. Unintentional UX debt results from misconceptions
about users and from changes in their needs, abilities,
or expectations over time.
The worst Unintentional UX Debt is at product conception
Unintentional UX Debt naturally increases over time.
Unintentional UX Debt
66. •Determine if and where UX Debt exists
•Compare severity to importance
•Make time to fix it
•Socialize and systemize the concept
Get rid of UX Debt
67. “First you make it work, then you make it work well, and then
you make it so people can't imagine life any other way.
That's UX”.
Karl Fast
69. Good UX design can yield incredible
improvements in buyer behavior, lead
generation, and visitor engagement.
Iteratively improve UX
70. UX design works best when it’s an iterative process. With each
iteration, a UX designer can
•identify new opportunities,
•respond to changes in business goals and user needs,
•adapt to current market trends and advances in technology.
Iteratively improve UX
71. Developing a repeatable UX design process is not rocket science.
Best practices for UX design boil down to 6 distinct phases:
Understand > Research > Sketch > Design > Implement > Evaluate
Iteratively improve UX