Talk given at World IA Day, 2017 in San Francisco. Recent years have been a whirlwind for user experience design, and IA has ridden shotgun all the way. With the proliferation of digital products, smart devices, and inventive technologies that both produce and consume information, we have our work cut out for us. But maybe we've lost sight of the fundamentals that form the foundations of our work? In this talk, we'll reconnect with the core principles and practices needed for IA to flourish in the years ahead.
Collaboration is really a multi-disciplinary skill – there are seldom situations when a single tool fits for all activities. While we can see some solid patterns for certain scenarios, people have to acquire a full set of different skills to cope with their daily tasks and to get things done. They need to switch tools and disciplines to use the best one for a given task.
In this short talk I will propose a holistic approach to collaboration and give some advices based on my experience with multiple customers. IBM Connections is a complete collaboration toolbox so let us use the right tool for one’s task.
How IBM Watson Workspace is bringing cognitive conversations to the Mears GroupLetsConnect
IBM Watson Workspace is working with Mears to help its employees and customers better collaborate and communicate through conversations that they can act upon, using IBM’s cognitive api’s. We will discuss how IBM is working with Mears to help its digital champions to get together, avoiding email and minimising meetings. Along with usage use cases, we will detail how we are developing third part App’s to integrate into Watson Workspace for Mears, showing how business process can be streamlined using Watson Work Services.
Social Connections take team collaboration to the next level with IBM Watson ...LetsConnect
In this session you will learn how the Social Connections user group took the jump from using Slack as our team collaboration tool to IBM Watson Workspace. We joined the limited beta program in July in a very early phase and functionality was still limited. However, the opportunity to help shape this new tool and provide valuable feedback to IBM was impossible to resist. We will explain why you should be using this new tool to increase your productivity by showing use cases from our team and why to choose IBM Watson Workspace over other tools on the market. Join our session and see how 9 fairly unorganized, devoted team members from all over the world organize 2 conferences a year in our free time using this tool.
Short presentation we made for the people from the Innovation Learning Network (ILN) visiting Het Dorp on Oct 19th 2017. About people, technology, healthcare and new ways of thinking.
Top 5 Challenges of Social Business Adaptation & How to Resolve Them Effectivelypanagenda
Whether you’re deploying IBM Connections at work, or any other ESN for that matter, you know, after the initial excitement of different change and transformation initiatives put in place, there’s a moment, usually, after the first year, where you’re bound to face a number of different challenges that would come to question all of the hard work, effort and energy you’ve put together when embarking on the so-called Social Business & Digital Transformation journey. Have you ever thought though those challenges can, actually, become incredible business opportunities for you to take your organisation’s adaptation and change initiatives into the next level?
In this particular session we‘ll cover what have been some of the most poignant, destructive challenges transformation & change practitioners have been facing over the years, while deploying IBM Connections, and for each and every single one we will be providing tons of practical advice, hands-on experience and plenty of know-how to.
A presentation by Luis Suarez.
Top 5 Challenges of Social Business Adaptation & How to Resolve Them EffectivelyLetsConnect
Whether you’re deploying IBM Connections at work, or any other ESN for that matter, you know, after the initial excitement of different change and transformation initiatives put in place, there’s a moment, usually, after the first year, where you’re bound to face a number of different challenges that would come to question all of the hard work, effort and energy you’ve put together when embarking on the so-called Social Business & Digital Transformation journey. Have you ever thought though those challenges can, actually, become incredible business opportunities for you to take your organisation’s adaptation and change initiatives into the next level?
In this particular session we ‘ll cover what have been some of the most poignant, destructive challenges transformation & change practitioners have been facing over the years, while deploying IBM Connections, and for each and every single one we will be providing tons of practical advice, hands-on experience and plenty of know-how to
Collaboration is really a multi-disciplinary skill – there are seldom situations when a single tool fits for all activities. While we can see some solid patterns for certain scenarios, people have to acquire a full set of different skills to cope with their daily tasks and to get things done. They need to switch tools and disciplines to use the best one for a given task.
In this short talk I will propose a holistic approach to collaboration and give some advices based on my experience with multiple customers. IBM Connections is a complete collaboration toolbox so let us use the right tool for one’s task.
How IBM Watson Workspace is bringing cognitive conversations to the Mears GroupLetsConnect
IBM Watson Workspace is working with Mears to help its employees and customers better collaborate and communicate through conversations that they can act upon, using IBM’s cognitive api’s. We will discuss how IBM is working with Mears to help its digital champions to get together, avoiding email and minimising meetings. Along with usage use cases, we will detail how we are developing third part App’s to integrate into Watson Workspace for Mears, showing how business process can be streamlined using Watson Work Services.
Social Connections take team collaboration to the next level with IBM Watson ...LetsConnect
In this session you will learn how the Social Connections user group took the jump from using Slack as our team collaboration tool to IBM Watson Workspace. We joined the limited beta program in July in a very early phase and functionality was still limited. However, the opportunity to help shape this new tool and provide valuable feedback to IBM was impossible to resist. We will explain why you should be using this new tool to increase your productivity by showing use cases from our team and why to choose IBM Watson Workspace over other tools on the market. Join our session and see how 9 fairly unorganized, devoted team members from all over the world organize 2 conferences a year in our free time using this tool.
Short presentation we made for the people from the Innovation Learning Network (ILN) visiting Het Dorp on Oct 19th 2017. About people, technology, healthcare and new ways of thinking.
Top 5 Challenges of Social Business Adaptation & How to Resolve Them Effectivelypanagenda
Whether you’re deploying IBM Connections at work, or any other ESN for that matter, you know, after the initial excitement of different change and transformation initiatives put in place, there’s a moment, usually, after the first year, where you’re bound to face a number of different challenges that would come to question all of the hard work, effort and energy you’ve put together when embarking on the so-called Social Business & Digital Transformation journey. Have you ever thought though those challenges can, actually, become incredible business opportunities for you to take your organisation’s adaptation and change initiatives into the next level?
In this particular session we‘ll cover what have been some of the most poignant, destructive challenges transformation & change practitioners have been facing over the years, while deploying IBM Connections, and for each and every single one we will be providing tons of practical advice, hands-on experience and plenty of know-how to.
A presentation by Luis Suarez.
Top 5 Challenges of Social Business Adaptation & How to Resolve Them EffectivelyLetsConnect
Whether you’re deploying IBM Connections at work, or any other ESN for that matter, you know, after the initial excitement of different change and transformation initiatives put in place, there’s a moment, usually, after the first year, where you’re bound to face a number of different challenges that would come to question all of the hard work, effort and energy you’ve put together when embarking on the so-called Social Business & Digital Transformation journey. Have you ever thought though those challenges can, actually, become incredible business opportunities for you to take your organisation’s adaptation and change initiatives into the next level?
In this particular session we ‘ll cover what have been some of the most poignant, destructive challenges transformation & change practitioners have been facing over the years, while deploying IBM Connections, and for each and every single one we will be providing tons of practical advice, hands-on experience and plenty of know-how to
Connected / Reconnecting: Meaningful Engagement with the Internet of ThingsElizabeth Cormack
Over half the world's population now lives in cities, but evidence that nature is essential to our wellbeing continues to grow. At the same time, software design is recovering from an an engagement fallacy that champions addiction to our screens. The emergence of the internet of things is poised to capitalize on that attention economy. In designing connected experiences, we have an opportunity: enhance a physical relationship with the world around us, don't distract from it. How might a connected world actually help us reconnect?
In a disinter-mediated world, where 50% of today’s jobs will have been automated, what will the role and relationship of brands, agencies and publishers be? How will we humans survive and succeed in the future where technology prevails across all media and processes? If you want to be viable beyond the next decade – and beyond the Digital age – it will take a radical rethink in contextually relevant creativity.
This presentation looks at the role of BlockChain, AI and Genetics to show how predictive Advertising and Content will evolve beyond big data...
Presented at EGTA, CEO Summit in Madrid 17/5/18.
Best Practices in Higher Education Crisis Communications Pete Mackey
Presentation by Pete Mackey, President of Mackey Strategies, at the 2017 Case Annual Conference for Media Relations Professionals. Pete's presentation shares crisis communications best practices for leaders of higher of education and non-profit institutions.
Networking Nations - Ipsos MORI - Fragmentation, Cohesion & SocietyIpsos UK
Networking Nations, held in Berlin on 5 September 2017, is a new network that seeks to clarify and communicate the key issues facing every nation in this turbulent time, and in particular, those concerning innovation and technology.
In this presentation, Pippa Bailey of Ipsos Marketing, shares some of the complex and contradictory findings from our latest Ipsos Global Trends survey - the largest study of its kind, looking at the attitudes and behaviours of over 18,000 consumers and citizens in 23 key countries around the world. Who’s winning and losing in the battle for attention, how fragmented (or not) are we across the world, and are we embracing technology or yearning for tradition and simplicity?
For more, visit https://www.ipsosglobaltrends.com.
Discover 5 conferences related to entrepreneurship and technology field and learn how you can volunteer them and attend for free. We have a bonus one at the end of the presentation.
#DayofFacts: Pushing Back on Alternative Facts One Tweet At A Time [MCN 2017]Mara Kurlandsky
On February 17, 2017, over 350 cultural organizations—museums, libraries, archives, science centers, and educational groups—collectively rejected the idea of “alternative facts” by sharing thousands of posts on social media tagged #DayofFacts. Using facts about immigration, climate change, refugees, LGBT issues, freedom of the press, support for the arts, and more, the campaign quickly went viral and generated 50,000+ posts and plenty of press coverage. In this presentation, Mara will discuss the original goals of the campaign, how she and her co-conspirator Alli Hartley pulled off an international day of museum resistance, and evaluate of the success and usefulness of the action. Caitlin Kearney and Lucille Carver will discuss the Field Museum’s viral #DayofFacts video that was viewed over 1 million times and widely celebrated.
Mara will present the #DayofFacts both as a general social media case-study and one of institutional bravery: many participants needed convincing to join a potentially risky action. The campaign had to have a coherent message but also be relevant to each institution’s mission to mitigate possible blow-back for appearing too “political.” Factors that encouraged participation included the extensive content suggestions the organizers provided in advance, support from major museum and library organizations, and knowing which other institutions were participating. Mara will discuss inspiring feedback from the campaign as well as the problematic fact that the viral nature of the campaign activated some of the kind of negative rhetoric and unsubstantiated assertions it was meant to fight.
Ultimately, evaluation revealed increased engagement and goodwill for the majority of the institutional partners, was deeply meaningful for participants, and proved that standing up for truth in a mission-aligned way can be a huge benefit for institutions. To demonstrate this, Lucille and Caitlin will share a look at #DayofFacts from within the Field Museum: how they secured institutional buy-in to participate, how the video came to be, and the overwhelming positive reaction they received from their audiences and in staff morale.
The campaign demonstrated the need for museums as truth-tellers and provided a productive framework for institutions to assert their missions in a powerfully public and united way.
VR, AI, Robots shaping the rail industry by Konstanze Kossack FUTURE CANDYAmadeus Rail
The travel industry is all about selling an experience, and Virtual Reality (VR), Artificial Intelligence (AI) and robots might become important selling tools. How are other industries using these new tools and how could it be applied to rail?
Chunky Learning on Slender Timelines [ITX Beyond the Pixels, Portland OR 2019]Kate Rutter
The UX field continues to evolve, and the tools and skills we need to perform our jobs with it. Seasoned professionals are often strapped for time and struggle to incorporate learning new skills into their schedules, while early-career teammates may have knowledge of the latest and greatest but lack overall experience and take time to onboard. Where can we find a sweet spot that allows teams to grow their skills and experiences together?
In this conference talk, Kate shares a model for creating a culture of continuous learning in companies, discusses leading a successful UX adult learning program based on a framework of how people learn, and give concrete examples of learning tools you can apply immediately in your organization.
Escaping the Stagnation Sandpit: Building a Continuous Learning Team [UX Lisb...Kate Rutter
For a business to thrive, it must find and retain strong UX talent that creates customer-centered products and services. Most professionals don’t have time to continually expand their knowledge of new technologies and tools, but their work relies on this currency. How can we stay up-to-date in a world constantly in flux?
This talk explores techniques to build a culture of continuous learning in the workplace for new and seasoned professionals who want to stay current on emerging tools and avoid stagnation. Learn techniques that UX teams can use to be agile and resilient in the face of ever-evolving technologies.
This deck is from the sketchnote workshop part of the "Let's Sketch Tech" online meetup. Sketch-noting instruction was followed by the lightning talk, "Why AI Thinks You’re a Toaster (and Why You Should Care)" by IBM Watson engagement lead, B Cavello. After a short round of post-noting, we had an online gallery to share the work. Check the Tagboard at https://tagboard.com/letssketchtoaster/473159 for the work.
Sketchapalooza [UX Week 2018, August 2018]Kate Rutter
In this workshop at UX Week 2018, participants got hands-on with pen and paper to unleash the power of sketching. From design research to ideation to prioritization to communicating design directions, imagery and hand-created artifacts are effective ways to dramatically improve ideas and increase understanding and stakeholder buy-in.
We surveyed the low-fidelity sketching landscape, exploring practices like graphic recording, sketchnoting, urban sketching, lettering, scenario sketching and sketching screens & UI. And we got hands-on to develop and enhance our visual vocabulary and practiced sketching to think vs. sketching to communicate. (Spoiler: they are not the same thing.)
What topics were covered?
* When and why to sketch
* How sketching amplifies and improves UX work
* A summary of practices and methods, including graphic recording, sketchnoting, observational sketching, symbolic sketching, scenarios, storyboards, interfaces and flows.
* The tools of the trade and when/how to use them
* Sketching basics and tricks to work fast and accurately
* Sketching to think vs. sketching to communicate
* How to match the right level of fidelity for the right level of feedback
* Collaborative sketching and group participation
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Connected / Reconnecting: Meaningful Engagement with the Internet of ThingsElizabeth Cormack
Over half the world's population now lives in cities, but evidence that nature is essential to our wellbeing continues to grow. At the same time, software design is recovering from an an engagement fallacy that champions addiction to our screens. The emergence of the internet of things is poised to capitalize on that attention economy. In designing connected experiences, we have an opportunity: enhance a physical relationship with the world around us, don't distract from it. How might a connected world actually help us reconnect?
In a disinter-mediated world, where 50% of today’s jobs will have been automated, what will the role and relationship of brands, agencies and publishers be? How will we humans survive and succeed in the future where technology prevails across all media and processes? If you want to be viable beyond the next decade – and beyond the Digital age – it will take a radical rethink in contextually relevant creativity.
This presentation looks at the role of BlockChain, AI and Genetics to show how predictive Advertising and Content will evolve beyond big data...
Presented at EGTA, CEO Summit in Madrid 17/5/18.
Best Practices in Higher Education Crisis Communications Pete Mackey
Presentation by Pete Mackey, President of Mackey Strategies, at the 2017 Case Annual Conference for Media Relations Professionals. Pete's presentation shares crisis communications best practices for leaders of higher of education and non-profit institutions.
Networking Nations - Ipsos MORI - Fragmentation, Cohesion & SocietyIpsos UK
Networking Nations, held in Berlin on 5 September 2017, is a new network that seeks to clarify and communicate the key issues facing every nation in this turbulent time, and in particular, those concerning innovation and technology.
In this presentation, Pippa Bailey of Ipsos Marketing, shares some of the complex and contradictory findings from our latest Ipsos Global Trends survey - the largest study of its kind, looking at the attitudes and behaviours of over 18,000 consumers and citizens in 23 key countries around the world. Who’s winning and losing in the battle for attention, how fragmented (or not) are we across the world, and are we embracing technology or yearning for tradition and simplicity?
For more, visit https://www.ipsosglobaltrends.com.
Discover 5 conferences related to entrepreneurship and technology field and learn how you can volunteer them and attend for free. We have a bonus one at the end of the presentation.
#DayofFacts: Pushing Back on Alternative Facts One Tweet At A Time [MCN 2017]Mara Kurlandsky
On February 17, 2017, over 350 cultural organizations—museums, libraries, archives, science centers, and educational groups—collectively rejected the idea of “alternative facts” by sharing thousands of posts on social media tagged #DayofFacts. Using facts about immigration, climate change, refugees, LGBT issues, freedom of the press, support for the arts, and more, the campaign quickly went viral and generated 50,000+ posts and plenty of press coverage. In this presentation, Mara will discuss the original goals of the campaign, how she and her co-conspirator Alli Hartley pulled off an international day of museum resistance, and evaluate of the success and usefulness of the action. Caitlin Kearney and Lucille Carver will discuss the Field Museum’s viral #DayofFacts video that was viewed over 1 million times and widely celebrated.
Mara will present the #DayofFacts both as a general social media case-study and one of institutional bravery: many participants needed convincing to join a potentially risky action. The campaign had to have a coherent message but also be relevant to each institution’s mission to mitigate possible blow-back for appearing too “political.” Factors that encouraged participation included the extensive content suggestions the organizers provided in advance, support from major museum and library organizations, and knowing which other institutions were participating. Mara will discuss inspiring feedback from the campaign as well as the problematic fact that the viral nature of the campaign activated some of the kind of negative rhetoric and unsubstantiated assertions it was meant to fight.
Ultimately, evaluation revealed increased engagement and goodwill for the majority of the institutional partners, was deeply meaningful for participants, and proved that standing up for truth in a mission-aligned way can be a huge benefit for institutions. To demonstrate this, Lucille and Caitlin will share a look at #DayofFacts from within the Field Museum: how they secured institutional buy-in to participate, how the video came to be, and the overwhelming positive reaction they received from their audiences and in staff morale.
The campaign demonstrated the need for museums as truth-tellers and provided a productive framework for institutions to assert their missions in a powerfully public and united way.
VR, AI, Robots shaping the rail industry by Konstanze Kossack FUTURE CANDYAmadeus Rail
The travel industry is all about selling an experience, and Virtual Reality (VR), Artificial Intelligence (AI) and robots might become important selling tools. How are other industries using these new tools and how could it be applied to rail?
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The UX field continues to evolve, and the tools and skills we need to perform our jobs with it. Seasoned professionals are often strapped for time and struggle to incorporate learning new skills into their schedules, while early-career teammates may have knowledge of the latest and greatest but lack overall experience and take time to onboard. Where can we find a sweet spot that allows teams to grow their skills and experiences together?
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Escaping the Stagnation Sandpit: Building a Continuous Learning Team [UX Lisb...Kate Rutter
For a business to thrive, it must find and retain strong UX talent that creates customer-centered products and services. Most professionals don’t have time to continually expand their knowledge of new technologies and tools, but their work relies on this currency. How can we stay up-to-date in a world constantly in flux?
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This deck is from the sketchnote workshop part of the "Let's Sketch Tech" online meetup. Sketch-noting instruction was followed by the lightning talk, "Why AI Thinks You’re a Toaster (and Why You Should Care)" by IBM Watson engagement lead, B Cavello. After a short round of post-noting, we had an online gallery to share the work. Check the Tagboard at https://tagboard.com/letssketchtoaster/473159 for the work.
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In this workshop at UX Week 2018, participants got hands-on with pen and paper to unleash the power of sketching. From design research to ideation to prioritization to communicating design directions, imagery and hand-created artifacts are effective ways to dramatically improve ideas and increase understanding and stakeholder buy-in.
We surveyed the low-fidelity sketching landscape, exploring practices like graphic recording, sketchnoting, urban sketching, lettering, scenario sketching and sketching screens & UI. And we got hands-on to develop and enhance our visual vocabulary and practiced sketching to think vs. sketching to communicate. (Spoiler: they are not the same thing.)
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* How sketching amplifies and improves UX work
* A summary of practices and methods, including graphic recording, sketchnoting, observational sketching, symbolic sketching, scenarios, storyboards, interfaces and flows.
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* Collaborative sketching and group participation
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Informative Architecture [World IA Day 2017, San Francisco]
1. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
INFORMATIVE ARCHITECTURE
from foundations to flourishing
2. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
Hello!
Principal, Intelleto.com
Co-Founder, Luxr.co
Sketchnoter, graphic recorder
Entrepreneurship + UX
@katerutter
http://intelleto.com
3. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
4. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
5. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
Also? I love crafting. crafts!
6. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
You…
?
?
?
?
?
?
7. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
Who has the phrase
“information architect
in their job title?
?
8. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
IA
9. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
10. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
IA helps people…
Find something
Accomplish a task
And answer these questions:
Where am I? (am I in the right place?)
What is here? (do they have what I want?)
What else is here? (do they have something else I’d like?)
Be entertained
Connect with others
11. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
Metadata
Labeling
Controlled Vocabularies
Taxonomies
Ontologies
Other supercool concepts
Navigation & Wayfinding
Search
Organization structures
Content classification
our wheelhouse…
our tools…
12. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
Superneat Idea
Stories from the field
Opportunities to flourish
13. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
Superneat Idea
14. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
3 orders of stuff
15. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
3 orders of stuff
1st order: the thing
2nd order:a thing with
info that describes
the thing
3rd order: just the info
16. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
3 orders of stuff
1st order: the thing
2nd order:a thing with
info that describes
the thing
3rd order: just the info !
17. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
Stories from the field
18. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
So I did something
a little weird…
19. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
20. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
21. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
1. Service jobs don’t pay much.
2. When you do something out of the
norm, it’s uncomfortable.
3. It’s amazing what you can learn if
you get outside your comfort zone.
22. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
I fell in love with information
architecture again.
I spent each day immersed in
problems and experiencing
situations with the people.
And that changes everything.
23. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
I rekindled my enthusiasm for the
foundational work.
And I got excited about what the
future holds and how IA can
flourish.
24. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
IA(BORN)
2
25. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
the stories
26. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
usenavigation
metadatasearch
27. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
search
28. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
search
OMG I CAN’T FIND
ANYTHING
29. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
…if you have
search in your
product?
?
30. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
31. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
32. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
33. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
34. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
35. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
36. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
37. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
Tune our search engines
38. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
How can you break it?
Where are there crappy
results?
Tune our search engines
39. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
40. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
icing:
26 results. Mostly edible.
41. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
frosting:
61 results. Mostly lighting.
42. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
frosting:
61 results. Mostly lighting.
43. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
frosting:
61 results. Mostly lighting.
And some poo.
44. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
More relationships = more complex.
Use our words
45. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
Cake
Decorating
Sugar Paste
Wilton
Decorating
Tips
Icing
Powdered
Icing Mix
Frosting
Liquid
Icing
Variant terms
Broader terms
Related terms
Narrower terms
Hierarchical AssociativeEquivalent
Use our words
46. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
…if you’ve looked at
your search logs within
the past 30 days.
?
47. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
Never underestimate
the insights hidden in
search logs.
View the logs
48. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
49. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
metadata
50. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
metadata
DESCRIBE IT
TO ME
51. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
…a dedicated indexer?
taxonomist?
cataloger?
?
52. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
…if you’ve created or
revised a metadata
schema in the
last 30 days.
?
53. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
…a controlled vocabulary?
a synonym ring?
a thesaurus?
?
54. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
55. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
56. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
57. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
Metadata is the creative
material that stitches
together all the nouns into
something magical.
Make some metadata
58. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
Title
Publisher
Author
Call Number
No. of
pages
ISBN
Type
Price
Method
Size
Color
Weight
Region
Fruit
ID
Local flavor
looks like…
59. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
<meta name = “type” content = “value” />
Metadata has Types and Values
60. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
<meta name = “type” content = “value” />
Metadata has Types and Values
61. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
<meta name = “type” content = “value” />
Metadata has Types and Values
62. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
How to use it?
■ Organizing
■ Searching
■ Browsing
■ Personalization and customization
■ Syndication
■ Auto-generation/population
63. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
There are caveats…
64. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
navigation
65. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
navigation
WHERE THE
HELL AM I
66. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
67. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
68. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
Make maps
69. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
70. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
71. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
72. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
73. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
…if you’ve made a
map of your product in
the past 30 days.
?
74. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
As our spaces become less
physical, our maps become
more conceptual.
And therefore more important.
75. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
76. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
77. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
78. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
79. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
• Detailed taxonomy
• Rich metadata & facets
• Robust search
• Context-appropriate
product offerings
80. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
Look to our taxonomies.
Actively evolve them.
How we organize the world
dictates how people can function
within it.
Attend to our taxonomies
81. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
82. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
use
83. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
use
I JUST WANT TO
GET MY S**T DONE
84. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
wtf are people doing
with our stuff?!?!?!
85. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
86. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
87. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
88. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
89. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
90. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
How can we get our arms
(and heads) around
all this stuff?
91. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
Do content analysis
92. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
…if you’ve done any
content analysis in the
last 30 days.
?
93. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
3 approaches…
full inventory
partial inventory (sampling)
rolling inventory
94. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
Only when you know what
you have, you can organize it
in useful ways.
95. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
96. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
Confirm the shared goals (duh)
Talk & listen to users to find their needs and goals
Understand the domain by…
• making maps
• doing a content analysis of stuff both inside
and outside the domain
Capture and structure the metadata
Consider what taxonomies, thesauri and controlled
vocabularies will be valuable
Identify how search will be used, and focus in on the
high-value finding tasks that can’t fail.
what’s next?
97. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
Opportunities to flourish
98. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
splitting &
clumping
physical +
digital smear
eyes on
the prize
99. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
physical +
digital smear
100. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
Physical and digital spaces are
smearing together.
It’s gonna get messy.
101. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
102. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
103. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
splitting &
clumping
104. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
105. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
Clumping & Splitting
Transforming products by
playing with metadata and
changing unit size.
106. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
107. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
108. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
obligatory Apple
story
109. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
110. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
metadata + splitting = new value
New contexts = new metadata
= new possibilities.
111. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
112. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
113. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
114. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
115. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
metadata + clumping = new use
More efficient interactions get
people what they need faster.
116. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
eyes on
the prize
117. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
Be with the people.
Observe, learn, rinse, repeat.
‘nuff said.
118. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
119. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
120. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
xoxo
Thanks!
katerutter@gmail.com
@katerutter
http://intelleto.com
121. WORLD IA DAY 2017 | SAN FRANCISCO | FEBRUARY 18, 2017 | K. RUTTER | INFORMATIVE ARCHITECTURE: FROM FOUNDATIONS TO FLOURISHING
LINKS & SOURCES
➤ Dinosaur family explains IA: https://www.youtube.com/watch?v=GToACPC3fUw | flickr: https://www.flickr.com/photos/boltron/4329185089/
➤ David Weinberg tapestry: https://www.flickr.com/photos/kevinmarks/483631753
➤ Wikipedia article: https://en.wikipedia.org/wiki/Content_inventory | https://en.wikipedia.org/wiki/Content_audit
➤ Jeff’s article: http://adaptivepath.org/ideas/doing-content-inventory/
➤ Kristina’s blog post: http://blog.braintraffic.com/2009/03/the-content-inventory-is-your-friend/
➤ Content Audits and inventories: https://www.amazon.com/dp/1937434389
➤ The rolling content inventory: http://www.louisrosenfeld.com/home/bloug_archive/000448.html
➤ Flourish: http://www.franticstamper.com/Impression-Obsession-Cling-Mounted-Rubber-Stamp--Flourish-2_p_43204.html
➤ Tesco, 2 women: http://joekutchera.com/the-million-dollar-question-4-solutions-on-how-to-grow-e-commerce-in-latin-america/
➤ Tesco, 1 woman: http://www.businesstoday.in/magazine/lbs-case-study/case-study-tesco-virtually-created-new-market-based-on-country-lifestyle/
story/214998.html
➤ Virtual reality shopping: http://www.wsj.com/video/alibaba-offers-virtual-reality-shopping-on-singles-day/
8D484747-9555-4AFA-810B-596E2D684587.html
➤ Abba arrival: https://en.wikipedia.org/wiki/File:ABBA_-_Arrival.jpg
➤ Mix tape image: http://www.getrichrapping.com/how-to-get-a-mixtape-buzz/
➤ Magic glue: http://chemibond.com.my/products/Magic-Glue-:-Shoe-Repair-Glue/34