Lean approach to creating great user experience.
User research does not have to be expensive and extend over a long period of time.
While company can always spend more time and budget in understanding its user, they still represent opportunity cost when there is just so many things happening in a startup. That said, starting a product without basic understanding of the users breed disaster. In this set of slides, I'll share some common techniques which allow companies to learn more about its user and design an experience that is contextual to its business and users.
Web Design Through The Lens of PsychologyLim Donald
We think of ourselves as logical and creative.
However, these concept applies only when we are processing information. Fundamentally, there are still some behavior that applies to all of us, and thats how we (humans) are wired. The key intent of this presentation is share more about how our brain are wired and how we process information so we design better interface
Follow me on twitter @limdonald
For the past 20 years we have developed, designed, marketed with, for and at users. UX and usability are getting a lot of attention within that context. Beyond the buzzwords, we will look at two practices that shape our daily lives. What does it mean for an application to be usable and how's that part of creating an amazing user experience? This talk aims to discuss some actionable developer tips to ensure that your applications resonate with users.
UX & Usability: From "nice to have" to "do or die" iKatDigital
My short presentation on the importance of Usability and UX in an increasingly volatile web environment. Delivered at the 2nd eBusinessWorld Athens 2013
Slides from a training session introducing UX concepts to Business Analysts. This includes:
* An explanation of what User Experience involves
* How to include "contextual inquiry" into requirements gathering
* What "Information Architecture" is and how to manage findability and discoverability
* A brief introduction to Usability Testing
Web Design Through The Lens of PsychologyLim Donald
We think of ourselves as logical and creative.
However, these concept applies only when we are processing information. Fundamentally, there are still some behavior that applies to all of us, and thats how we (humans) are wired. The key intent of this presentation is share more about how our brain are wired and how we process information so we design better interface
Follow me on twitter @limdonald
For the past 20 years we have developed, designed, marketed with, for and at users. UX and usability are getting a lot of attention within that context. Beyond the buzzwords, we will look at two practices that shape our daily lives. What does it mean for an application to be usable and how's that part of creating an amazing user experience? This talk aims to discuss some actionable developer tips to ensure that your applications resonate with users.
UX & Usability: From "nice to have" to "do or die" iKatDigital
My short presentation on the importance of Usability and UX in an increasingly volatile web environment. Delivered at the 2nd eBusinessWorld Athens 2013
Slides from a training session introducing UX concepts to Business Analysts. This includes:
* An explanation of what User Experience involves
* How to include "contextual inquiry" into requirements gathering
* What "Information Architecture" is and how to manage findability and discoverability
* A brief introduction to Usability Testing
Emergent UX: Seducing the Six Minds - Full TalkJohn Whalen
UX has become a vital component of mission-critical “bet-the-farm” projects. But you can’t just start designing screens. UX doesn’t happen on a screen – it happens in the mind.
Join us as I describe Emergent UX – a process that goes beyond traditional UX techniques by using psychology to deeply understand what is in your users’ mind (or minds) and applying that to UX design. Learn about the 6 minds, what it takes to seduce them, and how we use the Emergent UX process when working on large high-visibility projects.
'Hold my beer.' Those three words have preceded some of the greatest moments in history. But who would’ve thought they’d pave the way for an epic user testing session? In this talk, Austin will discuss a drunken usability experiment and the unexpected influence that it had on the way that user research is conducted. Learn about new and unconventional methods for overcoming the struggles and pitfalls of traditional user testing, obtaining true and honest user feedback, and verifying the usability and simplicity of a design. Discover the resulting impact on bottom-line metrics like conversion rate, retention, engagement, and revenue. Walk away with a list of tools that you can use to conduct similar research and experiments on your own projects. Finally, learn about what it means to have a Culture of UX and gain actionable advice on how you can create it within your own company.
How to Make Happy Patrons: The Science Behind Good User Experiences with Libr...Hilary Little
How following a user centred design process - whether for a library website or for designing signage and way finding through a physical library - makes for a good user experience (UX) and happy patrons. By designing based on data rather than opinion or personal preference, a design can be validated long before coding or begins.
Mobile UX Design Best Practices for AdvertisingBrant Nesbitt
As we transition from desktop to mobile devices, our behaviors evolve and we adapt to accomplish tasks quicker than ever before. With such a finite amount of screen space, yet infinite possibilities, it is time to evolve the way we present content, thus ensuring a pleasant user experience.
Good “Fingertip Legibility” is the result of ads that provide concise messaging and beautiful product imagery, thus allowing users to make split second decisions and take action.
User testingwebinar delljulievittengl-presentationslidesUserTesting
When Dell needed to redesign the enterprise product section of Dell.com, how did they do it? How did content strategists, UX designers, PMs, and user researchers come together to understand business and customer needs?
Julie Vittengl, Senior Taxonomist and User Experience Researcher at Dell, shares how her team helped ensure that the enterprise website redesign was successful. She’ll discuss how the Digital Customer Experience research team is organized and how they get insights into how customers navigate the site.
How to effectively implement different online research methods - UXPA 2015 - ...Steve Fadden
Are you the sole User Experience Researcher in your organization? Do you struggle to get timely research insights and feedback for your stakeholders? Online research tools offer practitioners the ability to gather feedback quickly and asynchronously, without the need for direct facilitation or moderation.
In this presentation, we provide an overview of some of the many online research tools that are available for gathering quick, asynchronous feedback on requirements, designs, and stakeholder sentiment. We offer general guidelines for recruiting, planning, implementing, and analyzing feedback, and then present how to use specific methods that have proven particularly useful for design and requirements research.
2 hours training on Mobile UX with Farah Nuraini, Interaction Designer at Traveloka, Indonesia
45 min theory: Research, Analysis, Design solutions and Testing
+ 1h15 min of hands-on exercises with the 5 facilitators from Traveloka.
[UserTesting Webinar] Design Thinking & Design Research at Credit KarmaUserTesting
Yasmine Khan, Lead Design Researcher at Credit Karma, walks us through the different types of research her team performs and the impact it's made on the company’s product and the people who build it. She'll also unpack the way in which collaborative Design Thinking workshops and mini-museums make research more impactful and enhance team learning.
A short workshop that I put together for Hyundai Start-Up Competition where the participants and myself worked together to design a product using Lean UX. A crash course that was fun, quick and engaging. (images used are copyrighted to their respective owners, drop me a line to credit if it's yours.)
How to leverage your work with a Product Mindset - Mark Opanasiuk.pdfMark Opanasiuk
How to leverage your work with a Product Mindset - Mark Opanasiuk
1. What is a Product Mindset?
2. Product Thinking Mindset on Personal level.
3. Product Mindset on Organization level.
Understand what design thinking is. Learn how to use design thinking in SAP, Oracle EBS projects to understand what your customers/users really need. Seize the business benefits and innovate.
Emergent UX: Seducing the Six Minds - Full TalkJohn Whalen
UX has become a vital component of mission-critical “bet-the-farm” projects. But you can’t just start designing screens. UX doesn’t happen on a screen – it happens in the mind.
Join us as I describe Emergent UX – a process that goes beyond traditional UX techniques by using psychology to deeply understand what is in your users’ mind (or minds) and applying that to UX design. Learn about the 6 minds, what it takes to seduce them, and how we use the Emergent UX process when working on large high-visibility projects.
'Hold my beer.' Those three words have preceded some of the greatest moments in history. But who would’ve thought they’d pave the way for an epic user testing session? In this talk, Austin will discuss a drunken usability experiment and the unexpected influence that it had on the way that user research is conducted. Learn about new and unconventional methods for overcoming the struggles and pitfalls of traditional user testing, obtaining true and honest user feedback, and verifying the usability and simplicity of a design. Discover the resulting impact on bottom-line metrics like conversion rate, retention, engagement, and revenue. Walk away with a list of tools that you can use to conduct similar research and experiments on your own projects. Finally, learn about what it means to have a Culture of UX and gain actionable advice on how you can create it within your own company.
How to Make Happy Patrons: The Science Behind Good User Experiences with Libr...Hilary Little
How following a user centred design process - whether for a library website or for designing signage and way finding through a physical library - makes for a good user experience (UX) and happy patrons. By designing based on data rather than opinion or personal preference, a design can be validated long before coding or begins.
Mobile UX Design Best Practices for AdvertisingBrant Nesbitt
As we transition from desktop to mobile devices, our behaviors evolve and we adapt to accomplish tasks quicker than ever before. With such a finite amount of screen space, yet infinite possibilities, it is time to evolve the way we present content, thus ensuring a pleasant user experience.
Good “Fingertip Legibility” is the result of ads that provide concise messaging and beautiful product imagery, thus allowing users to make split second decisions and take action.
User testingwebinar delljulievittengl-presentationslidesUserTesting
When Dell needed to redesign the enterprise product section of Dell.com, how did they do it? How did content strategists, UX designers, PMs, and user researchers come together to understand business and customer needs?
Julie Vittengl, Senior Taxonomist and User Experience Researcher at Dell, shares how her team helped ensure that the enterprise website redesign was successful. She’ll discuss how the Digital Customer Experience research team is organized and how they get insights into how customers navigate the site.
How to effectively implement different online research methods - UXPA 2015 - ...Steve Fadden
Are you the sole User Experience Researcher in your organization? Do you struggle to get timely research insights and feedback for your stakeholders? Online research tools offer practitioners the ability to gather feedback quickly and asynchronously, without the need for direct facilitation or moderation.
In this presentation, we provide an overview of some of the many online research tools that are available for gathering quick, asynchronous feedback on requirements, designs, and stakeholder sentiment. We offer general guidelines for recruiting, planning, implementing, and analyzing feedback, and then present how to use specific methods that have proven particularly useful for design and requirements research.
2 hours training on Mobile UX with Farah Nuraini, Interaction Designer at Traveloka, Indonesia
45 min theory: Research, Analysis, Design solutions and Testing
+ 1h15 min of hands-on exercises with the 5 facilitators from Traveloka.
[UserTesting Webinar] Design Thinking & Design Research at Credit KarmaUserTesting
Yasmine Khan, Lead Design Researcher at Credit Karma, walks us through the different types of research her team performs and the impact it's made on the company’s product and the people who build it. She'll also unpack the way in which collaborative Design Thinking workshops and mini-museums make research more impactful and enhance team learning.
A short workshop that I put together for Hyundai Start-Up Competition where the participants and myself worked together to design a product using Lean UX. A crash course that was fun, quick and engaging. (images used are copyrighted to their respective owners, drop me a line to credit if it's yours.)
How to leverage your work with a Product Mindset - Mark Opanasiuk.pdfMark Opanasiuk
How to leverage your work with a Product Mindset - Mark Opanasiuk
1. What is a Product Mindset?
2. Product Thinking Mindset on Personal level.
3. Product Mindset on Organization level.
Understand what design thinking is. Learn how to use design thinking in SAP, Oracle EBS projects to understand what your customers/users really need. Seize the business benefits and innovate.
Building Delightful Products: A Customer-Centric Approach to Product Strategy...Perfetti Media
In this presentation, Carbonite's User Experience Director, Christine Perfetti, will share proven techniques for quickly exploring new design approaches based on solid customer data. She will share approaches for gathering customer insights, generating new product concepts, and evaluating designs.
IT Executive's Guide to Design thinking | AlgarytmPropel Apps
Understand what design thinking is. Learn how to use design thinking in SAP, Oracle EBS projects to understand what your customers/users really need. Seize the business benefits and innovate.
Framework Thinking - 7 Frameworks To Skyrocket Your CareerSean Johnson
Discover how to leverage frameworks to become more effective and gain influence in your organization.
Learn more about Framework thinking here: http://www.sean-johnson.com/framework-thinking
Design studio: A team alignment secret weapon - Modev MVP ConferenceJohn Whalen
Design studio: A team alignment secret weapon - Modev MVP Conference
We all want the best user experience, but often other priorities get in the way: “Bob from Marketing wants it to…”, “The developers don’t like that approach...”, “That feature is a ‘nice to have’”.
What if you had a tool that can help folks sharpen their UX skills, get them prioritizing the users and their goals, and align everyone on a common vision that revolves around a great user experience?
This hands-on tutorial will walk you through a design studio and how it can be a great tool to align product owners, developers and UX teams on an approach that balances user and business needs. We’ll also show you how to conduct a “mini design studio” before an agile sprint.
You’ll gain hands-on experience with different aspects of running a design studio through individual and group exercises throughout the tutorial.
John Whalen (CEO at Brilliant Experience):
John Whalen has a PhD in Cognitive Science with over 15 years of User-Centered Design experience. He currently leads Brilliant Experience – a consultancy that supports intra- and entrepreneurs to ensure the success of mission-critical innovation projects by using our unique blend of user-centered design, psychology, design thinking and lean startup techniques.
John’s specialty is to provide businesses with competitive advantages using a mix of user research insights and expert knowledge of human vision, attention and memory. He has experience (and great stories to tell from) working with Fortune 500 clients in the ecommerce, financial, healthcare and government verticals. John’s currently focusing on helping large enterprises integrate brain science into agile, design thinking, and UCD projects.
Design Thinking Dallas by Chris BernardChris Bernard
These are the slides I gave for a keynote at a conference hosting by IMC2 for the Design Thinking Dallas Conference. Some of the content here is repetitive across other presentations I give.
Questions? Email me at chris.bernard@microsoft.com
How to Increase Your Product Sense by ServiceNow Senior PMProduct School
Main takeaways:
- Framework of learning and improving your product sense
- Learn how to do your skill gap analysis and ideas to level up
- How to build it as a muscle and create successful products
Creating Your Dashboard & Universal Measures with Userzoom – The Deep-Dive Ho...UserZoom
Dr. Peer covers how experienced practitioners can accomplish bringing Universal Measures to their organizations by creating their eXperience Score, determine their story, and crafting their executive dashboard and product scorecards.
UX Designer's Toolkit - to design a better worldRachel Liu
Presented at the Creative Meetup: http://www.meetup.com/Creative-Class/events/162137382/ on 9th April 2014.
A UX Designer's Toolkit to design a better world with case studies of good and bad websites/apps as well as interactive exercises to understand the Lean UX process
Highest quality code in your SaaS project. Why should you care about it as a ...The Codest
We are launching a SaaS report dedicated to the whole SaaS market.
It is a useful pill of knowledge for the non-technical founders who are struggling with many challenges, especially the technological ones. In the report, we cover the specific problems/dilemmas such as:
- Is it worth making SaaS start-up if you are a non-technical founder?
- What are the biggest challenges to a non-technical founder?
- MVP as the most popular way to deliver product time to market
- Useful tips on how to build a SaaS product in 6 simple steps
Check out the report and make sure to eliminate common mistakes that can hurt your business. Are you a non-technical founder? Don’t worry!
In the short tutorial, you will learn how to successfully build a SaaS product with no programming skills.
Braineet for Employees enables all your employees to share all their innovative ideas with every division within your company to innovate faster and at lower risk.
Similar to StartingUp - Designing Delightful Experience (20)
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
3. We help some of the world’s major brands stay ahead by designing digital
products that are strategically aligned to the business goals, the users
expectations appropriately leveraging digital opportunities.
3
6. 6
Objects you
interacted with
You, being
there
Where you
were
The thing you
wanted to achieve
Sensory inputs
What you
felt
Things you
thought
Other people who
were involved
Things you
liked
Things you
didn’t like
Your
reactions
The tasks
you did
The steps to
reach your goal
7. 7
Not only displays a map, but it pinpoints where
you are and shows it. Move your device and
the map moves to reorient based on which
direction you are facing.
Point Word Lens at a sign in a foreign language
and instantly read it in your native tongue.
11. • Delightful experience usually have some of
the following:
– Unexpected
– Considerate
– Meaningful to user
– Timely
Ultimately, good experience solve problems
11
15. 15
PERSONA
Name, age,
profession, their
Story, worldview,
expectations, etc
GOALS
what they are trying
to achieve
MOTIVATION
why are they trying
to achieve those
goals
PHASES
The phases consumer goes through. Phases can be based on existing frameworks if its relevant. e.g.
AIDA model, evangelism model, hype cycle
TASKS
the actual things consumer did in the situation
Touch points / Channels
What the consumers are in contact with. It can be a place, an information channel, a particular object,
etc
Emotional State
The emotional journey which the consumer went through
OPPORTUNITIES
What are the tasks that
can be made better than
they are right now?
What are the tasks we can
remove?
CHALLENGES
What are the tasks that
are frustrating, annoying or
difficult to achieve?
16. • Experiences are complex – maps are means of
navigating this complexity
• Maps also puts the product into context
• Maps help businesses decide which areas
they should focus on
• Maps create empathy in designers & business
stakeholders
16
18. 18
What is it?
Why use it?
A collaborative way of kick starting the
prototyping phase
To open up the thinking to the entire team and
getting everyone on the same page
Builds upon research done in understanding
users and context, and using it generate
relevant ideas
To get under the skin of each Persona and
make informed design decision
Participants work together to generate,
evaluate and refine their ideas using low fidelity
technique of pen and paper
To increase the number of ideas and chance of
innovation through rapid iterations
Sketch boarding is a tool for innovation and
delight, not hygiene
Hygiene factors will be should be covered by
extensive and by experienced UX practitioner
as they are “already out there”
19. Sketch Boarding
Identify
• Business Goals
• Project Objectives
• Opportunities
Persona
Use Cases
Challenges
Context of Use
Critical Success Factors
Product Vision
User Stories / Task Flow
Sketching
• Sketch selected user stories
• Critique and identify key screens
and content
Iterate
• At least 2 rounds
19
Reasons
Setting the Foundation
Interpretation / Analysis
Envisioning
Structure
Interface Design
Evolve
Framing the problem &
getting on the same page
(1.5 – 2hrs)
Ideation
20. Sketch Boarding
Identify
• Business Goals
• Project Objectives
• Opportunities
Persona
Use Cases
Challenges
Context of Use
Critical Success Factors
Product Vision
User Stories / Task Flow
Sketching
• Sketch selected user stories
• Critique and identify key screens
and content
Iterate
• At least 2 rounds
20
Reasons
Setting the Foundation
Interpretation / Analysis
Envisioning
Structure
Interface Design
Evolve
Framing the problem &
getting on the same page
(1.5 – 2hrs)
Ideation
23. 1. Anyone can draw:
– No artist required. No bonus point for superb drawing.
2. Team Dynamics & Diversity:
– Works well in low power distance, open-minded and diverse team
3. Mindset:
– Switch from macro-thinking at the start to micro-thinking towards the
end
4. Prep work
– Every single person must do due diligence before or you’ll definitely
waste a lot of time explaining
23
24. 24
STEP 3:
PRIORITIZE
Because you don’t have time and money for everything…"
Yet every feature is seem to be “critical”…
26. 26
Hygiene
Performance
Delight
Features which user expect
or assume it should naturally
be there
Featured that are consciously
evaluated by users and is
often used for comparison
Features that “WOW” and
deliver buzz. It is often
unexpected yet meaningful
Lack of it: High Dissatisfaction
Done well: No Satisfaction
Lack of it: High Dissatisfaction
Done well: High Satisfaction
Lack of it: No Dissatisfaction
Done well: High Satisfaction
28. Product
Recommendation
Email reminder based
on Behavioral Tracking
Payment Gateway
Security
Referral Program
One Click Checkout
Product Reviews
Promotion Code
Reward System
Wishlist
Live Inventory
Personalized Store
3D View
Product Filters
Mobile Compatibility
Live Chat / Support
28
Office-Zoom is building an e-commerce stationary shop that specialize in providing supplies to
organization.
They have 50,000+ SKUs and have the ability to delivery orders by the next day*.
In 2012:
Revenue - SGD 3 million
Service Staff – 50
Average no of order in a day – 50
Average order value - $200
The phase 1 of the shop need to be completed in 9 months (design, build, test)
29. Performance Factors
Customer Satisfied
Customer Dissatisfied
Basic Factors
Non-fulfillment
State of fulfillment
Delight Factors
Live Chat / Support
3D View
Wishlist
Product Filters
Referral Program
Promotion Code
Mobile Compatibility
Reward System
Personalized Store
One Click Checkout
Payment Gateway Security
Live Inventory
Email reminder based on Behavioral Tracking
Product Recommendatio
Product Reviews
30. Feature
H, P, D to
user?
User Benefit
Business
Benefit
Business
Cost
Priority
Live Chat /
Support
Delight
High
Make better
decision
High
Higher
conversion
High
Staff cost
Low
Mobile
Compatibility
Hygiene
High
High
Low
High
Product
Filters
Hygiene
High
High
Low
High
Live
Inventory
Performance
Medium
High
High
Medium
Personalized
Store
Delight
Medium
Medium
High
Low
30
31. High Value Added
Customer Satisfied
Customer Dissatisfied
Critical
Non-fulfillment
State of fulfillment
Highly attractive
32. • Guides decision in quality strategies by prioritizing user needs
• Useful tool for analyzing demand
• Is user-centric
• Quantifies satisfaction, making effective trade-offs easier
• For PM: Prevent scope creep
• For Designer: Help guide design decisions
• For Marketer: Sell the delight factors, people don’t need to be told of hygiene
factors
• For Developer: Help ensures all hygiene factor is there before concentrating on the
delight factors.