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UX

RESEARCH

PART 1
PART 1
@yamina.zehra
Part I : Introduction
What is UX Researc
Why is it don
Who are part of it


CONTENTS
@yamina.zehra
esign
Thinking
Process
D
UX Research refers to the practice through which a product is created
and refined by keeping the user in the centre of the design process.
PART
1
@yamina.zehra
MARKET
RESEARCH
UX
RESEARCH
WHAT
UX resaerch covers the above mentions aspects.

Wide range of methods and tools are used to conduct the research.
@yamina.zehra
WHY
1. TO CREATE DESIGN TRULY RELEVENT


Samsung found when visiting people was that they viewed
a TV more like a piece of furniture
@yamina.zehra
WHY
2. TO CREATE DESIGN EASY AND PLEASURABLE


To the top-left is the classic Wikipedia interface; to the bottom-right is
the WikiWand version of the same article. The content is the same, but
the experience is different.
@yamina.zehra
WHY
UX Research tools for understanding Behavioral UX KPIs :



Task Success Rate

Time on task

Search vs. Navigation

User error rate


UX Research tools for understanding Attitudinal
UX KPIs (what they say)



System Usability Scale (SUS)

Net Promoter Score (NPS)

Customer Satisfaction (CSAT)
3. TO UNDERSTAND ROI OF UX DESIGN


If you can show that the changes you made in the design generated more sales, resulted in a larger number of
customers, or made work processes more efficient, you have a much stronger case for investing in UX
@yamina.zehra
WHO
STAKE-HOLDERS


An individual, group or
organisation who may affect, be
affected by or perceive itself to
be affected by an activity or
outcome of a project
USERS


The person who directly
uses/deals with the product.
@yamina.zehra
WHO
STAKE-HOLDERS


In the book It's Our Research: Getting Stakeholder Buy-in for User Experience Research
Projects, UX researcher Tomer Sharon divides stakeholders in UX research into three overall
categories:

Business Engineering
WHY
UX People
People in Upper
Management

Product Manager
Marketing Poeple

Sale People
Helps to ensure
research is on track
with the current
busniess Goal
Information about
implementation
limitations and
opportunities
TO ENSURE WE HAVE ALL INFORMATION ABOUT THE PRODUCT (Performance , Profit based
TO AVOID REPITITION OF RESEARC
INCREASE TEAM ENGAGEMENT IN PRODUC
TO GET DATA FOR COMPARISON
Knowledge from
different angles
Developers / product
engineer
Customer Suppor
Technical Team
Product Designers
Researche
UX designer
UI Designer
Technical Writers
@yamina.zehra
Next
Ssseion
Part 2 : How - Understanding
Methods




Thanks !
@yamina.zehra

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UX Resaecrh

  • 2. Part I : Introduction What is UX Researc Why is it don Who are part of it CONTENTS @yamina.zehra
  • 3. esign Thinking Process D UX Research refers to the practice through which a product is created and refined by keeping the user in the centre of the design process. PART 1 @yamina.zehra
  • 4. MARKET RESEARCH UX RESEARCH WHAT UX resaerch covers the above mentions aspects. Wide range of methods and tools are used to conduct the research. @yamina.zehra
  • 5. WHY 1. TO CREATE DESIGN TRULY RELEVENT Samsung found when visiting people was that they viewed a TV more like a piece of furniture @yamina.zehra
  • 6. WHY 2. TO CREATE DESIGN EASY AND PLEASURABLE To the top-left is the classic Wikipedia interface; to the bottom-right is the WikiWand version of the same article. The content is the same, but the experience is different. @yamina.zehra
  • 7. WHY UX Research tools for understanding Behavioral UX KPIs : Task Success Rate Time on task Search vs. Navigation User error rate UX Research tools for understanding Attitudinal UX KPIs (what they say) System Usability Scale (SUS) Net Promoter Score (NPS) Customer Satisfaction (CSAT) 3. TO UNDERSTAND ROI OF UX DESIGN If you can show that the changes you made in the design generated more sales, resulted in a larger number of customers, or made work processes more efficient, you have a much stronger case for investing in UX @yamina.zehra
  • 8. WHO STAKE-HOLDERS An individual, group or organisation who may affect, be affected by or perceive itself to be affected by an activity or outcome of a project USERS The person who directly uses/deals with the product. @yamina.zehra
  • 9. WHO STAKE-HOLDERS In the book It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects, UX researcher Tomer Sharon divides stakeholders in UX research into three overall categories: Business Engineering WHY UX People People in Upper Management
 Product Manager Marketing Poeple
 Sale People Helps to ensure research is on track with the current busniess Goal Information about implementation limitations and opportunities TO ENSURE WE HAVE ALL INFORMATION ABOUT THE PRODUCT (Performance , Profit based TO AVOID REPITITION OF RESEARC INCREASE TEAM ENGAGEMENT IN PRODUC TO GET DATA FOR COMPARISON Knowledge from different angles Developers / product engineer Customer Suppor Technical Team Product Designers Researche UX designer UI Designer Technical Writers @yamina.zehra
  • 10. Next Ssseion Part 2 : How - Understanding Methods Thanks ! @yamina.zehra