EffectiveUI's Ari Weissman (Lead Experience Architect) and Lys Maitland (Senior Experience Planner) spoke at Denver Startup Week 2016. Discussion description:
Test early, test often.
It’s a mantra that’s been proven successful time and again when it comes to innovation and design. So why aren’t you doing it? In the start-up world, when everything is moving so quickly, it can be easy to overlook or postpone collecting feedback from real people because of cost, time, or lack of preparation. Don’t let those things stop you. Valid data can be captured cheaply, quickly, and with half-finished products and strategies.
This talk will cover:
What is user testing and why is it important
How to plan for user testing
What are ways to make testing cheaper
What are ways to make testing quicker
How to test with different fidelities of concept and design
How to collect data more frequently
Opportunities for getting the whole team engaged
What to do with the insights/outcomes of research
UX Design Process 101: Where to start with UXEffective
EffectiveUI's Ari Weissman, Lead Experience Architect, spoke at Denver Startup Week 2016. Discussion description:
You’ve probably heard about user experience, design thinking, and a host of other terminology for following a human-centered approach to product design, but where do you start? If you’re thinking about working with a UX agency for the first time or tackling design on your own, this session is for you. EffectiveUI lead experience architect Ari Weissman will cover the key things you need to know:
What UX is (and what it’s not)
The UX design process
Measuring and validating experience
Points of frequent failure and how to avoid them
Introduction to UX provides an overview of user experience design including what it encompasses and how the process works, the goal and principles of UX design, how to measure and improve UX, and the role of a UX agency. Presented by Ari Weissman, lead experience architect at EffectiveUI.
Tips for involving users in your website design - commercial property markete...estatesgazette.com, RBI
Jessica Hall, Research and UX Manager at Reed Business Insight, will be returning as our guest speaker to discuss top tips for user research including:
- surveys
- interviews
- persona development
- usability testing
UX Designer's Toolkit - to design a better worldRachel Liu
Presented at the Creative Meetup: http://www.meetup.com/Creative-Class/events/162137382/ on 9th April 2014.
A UX Designer's Toolkit to design a better world with case studies of good and bad websites/apps as well as interactive exercises to understand the Lean UX process
Tackle the Problem with Design Thinking - GDSC UADgallangsadewa
Design thinking is most useful to tackle problems that are ill-defined or unknown. In user experience (UX) design, it’s crucial to develop and refine skills to understand and address rapid changes in users’ environments and behaviors. In this session, we will discuss about design thinking in digital product development or UI/UX.
Presented by: Brian Utesch, Annette Tassone, Jon Temple and Stephen Woodburn. Businesses strive to monetize the relationship between user sentiment and success outcomes including user adoption, user retention, and revenue. Customer satisfaction is embraced as a top predictor of success. There are of course many ways that satisfaction can be measured. We will review several methods of measuring user satisfaction, including simple Likert scale measures of overall satisfaction, the System Usability Scale (SUS), UMUX-Lite and the popular Net Promoter Scale (NPS). Not all of these measures are created equally or even measure the same sentiment. We’ll further compare the advantages and disadvantages of each measure, best practices around the use of each, and original research we’ve conducted that informs our recommended best practices.
UX Design Process 101: Where to start with UXEffective
EffectiveUI's Ari Weissman, Lead Experience Architect, spoke at Denver Startup Week 2016. Discussion description:
You’ve probably heard about user experience, design thinking, and a host of other terminology for following a human-centered approach to product design, but where do you start? If you’re thinking about working with a UX agency for the first time or tackling design on your own, this session is for you. EffectiveUI lead experience architect Ari Weissman will cover the key things you need to know:
What UX is (and what it’s not)
The UX design process
Measuring and validating experience
Points of frequent failure and how to avoid them
Introduction to UX provides an overview of user experience design including what it encompasses and how the process works, the goal and principles of UX design, how to measure and improve UX, and the role of a UX agency. Presented by Ari Weissman, lead experience architect at EffectiveUI.
Tips for involving users in your website design - commercial property markete...estatesgazette.com, RBI
Jessica Hall, Research and UX Manager at Reed Business Insight, will be returning as our guest speaker to discuss top tips for user research including:
- surveys
- interviews
- persona development
- usability testing
UX Designer's Toolkit - to design a better worldRachel Liu
Presented at the Creative Meetup: http://www.meetup.com/Creative-Class/events/162137382/ on 9th April 2014.
A UX Designer's Toolkit to design a better world with case studies of good and bad websites/apps as well as interactive exercises to understand the Lean UX process
Tackle the Problem with Design Thinking - GDSC UADgallangsadewa
Design thinking is most useful to tackle problems that are ill-defined or unknown. In user experience (UX) design, it’s crucial to develop and refine skills to understand and address rapid changes in users’ environments and behaviors. In this session, we will discuss about design thinking in digital product development or UI/UX.
Presented by: Brian Utesch, Annette Tassone, Jon Temple and Stephen Woodburn. Businesses strive to monetize the relationship between user sentiment and success outcomes including user adoption, user retention, and revenue. Customer satisfaction is embraced as a top predictor of success. There are of course many ways that satisfaction can be measured. We will review several methods of measuring user satisfaction, including simple Likert scale measures of overall satisfaction, the System Usability Scale (SUS), UMUX-Lite and the popular Net Promoter Scale (NPS). Not all of these measures are created equally or even measure the same sentiment. We’ll further compare the advantages and disadvantages of each measure, best practices around the use of each, and original research we’ve conducted that informs our recommended best practices.
Short internal presentation I gave to introduce Lean UX at the web agency where I work.
It gives a condensed view of the Lean UX approach, its principles, tools, processes and pitfalls.
A Lean Design Process for Creating Awesome UXAnnie Wang
Lean UX is a proven approach for lean startup environment. My lean UX process is based on a commonly 6 step cycle ux process. In my practice with a few startups, I found it worked better for me to split the first step “concept” into 2 steps: discovery and wireframe. Thus my process is 7 steps – discovery, Wireframe, prototype, validate internally, test externally, summarize, iterate.
Presented by Ari Weissman. How do you start from scratch? How do you build and grow a UX team within your organization where none existed?
Many organizations “do UX” in name only. There are people who might have the UX Designer title, but aren’t talking to users, leaving the product or engineering teams to drive the experience. It’s not that these organizations don’t want to be user-driven. It’s just that they don’t know how. That is what I walked into when I started as Director of UX for [my company].
This is the story of my ongoing successes and failures at building a UX practice. It’s not about one decision, but the many strategies you can employ to build, grow, and thrive.
Building Products Your Customers Love with Empathy and Human InsightsAggregage
Product teams are continuously under tight deadlines to quickly validate new ideas, features, and offerings to innovate successfully, ensure product-market fit, and avoid rework. Without the customer’s perspective, these teams often end up wasting time and resources building features that customers don’t use. This webinar will highlight the critical areas during the design and development process when reaching out to customers, as understanding their needs, testing hypotheses, and refining your approach are imperative.
Don't focus on buzzy-sounding prescriptive UX processes that require certain methods. UX is fundamentally about what you learn, not how you learn it. It's important to use the right tool for the job. Presented at Triangle UXPA Lightning Talks about UX process in 2015.
UX STRAT USA, Mike Hubler and Tim Klauda, "Changing the Culture of Consumer a...UX STRAT
Presentation at UX STRAT 2015 by Tim Klauda, Vice President of Global Digital Creative, Walt Disney Parks & Resorts; and Mike Hubler, User Experience Program Manager, Northrop Grumman Corporation
Easy UX Process Steps Must follow by every UX Designer Think 360 Studio
User experience (UX) and user interface (UI) designers are essential for any startup business. The ordinary generalization for ux designer is that they are regular graphic or visual designers. UX designers wear numerous caps in a startup. This includes showcasing, arranging, planning, imparting and testing. Every UX designer should follow these simple process.
Beyond Usability Testing: Assessing the Usefulness of Your Designhawleymichael
Usability tests are meant to find usability problems. If your question is, “where are the usability problems in this design”, usability testing is right for you. With usability testing, can study how well someone can get from point A to point B and where are the problems along the way. Finding usability problems is the focus, and the method works great.
But, we are finding that many of the questions business sponsors and stakeholders have are not about finding usability problems. The questions they have are more about the overall usefulness of a design, its potential for success, and how well it meets expectations.
This presentation will define usefulness research, show how it is different from usability tests, and offer different approaches for asking the right questions of users. Whether you think this is slap-your-forehead obvious or a method that needs to be expanded and refined, we seek to have a lively conversation.
Retail UX in 2020: How to stay on top of changing customer behaviorsUserZoom
The Retail landscape is changing. Customer needs and behaviors have shifted at a pace and scale we’ve never seen before, and continue to shape the way we respond.
Due to the pandemic, Retailers have had to rethink operations, supply chains and the entire digital experience.
In this webinar, UX leaders from IKEA Retail, Ingka Group (one of the world’s largest furniture retailers) and Sainsbury's (one of the UK’s biggest supermarkets) will offer insight into how UX research is helping them to stay on top of changing customer habits and behaviors.
You’ll also discover:
-How the current pandemic is changing Retail and the digital experiences and expectations of its customers
-How UX leaders from Retailers like IKEA and Sainsbury’s leverage UX research to adapt to these changes and what we can learn from them
-What you can do to improve UX research delivery and efficiency in a time of economic uncertainty
Denver Startup Week 2019: Choosing a Direction Learning How to Test Ideas and...BrittanyRubinstein
As part of Denver's 2019 Startup Week, Crownpeak's Director of UX, Ari Weissman and Lys Maitland, Experience Research Manager at a national healthcare organization, presented a joint session on "Choosing a direction: Learning how to test ideas and designs."
Short internal presentation I gave to introduce Lean UX at the web agency where I work.
It gives a condensed view of the Lean UX approach, its principles, tools, processes and pitfalls.
A Lean Design Process for Creating Awesome UXAnnie Wang
Lean UX is a proven approach for lean startup environment. My lean UX process is based on a commonly 6 step cycle ux process. In my practice with a few startups, I found it worked better for me to split the first step “concept” into 2 steps: discovery and wireframe. Thus my process is 7 steps – discovery, Wireframe, prototype, validate internally, test externally, summarize, iterate.
Presented by Ari Weissman. How do you start from scratch? How do you build and grow a UX team within your organization where none existed?
Many organizations “do UX” in name only. There are people who might have the UX Designer title, but aren’t talking to users, leaving the product or engineering teams to drive the experience. It’s not that these organizations don’t want to be user-driven. It’s just that they don’t know how. That is what I walked into when I started as Director of UX for [my company].
This is the story of my ongoing successes and failures at building a UX practice. It’s not about one decision, but the many strategies you can employ to build, grow, and thrive.
Building Products Your Customers Love with Empathy and Human InsightsAggregage
Product teams are continuously under tight deadlines to quickly validate new ideas, features, and offerings to innovate successfully, ensure product-market fit, and avoid rework. Without the customer’s perspective, these teams often end up wasting time and resources building features that customers don’t use. This webinar will highlight the critical areas during the design and development process when reaching out to customers, as understanding their needs, testing hypotheses, and refining your approach are imperative.
Don't focus on buzzy-sounding prescriptive UX processes that require certain methods. UX is fundamentally about what you learn, not how you learn it. It's important to use the right tool for the job. Presented at Triangle UXPA Lightning Talks about UX process in 2015.
UX STRAT USA, Mike Hubler and Tim Klauda, "Changing the Culture of Consumer a...UX STRAT
Presentation at UX STRAT 2015 by Tim Klauda, Vice President of Global Digital Creative, Walt Disney Parks & Resorts; and Mike Hubler, User Experience Program Manager, Northrop Grumman Corporation
Easy UX Process Steps Must follow by every UX Designer Think 360 Studio
User experience (UX) and user interface (UI) designers are essential for any startup business. The ordinary generalization for ux designer is that they are regular graphic or visual designers. UX designers wear numerous caps in a startup. This includes showcasing, arranging, planning, imparting and testing. Every UX designer should follow these simple process.
Beyond Usability Testing: Assessing the Usefulness of Your Designhawleymichael
Usability tests are meant to find usability problems. If your question is, “where are the usability problems in this design”, usability testing is right for you. With usability testing, can study how well someone can get from point A to point B and where are the problems along the way. Finding usability problems is the focus, and the method works great.
But, we are finding that many of the questions business sponsors and stakeholders have are not about finding usability problems. The questions they have are more about the overall usefulness of a design, its potential for success, and how well it meets expectations.
This presentation will define usefulness research, show how it is different from usability tests, and offer different approaches for asking the right questions of users. Whether you think this is slap-your-forehead obvious or a method that needs to be expanded and refined, we seek to have a lively conversation.
Retail UX in 2020: How to stay on top of changing customer behaviorsUserZoom
The Retail landscape is changing. Customer needs and behaviors have shifted at a pace and scale we’ve never seen before, and continue to shape the way we respond.
Due to the pandemic, Retailers have had to rethink operations, supply chains and the entire digital experience.
In this webinar, UX leaders from IKEA Retail, Ingka Group (one of the world’s largest furniture retailers) and Sainsbury's (one of the UK’s biggest supermarkets) will offer insight into how UX research is helping them to stay on top of changing customer habits and behaviors.
You’ll also discover:
-How the current pandemic is changing Retail and the digital experiences and expectations of its customers
-How UX leaders from Retailers like IKEA and Sainsbury’s leverage UX research to adapt to these changes and what we can learn from them
-What you can do to improve UX research delivery and efficiency in a time of economic uncertainty
Denver Startup Week 2019: Choosing a Direction Learning How to Test Ideas and...BrittanyRubinstein
As part of Denver's 2019 Startup Week, Crownpeak's Director of UX, Ari Weissman and Lys Maitland, Experience Research Manager at a national healthcare organization, presented a joint session on "Choosing a direction: Learning how to test ideas and designs."
Building innovation pipeline with service design methodsELEKS
Building innovation pipeline with service design methods by Oleg Slyusarchuk — Global Head of Product Design, ELEKS (Chicago, USA) and Uliana Bashchuk — Senior Experience Designer, ELEKS.
About Oleg:
Oleg lives in Chicago, US, and leads an award-winning team of 65 designers in the EU, US, and the UK in a Ukrainian-based software company ELEKS. He has experience in design for 19 years, he is a lecturer, and certified design manager by Nielsen Norman Group. His focus is establishing business design processes and growing up design services in different markets. Responsible for design consultancy and advisory as a door opener for product development.
About Uliana:
Uliana is a UXQB-certified professional for usability and user experience. Throughout the designer, career has finished over 30 projects in various domains like oil&gas, retail, education, human resources, etc., and participated in numerous presale activities.
Presentation is about▼
☑ Service design for a governmental organization
☑ Design of business processes. Values of user research and stakeholders facilitation
☑ Building and validation Services for Software innovation companies
Full-day pre-conference workshop given at the IA Summit 2007. This is the slide deck we ended up with after the workshop. This version contains participants' comments, discussions, work products, etc. The "Before" version has blank slides that anticipate workshop products.
Slides from a 5/10/2017 talk at the Nasdaq Entrepreneurial Center (@theCenter) about a lean research mindset, the mechanics of learning from users, and the structure of a research prototype test session.
The goal of this presentation is to give attendees a deeper understanding of usability testing so they can leverage it in their own work. The material will shed light on what is important to the research buyer and will help the research provider to better understand how to plan, moderate, and report on a usability study. It will also provide information on where they can go to learn more about this very practical qualitative method.
Kay will cover what a usability test is and when to use it, the key planning steps, the language around it, and the unique insights this method produces. She will also discuss the various approaches a market researcher can take when running a usability study at different points in a product’s development (e.g., concept, early prototype, released product).
UX Burlington 2017: Exploratory Research in UX DesignSarah Fathallah
Presentation given at the 2017 UX Burlington conference, on the topic of "Exploratory Research in UX Design."
Exploratory research focuses on gaining a deep understanding of the lives of the end users and the contexts in which they use certain products and services. At its core, it’s about challenging and exploring the problem space, before venturing into the solution space. Using real-life examples of digital tools that help people access affordable housing or register to vote, this talk will explore the different tools used for exploratory research, including ethnographic interviews, contextual inquiry, and co-creation activities and prompts. This talk will leave the audience with a better understanding of the types of insights that exploratory research generates, and how they can complement the findings of evaluative or comparative research.
Cox Automotive: Testing Across Multiple BrandsOptimizely
Cox Automotive, the world’s leader in automotive remarketing services, and parent company to such brands as Autotrader, Kelley Blue Book, Manheim, and Dealer.com, has more than 40,000 auto dealer clients across five continents.
Cox Auto focuses on continually improving its products to create faster vehicle transactions and enabling consumers to have a seamless online-to-offline experience. Testing has a natural space to play here - as Cox Automotive’s businesses have learned to scale experimentation to optimize the design of its digital experiences.
In this webinar, Frances Reyes, Seth Stuck, and Sabrina Ho will discuss how Cox Automotive is building a culture of experimentation and testing across their digital properties.
You’ll learn:
- The impetus of testing at Cox Automotive
- How they leverage and share information across their business units, creating shared goals despite different business priorities
- How they created a framework for data-driven decisions across the company
Providing a compelling user experience is pivotal to developing a successful product. As a product manager, you are often tasked with difficult decisions that require a deep understanding of customer needs and how to deliver the best experience possible. User research is an effective way to both generate insights and validate direction.
In this workshop you will learn:
* The skills to effectively integrate user research into the product development process with a strong return on investment.
* How foundational user research can help product teams understand user goals, generate insights, and narrow focus.
* How to use research to evaluate and iterate on product concepts.
* How to validate design and product decisions to ready your product for launch.
Post Mortems: The Anatomy of Market Research Process ImprovementKathryn Korostoff
Did you learn everything you possibly could from your last project—not just from the final results, but by examining the process itself? Conducting a detailed review, a post mortem so to speak, can help pinpoint exactly what worked—and what needs work.
For example, let's say a recent project used in-person focus groups. Did you and your team discuss how the process went? What worked well about recruiting and what didn’t? Did the facilities and the moderator meet your expectations? Did the discussion guide support the intended goals? All great questions to reflect upon.
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfVWO
You can utilize various forms of Generative Research to deepen your understanding of how people interact with your product or service.
Craig has amassed a vast toolkit of research methods, which he has employed to optimize websites and apps for over 500 companies. He'll share which methods yielded the highest return on investment, identified key customer pain points, and generated the best experiment ideas.
By sharing the top inspection methods essential for our work, Craig will provide advice for each technique. Anticipate insights on driving experiment hypotheses from research, a list of essential toolkit components for tomorrow, and additional resources for further reading.
In the last episode of Putting Users in UX, Steven and Terry dove into the mechanics of effective user research.
We began with tips for planning your research, including setting research objectives, choosing the right research methods, and recruiting participants.
Then we got into conducting research: the set-up, facilitating the sessions, and guiding participants appropriately to ensure you’re getting the insights you need.
Finally, we showed you how to capture and analyze your findings so that your research can be easily understood and used by the rest of the project team.
Full-day pre-conference workshop given at the IA Summit 2007. This is the slide deck we used during the workshop. See the "after" deck with participants' comments, discussions, work products, etc.
Faster Usability Testing in an Agile World presented at Agile2011Carol Smith
The sheer speed of an Agile project can be frightening to even the most experienced UX practitioner. This talk covers testing in short, quick, repetitive sessions, without sacrificing quality. The presentation covers strategies and techniques that can be used for speeding up traditional usability testing, on-site, remote and Rapid Iterative Testing and Evaluation (RITE) methods. Topics from planning through analysis, and ways to provide useful and usable recommendations to the team will be covered.
Similar to User Testing: Adapt to Fit Your Needs (20)
EffectiveUI's Raschel Iarocci, Lead Experience Architect, spoke at Denver Startup Week 2016. Discussion description:
When a design tests poorly with usability participants it can feel pretty defeating — especially when it has tested well in the past. After this happens, your UX team may go through a thought process similar to grieving, first denying that feedback is valid, then perhaps experiencing anger, then progressing through bargaining and depression, to finally acceptance.
During her talk, Raschel shared contemporary strategies for dealing with each of these five stages, enabling the group to move past initial reactions and get down to the work of addressing the design challenges.
Give Them What They Want: Discovering Customer Need with Wearable TechnologyEffective
Presented at Design Thinking for Banking and Financial Services 2015
Dennis Ganesh, mobile platform lead architect, TIAA-CREF
Dan Saltzman, VP of design and user experience, EffectiveUI
As financial services companies race to disrupt the marketplace in any way possible, wearables are an attractive investment opportunity (and for good reason). Wearables can create quite the quandary, though: rapid innovation is key in getting a digital product to market when it still has the ability to disrupt, but there’s tremendous risk in being first to market, only to deliver a product that fails to improve customer experience. So how do you innovate quickly enough to beat your competitors to market and deliver a delightful experience to your customers?
In this session, EffectiveUI and TIAA-CREF explain the model they used together for rapid innovation and prototyping to deliver based on customer needs. We cover these topics:
• Why did we do it?
• How did we do it?
• What did we create?
• What were the critical elements for collaboration?
• How can you generate a market-viable product idea and prototype it in one day?
Common Innovation Myths (World Usability Day)Effective
From Green Screens to Lone Genius: Common Innovation Myths. Presented by EffectiveUI’s Steve Fors and Art Chinda at BNY Mellon’s World Usability Day celebration on November 12, 2015. Dispelling innovation myths, what innovation really is, the process of innovation and how to avoid innovation pitfalls.
2016 SXSW Measures for Justice Panel Picker PresentationEffective
UNMASKING THE CRIMINAL JUSTICE SYSTEM:
(2016 SXSW Panel Picker Submission)
The two women behind Measures for Justice and EffectiveUI discuss developing the first platform of its kind to simplify the complexities of criminal justice performance data, creating transparency and driving action.
EffectiveUI and Water For People teamed up again for a dramatic new take on the non-profit's reporting tool. To promote Water For People's mission of providing sustainable water to "Everyone Forever" the tool relies on data-driven design concepts and progressive visualization.
Getting into the Game: How EA Put User Research into PracticeEffective
Presented at Total Customer Experience, February 2015, by:
• Jordan Girman, group user experience director, EA
• Shane Johnston, lead experience planner, EffectiveUI
Personas and journey maps are becoming more commonplace these days, as companies realize the value of understanding their customers beyond their age, gender and income. Getting a clear picture of customers’ needs, goals, motivations and attitudes plays a critical role in designing products and solutions that resonate with your audience.
But what happens after the project is complete and the personas are delivered? In many cases, they may live in posters on the wall, or in a PowerPoint presentation in a file. How do companies make sure that their investment in this important research actually serves its purpose?
EA conducted a large ethnographic research project with user experience agency EffectiveUI, where 25 NHL and UFC gamers were observed playing their respective games and interviewed on expectations, perceptions and motivations. The result was a set of comprehensive persona profiles that clearly define EAs audiences for these specific games.
Through the lens of EA’s experience, this session will cover how to embark on a persona project within a large corporate culture, as well as how to keep personas alive beyond the deliverable and make them prevalent within the organization.
Scottrade and Understanding the Customer Journey: When Segmentation Isn’t EnoughEffective
Presented at Engagement & Experience Expo 2014 by:
• Gina Bhawalkar, assistant vice president of user experience and accessibility at Scottrade
• Lys Maitland, senior user experience designer at EffectiveUI
By nature, Scottrade, Inc., a leading investing services firm clearly focused on numbers, had ample data and information on its clients from a UX and marketing research standpoint. As the company worked to enhance its strategic vision for client experience and add new services and solutions, company leaders knew they needed to not only bring all of their customer research together, but also fill in some gaps to gain a deeper understanding and get a full picture of its audience – both current clients and potential clients they are looking to attract. Working in close collaboration with user experience agency EffectiveUI, Scottrade embarked on a comprehensive ethnographic study, interviewing 36 people in their own environments to uncover what trading and investing meant to their lives overall, how Scottrade fits into this, the tools they use, where they need guidance or help and how they feel along the way.
Scottrade came away with a better understanding of its clients and what they needed beyond what the company’s segmentation models provided. Scottrade is now actively working to turn what they learned into action and tailoring its tools around its audiences. This session will provide the following tips to customer experience professionals who also want to really know their customers:
• How to start the process of embarking on a large research project, including how to make sure stakeholders are on board
• How to combine ethnographic research with quantitative research for the best understanding
• How to bring participant stories from the research to life for team members who were not involved in the interviews
• How to effectively socialize personas and journey maps throughout an organization
• Using personas and journey maps to drive actual business decisions and initiatives
• Taking the next step in monitoring and addressing the customer pain points uncovered in the journey mapping process
A Blended Space for Heritage StorytellingEffective
Presented at the British 2014 HCI conference by Brian O’Keefe, lead experience architect
This presentation explores the role of Blending Theory as a framework to aid in design decisions while deploying mobile experiences for heritage storytelling. Blending Theory provides a structured way of thinking about how digital and physical spaces can be brought together to create new experiences in blended spaces. In this presentation, we describe the development of an app that aims to enhance the visitor experience to a heritage destination in New York State. We show how the blended spaces framework was used to guide the development of the app and provide evaluation data that highlights the effective UX that resulted. Heritage stories and augmented digital characters are used to guide a visitor from one point of interest to another, providing an engaging user experience.
Using Behavioral Modeling to Engage Customers Throughout the Decision-Making ...Effective
Presented at Integrated Marketing Week 2014
Richard Warnaka, manager of UX, Cabela's
Shane Johnston, lead experience planner, EffectiveUI
As retailers look to understand their customers, they often turn to tools like market segmentation and personas to better understand the different types of user groups within their target market. But this approach often overlooks the different stages a consumer goes through in making purchasing decisions.
Behavioral Modeling seeks to construct a universal representation of behavior: information is collected on the context, social structure, previous experience and emotion of a behavior.
This session explores why this approach was invaluable for Cabela’s, where – working together with EffectiveUI – the company uncovered the different stages its customers went through as they shopped. By understanding these various phases of decision-making, the company identified some new opportunities to provide meaningful engagement during the process to help guide customers’ decisions.
During the session, we will cover:
• How to conduct effective behavioral research
• Turning behavioral models into actionable design
• Key lessons learned throughout the process
Liferay and Water For People: From Data to InformationEffective
Presented by Steve Clement, senior Java developer, at Liferay Symposium 2013.
Water For People, an international nonprofit organization dedicated to supporting improved access to water and sanitation systems and services in developing countries, was looking for a way to track and hone the progress it is making toward solving the water and sanitation crisis via its programs.
EffectiveUI was enlisted to create this new platform – called Re-Imagine Reporting – and selected Liferay as the backbone. This session, led by Steve Clement, Sr. Java Developer at EffectiveUI, will demonstrate how his team innovated on Liferay to build a new and transparent way for Water For People to manage data, improve outcomes, and prove its efficacy to stakeholders. Topics will include data import via Documents and Media all the way through to the final visualization using AJAX IPC calls and structured content, focusing on how they leveraged Liferay to roll up the data from the lowest geographical level up to a global view.
Michael Salamon, User Experience Practice Lead for EffectiveUI, on the fundamentals of creating engaging user experiences, as presented at E2 Boston (June 2013).
UX is a combination of science and art, but it doesn't need to be as complicated as it seems. If you follow these rules, you can immediately improve the experience your users have with your product.
Watch the presentation on our YouTube channel:
http://www.slideshare.net/effectiveui/making-mobile-meaningful-ny-2013
Presented by Anthony Franco, president and founder
The art of creating mobile experiences that gain adoption and integrate with your digital ecosystem.
• How to develop a mobile strategy that integrates business, user and technology needs
• What mobile insights Forrester Research and EffectiveUI uncovered in their upcoming Technology Adoption Profile
• How to leverage your existing technology platforms for mobile development, while addressing security issues and other constraints
• What questions to ask and answer to arrive at the right mobile feature set for your users
• What other companies have done wrong, and right, to encourage mobile adoption
Experience Driven Development - Future Insights Live 2013Effective
"Experience-Driven Development & Contract First Development" presented by EffectiveUI's Ryan McGinty and SuAnne Hall at Future Insights Live 2013.
Experience-Driven Development is a user-centered, top-down development methodology that puts the needs of the user first, even above system needs. When developing solutions from scratch and using this approach, the layers of the stack are designed from the user interface backward to the persistence layer. However, in the real-world, you often aren't starting from scratch and have to develop against pre-existing solutions and take a Contract-First approach.
This session provides tools and tips for both approaches, specifically how to meet the needs of the user as well as prevent your project and budget from turning into a raging inferno.
You'll learn:
- How Contract-First Development can reconcile discrepancies between the user's needs and system capabilities.
- How to decompose a wireframe into software contracts.
- How to be part of the experience design solution rather than saying, "No, we can't get there from here".
- How to use modern Javascript Frameworks, like Backbone, to build amazing experiences while adhering to software contracts.
EffectiveUI’s team on the ground provides a daily recap of SXSW Interactive 2013 in Austin, March 7-11, 2013. Sunday featured a special event at SXSW, GoodxGlobal, dedicated to the local and global power of social good, technology and entrepreneurship. Here's EffectiveUI's recap of one of the GoodxGlobal panels, "Tech Powering Effectiveness," with Rebecca Flavin (EffectiveUI), Ned Breslin (Water For People), and Eric Stowe (Splash).
The Human Interface: Making UX An Integral Part of Your Technology Buying Dec...Effective
Presented by Anthony Franco, president and co-founder at Forrester's Application Development & Delivery Forum 2012
IT and marketing departments often collide when it comes building solutions, but in the end it’s the technology evaluation that can have the greatest impact on user experience. Through real-world examples and best practices, Anthony Franco, president, EffectiveUI, shares the tools and know-how needed to evaluate technology using UX-focused criteria.
This session will answer the following questions:
• What are the UX factors I need to consider when evaluating technology solutions?
• How can I best communicate tech requirements for UX and functionality of a solution to my marketing counterparts?
• How can a focus on UX up front save time and budget down the road?
Pick Your Poison – Mobile Web, Native or Hybrid?Effective
Presented at Denver Startup Week - October 2012
As developers, one of the largest challenges is deciding what kind of mobile application to build: mobile web, hybrid, or native mobile. This is a thorny question because there isn’t a black-and-white answer. The solution can sit anywhere from pure mobile web to pure native mobile, or somewhere in between. In this session, Shane Church, technical lead at EffectiveUI, uncovers how the answer is tied to deep consideration of architecture decisions, the needs of the user, and the business goals for both the short and long term. He goes step-by-step through the questions and project considerations they should address when preparing to embark on a mobile development project. You'll learn that your responses to these questions will drive a clear path to the right decision that keeps end-users and organizational goals in line.
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
4. Agenda
1. Intro
2. What is evaluative research?
3. How To
4. Engaging the whole team
5. What to do next
5. Ari Weissman
Lead Experience Architect888.310.5327
• 10+ years global
experience
• Responsible for all
things UX, from
research through
experience design
• Project lead for
TimeWarner Cable,
AMEX, FreemanCo, and
Securian
@ EffectiveUI
6. Lys Maitland
Senior Experience Planner888.310.5327
• 15+ years global
experience
• Responsible for all
things UX, from
research through
experience design
• Research lead for
Davita, Scottrade,
NextGear, Securian,
CenturyLink
@ EffectiveUI
8. Locations
2162 Market Street
Denver, CO 80205
DENVER
274 North Goodman St,
Unit B264
Rochester, NY 14607
ROCHESTER
85 Broad Street, 18th fl.
New York, NY 10004
NEW YORK CITY
11. Generative v. Evaluative
Generative research
Helps define the problem.
The goal of generative research is to look to
the activities, environments, interactions,
objects and people to find opportunities for
solutions and innovation. These solutions
could be new products or experiences or
they could be an update or improvement to
an existing one.
Evaluative research
Evaluates an existing design (in prototype form or
in final form).
The goal of evaluative research is to test the
existing solution to see if it meets people’s needs,
is easy to access and use, and is enjoyable. This
type of research should be conducted throughout
the development lifecycle, from early concept
design (think rough sketches or prototypes) to the
final site, app, or product.
12. DEFINE DISCOVER DESIGN DEVELOP DEPLOY
EVALUATIVE RESEARCH
Field Research Iterative Concept Testing Usability Testing
Define Problem
Problem Approach
Gather Data
Observational Research
Benchmark Current Site
Distinguish Insights
Analytics Assessment
Create
Concepts
Concept Test
Explore Solutions
Build
Prototypes
Test &
Refine
Collaborate On Options
Discover Gaps &
Problems in Experience
Analytics Strategy
Implementation/
Change Management
Continuous
Measurement
Test &
Refine
13. Some examples of evaluative research
Testing an IA or design learnability
CLICK TEST
Testing flows and content
USABILITY TESTING
Testing and measuring current
state for redesign
BENCHMARKING
Closed card sort to validate an IA
CARD SORTING
Iterative testing of flows and
concepts, some generative research
ITERATIVE DESIGN TESTING
14. Benefits of User Testing
1 Validate assumptions 4 Provide justification for
additional effort
2 Decide between options 5 Reveal how users think about the
problems your solution solves
3 Discover hidden issues 6 Removes opinion from the
design process
16. How To
1. Define the goals
2. Define the audience
3. What to test
4. $ -> $$$
5. Debrief
6. Analysis
7. Outcomes/Deliverables
17. What are
your goals?
888.310.5327
Some questions to ask:
- Why are you testing and what will
you do with the data?
- What do you need to know / learn /
validate? Why?
18. Who is your
audience?
888.310.5327
Some questions to ask:
- Who will use of the thing you’re
building?
- Are there different groups of users?
If so, which have the highest
priority?
- Where are they?
19. Recruiting
Screener
• Script used to recruit
• Intro to the study
• Questions to find
participants who
demonstrate desired
behaviors
• Offer an incentive
Schedule
1 hour interviews with at
least 30 minutes between
sessions
Recruit
• 5-7 participants per
segment
• 5 participants finds 85%
of usability issues
1 2 3
20. Participants are good to the extent they represent your target. If your
participants don't match your target, your study will be useless. You can
learn valuable things by asking the right people the wrong questions.
If you are talking to the wrong people it doesn't matter what you ask.
Bad participants undermine everything you’re trying to do.
— Erika Hall, author of Just Enough Research
“
”
21. Run the first session as a
pilot to work out the kinks
and refine the moderators
guide. Schedule an hour
after the first to re-tool as
needed.
PRO TIP
22. What can I
test?
ANYTHING
- CONCEPT
- HAND SKETCHED MESSY
- HAND SKETCHED NEAT
- WIREFRAMES
- VISUAL DESIGN
- CLICK-THROUGH PROTOTYPE
- CODED PROTOTYPE
- FINAL PRODUCT
28. Why middle of
the road?
- NEED SOME DOCUMENTATION TO
SHARE WITH TEAM OR SAVE
- TOO MUCH CONTENT FOR QUICK
AND DIRTY
- WANT TO HAVE OBSERVERS
- DESIRED USERS ARE NOT READILY
AVAILABLE
29. Middle of the road
Location
Preferably in context,
though may be remote
In a quiet room at a
table
Logistics
Schedule a location and
time for one hour
Recruit participants and
consider incentive
Prep discussion guide
Create data capture
sheet
Audio/Video recording
Costs
Location
Recruiting and
incentives
Screen sharing/
Recording tool
Fidelity to test
Typically wireframe or
above
1 2 3 4
31. Why formal
testing?
- REQUIRES FORMAL DOCUMENTATION
- DESIRED USERS ARE NOT READILY
AVAILABLE
- STRICT DISCUSSION GUIDE
REQUIREMENTS
- LOTS OF THINGS TO TEST
- NEED TO INCLUDE NOTETAKERS AND
OBSERVERS
- MULTIPLE DEVICES OR COMPLEX
TECHNOLOGY REQUIREMENTS
32. Formal
Location
Quiet room with a table
Separate location for
observers
Quality phone if remote
Logistics
Schedule a location and
time for two hours
Recruit participants and
distribute incentive
Prep/share/revise
discussion guide
Create data capture
sheet
Audio/Video recording
Costs
Location
Recruiting and
incentives
Screen sharing/
Recording tool
Snacks and beverages
Transcriptions
Fidelity to test
Typically wireframe or
above
1 2 3 4
34. Facilitation: The highlights
Asking questions
Ground your questions
• Will you How have
you…?
• In general In this
specific instance…?
• Tell me how Show me
how…?
Ask why? A lot!
Rhythm
• Ask
• Listen
• Probe
• Validate
3 Types of tasks
• Specific verb based
tasks (do, send, complete)
• Scavenger hunt (find,
discover)
• Interview (tell me about)
1 2 3
35. So what I heard was, you
do X and Y because of A
and B, but a little bit of 123
would make it better. Is
that right?
PRO TIP
36. The Debrief
888.310.5327
Debrief after EVERY session
It’s a quick assessment of a session:
- Summary of the participant
- What went well
- What needs improvement
- Insights or surprises
- Opportunities
37. Analysis and Synthesis
Trends
Look for trends across
all participants or
within a participant
segment
Good and Bad
Document what
doesn't work AND
what does work
Prioritize
Choose the most
important findings to
share and focus on
solving
Think big picture
Is the issue identified a
symptom of a bigger
problem?
Quotes
Identify quotes that
capture the essence of
your insights
Solutions
What solutions were
identified by
participants or
observers?
Future
Opportunities
What do the outcomes
suggest would be a
good next step?
Centralize and
share
All data in one place
for access and
redundancy. Shit
happens.
48. Engage your
team at every
step
- CHOOSING GOALS AND AUDIENCE
- REVIEWING DISCUSSION GUIDE
- OBSERVING AND NOTE TAKING
- DEBRIEFING
- PROBING DURING ANALYSIS
- PRIORITIZING RESULTS
- DETERMINING NEXT STEPS
50. What to do with outcomes
1 4
2 5
3 6
Share your findings
(email, present, print, posterize)
Create a roadmap with priorities
Identify opportunities Support ideation
Stay engaged!
Be available to answer questions.
Make recommendations
7 Test Again!
54. https://abookapart.com/products/just-enough-research
JUST ENOUGH RESEARCH BY ERIKA HALL
http://rosenfeldmedia.com/books/interviewing-users
INTERVIEWING USERS BY STEVE PORTIGAL
https://www.nngroup.com/articles/why-you-only-need-to-test-with-5-users
WHY YOU ONLY NEED TO TEST WITH 5 USERS BY JAKOB NIELSEN
Mentioned References