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Business Design Toolkit - Design Sojourn

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The Business Design Toolkit is used to help businesses leverage Design Led Innovation. For more information, please go to: http://www.designsojourn.com/business-design-toolkit/

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Business Design Toolkit - Design Sojourn

  1. 1. COPYRIGHT© 2013 BY DESIGN SOJOURN. ALLRIGHTS RESERVEDCOPYRIGHT© 2013 BY DESIGN SOJOURN. ALLRIGHTS RESERVED Business Design Toolkit Created by Design Sojourn | Inspired by Design Thinkers’s Startup Canvas
  2. 2. COPYRIGHT© 2013 BY DESIGN SOJOURN. ALLRIGHTS RESERVED Our Business Design Toolkit was inspired by the Startup Canvas created by our friends and partners the Design Thinkers Group. Check out the Startup Canvas at: www.designthinkersacademy.com/thinklikeastartupsession/
  3. 3. COPYRIGHT© 2013 BY DESIGN SOJOURN. ALLRIGHTS RESERVED The Business Design Toolkit is used to help businesses understand where they come from, why they do what they do, and where do they need to go next.
  4. 4. COPYRIGHT© 2013 BY DESIGN SOJOURN. ALLRIGHTS RESERVED It is all about Direction Setting. BDTcomplimentstheBusinessModelCanvasandtheLeanStartup Canvas. (Image:LouisVesthttp://www.flickr.com/photos/oneeighteen/7155789058/)
  5. 5. COPYRIGHT© 2013 BY DESIGN SOJOURN. ALLRIGHTS RESERVED Organization / Business Customers / Users The Toolkit Framework Design Thinking is about understanding how organizations look at their customers from one end, and how their customers look back at them from the other.
  6. 6. COPYRIGHT© 2013 BY DESIGN SOJOURN. ALLRIGHTS RESERVED Business Design Toolkit Download the BDT from this link: www.designsojourn.com/business-design-toolkit/
  7. 7. COPYRIGHT© 2013 BY DESIGN SOJOURN. ALLRIGHTS RESERVED Business Design Toolkit Organization / Business Customers / Users
  8. 8. COPYRIGHT© 2013 BY DESIGN SOJOURN. ALLRIGHTS RESERVED Organization / Business The Toolkit Framework Let's start by looking at the world from the business point of view.
  9. 9. COPYRIGHT© 2013 BY DESIGN SOJOURN. ALLRIGHTS RESERVED Step 1: Individual Values Assessment (Start from the left. Step 1: 20 mins)
  10. 10. COPYRIGHT© 2013 BY DESIGN SOJOURN. ALLRIGHTS RESERVED What are your Personal Values? Theseareyourpersonalvaluesthatyouholdtrue. Workasanindividualfirstandthenpickyourtop3.
  11. 11. COPYRIGHT© 2013 BY DESIGN SOJOURN. ALLRIGHTS RESERVED Combined Values Prioritization (20 mins)
  12. 12. COPYRIGHT© 2013 BY DESIGN SOJOURN. ALLRIGHTS RESERVED What are your Team’s Values? Nowrejoinyourteamtoshareyour3topvalues,andthenas agroupprioritizethembyputtingthemostimportantvalue inthecenterofthebull’seye,thenmoveoutwardswherethe leastimportantliesattheedgeoftheconcentricrings.
  13. 13. COPYRIGHT© 2013 BY DESIGN SOJOURN. ALLRIGHTS RESERVED Step 2: Recalibrate Vision and Mission by Asking WHY?
  14. 14. COPYRIGHT© 2013 BY DESIGN SOJOURN. ALLRIGHTS RESERVED Step 2a & b: What is the current Vision and Mission of your Organization? (20mins)
  15. 15. COPYRIGHT© 2013 BY DESIGN SOJOURN. ALLRIGHTS RESERVED Step 2c: So why do you do what you do?(10mins) Asanindividualaskyourselfwhydoyougetoutofbedevery morning? Whatmakesyoudowhatyoudo?
  16. 16. COPYRIGHT© 2013 BY DESIGN SOJOURN. ALLRIGHTS RESERVED People don’t buy what you do. People buy why you do it. Simon Sinek
  17. 17. COPYRIGHT© 2013 BY DESIGN SOJOURN. ALLRIGHTS RESERVED Recalibrate Your Vision and Mission by asking WHY? (20mins) ReturnasagroupandshareyourWhys,afterthatlookat yourvisionandmissionofyourcompanytoseeifthat matchesit. Ifitdoesnot,rewriteit.
  18. 18. COPYRIGHT© 2013 BY DESIGN SOJOURN. ALLRIGHTS RESERVED Step 3-5: Organizing Ourselves (30mins per Step)
  19. 19. COPYRIGHT© 2013 BY DESIGN SOJOURN. ALLRIGHTS RESERVED How do we Structure the Organization to Do what We Want? Howdowebuildacorporateculture,organizationstructure andincentivesforouremployeesthatreflectourvaluesor whatwebelievein?
  20. 20. COPYRIGHT© 2013 BY DESIGN SOJOURN. ALLRIGHTS RESERVED Step 6: Business DNA (30mins per quadrant)
  21. 21. COPYRIGHT© 2013 BY DESIGN SOJOURN. ALLRIGHTS RESERVED Lets take a look at the DNA of your Company. Asimpleoutlineof4elements(Business,Market, Constraints,andBrand) thatmakesyourbusinesstick.
  22. 22. COPYRIGHT© 2013 BY DESIGN SOJOURN. ALLRIGHTS RESERVED Step 7: Key Benefits (30mins)
  23. 23. COPYRIGHT© 2013 BY DESIGN SOJOURN. ALLRIGHTS RESERVED What are your Key Benefits? Howdoyougiveyourcustomerareasontobelievewhyyou dowhatyoudo? Whatbenefitsdoyourdelivertoyour customers?(Onepersquare)
  24. 24. COPYRIGHT© 2013 BY DESIGN SOJOURN. ALLRIGHTS RESERVED The Toolkit Framework Now lets look at the world from the business point of view. Customers / Users
  25. 25. COPYRIGHT© 2013 BY DESIGN SOJOURN. ALLRIGHTS RESERVED Step 1: Customer Values Assessment (Start from the right. Step 1: 20 mins)
  26. 26. COPYRIGHT© 2013 BY DESIGN SOJOURN. ALLRIGHTS RESERVED What are the Values of your customers? Whatareneedsofyourcustomersthattheyturntoyoufor (Fillinonepersquare) Itmaybedifferentfromwhatyouoffer. Don’tforgettheir goalsandobjectivestheyaretryingtoachieve.Whatare theirJobs-to-be-done?
  27. 27. COPYRIGHT© 2013 BY DESIGN SOJOURN. ALLRIGHTS RESERVED Feel free to jump back and forth over the line to recalbirate the business benefits vs. customer needs. It is a dotted line after all! PS: Alignment is the key.
  28. 28. COPYRIGHT© 2013 BY DESIGN SOJOURN. ALLRIGHTS RESERVED I would really love to hear your thoughts on this toolkit. So please print it out as a big banner, (2+ meters wide), then try it out with your clients or team, and then let me know what you think? After that please leave a message through this link: www.designsojourn.com/business-design-toolkit/ The Business Design Toolkit is one of the many tools we have developed to help businesses leverage on Design Driven Innovation to make their customer’s lives better. If you would like us to help you out, do not hesitate to drop us a message at: www.designsojourn.com/contact
  29. 29. COPYRIGHT© 2013 BY DESIGN SOJOURN. ALLRIGHTS RESERVEDCOPYRIGHT© 2013 BY DESIGN SOJOURN. ALLRIGHTS RESERVED Thank you. See you at www.DesignSojourn.com

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