SlideShare a Scribd company logo
Chris Bernard
User Experience Evangelist
chris.bernard@microsoft.com
312.925.4095
www.designthinkingdigest.com
DESIGN THINKING
DOORS TO MEANINGFUL INNOVATION
All photos are for educational purposes
Why?
Design Thinking Dallas by Chris Bernard
hard to use
unintuitive
confusing
ugly
designed by engineers
Who am I?
Why should you care?
Why do I care?
Why are we here?
What is design thinking?
Why do we all need to start
thinking about it right now?
Trouble is here.
So is opportunity.
Some History
Feature
Upgrade
Distinct
Value
Commodity Taken-For
Granted
Met
Unmet
UnarticulatedArticulated
“Because the purpose of business is to
create a customer, the business
enterprise has two, and only two, basic
functions: marketing and innovation”
Peter Drucker
Three trends
Technology
Business
You!
Source: Larry Keeley, Doblin
Technology tries to answer…
“What is possible?”
Design Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris Bernard
Business tries to answer…
“What is viable in the market
place?”
Source: Larry Keeley, Doblin
Design Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris Bernard
Experience / Design tries to
answer… “What is desirable to
users?”
Source: Larry Keeley, Doblin
Design Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris Bernard
Consumers try to answer…
“Where can I be part of the conversation?
How can I control my participation?
My voice?”
Communities try to answer…
“What is sustainable?”
Let‟s take a trip
The good old days.
Design Thinking Dallas by Chris Bernard
Process
Source: Gregg Berryman
Software
Process
Source: Gregg Berryman
Process
Process
Source: Gregg Berryman
Two Things Happened
Design Thinking Dallas by Chris Bernard
Design is back baby! Yeah!
Concept: Courtesy of Jon Harris, a Microsoft buddy
Concept: Courtesy of Jon Harris, a Microsoft buddy
Concept: Courtesy of Jon Harris, a Microsoft buddy
Concept: Courtesy of Jon Harris, a Microsoft buddy
Concept: Courtesy of Jon Harris, a Microsoft buddy
Concept: Courtesy of Jon Harris, a Microsoft buddy
Concept: Courtesy of Jon Harris, a Microsoft buddy
Our methods for designing software
and for the Web are broken.
The economic models for software
are changing.
How?
Let‟s take another trip.
Design Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris Bernard
Radio
Print
Television
Design Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris Bernard
but then…
Design Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris Bernard
Our disciplines and what is required
of us is changing.
Design and advertising are
converging, createding disruption in
how software and Web sites are
designed and how we create them.
It impacts how we work together
Source: International Design Magazine
It impacts how our customers and audience
interact with content and technology
It impacts our workspaces
Source: Hasso Plattner Institute of Design
It impacts how we need to think
It impacts everyone
Great design thinking is
expected…
…all the time.
Design Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris Bernard
Silverlight Airlines
Design Thinking Dallas by Chris Bernard
What is design thinking?
It‟s not…
User interfaces that are applied
after an application and Web
site are architected are like
pushing icing around on a cake.
They can make something look
nice but not fix fundamental
problems, they merely hide them.
Icing on a cake
Doesn‟t matter…
What does?
Innovation
Design Thinking Dallas by Chris Bernard
design is important
But design is a table stake…
…icing on the cake, when we only
use it for styling
interface
user interface only scratches the surface
…and gives designers a bad rap when
it‟s all we do
experience
user experience is important
user experience is what makes…
innovation
…happen.
We all need to be in the innovation business...
...because merely making things that „work‟
(badly) isn‟t enough…
...and if you can‟t do it right there are other
people all over the world who can—and want to.
Design Thinking gets you in the
experience business.
Creating great experiences gets
you in the innovation business.
How will you be different?
Establishing a common vocabulary around design thinking
Design Thinking
Design Thinking
User Interface Design
User Research
Information Design Usability Testing
Design Planning
What roles does a designer play?
User Experience Roles
Researcher
Planner
Information
Designer
Interaction
Designer
Visual
Designer
A human being should be able to change a diaper, plan an
invasion, butcher a hog, conn a ship, design a building, write a
sonnet, balance accounts, build a wall, set a bone, comfort the
dying, take orders, give orders, cooperate, act alone, solve
equations, analyze a new problem, pitch manure, program a
computer, cook a tasty meal, fight efficiently, die gallantly.
Specialization is for insects.
Robert Heinlein, Author
User Interface DesignUser Research Information Design Usability TestingDesign Planning
User Interface DesignUser Research Information Design Usability TestingDesign Planning
User Interface DesignUser Research Information Design Usability TestingDesign Planning
User Interface DesignUser Research Information Design Usability TestingDesign Planning
User Interface DesignUser Research Information Design Usability TestingDesign Planning
Good interaction
designers are
more than just
graphic or visual
designers
Ok, enough about roles.
What can design thinkers do?
Designers can think about „what‟ to
design and also about „how‟
User Experience Phases (Little d design)
Planning
High Level
Design
Detailed
Design
Production
Deployment
Sensing
Identify Intent
Conduct
Research
Conduct
Analysis
Conduct
Synthesis
Conceptualize
User Experience Phases (Big D design)
Why does it add value?
Design Thinking Dallas by Chris Bernard
But who should drive this?
Design Thinking Dallas by Chris Bernard
How do we implement it?
User Experience Capability
Awareness and Understanding
• No thoughts about UX as a
process within application
development
• Recognizes that UX exists as
a separate design discipline
within application
development
• Plan to build UX into future
products
• Existing initial investments in
UX with positive results
• Regards UX as a make-or-
break element of
application development
for competitive
differentiation
Business Value
• There is a limited
understanding of the
need for positive UX
• UX is poor by default
• Does not think that UX
applies to their
company/industry
• Sees no value in UX design
in definition process.
• There is a desire to build
UX, but it is not prioritized
and comes too late in the
process.
• Poor UX found after release
may not be addressed
• Measures UX quality during
all phases of a project and
takes corrective action for
poor UX.
• Develops repeatable criteria
for assessing user needs and
constantly benchmarks
against it.
• Interested in measuring
ROI of UX investments
including User
Effectiveness, User
Satisfaction and Quality of
Decisions.
• Uses UX extensively during
the definition phase of
efforts to frame solution
space or opportunity
People
• UX design skills may be
leveraged, but this is not a
core skill for any team
members; application of
these skills is ad hoc and
often not validated.
• UX professional involved in
application development for
limited UI input; they are
external to the team.
• Application development
team includes internal
design resources or external
agencies closely integrated
and aligned with the team.
• At least one functional role
within the team dedicated
to UX design in a leadership
role.
• Dedicated UX functions
across application life cycle
and agile project efforts.
• All points of contact to the
customer are aligned with
the UX vision through
effective internal
organizational
management.
• Thought leaders are
strategically aligned to use
UX capabilities to drive
disruptive innovation.
Execution
• Sole focus on "functional"
capabilities of applications,
making processes and
infrastructure work.
• No application of metrics to
measure productivity or
satisfaction with the
application.
• UX not considered
proactively at requirements
definition.
• Some rudimentary
assessment of user needs at
the conception of the project
and use of poorly collected
and validated data to make
decisions at various stages.
• Reactive UX design work
only in response to poor
user feedback.
• There is a continuous process
of assessing UX throughout
definition, design,
development, deployment
and runtime of a project.
• Primary research and a
rigorous design research
methodology is used
consistently.
• Internal metrics and
assessments for UX are
used in evaluating teams,
incentives.
• Actively developing
applications using a
process, tools and platform
with integrated UX
capabilities.
So, what do organizations focus on
for success?
4 Concepts
1
Function
Design Thinking Dallas by Chris Bernard
It Works Great!
2
Aesthetic
Design Thinking Dallas by Chris Bernard
It Looks Great!
3
Interaction
Design Thinking Dallas by Chris Bernard
It Relates to You!
4
Process
Design Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris Bernard
Generates Memories
Emotional Connection
What will experiences of the future look like?
Design Thinking Goals
Design GoalsMake getting what you need
Design GoalsMake getting what you needefficient & easy
Design GoalsMake getting what you needefficient & easyMake getting the results you
want more…
Design GoalsMake getting what you needefficient & easyMake getting the results you
want more…
visual & direct
Design GoalsMake getting what you needefficient & easyMake getting the results you
want more…
visual & directMake people feel great about their experience…
Design GoalsMake getting what you needefficient & easyMake getting the results you
want more…
visual & directMake people feel great about their experience…creating a positive emotional experience
If you take away 4 things:
Design thinking is critical for our software, our profession, our
stakeholder and users and the future of the software industry.
Delivering a great User Experience requires significant commitment on
our part to apply design thinking principles.
Microsoft is committed to being a great partner and supporting the
design community by creating the platforms, tools, and interoperability
needed to make a great User Experiences.
You are leaders in the community. Internalize the message, make it
your mission too.
Where to learn more
www.microsoft.com/design
www.microsoft.com/expression
Where to learn more
New platforms to advance design
Thank You!
Chris Bernard
chris.bernard@microsoft.com
312.925.4095
www.designthinkingdigest.com
Find me on Twitter, Facebook and Linkedin

More Related Content

What's hot

Design Thinking Method Cards (Beta 1.0)
Design Thinking Method Cards (Beta 1.0)Design Thinking Method Cards (Beta 1.0)
Design Thinking Method Cards (Beta 1.0)
Boris Friedrich Milkowski
 
Design Thinking - Workshop Sample
Design Thinking - Workshop SampleDesign Thinking - Workshop Sample
Design Thinking - Workshop Sample
Shimon Shmueli
 
State of Design Thinking in Portland
State of Design Thinking in PortlandState of Design Thinking in Portland
State of Design Thinking in Portland
designplusstrategy
 
Wicked problems in design thinking
Wicked problems in design thinkingWicked problems in design thinking
Wicked problems in design thinking
plamenalev
 
Design Thinking - A critical review
Design Thinking - A critical reviewDesign Thinking - A critical review
Design Thinking - A critical review
Stephen Whyte
 
Introducing design thinking
Introducing design thinkingIntroducing design thinking
Introducing design thinking
Zaana Jaclyn
 
Design Thinking 101
Design Thinking 101Design Thinking 101
Design Thinking 101
Merixstudio
 
Trends as Opportunities for Customer 3.1
Trends as Opportunities for Customer 3.1Trends as Opportunities for Customer 3.1
Trends as Opportunities for Customer 3.1
Chris Jackson
 
Introduction to Design Thinking
Introduction to Design ThinkingIntroduction to Design Thinking
Introduction to Design Thinking
Blackvard
 
2018/1/26 Design Thinking Workshop at CJJH
2018/1/26 Design Thinking Workshop at CJJH2018/1/26 Design Thinking Workshop at CJJH
2018/1/26 Design Thinking Workshop at CJJH
Daniel Lee
 
UXSG2014 Workshop (Day 1) - Leading UX (Trend Micro)
UXSG2014 Workshop (Day 1) - Leading UX (Trend Micro)UXSG2014 Workshop (Day 1) - Leading UX (Trend Micro)
UXSG2014 Workshop (Day 1) - Leading UX (Trend Micro)
ux singapore
 
Design Thinking for Social Innovation at IE
Design Thinking for Social Innovation at IEDesign Thinking for Social Innovation at IE
Design Thinking for Social Innovation at IE
Max Oliva
 
Design Thinking 101
Design Thinking 101Design Thinking 101
Design Thinking 101
Atthaphong Limsupanark
 
Design Thinking
Design ThinkingDesign Thinking
Design Thinking
Shimon Shmueli
 
Design Thinking explained
Design Thinking explainedDesign Thinking explained
Design Thinking explained
Twan van den Broek
 
My take on Design [Thinking]
My take on Design [Thinking]My take on Design [Thinking]
My take on Design [Thinking]
Marcel Zwiers
 
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfileBoyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
yan_stanford
 
Design Thinking is Killing Creativity
Design Thinking is Killing CreativityDesign Thinking is Killing Creativity
Design Thinking is Killing Creativity
designsojourn
 
Unleash Design Thinking to (re)Design Your Business
Unleash Design Thinking to (re)Design Your BusinessUnleash Design Thinking to (re)Design Your Business
Unleash Design Thinking to (re)Design Your Business
Sebastiaan Dorgelo
 
Zilver on design thinking
Zilver on design thinkingZilver on design thinking
Zilver on design thinking
Erik Roscam Abbing
 

What's hot (20)

Design Thinking Method Cards (Beta 1.0)
Design Thinking Method Cards (Beta 1.0)Design Thinking Method Cards (Beta 1.0)
Design Thinking Method Cards (Beta 1.0)
 
Design Thinking - Workshop Sample
Design Thinking - Workshop SampleDesign Thinking - Workshop Sample
Design Thinking - Workshop Sample
 
State of Design Thinking in Portland
State of Design Thinking in PortlandState of Design Thinking in Portland
State of Design Thinking in Portland
 
Wicked problems in design thinking
Wicked problems in design thinkingWicked problems in design thinking
Wicked problems in design thinking
 
Design Thinking - A critical review
Design Thinking - A critical reviewDesign Thinking - A critical review
Design Thinking - A critical review
 
Introducing design thinking
Introducing design thinkingIntroducing design thinking
Introducing design thinking
 
Design Thinking 101
Design Thinking 101Design Thinking 101
Design Thinking 101
 
Trends as Opportunities for Customer 3.1
Trends as Opportunities for Customer 3.1Trends as Opportunities for Customer 3.1
Trends as Opportunities for Customer 3.1
 
Introduction to Design Thinking
Introduction to Design ThinkingIntroduction to Design Thinking
Introduction to Design Thinking
 
2018/1/26 Design Thinking Workshop at CJJH
2018/1/26 Design Thinking Workshop at CJJH2018/1/26 Design Thinking Workshop at CJJH
2018/1/26 Design Thinking Workshop at CJJH
 
UXSG2014 Workshop (Day 1) - Leading UX (Trend Micro)
UXSG2014 Workshop (Day 1) - Leading UX (Trend Micro)UXSG2014 Workshop (Day 1) - Leading UX (Trend Micro)
UXSG2014 Workshop (Day 1) - Leading UX (Trend Micro)
 
Design Thinking for Social Innovation at IE
Design Thinking for Social Innovation at IEDesign Thinking for Social Innovation at IE
Design Thinking for Social Innovation at IE
 
Design Thinking 101
Design Thinking 101Design Thinking 101
Design Thinking 101
 
Design Thinking
Design ThinkingDesign Thinking
Design Thinking
 
Design Thinking explained
Design Thinking explainedDesign Thinking explained
Design Thinking explained
 
My take on Design [Thinking]
My take on Design [Thinking]My take on Design [Thinking]
My take on Design [Thinking]
 
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfileBoyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
 
Design Thinking is Killing Creativity
Design Thinking is Killing CreativityDesign Thinking is Killing Creativity
Design Thinking is Killing Creativity
 
Unleash Design Thinking to (re)Design Your Business
Unleash Design Thinking to (re)Design Your BusinessUnleash Design Thinking to (re)Design Your Business
Unleash Design Thinking to (re)Design Your Business
 
Zilver on design thinking
Zilver on design thinkingZilver on design thinking
Zilver on design thinking
 

Viewers also liked

Design Thinking: The one thing that will transform the way you think
Design Thinking: The one thing that will transform the way you thinkDesign Thinking: The one thing that will transform the way you think
Design Thinking: The one thing that will transform the way you think
Digital Surgeons
 
Crash Course Design Thinking - by @arnoutsmeets
Crash Course Design Thinking - by @arnoutsmeetsCrash Course Design Thinking - by @arnoutsmeets
Crash Course Design Thinking - by @arnoutsmeets
Board of Innovation
 
Kickstarting Design Thinking
Kickstarting Design ThinkingKickstarting Design Thinking
Kickstarting Design Thinking
Erin 'Folletto' Casali
 
Design Thinking - Bootcamp
Design Thinking - BootcampDesign Thinking - Bootcamp
Design Thinking - Bootcamp
Jan Schmiedgen
 
Creativity, Design Thinking and How These Have To Do With Innovation & Entrep...
Creativity, Design Thinking and How These Have To Do With Innovation & Entrep...Creativity, Design Thinking and How These Have To Do With Innovation & Entrep...
Creativity, Design Thinking and How These Have To Do With Innovation & Entrep...
Lumiknows Consultancy
 
Design Thinking With Persona
Design Thinking With PersonaDesign Thinking With Persona
Design Thinking With Persona
Franki Chamaki
 
Design Thinking: Finding Problems Worth Solving In Health
Design Thinking: Finding Problems Worth Solving In HealthDesign Thinking: Finding Problems Worth Solving In Health
Design Thinking: Finding Problems Worth Solving In Health
Adam Connor
 
The role of Design Thinking
The role of Design ThinkingThe role of Design Thinking
The role of Design Thinking
Pieter Baert
 
Design Thinking for Startups - Are You Design Driven?
Design Thinking for Startups - Are You Design Driven?Design Thinking for Startups - Are You Design Driven?
Design Thinking for Startups - Are You Design Driven?
Amir Khella
 
UX design, service design and design thinking
UX design, service design and design thinkingUX design, service design and design thinking
UX design, service design and design thinking
Sylvain Cottong
 
Service Design Thinking
Service Design ThinkingService Design Thinking
Service Design Thinking
Marc Stickdorn
 
Marketing's Perfect Storm: Critical Mass Presenation by Chris Bernard
Marketing's Perfect Storm: Critical Mass Presenation by Chris BernardMarketing's Perfect Storm: Critical Mass Presenation by Chris Bernard
Marketing's Perfect Storm: Critical Mass Presenation by Chris Bernard
Chris Bernard
 
Design thinking. Principles and methods to go beyond UX.
Design thinking. Principles and methods to go beyond UX.Design thinking. Principles and methods to go beyond UX.
Design thinking. Principles and methods to go beyond UX.
Andres Ospina
 
Design thinking for designing and delivering services
Design thinking for designing and delivering servicesDesign thinking for designing and delivering services
Design thinking for designing and delivering services
Zaana Jaclyn
 
IDEO's design thinking.
IDEO's design thinking. IDEO's design thinking.
IDEO's design thinking.
BeeCanvas
 
Lean manufanturing
Lean manufanturingLean manufanturing
Lean manufanturing
shahrool
 
1 - Le Design Thinking à IBM par Sandra Belfils, User Research et Sophie De B...
1 - Le Design Thinking à IBM par Sandra Belfils, User Research et Sophie De B...1 - Le Design Thinking à IBM par Sandra Belfils, User Research et Sophie De B...
1 - Le Design Thinking à IBM par Sandra Belfils, User Research et Sophie De B...
Use Age
 
Operations is a Strategic Weapon (PuppetConf)
Operations is a Strategic Weapon (PuppetConf)Operations is a Strategic Weapon (PuppetConf)
Operations is a Strategic Weapon (PuppetConf)
dev2ops
 

Viewers also liked (18)

Design Thinking: The one thing that will transform the way you think
Design Thinking: The one thing that will transform the way you thinkDesign Thinking: The one thing that will transform the way you think
Design Thinking: The one thing that will transform the way you think
 
Crash Course Design Thinking - by @arnoutsmeets
Crash Course Design Thinking - by @arnoutsmeetsCrash Course Design Thinking - by @arnoutsmeets
Crash Course Design Thinking - by @arnoutsmeets
 
Kickstarting Design Thinking
Kickstarting Design ThinkingKickstarting Design Thinking
Kickstarting Design Thinking
 
Design Thinking - Bootcamp
Design Thinking - BootcampDesign Thinking - Bootcamp
Design Thinking - Bootcamp
 
Creativity, Design Thinking and How These Have To Do With Innovation & Entrep...
Creativity, Design Thinking and How These Have To Do With Innovation & Entrep...Creativity, Design Thinking and How These Have To Do With Innovation & Entrep...
Creativity, Design Thinking and How These Have To Do With Innovation & Entrep...
 
Design Thinking With Persona
Design Thinking With PersonaDesign Thinking With Persona
Design Thinking With Persona
 
Design Thinking: Finding Problems Worth Solving In Health
Design Thinking: Finding Problems Worth Solving In HealthDesign Thinking: Finding Problems Worth Solving In Health
Design Thinking: Finding Problems Worth Solving In Health
 
The role of Design Thinking
The role of Design ThinkingThe role of Design Thinking
The role of Design Thinking
 
Design Thinking for Startups - Are You Design Driven?
Design Thinking for Startups - Are You Design Driven?Design Thinking for Startups - Are You Design Driven?
Design Thinking for Startups - Are You Design Driven?
 
UX design, service design and design thinking
UX design, service design and design thinkingUX design, service design and design thinking
UX design, service design and design thinking
 
Service Design Thinking
Service Design ThinkingService Design Thinking
Service Design Thinking
 
Marketing's Perfect Storm: Critical Mass Presenation by Chris Bernard
Marketing's Perfect Storm: Critical Mass Presenation by Chris BernardMarketing's Perfect Storm: Critical Mass Presenation by Chris Bernard
Marketing's Perfect Storm: Critical Mass Presenation by Chris Bernard
 
Design thinking. Principles and methods to go beyond UX.
Design thinking. Principles and methods to go beyond UX.Design thinking. Principles and methods to go beyond UX.
Design thinking. Principles and methods to go beyond UX.
 
Design thinking for designing and delivering services
Design thinking for designing and delivering servicesDesign thinking for designing and delivering services
Design thinking for designing and delivering services
 
IDEO's design thinking.
IDEO's design thinking. IDEO's design thinking.
IDEO's design thinking.
 
Lean manufanturing
Lean manufanturingLean manufanturing
Lean manufanturing
 
1 - Le Design Thinking à IBM par Sandra Belfils, User Research et Sophie De B...
1 - Le Design Thinking à IBM par Sandra Belfils, User Research et Sophie De B...1 - Le Design Thinking à IBM par Sandra Belfils, User Research et Sophie De B...
1 - Le Design Thinking à IBM par Sandra Belfils, User Research et Sophie De B...
 
Operations is a Strategic Weapon (PuppetConf)
Operations is a Strategic Weapon (PuppetConf)Operations is a Strategic Weapon (PuppetConf)
Operations is a Strategic Weapon (PuppetConf)
 

Similar to Design Thinking Dallas by Chris Bernard

What I've Learned about UX Design
What I've Learned about UX DesignWhat I've Learned about UX Design
What I've Learned about UX Design
Ali Rushdan Tariq
 
UX101
UX101UX101
UX Explained
UX ExplainedUX Explained
UX Explained
Mind Over Machines
 
Lean UX - a suggestion
Lean UX -  a suggestionLean UX -  a suggestion
Lean UX - a suggestion
Tord Heyerdahl
 
Building for People: 5 Practical Tip for Greating Great UX
Building for People: 5 Practical Tip for Greating Great UXBuilding for People: 5 Practical Tip for Greating Great UX
Building for People: 5 Practical Tip for Greating Great UX
qixingz
 
User Experience: An Industry (Always) in Transition
User Experience: An Industry (Always) in TransitionUser Experience: An Industry (Always) in Transition
User Experience: An Industry (Always) in Transition
Gino Zahnd
 
UX Design Mini Course
UX Design Mini CourseUX Design Mini Course
UX Design Mini Course
Digital Snack
 
User Experience Explained
User Experience ExplainedUser Experience Explained
User Experience Explained
Sameer dwivedi
 
User Experience Design + Agile: The Good, The Bad, and the Ugly
User Experience Design + Agile: The Good, The Bad, and the UglyUser Experience Design + Agile: The Good, The Bad, and the Ugly
User Experience Design + Agile: The Good, The Bad, and the Ugly
Joshua Randall
 
Coursera | Alphonso Morris - What’s Product Design vs UX vs UI? What is Growt...
Coursera | Alphonso Morris - What’s Product Design vs UX vs UI? What is Growt...Coursera | Alphonso Morris - What’s Product Design vs UX vs UI? What is Growt...
Coursera | Alphonso Morris - What’s Product Design vs UX vs UI? What is Growt...
Fonz Morris
 
User Experience and Prototyping
User Experience and PrototypingUser Experience and Prototyping
User Experience and Prototyping
Kshitiz Anand
 
Os Leung
Os LeungOs Leung
Os Leung
oscon2007
 
Digital Summit Denver 2015: Enterprise User Experience | Margaret Bossen, RBA
Digital Summit Denver 2015: Enterprise User Experience | Margaret Bossen, RBADigital Summit Denver 2015: Enterprise User Experience | Margaret Bossen, RBA
Digital Summit Denver 2015: Enterprise User Experience | Margaret Bossen, RBA
RBA
 
Design Learnings
Design LearningsDesign Learnings
Design Learnings
Quikr
 
UX Evolution Mindset & Methods
UX Evolution Mindset & MethodsUX Evolution Mindset & Methods
UX Evolution Mindset & Methods
Danforth
 
Demystifying design for developers
Demystifying design for developersDemystifying design for developers
Demystifying design for developers
Manish Chiniwalar
 
Demystifying Design for Developers
Demystifying Design for DevelopersDemystifying Design for Developers
Demystifying Design for Developers
Manoj Nair
 
How to Measure the Value of UX Design in Enterprise IT Projects (Heike van Ge...
How to Measure the Value of UX Design in Enterprise IT Projects (Heike van Ge...How to Measure the Value of UX Design in Enterprise IT Projects (Heike van Ge...
How to Measure the Value of UX Design in Enterprise IT Projects (Heike van Ge...
IT Arena
 
UX Design Process - MIT ID Innovation
UX Design Process - MIT ID InnovationUX Design Process - MIT ID Innovation
UX Design Process - MIT ID Innovation
Pankaj Deshpande
 
User Experience Process
User Experience Process User Experience Process
User Experience Process
Sultan Shalakhti
 

Similar to Design Thinking Dallas by Chris Bernard (20)

What I've Learned about UX Design
What I've Learned about UX DesignWhat I've Learned about UX Design
What I've Learned about UX Design
 
UX101
UX101UX101
UX101
 
UX Explained
UX ExplainedUX Explained
UX Explained
 
Lean UX - a suggestion
Lean UX -  a suggestionLean UX -  a suggestion
Lean UX - a suggestion
 
Building for People: 5 Practical Tip for Greating Great UX
Building for People: 5 Practical Tip for Greating Great UXBuilding for People: 5 Practical Tip for Greating Great UX
Building for People: 5 Practical Tip for Greating Great UX
 
User Experience: An Industry (Always) in Transition
User Experience: An Industry (Always) in TransitionUser Experience: An Industry (Always) in Transition
User Experience: An Industry (Always) in Transition
 
UX Design Mini Course
UX Design Mini CourseUX Design Mini Course
UX Design Mini Course
 
User Experience Explained
User Experience ExplainedUser Experience Explained
User Experience Explained
 
User Experience Design + Agile: The Good, The Bad, and the Ugly
User Experience Design + Agile: The Good, The Bad, and the UglyUser Experience Design + Agile: The Good, The Bad, and the Ugly
User Experience Design + Agile: The Good, The Bad, and the Ugly
 
Coursera | Alphonso Morris - What’s Product Design vs UX vs UI? What is Growt...
Coursera | Alphonso Morris - What’s Product Design vs UX vs UI? What is Growt...Coursera | Alphonso Morris - What’s Product Design vs UX vs UI? What is Growt...
Coursera | Alphonso Morris - What’s Product Design vs UX vs UI? What is Growt...
 
User Experience and Prototyping
User Experience and PrototypingUser Experience and Prototyping
User Experience and Prototyping
 
Os Leung
Os LeungOs Leung
Os Leung
 
Digital Summit Denver 2015: Enterprise User Experience | Margaret Bossen, RBA
Digital Summit Denver 2015: Enterprise User Experience | Margaret Bossen, RBADigital Summit Denver 2015: Enterprise User Experience | Margaret Bossen, RBA
Digital Summit Denver 2015: Enterprise User Experience | Margaret Bossen, RBA
 
Design Learnings
Design LearningsDesign Learnings
Design Learnings
 
UX Evolution Mindset & Methods
UX Evolution Mindset & MethodsUX Evolution Mindset & Methods
UX Evolution Mindset & Methods
 
Demystifying design for developers
Demystifying design for developersDemystifying design for developers
Demystifying design for developers
 
Demystifying Design for Developers
Demystifying Design for DevelopersDemystifying Design for Developers
Demystifying Design for Developers
 
How to Measure the Value of UX Design in Enterprise IT Projects (Heike van Ge...
How to Measure the Value of UX Design in Enterprise IT Projects (Heike van Ge...How to Measure the Value of UX Design in Enterprise IT Projects (Heike van Ge...
How to Measure the Value of UX Design in Enterprise IT Projects (Heike van Ge...
 
UX Design Process - MIT ID Innovation
UX Design Process - MIT ID InnovationUX Design Process - MIT ID Innovation
UX Design Process - MIT ID Innovation
 
User Experience Process
User Experience Process User Experience Process
User Experience Process
 

More from Chris Bernard

Design For Mobile 2010 Windwos Phone 7
Design For Mobile 2010 Windwos Phone 7Design For Mobile 2010 Windwos Phone 7
Design For Mobile 2010 Windwos Phone 7
Chris Bernard
 
Bernard ted x_pennquarter_071110
Bernard ted x_pennquarter_071110Bernard ted x_pennquarter_071110
Bernard ted x_pennquarter_071110
Chris Bernard
 
The Future of UX
The Future of UXThe Future of UX
The Future of UX
Chris Bernard
 
Brainstorming
Brainstorming Brainstorming
Brainstorming
Chris Bernard
 
Designing For Interaction
Designing For Interaction Designing For Interaction
Designing For Interaction
Chris Bernard
 
User Observation
User Observation User Observation
User Observation
Chris Bernard
 
Classic Design And IxD: Kissing Cousins (Interaction08)
Classic Design And IxD: Kissing Cousins (Interaction08)Classic Design And IxD: Kissing Cousins (Interaction08)
Classic Design And IxD: Kissing Cousins (Interaction08)
Chris Bernard
 
Design In The Trenches With Chris Bernard
Design In The Trenches With Chris BernardDesign In The Trenches With Chris Bernard
Design In The Trenches With Chris Bernard
Chris Bernard
 
Microsoft UX Platform and Tool Overview By Chris Bernard
Microsoft UX Platform and Tool Overview By Chris BernardMicrosoft UX Platform and Tool Overview By Chris Bernard
Microsoft UX Platform and Tool Overview By Chris Bernard
Chris Bernard
 
Classic Design And Web Design by Chris Bernard
Classic Design And Web Design by Chris BernardClassic Design And Web Design by Chris Bernard
Classic Design And Web Design by Chris Bernard
Chris Bernard
 
The Egg Analogy: The Problem With Designer and Developer Workflow in Software...
The Egg Analogy: The Problem With Designer and Developer Workflow in Software...The Egg Analogy: The Problem With Designer and Developer Workflow in Software...
The Egg Analogy: The Problem With Designer and Developer Workflow in Software...
Chris Bernard
 
Institute of Design: Teaming Workshop By Chris Bernard
Institute of Design: Teaming Workshop By Chris BernardInstitute of Design: Teaming Workshop By Chris Bernard
Institute of Design: Teaming Workshop By Chris Bernard
Chris Bernard
 
There Will Be Blood: 'Got Social Media' Presenation by Chris Bernard
There Will Be Blood: 'Got Social Media' Presenation by Chris BernardThere Will Be Blood: 'Got Social Media' Presenation by Chris Bernard
There Will Be Blood: 'Got Social Media' Presenation by Chris Bernard
Chris Bernard
 

More from Chris Bernard (13)

Design For Mobile 2010 Windwos Phone 7
Design For Mobile 2010 Windwos Phone 7Design For Mobile 2010 Windwos Phone 7
Design For Mobile 2010 Windwos Phone 7
 
Bernard ted x_pennquarter_071110
Bernard ted x_pennquarter_071110Bernard ted x_pennquarter_071110
Bernard ted x_pennquarter_071110
 
The Future of UX
The Future of UXThe Future of UX
The Future of UX
 
Brainstorming
Brainstorming Brainstorming
Brainstorming
 
Designing For Interaction
Designing For Interaction Designing For Interaction
Designing For Interaction
 
User Observation
User Observation User Observation
User Observation
 
Classic Design And IxD: Kissing Cousins (Interaction08)
Classic Design And IxD: Kissing Cousins (Interaction08)Classic Design And IxD: Kissing Cousins (Interaction08)
Classic Design And IxD: Kissing Cousins (Interaction08)
 
Design In The Trenches With Chris Bernard
Design In The Trenches With Chris BernardDesign In The Trenches With Chris Bernard
Design In The Trenches With Chris Bernard
 
Microsoft UX Platform and Tool Overview By Chris Bernard
Microsoft UX Platform and Tool Overview By Chris BernardMicrosoft UX Platform and Tool Overview By Chris Bernard
Microsoft UX Platform and Tool Overview By Chris Bernard
 
Classic Design And Web Design by Chris Bernard
Classic Design And Web Design by Chris BernardClassic Design And Web Design by Chris Bernard
Classic Design And Web Design by Chris Bernard
 
The Egg Analogy: The Problem With Designer and Developer Workflow in Software...
The Egg Analogy: The Problem With Designer and Developer Workflow in Software...The Egg Analogy: The Problem With Designer and Developer Workflow in Software...
The Egg Analogy: The Problem With Designer and Developer Workflow in Software...
 
Institute of Design: Teaming Workshop By Chris Bernard
Institute of Design: Teaming Workshop By Chris BernardInstitute of Design: Teaming Workshop By Chris Bernard
Institute of Design: Teaming Workshop By Chris Bernard
 
There Will Be Blood: 'Got Social Media' Presenation by Chris Bernard
There Will Be Blood: 'Got Social Media' Presenation by Chris BernardThere Will Be Blood: 'Got Social Media' Presenation by Chris Bernard
There Will Be Blood: 'Got Social Media' Presenation by Chris Bernard
 

Recently uploaded

Integrating Kafka with MuleSoft 4 and usecase
Integrating Kafka with MuleSoft 4 and usecaseIntegrating Kafka with MuleSoft 4 and usecase
Integrating Kafka with MuleSoft 4 and usecase
shyamraj55
 
(CISOPlatform Summit & SACON 2024) Cyber Insurance & Risk Quantification.pdf
(CISOPlatform Summit & SACON 2024) Cyber Insurance & Risk Quantification.pdf(CISOPlatform Summit & SACON 2024) Cyber Insurance & Risk Quantification.pdf
(CISOPlatform Summit & SACON 2024) Cyber Insurance & Risk Quantification.pdf
Priyanka Aash
 
Types of Weaving loom machine & it's technology
Types of Weaving loom machine & it's technologyTypes of Weaving loom machine & it's technology
Types of Weaving loom machine & it's technology
ldtexsolbl
 
Use Cases & Benefits of RPA in Manufacturing in 2024.pptx
Use Cases & Benefits of RPA in Manufacturing in 2024.pptxUse Cases & Benefits of RPA in Manufacturing in 2024.pptx
Use Cases & Benefits of RPA in Manufacturing in 2024.pptx
SynapseIndia
 
Dublin_mulesoft_meetup_Mulesoft_Salesforce_Integration (1).pptx
Dublin_mulesoft_meetup_Mulesoft_Salesforce_Integration (1).pptxDublin_mulesoft_meetup_Mulesoft_Salesforce_Integration (1).pptx
Dublin_mulesoft_meetup_Mulesoft_Salesforce_Integration (1).pptx
Kunal Gupta
 
Evolution of iPaaS - simplify IT workloads to provide a unified view of data...
Evolution of iPaaS - simplify IT workloads to provide a unified view of  data...Evolution of iPaaS - simplify IT workloads to provide a unified view of  data...
Evolution of iPaaS - simplify IT workloads to provide a unified view of data...
Torry Harris
 
(CISOPlatform Summit & SACON 2024) Digital Personal Data Protection Act.pdf
(CISOPlatform Summit & SACON 2024) Digital Personal Data Protection Act.pdf(CISOPlatform Summit & SACON 2024) Digital Personal Data Protection Act.pdf
(CISOPlatform Summit & SACON 2024) Digital Personal Data Protection Act.pdf
Priyanka Aash
 
The Role of IoT in Australian Mobile App Development - PDF Guide
The Role of IoT in Australian Mobile App Development - PDF GuideThe Role of IoT in Australian Mobile App Development - PDF Guide
The Role of IoT in Australian Mobile App Development - PDF Guide
Shiv Technolabs
 
The Impact of the Internet of Things (IoT) on Smart Homes and Cities
The Impact of the Internet of Things (IoT) on Smart Homes and CitiesThe Impact of the Internet of Things (IoT) on Smart Homes and Cities
The Impact of the Internet of Things (IoT) on Smart Homes and Cities
Arpan Buwa
 
Sonkoloniya documentation - ONEprojukti.pdf
Sonkoloniya documentation - ONEprojukti.pdfSonkoloniya documentation - ONEprojukti.pdf
Sonkoloniya documentation - ONEprojukti.pdf
SubhamMandal40
 
High Profile Girls call Service Pune 000XX00000 Provide Best And Top Girl Ser...
High Profile Girls call Service Pune 000XX00000 Provide Best And Top Girl Ser...High Profile Girls call Service Pune 000XX00000 Provide Best And Top Girl Ser...
High Profile Girls call Service Pune 000XX00000 Provide Best And Top Girl Ser...
bhumivarma35300
 
Semantic-Aware Code Model: Elevating the Future of Software Development
Semantic-Aware Code Model: Elevating the Future of Software DevelopmentSemantic-Aware Code Model: Elevating the Future of Software Development
Semantic-Aware Code Model: Elevating the Future of Software Development
Baishakhi Ray
 
Tailored CRM Software Development for Enhanced Customer Insights
Tailored CRM Software Development for Enhanced Customer InsightsTailored CRM Software Development for Enhanced Customer Insights
Tailored CRM Software Development for Enhanced Customer Insights
SynapseIndia
 
Mule Experience Hub and Release Channel with Java 17
Mule Experience Hub and Release Channel with Java 17Mule Experience Hub and Release Channel with Java 17
Mule Experience Hub and Release Channel with Java 17
Bhajan Mehta
 
Google I/O Extended Harare Merged Slides
Google I/O Extended Harare Merged SlidesGoogle I/O Extended Harare Merged Slides
Google I/O Extended Harare Merged Slides
Google Developer Group - Harare
 
EuroPython 2024 - Streamlining Testing in a Large Python Codebase
EuroPython 2024 - Streamlining Testing in a Large Python CodebaseEuroPython 2024 - Streamlining Testing in a Large Python Codebase
EuroPython 2024 - Streamlining Testing in a Large Python Codebase
Jimmy Lai
 
Computer HARDWARE presenattion by CWD students class 10
Computer HARDWARE presenattion by CWD students class 10Computer HARDWARE presenattion by CWD students class 10
Computer HARDWARE presenattion by CWD students class 10
ankush9927
 
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
sunilverma7884
 
Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)
Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)
Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)
Muhammad Ali
 
July Patch Tuesday
July Patch TuesdayJuly Patch Tuesday
July Patch Tuesday
Ivanti
 

Recently uploaded (20)

Integrating Kafka with MuleSoft 4 and usecase
Integrating Kafka with MuleSoft 4 and usecaseIntegrating Kafka with MuleSoft 4 and usecase
Integrating Kafka with MuleSoft 4 and usecase
 
(CISOPlatform Summit & SACON 2024) Cyber Insurance & Risk Quantification.pdf
(CISOPlatform Summit & SACON 2024) Cyber Insurance & Risk Quantification.pdf(CISOPlatform Summit & SACON 2024) Cyber Insurance & Risk Quantification.pdf
(CISOPlatform Summit & SACON 2024) Cyber Insurance & Risk Quantification.pdf
 
Types of Weaving loom machine & it's technology
Types of Weaving loom machine & it's technologyTypes of Weaving loom machine & it's technology
Types of Weaving loom machine & it's technology
 
Use Cases & Benefits of RPA in Manufacturing in 2024.pptx
Use Cases & Benefits of RPA in Manufacturing in 2024.pptxUse Cases & Benefits of RPA in Manufacturing in 2024.pptx
Use Cases & Benefits of RPA in Manufacturing in 2024.pptx
 
Dublin_mulesoft_meetup_Mulesoft_Salesforce_Integration (1).pptx
Dublin_mulesoft_meetup_Mulesoft_Salesforce_Integration (1).pptxDublin_mulesoft_meetup_Mulesoft_Salesforce_Integration (1).pptx
Dublin_mulesoft_meetup_Mulesoft_Salesforce_Integration (1).pptx
 
Evolution of iPaaS - simplify IT workloads to provide a unified view of data...
Evolution of iPaaS - simplify IT workloads to provide a unified view of  data...Evolution of iPaaS - simplify IT workloads to provide a unified view of  data...
Evolution of iPaaS - simplify IT workloads to provide a unified view of data...
 
(CISOPlatform Summit & SACON 2024) Digital Personal Data Protection Act.pdf
(CISOPlatform Summit & SACON 2024) Digital Personal Data Protection Act.pdf(CISOPlatform Summit & SACON 2024) Digital Personal Data Protection Act.pdf
(CISOPlatform Summit & SACON 2024) Digital Personal Data Protection Act.pdf
 
The Role of IoT in Australian Mobile App Development - PDF Guide
The Role of IoT in Australian Mobile App Development - PDF GuideThe Role of IoT in Australian Mobile App Development - PDF Guide
The Role of IoT in Australian Mobile App Development - PDF Guide
 
The Impact of the Internet of Things (IoT) on Smart Homes and Cities
The Impact of the Internet of Things (IoT) on Smart Homes and CitiesThe Impact of the Internet of Things (IoT) on Smart Homes and Cities
The Impact of the Internet of Things (IoT) on Smart Homes and Cities
 
Sonkoloniya documentation - ONEprojukti.pdf
Sonkoloniya documentation - ONEprojukti.pdfSonkoloniya documentation - ONEprojukti.pdf
Sonkoloniya documentation - ONEprojukti.pdf
 
High Profile Girls call Service Pune 000XX00000 Provide Best And Top Girl Ser...
High Profile Girls call Service Pune 000XX00000 Provide Best And Top Girl Ser...High Profile Girls call Service Pune 000XX00000 Provide Best And Top Girl Ser...
High Profile Girls call Service Pune 000XX00000 Provide Best And Top Girl Ser...
 
Semantic-Aware Code Model: Elevating the Future of Software Development
Semantic-Aware Code Model: Elevating the Future of Software DevelopmentSemantic-Aware Code Model: Elevating the Future of Software Development
Semantic-Aware Code Model: Elevating the Future of Software Development
 
Tailored CRM Software Development for Enhanced Customer Insights
Tailored CRM Software Development for Enhanced Customer InsightsTailored CRM Software Development for Enhanced Customer Insights
Tailored CRM Software Development for Enhanced Customer Insights
 
Mule Experience Hub and Release Channel with Java 17
Mule Experience Hub and Release Channel with Java 17Mule Experience Hub and Release Channel with Java 17
Mule Experience Hub and Release Channel with Java 17
 
Google I/O Extended Harare Merged Slides
Google I/O Extended Harare Merged SlidesGoogle I/O Extended Harare Merged Slides
Google I/O Extended Harare Merged Slides
 
EuroPython 2024 - Streamlining Testing in a Large Python Codebase
EuroPython 2024 - Streamlining Testing in a Large Python CodebaseEuroPython 2024 - Streamlining Testing in a Large Python Codebase
EuroPython 2024 - Streamlining Testing in a Large Python Codebase
 
Computer HARDWARE presenattion by CWD students class 10
Computer HARDWARE presenattion by CWD students class 10Computer HARDWARE presenattion by CWD students class 10
Computer HARDWARE presenattion by CWD students class 10
 
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
 
Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)
Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)
Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)
 
July Patch Tuesday
July Patch TuesdayJuly Patch Tuesday
July Patch Tuesday
 

Design Thinking Dallas by Chris Bernard