The document provides details about planning and pitching a print-based media product for rock magazines Q and Mojo. It analyzes features of the magazines like fonts, layouts, and headings to understand how they communicate with audiences. It also discusses the target demographics, content, and production process for Q magazine, which is published monthly and aims to inform and educate readers about various music genres and industry updates.

1. OCR –
Level 3 Cambridge Introductory
Diploma in Media
Unit 13:
Planning and Pitching a Print based
Media Product
P1 Evidence
Name: Will Bekker
Candidate Number: 3013
Center Name: St. Andrew’s Catholic
School
Center Number: 64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion

3. LO1 - Introduction
• We are asked to plan and pitch and print based media
product for the rock magazines. The two magazines that I
have chosen is Q and Mojo, these are two big magazines
with Q being the best music magazine in the Uk. The
magazine Q is owned by Bauer And Mojo is owned by
Phil Alexander. I will analyse the main features of the
magazine for example; the font used in the magazine,
headings and sub-headings and the general layout of the
magazine overall. This will help me to understand more
about the magazine companies and how they
communicate with the audience and provide them with as
much information as possible and in the clearest possible
way.

4. Purpose
The denotation of the strapline is ‘the worlds
greatest magazine’ which connotes that this
magazine is going to inform and educate
(Katz) the audience with all they need to know
about the specific artists, and up to date
information from the music industry. The word
‘greatest’ connotes it will be the best it can be
and it aims to be the most popular music
magazine.
On the website there is also a link that
enables the audience to subscribe to the
magazine and receive articles. Therefore, the
purpose is also sell as many music
magazines as possible.

5. Main Image: the use of the medium shot of the artist gives an impression of authority and that the person featured
is the most important in the magazine. The image takes over most of the cover and slightly overlaps the masthead
this gives Florence a sense of importance within this article
Masthead: advertising
the company this is
bright red and stands
out to the audience. It
is always good to have
a logo that is bright
colours so the
audience can
recognise the
magazine quickly
when looking through
the magazines in a
shop or online.
Image: the use of
this image captures
the attention of the
audience because
Florence is looking
into the lens and
looks like she is
reaching out to the
audience in order to
pull them in to read
the magazine.
Cover lines: these are
other stories that are on
the side of the page
normally right next to the
main image. This is to
show the audience a
summary of what is
inside and what the
article covers
Main headline: this
is the main story and
what the magazine is
focusing on. The
main headline
anchors the main
image on the front
cover.
Strapline: The verbal code ‘the
worlds greatest music magazine’
connotes that they are rated the
best in the music magazine industry

6. Genre
Q magazine is a music magazine with different
genres in each new release, therefore it is an
eclectic music magazine meaning it has a wide
range of different genres such as, Indie, Rock,
and Hip Hop.. Q is produced my Bauer which is
a large media group, founded in Europe it has
become widely known as the UK’s leading music
and film brand network.
Because Q covers a wide range of different
genres it appeals to more people because they
provide information for everyone. People like
reading about different genres, it is different
compared to other magazines because it has
more than one genre.
https://www.theguardian.com/media/2006/aug/17/pressandpublishing.circulationfigures4

7. Target audience
Katz’ theory: according to Katz Q magazine will ‘inform and educate’ the audience. This is by using interesting images and language to
attract the audience into reading the text. The use of interesting images and language invites people into reading the magazine which then
results in them being educated by the content. Another way that a magazine can inform and educate is by placing interviews with well known
artists, this intrigues the reader into reading the articles because it is most probably an artist they know and want to read about. Furthermore
being inform and educated in an interesting magazine creates a diversion from everyday life and lets the reader escape reality whilst reading
the magazine.
The target audience for Q magazine is a 31.7% to 68.3% female to male ratio. The
target audience age range is largely within the ages 15-24 years old and the second
most popular age range is 25-34 years old. This is because the magazine focuses on
content aimed at the younger generation (15-34)
Hartley – according to the the graph it highlights that there is a bigger percentage of males than female that enjoy reading Q magazine this is
proven in the image which highlights that 68.3% of male and 31.7% female read q magazine. This means that double the amount of males enjoy
reading Q more than females. Hartley's theorem also reveals that Q magazines directs there magazine mainly towards the male audience
because that is the gender that enjoys the magazines more, however there is sections in the magazine that is more aimed at the female
audience hence the reason that there is still a 30% of females that still read the magazine.
Maslow: Maslow's theory has 4 different outcomes that a person can become after reading a magazine these are: social climbers,
care givers, explorers and survivors. A social climbers is when the audience are motivated by something to improve there life and
theoretically climb up the social hierarchy. This is important because it gives the audience confidence and motivation to do well in
life. A caregivers is when the audience feels sorry for the persons situation in the magazine and is also a very selfless person in
real life. This is important because it gives the audience a chance to escape reality and be engrossed into a magazine. A survivor
is when the audience members want security and routine. This is important because they have security knowing that the
magazine will be published on a set date.

8. According to the socio economic needs Q magazine
would best suit THE C1 AND C2 category. This is
because the price for the magazine is priced quite
high for a subscription and it is more of a luxury
instead of a necessary thing. people in the
unemployed category will need to spend money on
more important things instead of spending money on
things they don’t need.

9. Psychographics
Q magazines audience are most
likely to be mainstreamers. This is
because q magazine is an organizes
company that released magazines
every week, this therefor gives the
audience a sense of security and
routine because it is released in a
set routine at a set time.
Furthermore q magazine is good
value for money because it gives the
audience everything they need to
know about the music industry in the
last week.

10. Content
The 5 images are about the
same size, this therefore
highlights that the artists in
the pictures are equal and
the same importance in the
magazine.
The magazine has kept a
consistent house style so it
highlights that Q is very
professional in the way they
lay out their magazine.
Subheadings: Down the side
of the page there are other
stories and the page number
to find them in the magazine.
The masthead is in a black
colour which stands out from
the red background.
The Publisher has also kept the
brand identity on this page.
They have added the Q logo in
bold at the top of the page. This
is important to do because it
advertises the company more
and increases the readers
recognition of the company logo
when they see it on a shelf.
The use of the variety of
images and image sizes
makes the page look overall
more appealing to the reader
and is welcoming because it
adds colour to the page instead
of just writing which can be
daunting to some readers and
might put them off of reading
the specific page
Sub lines: a short paragraph based on the subheading

11. Frequency
Bauer media produce a copy of Q magazine every month. I got this
information from the website presented below.
http://www.newsstand.co.uk/195-Rock-Music-Magazines/1380-
Subscribe-to-Q-MAGAZINE-Magazine-Subscription.aspx
This picture highlights that the magazine is
released once a month on the 16th of each
month.

12. Drop capitals: The drop Capitals are the large letters at the start of
a piece of text. This highlights to the audience where to start
reading from.
Page number/ date of issue: this tell to the reader what page
this specific article is on and it also tells them the date of issue
so they know if the magazine they are reading is the latest one
out.
Main image:
this close up
image of Jay
–Z connotes
tot the reader
a sense of
authority over
jay-Z and it
tells the
audience that
he Is the main
person in this
specific
magazine.
Pull quote: this is a quote pulled from the article to in
courage the reader to read the article. It is an interesting
quote that some people will be confused about so the
reader will want to read more about the article.
Brand
identity: the
name of the
magazine is
placed in
certain places
in the
magazine for
extra
advertisement.
It is also part
of a consistent
house style
which is
always a good
aspect to have
In a
professional
magazine.
DPS –
Double
Page
Spread

13. Publisher
• Q is produced my Bauer which is a large media group, founded in
Europe it has become widely known as the Uk’s leading music and
film brand network. Their portfolio includes heat, KISS, Grazia,
Empire, Motor Cycle News, Parkers, TV Choice, Take a Break,
Bella, Magic and Absolute Radio. Bauer is a multi media product
that is on many different platforms such as TV, magazine, digital and
radio. In 1996, they acquired digital music TV channel ‘The Box’.
http://www.bauermedia.c
o.uk/brands/q

14. Form and style
Throughout the magazine Q has presented a simple yet effective layout for all the pages. The
main colors they use is red, white and black, red being the color used to highlight important
information and also for the logo. Black being the main font color and white as a type of
background to help the colors stand out to the reader. The logo ‘Q’ is simple yet effective this is
because it is very hard to forget and people will always know the magazine after seeing it once.
Furthermore it conveys that the magazine is simple and easy to read just like the logo is. This
will entice the reader to pick up a copy and read it. Q has also added the logo on every page for
extra product placement. On the front cover they usually have the main person overlapping the
masthead as a sense of authority in the specific copy of the magazine. Furthermore the person
in the picture is normally directly addressing the reader by looking straight into the camera. This
catches peoples attention when they are looking at magazines in the store or just walking past.

15. Website annotations
The website layout for Bauer media are
very similar to the page design in the
magazine. It is important to have a
consistent house style because people
are able to recognise the company
better. It also gives a professional look
towards the company
Like the magazine, Bauer media also
have large image with bold titles to
connote to the audience what the title
of the cover is. Furthermore there is a
few statistics shown on the front cover
to show how many people are
interested in Bauer media as a brand.
On the website, a new customer is able to
sign up to a subscription to receive a
regular copy of the magazine. They are
also have a choice to have a digital copy
or an actual magazine. It is good to be on
a multimedia platform especially if it is a
big company like Bauer media, this is
because they are open to a wider range
audience and therefore it inflates their
sales.

16. Email about production
I have not yet got
an email back from
Bauer Media.

17. Production Process
Date of publication – firstly the thing to do it set up the date of publication. The date of publication is
the date that you want the magazine to be released to the public as a finished product. Once this date
has been set you have now got to have the magazine finished by then. This is also known as a
schedule which is how you are going to plan the production and when each process occurs
Managing the schedule – this is probably the most important step in the whole process. If the
schedule is managed properly the production of the magazine will be successful. The schedule should
be made in such a way that if there is a problem there should be a solution for it so the production
process runs as smoothly as possible. Also a well organized schedule will enable you to meet the
deadline set. This therefore connotes that the schedule is vital for a successful production.
Editorial and budgetary decision – The editorial decisions involve the magazine’s editorial team
assembling and deciding what topics will be covered in the next issue of the magazine. the editorial
team essentially talks about the various contents that will make up the magazine and decide what the
final copy will consist of. Also they look at the budget for the magazine and they work around it to
make it within the budget.
Content Acquisition – the content acquisition is arguably the most important step because without
the content there cannot be any magazine in the first place. Therefore content is basically the number
one priority. There are two essential ways that content can be collected for the magazine. These are
‘in-house staff’ and ‘external writers’ that are commissioned to write on topics that are specialist in
nature

18. Sub-editing – this is the next step to be taken. Sub editing focuses on one major thing, which is
quality control. If the media organization is big enough to have a sub-editor, then he is going to be
responsible for this job; if there is no sub-editor, then the editor does this job. This step involves the
following important things:
Page Layout – there is a team responsible for page layouts called the layout staff. Their job is to
typeset and layout the pages that make the magazine. They use very powerful Desktop Publishing
programs such as InDesign or PageMaker to get the job completed. It is at this stage that adverts from
advertisers are placed into the content.
Proofreading – once the magazine has been completed it is checked over a few times by a computer
to make sure there is no errors in the spellings of punctuation. It also checks if the layout is correctly
File emailed to printer – After the proofreading stage, the DTP file of the entire magazine is sent to
the printer whose job will be to print the magazine.
Distribution –The printing company, having finished with the printing of the magazines will package
them neatly and send them to a warehouse. From the warehouse, the magazines are then distributed
and then sold to the public.
Bauer Media. (2016). Our company . Available: https://www.bauermedia.co.uk/about/our-company.
Last accessed 23/09/2016.

20. Publisher
Kerrang was founded in 1981 and the magazine started publishing on 6 June
1981.Geoff Barton was the person who edited the magazine initially as a one-
time supplement in the Sounds newspaper, Kerrang was focused on the new
wave of British heavy metal phenomenon and on the rise of other hard rock
acts. Its popularity rose again with the hiring of editor Paul Rees circa 2000
when the nu metal genre, featuring bands like Slipknot were becoming more
popular. Since 1993, the magazine has held an annual awards ceremony to
mark the most successful bands in the interests of their readers. In 2000,
EMAP launched Kerrang! as a digital radio station, across the United Kingdom
and In 2001 EMAP launched Kerrang! TV.
http://www.bauermedia.co.uk/brands/kerrang

21. Purpose
The denotation of the words ‘the UK’s
biggest GIG guide’ connotes to the reader
that KERRANG is the best at what it does in
the UK. This is important to take note of
because the reader will only want to buy the
best for their money. This is following the
KATS theory which is to inform and educate
the reader.
On the website there is an
option to subscribe to the
magazine and receive a
certain amount of copies

22. Masthead: the masthead is in a distorted font and looks like it is cracked this gives
a powerful effect on the reader because it describes what the word sounds like.
Main image: the main
image blocks off half of
the mast head. This
connotes to the
audience that the
person presented in the
image has a sense of
authority in the3
magazine and is an
important person when
it comes to this specific
article.
Main headline: the main
headline is always in big
bold writing and is
normally in a bright color
to highlight to the reader
that it is the main headline.
Quote from artist: the
quote from the artist is
highlighted in a bright color
to catch the audiences
attention.
Promotion: this is used
for advertisement at the
bottom of the page.
Pull quote : this is used
to intrigue the reader into
reading the magazine.
The use of interesting
words assist the pull
factor.
Other stories: this
connotes to the
reader what other
stories are within the
magazine.

23. Genre
The genre that KERRANG focus on is heavy metal phenomenon and on the
rise of other hard rock acts.
As shown on the graph rock is not
very high at all in fact it is tied for
being the least popular genre for a
magazine with electronic music. This
means that the audience range for
rock is very low and there is very few
people that actually read rock
magazines.
https://aliceroundmediastudiesas.wordpres
s.com/main-task/

24. Target audience
Katz’ theory: according to Katz KERRANG magazine will ‘inform and educate’ the audience. This is through using interesting language
and images in order to attract the audience into reading the text. For example within the magazine it consists of interviews with famous
people that are well known, the use of well known celebrities attracts more people that are interested in the specific celebrity. Furthermore
if KERRANG magazine use well known people then people will enjoy reading the article more, this is how the magazine is able to inform
and educate the audience. The use of interesting images creates a diversion for the audience because it is enabling them to sit and read an
interesting magazine and escape reality for the duration of reading the magazine
Hartley’s: Hartley's theory highlights that kerrang magazine should consider Age, gender, class, ethnicity, self-image, nation and family.
They should make sure that the magazine getting published is age appropriate for the target audience who read the magazine, this means
that the magazine should consist of age appropriate language and images. It is also very important that they consider different races before
publishing the magazine this is because there might be some controversial language used that might offend certain people because of their
race or ethnicity. Another thing that it says s gender and self image. These are really important because there might be contexts that could
make people feel they are lower than other people because of the gender or race.
Maslow: Maslow's theory mentions 4 different potential outcomes for a reader after reading a KERRANG magazine these are; social
climbers, care givers, explorers and survivors. Social climbers is when the audience are driven by improving their status in society. This is
important because it gives the audience confidence and a drive to do well in life. Caregivers is when the audience sympathies with the
characters situation. This is important because it gives the audience a chance to escape reality and be engrossed into a magazine.
Survivors is when the audience members want security and routine. This is important because they have security knowing that the
magazine will be published on a set date.
The KERRANG reader highlights that the majority of
readers are male at 59% to 41%. Furthermore as seen on
the reader it connotes that the majority of the audience is
15-24 and as the ages increase the number of readers
decrease.

25. Content
The masthead is in a bold font that
stands out so the person reading
knows that it is the ‘contents’ page.
There is a large image which
highlights that it is the main article
featured in the copy. There is also
other smaller photos which are
other smaller articles in the copy.
Like the Q magazine there are
other smaller stories down the side
of the page with the page number
for each story. This makes it easier
for the person to find the story they
want.

26. Production Process
Date of publication – firstly the thing to do it set up the date of publication. The date of publication is
the date that you want the magazine to be released to the public as a finished product. Once this date
has been set you have now got to have the magazine finished by then. This is also known as a
schedule which is how you are going to plan the production and when each process occurs
Managing the schedule – this is probably the most important step in the whole process. If the
schedule is managed properly the production of the magazine will be successful. The schedule should
be made in such a way that if there is a problem there should be a solution for it so the production
process runs as smoothly as possible. Also a well organized schedule will enable you to meet the
deadline set. This therefore connotes that the schedule is vital for a successful production.
Editorial and budgetary decision – The editorial decisions involve the magazine’s editorial team
assembling and deciding what topics will be covered in the next issue of the magazine. the editorial
team essentially talks about the various contents that will make up the magazine and decide what the
final copy will consist of. Also they look at the budget for the magazine and they work around it to
make it within the budget.
Content Acquisition – the content acquisition is arguably the most important step because without
the content there cannot be any magazine in the first place. Therefore content is basically the number
one priority. There are two essential ways that content can be collected for the magazine. These are
‘in-house staff’ and ‘external writers’ that are commissioned to write on topics that are specialist in
nature

27. Sub-editing – this is the next step to be taken. Sub editing focuses on one major thing, which is
quality control. If the media organization is big enough to have a sub-editor, then he is going to be
responsible for this job; if there is no sub-editor, then the editor does this job. This step involves the
following important things:
Page Layout – there is a team responsible for page layouts called the layout staff. Their job is to
typeset and layout the pages that make the magazine. They use very powerful Desktop Publishing
programs such as InDesign or PageMaker to get the job completed. It is at this stage that adverts from
advertisers are placed into the content.
Proofreading – once the magazine has been completed it is checked over a few times by a computer
to make sure there is no errors in the spellings of punctuation. It also checks if the layout is correctly
File emailed to printer – After the proofreading stage, the DTP file of the entire magazine is sent to
the printer whose job will be to print the magazine.
Distribution –The printing company, having finished with the printing of the magazines will package
them neatly and send them to a warehouse. From the warehouse, the magazines are then distributed
and then sold to the public.

28. Emailing KERRANG
I have still not
got an email
back from
KERRANG

29. Frequency.
This image that I have got from the website highlights that they release
magazines once a month but the price varies depending on the type of
magazine you get weather it is a print, digital or both.

30. Form and style
Throughout the magazine KERRANG has highlighted a consistent house style. They use
dark greys and blacks in the background and then all of the information is in a brighter
color like yellow or red which stands out on the dark background. This is a consistent
house style because it follows the logo which is dark color. Furthermore there is a product
placement on every page, this is normally found at the top or the bottom of a page. The
KERRANG logo itself is simple yet effective, this is because the font used describes what
the name of the magazine is like (metal music). For the front cover you normally find a
person with dark hair and tattoos which is a stereotypical person that is in the metal
music industry.

31. Market Position
The graph displayed denotes the
overall circulation figures for
each magazine. The red bars
highlights how much of the sales
were digital. I was only able to
find two statistics, this connotes
that digital downloads are not a
popular method of downloading
magazines.
Source:https://www.google.co.uk/search?hl=en&q=bauer+market+position&meta=&surl=1&safe=active&gws_rd=ssl#safe=strict&
hl=en&q=best+music+magazine++&spf=1497357235666

32. Conclusion
For LO1 I have analyzed the way Q and KERRANG, organize their
magazines and the type of images they use for the front covers. I have
also gone into depth on the type of audience that listen to the Individual
magazines. Furthermore I have added the production process that the
publishing houses use in order to produce their copies of the
magazines each month. In addition I have researched and analyzed
other important information like how the customers can sign up to
receive copies of the magazine and what format they wish to read it in.