1. OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 13:
Planning and Pitching a Print based Media
Product
P1 Evidence
Name: Nicole Mukonjo
Candidate Number: 3091
Center Name: St. Andrew’s Catholic School
Center Number: 64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion
4. Purpose
• The purpose of Q magazine is to provide the
audience with exclusive interviews, promoting new
artists and advertise new music releases which
engage the reader into discovering more about Q
and what they offer in the magazine.
• Q also uses knowledge that is used by a music expert
in order for the reader to take this magazine more
seriously and for the writers of the magazine to be
proud of what they have produced that engages
more readers to find out more about Q.
5. Genre
Q magazine is known for promoting upcoming artists and new
releases of music material from well known musicians and
new artists. They are also known for exclusive interviews with
artists that they are able to share with readers through the
magazine which makes them more intrigued to analyze more
about the artist and get to know them more through their
music and through themselves as people, that’s how the
reader is able to connect with the artist/band through their
music and who they are as individuals. The genre of Q
Magazine would usually be indie, alternative and rock due to
the fact that’s really what the magazine bases all their articles
on and the artists which are ranged in the two genres.
References
http://lauranatmason.blogspot.co.uk/201
1/02/analysis-of-q-magazine.html
6. Genre(continued)
Secondary research
As shown in the pie chart, the percentage of pop music sales is
the highest as it is 36% compared to rock music sales which is
35% so they have a 1% difference. This implies how pop music
is popular amongst all audiences in the UK. These figures are
from 2015 so compared to all other music genres, rock and
pop music is the most favoured from all audiences in the UK.
References
http://www.gigwise.com/news/
99413/pop-music-overtakes-
rock-as-uks-most-popular-genre
Pop music
sales
36%
rock music
sales
35%
R&B music
sales
6%
Dance
music sales
17%
Classical
music sales
3%
Hip Hop
music sales
3%
Most popular music genre in
the UK 2015
7. Content page-first half
• The main image for this contents
page is take that members
tumbling on top of each other
which could imply how friendly
they are and how the magazine
does its best to satisfy people
when they first open the page.
• It also mentions about the Q
awards which is an event that
people would be interested in
reading about if they missed out
on watching it and would like to
find out more about it and the
winners of it.
• The number ‘48’ in bold black
writing is relating to the first image
you see on the contents page(take
that) so they are encouraging the
reader to have a look at the article
and read more about it.
8. Content page- second half
• It is titled ‘issue 293’ which
conveys how long this
magazine has been published
for so they make themselves
sound wise and that they know
more about music and are
experts at analysing and finding
more about music on a deeper
level.
• There is also an image of
Rihanna gripping onto the
megaphone which suggests
how Q are appealing to the
audience to ask them questions
for cash and by using a global
superstar’s image, it is making
it convincing to the reader that
they should let their voice be
heard.
9. Front cover deconstruction
Strapline
Masthead
the ‘Q’ is a capital letter to
suggest how big and
important this magazine is
and connotes it has
authority so a lead role.
The red background could
symbolise how much
aggression this magazine
has due to its genre and
makes the logo stand out
to the reader.
Convergence, Barcode, month and price of issue
the convergence is a web address that leads you to the main website for Q magazine so
suggests to the reader that a magazine isn't the only platform that they can find more
information about Q and other artists but also on other platforms .
Coverlines
The bands and artists in red and black
bold text connote how these are well
known to the readers and suggests
that if the readers know these artists
and bands well, then they would want
to read the issue.
Main image
The main image of Noel Gallagher stood up
straight with his arms crossed and leaning
on the speaker implies how he is better
than the rest and how he knows to stand
up for his right to get his way into music, so
following what he thinks and not taking
anyone else's ideas.
Main headline
‘NOEL’ is based on the
singer that is the main
image and implies how
he is the main subject of
the issue that the readers
should be paying
attention to.
Anchorage text
it has a link to the main headline
so what the article could be
about. So it is implying how the
whole article is about noel
himself using the words ‘HE’ and
‘HIS’.
Strapline
The superlative ‘greatest’ conveys how
the magazine is the best it can be and
implies how much work the publishers
have put into the magazine to make it
the best it can be and for the reader to
be entertained and enjoy it.
10. Target audience
Hartley’s 7 subjectivities
Age: It would appeal more to 30-40 year olds who are interested in indie and
alternative music as the artists are based around them and the price increase means
that people within that age range can buy an issue.
Gender- male
Class- it would usually appeal to people who are in middle and upper class
Ethnicity- as the magazine is based in the United Kingdom, it would be for those who
live in the UK and have a British nationality.
Katz 'uses and gratifications theory
inform and educate- it helps the reader understand more about Noel Gallagher on
how he stands up to those who change things that he wants to follow, so he does
what he has told himself to do, not let others get in the way and change the way he
thinks everything.
Maslow’s Hierarchy of Needs
Caregivers- readers of Q magazine will be emotionally engaged by the matter and
because of the age range, this implies that they will have a better understanding of
the matter and stories that could relate to the magazine.
11. Target audience (continued)
Psychographics
Psychographics splits up those based on the life style, social
class and the personality of the consumer. This is also based
on how the consumer acts like on a daily basis and what
their appearance is like compared to other individuals. Q
magazine would be targeted at those who are aspirers as Q
magazine is the genre of indie and alternative so their
appearance, image and personality is based upon the
genre. Q magazine conveys to the reader how they
promote a grunge rock theme and how this can influence
their audience based on their music choices and the image
they present to other people.
References
http://www.slideshare.net/BigDproductions/demographics-and-psychographics
12. Demographics
This table displays the percentage of the audience based on socio economic needs and gender who read general monthly
magazines, these statistics were found on the national readership survey website. This also displays general magazines that are
released monthly.
It displays for Q on ABC1 social classes that the percentage of those who read Q magazine within these social grades is 0.5% and
around 137 people within these social classes.
In addition, on the C2DE social classes, about 0.2% of these classes read Q magazine and around 51 people within these classes.
It also displays the percentage of men that read Q magazine compared to the percentage of women who read Q magazine. It
comes to the conclusion that there is more men that read Q magazine by 0.6% compared to women that read Q magazine in which
there percentage is 0.2%.
References
http://www.nrs.co.uk/latest-results/nrs-print-results/general-
magazines-nrsprintresults/
13. DPS Deconstruction
Quote from
interview- “I’m
bringing ginger
back” implies it
is sounding
comical as well
as he is making
a statement
that he is
making a
comeback and
a new Ed is
back.
Page number/web address- this connoted that Q isn’t only in
magazine format, so more information about artists and exclusive
interviews can be found on the website in more detail and also
encouraging the reader to subscribe to the magazine on the
website.
Stand first- it implies where the
reader should start first before they
read the article to make sure if they
want to carry on reading the dps or
move onto the next page, it also
gives the reader a small description
of Ed Sheeran to give them more of
an idea of what genre he fits in
Drop capital- this suggests that is
where the reader should start reading
from so where the article starts and it
has a red background with a white
bold capital letter to make it very
similar to the Q logo but make it eye
capturing to the reader to let them
know that is where they should start
reading the interview.
Magazine credits- in order to make it clear to the reader that
Ed Sheeran didn't’t type up the whole article, they are giving
credits to those who made the effort to talk about Ed
Sheeran as he is the subject of this dps and in order to not
confuse the audience
14. DPS Deconstruction continued
Differentiated questions and answers- this is what the audience want to
know from reading the article so this is the part where they get to know
more about the artist/band and see what similarities and differences they
have between themselves and the reader
15. Webpage analysisWhat appears on the Q
magazine website- the
main image is the latest
issue of Q Magazine which
is for October 2016 issue.
This suggests how much Q
are doing to promote the
magazine and how they are
encouraging readers of the
magazine to read the
magazine either physical
copy or digital copy that can
be downloaded onto smart
phones.
Social media links- Q magazine
also have social media pages in
which the audience can also
find out more information
about the magazine, when the
next issue is going to be
released and suggests how Q
are also interactive and giving
the readers a chance to take
part in events or any other
interactive activities which are
organised by Q magazine. All
the social media links are
located in the top right corner
of the webpage.
Layout- the layout is very
simplistic and they also
seem to stick with the same
house style as the magazine.
The reason for this could
possibly be due to the fact
this will make it easier for
the readers to find the
similarities and recognise
the website just as when
they look at the magazine.
Information that the website
provides- it gives users more
detailed information about the
artists/ bands and exclusive
interviews that they have
mentioned in their issues. It
also tells you what is track of
the day to encourage the user
to listen to it and get a feel of
the genre Q magazine is based
around.
Similarities with the magazine
It has the same articles that would be found in the issues,
it would also have the same exclusive interviews that
would be found in the physical copies and digital copies
that allows users and readers to see the article from
different platforms.
Differences with the magazine
It doesn't have playlists which is featured on the website
but not in the magazine. It doesn't have videos in the
physical copy of Q but it does on the digital copy of Q as
there are links that leads to certain pages.
16. Publisher of Q magazine
• Bauer Media Group is a entertainment network which was
founded in Hamburg in 1875 and now operating in 19 countries
which includes the UK, Australia, New Zealand and the USA.
• It has at least 11,000 employees worldwide and in the UK, So far,
it has 25 million consumers like Kiss, Absolute Radio and Magic.
• They are also Britain's biggest magazine publisher as they
publish magazines like Q Magazine, Closer, Kerrang! Magazine,
Mojo magazine and many other magazines all from different
genres.
• Since 2010, the CEO of Bauer Media Group is Paul Keenan.
Reference- http://www.bauermedia.co.uk/about/our-company
17. Form and style
• With Q Magazine, they keep to a simplistic and recognizable form and
style, by doing this, they use colours like red, white and black to make the
magazine more notable to the reader that it is Q magazine and has a
distinct format to make it look more noticeable.
• Also, it seems to be set out in the same way inside the magazine and on
the front covers as they always have the Q logo set out in the top left
corner of the front cover and always has the page number and web
address to the Q website so that readers can discover more information
about other artists and have access through exclusive interviews on the
website. By the magazine appealing to the reader, it keeps to a simple
format so that it will not be hard for the customer to read it and it will be
carrying on with the prominent features that they have continued on using
for each issue of the magazine.
18. Retail outlet
• You can be able to obtain and purchase Q
magazine from WH Smith, Sainsbury’s, Tesco
and any other convenience shops and
supermarkets that sell Q magazines.
19. Production process
• As shown above, this is the email I have sent to the advertising team of Bauer Media group
regarding about the production process and asking for their permission to send some more
information about the production process in detail to get an idea of it. I didn’t get a
response from Bauer Media so I had to do some research into the production process of a
magazine. From the Q Magazine media pack
(http://www.bauermedia.co.uk/uploads/QMediaPack2016.pdf), it tells us the editor in chief
is Phil Alexander, the senior editor is Matt Mason, production is Simon McEwen and lastly,
the digital editor is Paul Stokes .
20. Production process (continued)
1. Firstly, you need to decide on the date of publication of the magazine, this is important because
this is the date the issue so when the issue is completed is set to be released to the general public
for them to purchase it. Once this date has already been set, this means that a schedule should be
set. The schedule is the plan in how the production process should go to be successful and how
each process in the schedule will go to move forward with the magazine.
2. Also, you need to manage the schedule in order for the schedule to go to plan, this is the most
important step of the process and should not be taken for granted when the production of the
magazine comes into place. In order for the magazine to be produced efficiently, you need to
manage the schedule in a sufficient way. To meet the deadline, there should be ways to solve issues
that could possibly be an interruption to the production of the magazine so that it can easily meet
the deadline if those issues are resolved.
3. There is also editorial and budgetary decision which is when the magazines editorial team have to
decide what topics should be covered in the magazines next issue for it to be published. The
editorial team discuss about the important contents that will be featured and make up the
magazine. As soon as the topics, photographs, stories and illustrations are decided for the next
issue of the magazine, the team have to make the budgetary decisions of the magazine. They look
into how much the production of the magazine will cost and the money that will be available for
them when it comes to producing and publishing the magazine.
References
http://hosbeg.com/the-magazine-production-process/
21. Production process (continued-2)
4. The next stage is content acquisitions, which is when the topic decisions for the magazine are finalized
and also when the artwork(illustrations and pictures that will be used for the magazine) and
graphics(images that are edited on a computer program like Adobe Photoshop) for the issue of the
magazine are also worked on in order to publish the next issue of the magazine. Also, more research in
detail about the topics and events that will be covered in the magazine will be done by journalists or
reporters of the topics, research can be done on the internet and news which covers similar topics.
5. Sub editing is the quality control of the issue of the magazine, this is checking if all facts used in the
article are accurate, being sure that the words are spelled properly, making sure that grammar and
punctuation is correct, if all articles follow the same house style and working on how the page should be
laid out.
6. Page layout is how each page of the issue should be laid out so the layout decided by the layout team
do this on many pages in order for the magazine to come together.
7. The next step is proofreading so the editorial team print out a hardcopy of the issue in order to find
the mistakes easily whereas with a softcopy it will be harder. They keep proofreading if they are satisfied
that all the mistakes are no longer visible.
8. File emailed to printer is once the magazine is proof read, the dtp( desktop publishing) file of the
entire issue of the magazine is then printed and pre-pressed so sending the fonts and images that have
to be used in the magazine with the file. As soon as this is completed, the company that are printing the
magazines take over but before that, the company prints out a few copies and then sends them to the
publication editor to have at least one more check over the magazine. Once the team are pleased with
the printers proof, then they are able to print out hundreds and thousands of copies of the magazine
which will be the finished product that will be sold to the general public.
9. This is the final stage of the production process which is distribution, once the printing company have
finished printing out all the copies of the magazine, they are able to package them nicely and send them
to the warehouse. After being sent to the warehouse, the magazines are then distributed to the retailers
and then sold to the general public. References
http://hosbeg.com/the-magazine-production-process/
22. Brand Ideology/ethos
• The slogan for Q Magazine “The world’s greatest music
magazine” connotes how this magazine has exclusive
interviews and promotions of new music and artists
which are more worthy of reading than its competitors.
It also implies how it is well known all over the world
than its competitors and illustrates its popularity to its
target audience and those who are fans of alternative
and indie music.
• The slogan for Bauer Media Group “We think popular”
suggests how Bauer Media group has consumers which
are very well known to the public and use logos which
have bold and bright colours to help people recognize
the consumers and remember them.
23. Market Positions
• This bar chart displays how many issues
of magazines from a different genres
that are published by Bauer Media have
been sold between July and December
2015. the magazines are named in the
brackets which are represented in the
bar charts. For example, the music genre
magazines which are Q and Mojo have
sold in total 145,183 copies digital and
hard copy.
0
50,000
100,000
150,000
200,000
250,000
300,000
Film (Empire) Music (Q and
Mojo)
Celebrity
weekly( Closer)
Womens weekly
glossy(Grazia)
Bauer Media Magazines
References
http://www.bauermedia.co.uk/newsroom/press/bau
er-media-july-december-2015-magazine-abcs
24. Competitors
Kerrang! Magazine
Kerrang! is a music magazine based in the UK and its publisher is also Bauer Media. Group. It
was first published on the 6th June 1981. Kerrang! is well known for promoting British heavy
metal and introducing hard rock artists and by early 2000s, it was the best selling British
newspaper as it was first known as The Sounds newspaper. It was first launched as a magazine
which was released monthly which started to appear on a fortnight and by 1987, the magazine
began to be released weekly. Its first publisher was United newspapers which was soon sold
to EMAP in 1991 that was soon taken over by Bauer Media Group .
References
http://www.slideshare.net/fordn1/kerrang-magazine-analysis
MOJO Magazine
MOJO is a music magazine which is also based in the UK and was first published on the 15th
October 1993 by EMAP which was initially taken over by Bauer Media Group since January
2008. its frequency is around monthly and its circulation is around 70,445 copies of the last 6
months of 2015. The target audience for mojo would usually be around 35 and over which can
be read by both genders. Mojo is more targeted for those who like rock music but mostly for
those who are into classical rock. Usually Mojo would feature more wise and older artists so
those who have been in the music industry long enough to know more about it.
References
http://www.pressgazette.co.uk/full-2015-mag-abcs-breakdown-cosmopolitan-bucks-trend
ukmagazinesdeclineaverage-4cent/
NME Magazine
NME focuses on giving the readers and users of NME.com the news from the world of music whether it
gives you news on upcoming bands, album reviews, gig reviews, album announcements, band/artist
news and festival announcements. As NME has been running since 1952 and is the worlds longest
running music weekly magazine, readers would trust the magazines judgement on albums and artists
and would buy the magazine on a regular Basis. NME focuses mainly on rock, alternative and indie music
and artists. At their live shows, they have hosted The Rolling Stones and The Beatles so they were
responsible for bringing punk into the wider generation. The circulation of NME is about 307,217 of the
last 6 months of 2015.
References
http://www.nme-magazine.com/about_us/
http://www.pressgazette.co.uk/full-2015-mag-abcs-breakdown-cosmopolitan-bucks-trend-uk-magazines-decline
average-4-cent/
25. Technological Convergence
• As Q magazine is sold as a physical copy in
its retail outlets, Bauer Media do not
publish copies online but users are able to
subscribe to Q Magazine in order to be sent
a copy of the recent issue through the post
direct to their home.
• By using synergy which is all the social
media platforms that Q magazine have, they
are able to promote the magazine and get
more readers and users to know more
about Q and be able to boost their sales by
letting their audience know more about Q
and all the topics that are covered in the
magazine.
26. Synergy
Social media sites that Q have for users to
interact and have exclusive access to
interviews are
• YouTube
• Facebook
• Twitter
• Instagram
• Pinterest
By using these social media sites, this
allows those who read the magazine have
access to the latest videos, get notifications
about announcements about any festivals
or concerts that are coming up and alert
the user about their favourite artist/band
to give them the feeling of being with
them. By also providing the users with
reviews about the concerts or festivals, it
gives them the feeling of what the
atmosphere is like at it and connotes how
the users have a close bond with their
favourite artists on a deeper level.
On the official Q website, it has the icons of what
social media websites they have and they each have a
hyperlink on them that sends the user the websites.
This makes it easier for the user as they wont have to
search for the Q magazine page when instead they can
just click on the icon which has the link already that
takes them to the page.
28. Purpose
• NME focuses on giving the readers and users of NME.com the news from the
world of music whether it gives you news on upcoming bands, album reviews,
gig reviews, album announcements, band/artist news and festival
announcements. As NME has been running since 1952 and is the worlds
longest running music weekly magazine, readers would trust the magazines
judgement on albums and artists and would buy the magazine on a regular
basis. NME stands for ‘New Musical Express’ which could emphasise the fact
that NME gives the reader more information about new music, upcoming
artists and all the latest exclusive interviews that have taken place that are
featured in the issue of NME.
• The slogan for NME is ‘New Musical Express’ This suggests that this magazine
provides the reader with information on new music that has been or will soon
be released which makes the reader intrigued to reading more in the issue.
• It also connotes how the magazine has been providing the readers with access
to exclusive interviews with their favourite artists since 1952 so it is the
longest running music weekly magazine and lets the readers interact through
attending festival, concerts and getting all the latest news on artists and bands
that relate to the genre NME are aimed to target at.
References
http://www.slideshare.net/fordn1/nme-
magazine-analysis-10390056
29. Genre
• NME focuses mainly on rock and indie music and
artists/bands that fit into this category.
• They started off with the punk rock genre which happened in
the eras 60s/70s as they hosted live shows that were hosted
by The Rolling Stones and The Beatles so they were made
responsible for bring punk rock into the wider generation.
• in the 2000s, NME changed back to the indie/rock genre as
they failed to keep up with the punk rock genre and so they
realised that covering articles that relate to the rock and indie
genre connotes how they are attracting more people through
their target audience into a wider world of indie/rock music.
30. Form and Style
• With NME magazine, it is able to stick with a simple yet recognisable
house style so that more of its audience are able to tell that the issue is
NME.
• The logo for NME is always in bright red and bold capitals which connotes
how much authority the music magazine has against its other competitors
and how it strives to be the best with the material it provides for its
readers to have a look at.
• Also, the main image usually goes in front of the logo so cuts off a bit of
the logo which suggests how the main image is the focus of this magazine
and how it is the artist/band that is the important subject rather than the
reader just having a look at the logo but also recognising the well known
artists/bands that appear on the front cover.
31. Front Cover Deconstruction
Masthead- the ‘NME’ logo is in
block capitals in red to connote
what genre the music magazine
is and how it is captivating for
the audience to have a read of
the magazine. The block capital
letters suggests how the
magazine has an authority figure
and how it is more important
that other music magazines.
Cover line- these are what artists
are also included in this issues of
NME. The ones in blue text are
those that are well known to the
reader and the audience whereas
with those in the white text, many
people might not be familiar with
them. The cover lines also tell you
what are featured and what topics
are covered in this issue.
Anchorage text- this has a link to the main headline as it tells
the reader what the article is really about. In addition ‘ They’ve
picked theirs...what’s yours’ is a rhetorical question which is
left unanswered and is aimed specially at the reader to answer
it.
Main headline- this relates to the main image and what the article
is based upon. This suggests to the reader how one record has
changed Alex Turner’s life and how it has led him to the road of
success and what his life was like before he discovered the record.
Strapline- this connotes how the
magazine isn't making it about itself
and is displaying how other artists
matter as it doesn't mention how
great of a magazine it is like how Q
does. It is mentioning about its
exclusive interview with Drake and
how he is a megastar which connotes
how he is well known by the reader
and the audience and this makes the
reader want to have a copy of the
magazine to read about the interview.
Main image- this is Alex Turner ( lead
vocalist of Arctic Monkeys) gripping
onto a record in order to relate to the
main headline and connote to the
reader how much of a big difference one
record has made to his life.
Convergence, barcode, price and
month of issue-this is where a web
address to the official website of
NME is so that readers can also have
exclusive access to their favourite
artists / bands in not just hard copy
but in digital copy also.
32. Target Audience
Hartley’s seven subjectivities
Age: the magazine appeals to those who are in the age range of 17-30 year olds but the average
age is 25 year olds.
Gender: the majority of those who read NME magazine are male even though both male and
female can read the issues.
Class: the magazine would be fit for those who are in upper middle class, middle class and lower
middle class so ABC1 in terms of socio-economic needs.
Ethnicity: As NME originated from the UK, it would be for those who are British as they can easily
have access to the issues through either digital or hard copy which can be found on the website
or its retail outlets.
Katz 'uses and gratifications theory
Inform and educate- this informs the reader on how Alex Turner started out as a musician and
how he got inspired by one record to do what he aspired to be. Also, this connotes to the reader
that anything is possible and how you can be inspired to do things that you want to do whether it
is an item that has a lot of memories that it reminds the reader and the rest of the audience of.
Maslow’s Hierarchy of Needs
Social climbers- As this inspires those of the audience to aspire to be who they are in life even
though they have gone through difficult times but by making their way up in society, whatever
class there in, the reader and the audience should respect others to gain people’s trust and
achieve what they want to do.
33. DPS Deconstruction
Quote from interview- “ It’s the only mag I buy, even if there’s
knobheads on the front” connotes how Liam Gallagher is an
artist with an opinion that should stand out to everyone and
that he believes he is better than any other artist/band that
has appeared on NME magazine.
Drop capital- this is a pointer to the reader on where they should
start reading the article as that is where the interview begins.
‘W’ in gold implies how special this article is as it is a special
edition of the issue to celebrate 60 years of NME so they are not
following their colour scheme of the logo which is red.
Stand first- this
connotes to the
reader where they
should look first
before they read
the whole article to
be aware on if they
want to carry on
reading the whole
dps or go onto the
next page. It also
gives the reader a
little description of
what Liam
Gallagher is to
NME.
Page number/web address- this is added to the bottom of the
dps to connote to the reader that NME is also in digital format
and there is more exclusive material that can be found on their
website. It is also giving a suggestion to the reader to subscribe to
the magazine on the website for a certain price depending on if it
is a one off or monthly.
Magazine credits-this makes it clear to the reader that it
wasn't Liam Gallagher that typed up the whole dps , NME
is giving those who spent their time to type up the whole
article so even though he is the subject of the dps, this is
to not confuse the reader.
Differentiated
Questions and
answers- this is
the part where the
reader gets to
know more about
Liam Gallagher.
this is also in the
article to see how
Liam has a
connection with
the reader so they
want to feel how
he feel in order to
have a personal
relationship with
him.
34. Content page
The contents page is
titled ‘Inside NME’ which
tells the reader what
topics are going to be
included on certain
pages and throughout
the issue.
The colours used mostly
throughout this page is
red and white which is
very similar to Q
magazine which is used
to alert the readers and
highlight to them which
pages they will be
intrigued by based on
what it is about.
The first image that can
be seen on the page is
Slash, who is a well
known singer for Guns
‘N’ Roses and this image
of him is used to relate
to the genre of the
magazine and connote to
the reader that the issue
is sticking to the same
genre it has always been
with since.
In the top left corner under
‘INSIDE’ is where the issue
guides the reader through
the magazine on what is
included in every issue like
reviews and NME guide so
they are implying to the
reader that they still stick to
the same material that can
be found in other issues of
NME.
35. Publisher of NME Magazine
• Time Inc. UK is a leading publisher which is based in the United
Kingdom and publishes digital and print content of well known
brands.
• There is over 100 brands that Time Inc. UK creates content for on
many platforms through print, online or mobile which includes
Ideal Home, Woman’s Weekly, PEOPLE, Entertainment Weekly and
many more.
• It was founded in 1963 and was formerly called IPC (International
Publishing Corporation Ltd) until 2014 in which it was renamed its
current name.
• Marcus Rich is Time Inc. UK chief executive officer and has been this
position for the leading publisher since been appointed in 2014.
References
http://www.timeincuk.com/about/company-profile/
http://www.timeinc.com/about/
http://www.timeincuk.com/about/history/
http://www.timeinc.com/about/leadership/marcus-
rich/
36. Webpage Analysis
What appears on
the NME magazine
website- there is
many links that has
pictures of what
famous people the
articles are about
so that the user
has an idea of who
they will be
reading about. This
suggests that NME
isn’t just about
music but other
topics like film and
politics.
Social media links- NME also
has icons which have
hyperlinks that send them to
their page depending on
which social media platform.
This is for the user to know
when the next issue is
released and gives them a
chance to connect with many
more users who read NME
magazine. It is shown in the
screenshot which is headed
above ‘connect with us’ the
social media sites NME has.
Layout- the layout is very simple as it sticks to the colour
scheme of black including the logo even though the logo is red
on the magazine so they change house style on the website and
the magazine as the magazine can use any colour for the logo
for each issue whereas on the website, they stick to black to
make it seem less complicated for the user.
Information that the website provides- it users more access to exclusive details into
reviews, interviews and any other material that can be found on the website, magazine
or both. It also gives users a chance to get tickets, latest access to festivals and find out
more about new music and look through reviews about albums and new released
material.
Similarities with the
magazine- the website
can give users access to
digital copies of previous
and recent issues of NME
and the same material
like exclusive interviews
that can be found in the
physical copy of NME.
Differences with the
magazine- they change in
terms of the colour scheme
for the logo as it changes
colour in every issue and the
house style is different
compared to the magazine.
37. Production Process
As shown above, this is the email that I sent to the advertising team of Time Inc
UK regarding about the production process of NME magazine and gaining their
permission for them to send me more information in detail talking about the
production process. So far, I have not got a response from the advertising team
so unfortunately I couldn't find any information about the production process of
NME magazine. From the brands NME page on Time Inc UK
website(http://www.timeincuk.com/brands/nme/), I found out that the editor is
Mike Williams, the publisher is Ellie Miles and the online editor is Greg Cochrane.
38. Retail stores
• Issues of NME magazines
are distributed to retail
stores like HMV stores,
Topman, Asda
Superstores, Morrison's,
etc.
• There is a distribution
map in which displays the
stores that sell issues of
NME to the general
public for them to
purchase.
References
http://www.nme.com/map/
39. Technological Convergence
• NME is distributed in physical copies of recent
issues to its retail outlets which can be found
through its distribution
map(http://www.nme.com/map/)to find out
where NME magazines are distributed to.
• You can also find digital copies of NME’s
recent issues through its official website and
you can subscribe to NME through a website
called Magazines Direct which is a Time Inc.
company(the company which publishes issues
of NME magazine) which will send you copies
of NME’s recent issues through the post and
directly to your home.
• Since September 2015, NME magazines is a
free magazine, moving from its cover price of
£2.50 to no pricing of an issue of a magazine in
order for the magazine to have a larger
circulation.
References
http://www.campaignlive.co.uk/article/1354692/
nme-become-free-magazine-63-years#
https://www.magazinesdirect.com/az-
magazines/34207351/nme-subscription.thtml
40. Market position
• From press gazette website, it displays that
NME magazine has a circulation of 307,217
copies by 0.6% change in 2015.
• Compared to Q magazine that has a
circulation of 44,050 copies by -12.2% change
, NME has sold 263,167 copies more than Q
magazine.
References
http://www.marketforce.co.uk/media/9876/jj16_abc_summary_report.pdf
http://www.pressgazette.co.uk/full-2015-mag-abcs-breakdown-cosmopolitan-
bucks-trend-uk-magazines-decline-average-4-cent/
41. LO1 Conclusion
To conclude LO1 , I have analysed in detail about two magazines which are NME
magazine and Q magazine. For Q magazine, I have described the purpose of the
magazine so what it is for the target audience, its genre, described its content
page, deconstructed the front cover magazine and described its target audience
in terms of socio-economic needs, psychographics etc. in addition, I also explained
in more detail its demographics so the percentage by gender read Q magazine
and also deconstructed contents from Q DPS and analysed the website. I also
added information about its publisher, which retail outlets sell Q magazine, its
production process so a step-by-step guide into how the magazine is made, the
brand ideology of the magazine and lastly, the market positions of magazines that
are published by Bauer Media. Furthermore, I put in a slide which describes the
competitors of Q magazine, technological convergence and synergy which are
both based on social media accounts that relate to Q magazine. Whereas for NME
magazine, I put in slides which have the same headings as Q magazine but are
based upon the content that NME provides to its target audience as a music
magazine.
