The document provides an analysis of the conventions used in the front cover of NME magazine. It notes that the main central image featuring The Arctic Monkeys will attract the target audience of 14-20 year olds. It also comments that the masthead is placed originally not in the center of the page. The document then gives background information on NME, noting it focuses on indie rock stars and has a weekly circulation. It discusses how the target audience can build personal relationships with stars featured (Katz) and want to emulate them socially (Maslow). Finally, it states the unique selling point is the main central image as this is what first attracts attention of potential buyers.