Owning over 400 brands in 190 countries, Unilever is one of the largest CPG companies in the world. The existing integration landscape includes over 12,000 interfaces, connecting over 1,600 endpoints and processing on average 1.6 million transactions per day. The current Center of Excellence (CoE)model has been successful at supporting the core business in a cost efficient and resilient way, however with the increase of disruptive technologies such as Cloud and Mobile a new capability was required to support the business requirements and increase agility. Mulesoft have partnered with Unilever to establish an in-house Adaptive Integration capability, operating a DevOps framework focused on driving self-service and API connectivity as part of a Centre for Enablement model. In this presentation Unilever will explain the approach they have taken, challenges and opportunities that have arisen as part of the transformation.

1. Unilever: Driving Integration
Speed and Agility
#connect16

2. Nils Fernando
Customer Success Director

3. Technology alone will not deliver transformation
• The right operating model and organizational principles are critical
• Two common patterns for successful transformation
3
Balanced Approach Center for Enablement

4. MuleSoft Catalyst: Enabling transformation
4

5. DRIVING INTEGRATION
SPEED AND AGILITY AT
UNILEVER
FRANK BRANDES
MuleSoft CONNECT, San Francisco, 24th MAY 2016
Director Global Enterprise Business
Integration

6. FRANK BRANDES
❑ Senior Director at Unilever
❑ Held various functional and technical leadership roles
over the last 22 years.
❑ Led multi-cultural global teams and spent many years
working and living abroad, delivered complex
Enterprise change programmes.
❑ In current role, accountable for all Integration activities
worldwide and establishing the Adaptive Integration
capability and bi-modal Integration framework
❑ Led Global Gartner “Special Interest Group” for
Integration in 2014

7. UNILEVER IS
A GLOBAL COMPANY
• 2015 turnover = 53.3 Billion Euros
• 2 Billion consumers across 190 countries use a Unilever product on any
day
• 400 Brands - 13 with sales of more than €1 Billion a year
… one of the
world’s leading
suppliers of
“Fast Moving
Consumer
Goods”

8. OUR VISION
TO DOUBLE THE SIZE
OF OUR BUSINESS,
WHILST REDUCING
OUR ENVIRONMENTAL
FOOTPRINT AND
INCREASING OUR POSITIVE
SOCIAL IMPACT
POSITIVE
SOCIAL
IMPACT
DOUBLE THE
BUSINESS
REDUCE
ENVIRONMENTAL
FOOTPRINT

9. ENTERPRISE BUSINESS INTEGRATION (EBI)
Global EBI CoE – established in 2012
• Defining Integration standards and policies
• End to end Integration Solution Design & Delivery
• Owning and managing the global middleware
landscape and technologies
Going beyond a traditional “technical” ICC:
The CoE structure is aligned to core business
process areas, with functional expertise enabled by
Integration
9
COST
EFFICIENCY
RESILIENCE
SEAMLESS
BUSINESS
INTEGRATION

10. COE SUCCESSES
12,000
Interface
s
deployed
1,600
end
points
1.6m
Transactio
ns
Per day
SOLUTION
CONVERGENCE
70%+
OF INTEGRATION
LEGACY DECOMMISSIONED95%
>99.96%
INTEGRATION
UPTIME
STANDARD SOA
INTEGRATION
MODEL DEPLOYED
170
WAREHOUSES
25%
DEVELOPMENT
COST
REDUCTION

11. CHANGE PROCESS
THE AGILE CHALLENGE
IT Culture
People Process
Technolog
y
How do we go faster,
without compromising
stability?
What level of governance is
“just right”?
How do we decentralize
and provide autonomy?

12. IT STRATEGY
Putting Platforms at the heart of IT
Business Engagement
Platform
Core Technology
Integration is everywhere!

13. THE OPPORTUNITIES
13
• E-commerce is a major growth opportunity
• Refocus the Digital Marketing agenda around the Consumer
• A consistent view on our brands across all channels
• Listening to our consumers through social media etc.
• Engaging people in building our brands
• Leverage IOT technologies
Integration is the key enabler of the Digital
Ecosystem

14. THE APPROACH
Addressing the challenge at its heart:
• Capturing senior stakeholders requirements and concerns (Mulesoft
catalyst)
• Establish the Adaptive Integration Capability
• Agile approach
• DevOps
• Best shore
• Evangelize
• Centre for Enablement (C4E)
• Define and implement Bi-Modal IT framework

15. Architecture
Deliverable
Architecture
Deliverable
CENTRE FOR ENABLEMENT (C4E)
15
Architecture
Deliverable
Architecture
Deliverable
Deliverables
DESIGN DOC A
DESIGN DOC B
ARCHITECT
POLICY
STANDARDS
CODE
Content Framework
Exchange
ECOSYSTEM
Create Store Publish Discover
Collaborat
e
TEMPLATES
BUILDING BLOCKS
PATTERNS
CODE
Online
Doc
Other
Git
repo

16. API-LED CONNECTIVITYILLUSTRATIVE
ASSETS
REST
RATINGS
REST
PRODUCT
Web Content Management
Countri
es
Product
s
Categor
ies
API
REST
CRM
Newsletter
Signups
CSV
Consume
rContact
Product
Data
Ratings&
Reviews
Widget
REST
Consumer Information
API
REST
BRAND.COM
API
Assets
Product
s
Ass
ets
API
API
API
REST
Master Data
EXPERIENC
E
PROCESS
SYSTEM
Master
Data

17. END TO END INTEGRATION SOLUTIONS ARE ACROSS MULTIPLE
TECHNOLOGIES, DELIVERY MODES AND OWNERSHIP
THE HYBRID CHALLENGE
AGILITY & DE-CENTRALISATION
ON-PREMISE
TECHNOLOGIES
TRADITIONAL
MODE-1
CLOUD
TECHNOLOGIES
AGILE
MODE-2
HYBRID SOLUTIONS
AND OWNERSHIP
AUTONOMYCENTRALLY
MANAGED
GOVERNANCE

18. KEY LEARNINGS
• Start small to deliver business value as soon as possible
• Build the capability using agile principles with an MVP / Startup
mentality
• Evangelize and gain support through thought leaders at all levels
• Apply a Change Management, step by step approach
• Use new terminology in a consistent way (DevOps. C4E etc.)
• Ensure you take people with you on your journey
• Be mindful of the end to end picture – Hybrid Solutions

19. MAK
ESUSTAINABL
E
LIVINGCOMMONPLAC
THERE’S NEVER BEEN
A BETTER TIME
TO CREATE
A BRIGHTER FUTURE
Thank you !