The business model is changing: transformed by technological advancement and fuelled by global competition. As the capabilities of digital technology have increased their influence has extended to reach every facet of operations. Expectations have also shifted, driven by the consumerisation of IT and changing customer demand; people expect a simplistic and rewarding user journey, delivered as a seamless cross-platform experience.
Trends in Supply Chain: Will Greater Data Granularity Lead to Better, Faster ...Aggregage
With the increasing granularity of data coming from consumption points through extended data ecosystems of the Internet of things and with the integration of networks meaning net real-time change can be dynamically modeled and executed, what is the role of Supply Chain planning? Join Dave Food, Strategy Director of Prophetic Technology, learn how data is changing your supply chain!
Leveraging Technology for Business GrowthArun Agrawal
Simple tips to use technology and mostly inexpensive tools to grow your business and optimise the operations for increasing profitability.
Presentation done at an event by Young Indians, Siliguri and CII, NASSCOM.
B2B Webinar: Creating Your Digital Roadmap. Why Now?CrossView
Visit: http://pages.crossview.com/B2B-Webinar-1-resources.html for our webinar replay and an exclusive offer from CrossView.
Whether you are taking your first steps down the digital path or you’re refreshing an existing, more complex roadmap for B2B, learn what you need to think about on this journey – today and tomorrow.
Webinar Highlights:
• What are the key factors driving companies to shift to B2B commerce?
• How can digital channels complement – even support – your on-the-ground sales teams?
• What tools and technologies can help with your online B2B transformation?
Creating a Mobile Strategy that Transforms Your EnterprisePerficient, Inc.
Success in a mobile-driven world depends on a sound mobile strategy. But establishing and implementing a winning strategy is a challenging task that can be costly if mismanaged.
Your mobile strategy should be much more than just building an app because it feels like the thing to do – it should outline how mobile will transform your enterprise.
In our webinar, we discussed how to craft a mobile strategy that takes you beyond a singular app and into a mobile-mindset for the business. We covered:
-Managing and executing a mobile strategy
-Finding and defining the people, roles, and skills that are necessary for mobile success
-Navigating the mobile lifecycle
-Critical mobile technology considerations, beyond just the development tools
The online channel has grown and become an integral part of the vast majority of retail and wholesale
organisations, but what does the future hold? David Bowen will present his predictions for the
challenges and opportunites we will all face in the next few years.
Navigating Modern Marketing, Digital Transformation and InnovationFred Isbell
The world of marketing is undergoing unprecedented transformation. Trends such as Digital Transformation and Innovations including Cloud, Social Media and Big Data and Analytics have redefined the landscape of marketing technology. The Modern Marketer must combine both art and science to meet the constantly changing needs of stakeholders and the marketplace. In this session, we’ll examine the characteristics of a successful Modern Marketer, look at technology as a key enabler to Transformation and Innovation, address best practices for Thought Leadership and storytelling and examine the required skills for Modern Marketing.
Digital Disruption in Distribution and Manufacturing: How to Be a B2B LeaderPerficient, Inc.
Digital technology is quickly changing the rules of engagement for B2B companies in the manufacturing and distribution sectors. The convergence of data, content, intelligent devices, and artificial intelligence creates an opportunity for established companies to redefine themselves and become industry leaders. But many are missing this opportunity.
Forward-thinking companies in this transformation will make decisions by considering the overall market, moving quickly, and managing cross-functional change within the organization. The uncommitted will only consider their technology options and suffer from sub-par results…or do nothing at all.
We discussed:
-How to identify where you are in your digital journey
-How to apply “fast follower” principles and a proven framework to accelerate change
-Best practices and lessons learned by B2B organizations that have successfully achieved a higher level of digital maturity
Trends in Supply Chain: Will Greater Data Granularity Lead to Better, Faster ...Aggregage
With the increasing granularity of data coming from consumption points through extended data ecosystems of the Internet of things and with the integration of networks meaning net real-time change can be dynamically modeled and executed, what is the role of Supply Chain planning? Join Dave Food, Strategy Director of Prophetic Technology, learn how data is changing your supply chain!
Leveraging Technology for Business GrowthArun Agrawal
Simple tips to use technology and mostly inexpensive tools to grow your business and optimise the operations for increasing profitability.
Presentation done at an event by Young Indians, Siliguri and CII, NASSCOM.
B2B Webinar: Creating Your Digital Roadmap. Why Now?CrossView
Visit: http://pages.crossview.com/B2B-Webinar-1-resources.html for our webinar replay and an exclusive offer from CrossView.
Whether you are taking your first steps down the digital path or you’re refreshing an existing, more complex roadmap for B2B, learn what you need to think about on this journey – today and tomorrow.
Webinar Highlights:
• What are the key factors driving companies to shift to B2B commerce?
• How can digital channels complement – even support – your on-the-ground sales teams?
• What tools and technologies can help with your online B2B transformation?
Creating a Mobile Strategy that Transforms Your EnterprisePerficient, Inc.
Success in a mobile-driven world depends on a sound mobile strategy. But establishing and implementing a winning strategy is a challenging task that can be costly if mismanaged.
Your mobile strategy should be much more than just building an app because it feels like the thing to do – it should outline how mobile will transform your enterprise.
In our webinar, we discussed how to craft a mobile strategy that takes you beyond a singular app and into a mobile-mindset for the business. We covered:
-Managing and executing a mobile strategy
-Finding and defining the people, roles, and skills that are necessary for mobile success
-Navigating the mobile lifecycle
-Critical mobile technology considerations, beyond just the development tools
The online channel has grown and become an integral part of the vast majority of retail and wholesale
organisations, but what does the future hold? David Bowen will present his predictions for the
challenges and opportunites we will all face in the next few years.
Navigating Modern Marketing, Digital Transformation and InnovationFred Isbell
The world of marketing is undergoing unprecedented transformation. Trends such as Digital Transformation and Innovations including Cloud, Social Media and Big Data and Analytics have redefined the landscape of marketing technology. The Modern Marketer must combine both art and science to meet the constantly changing needs of stakeholders and the marketplace. In this session, we’ll examine the characteristics of a successful Modern Marketer, look at technology as a key enabler to Transformation and Innovation, address best practices for Thought Leadership and storytelling and examine the required skills for Modern Marketing.
Digital Disruption in Distribution and Manufacturing: How to Be a B2B LeaderPerficient, Inc.
Digital technology is quickly changing the rules of engagement for B2B companies in the manufacturing and distribution sectors. The convergence of data, content, intelligent devices, and artificial intelligence creates an opportunity for established companies to redefine themselves and become industry leaders. But many are missing this opportunity.
Forward-thinking companies in this transformation will make decisions by considering the overall market, moving quickly, and managing cross-functional change within the organization. The uncommitted will only consider their technology options and suffer from sub-par results…or do nothing at all.
We discussed:
-How to identify where you are in your digital journey
-How to apply “fast follower” principles and a proven framework to accelerate change
-Best practices and lessons learned by B2B organizations that have successfully achieved a higher level of digital maturity
Accenture & Genuine Parts: Jay Dettling and Thomas CookGamePlanConference
The need to provide an omni-channel buying experience touches all industries, and the auto-parts business is no exception. In this session, hear how auto parts industry leader Genuine Parts is leveraging hybris to pivot their business into a digitally oriented commerce engine that drives higher levels of value and service to B2B customers, and more revenue for the company.
A Blank Sheet for Orgnaisational Structure in a Digital, Consumer Centric Wor...MarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: A Blank Sheet for Organisational Structure in a Digital, Consumer-Centric World. PRESENTATION: A Blank Sheet for Organisational Structure in a Digital, Consumer-Centric World - Given by Ashley Friedlein - @AshleyFriedlein - CEO - Econsultancy. #MarTech DAY1
Rethink and Realign for Digital Transformation SuccessPerficient, Inc.
The drive towards digital transformation begins with the customer and extends far into the company, affecting every area of an organization from vision and strategy to architecture, technology, and operational changes. Digital transformation is a complex maze to navigate and requires rethinking and realigning your strategy and organization for success.
Perficient’s digital transformation strategists Michael Porter and David Stallsmith led a roundtable discussion with guest speaker Nigel Fenwick, Vice President and Principal Analyst covering digital business strategy with Forrester Research. The discussion focused on how companies must structure their organizations across people, process, and technology to achieve a successful digital transformation.
Our speakers touched on a broad range of topics from current trends, roadmaps, and technology you can use to create a better vision, to developing the proper tactics, strategy, and the benchmarks that will enable you to demonstrate value to your customers and your company.
Topics included:
• Crafting a vision that works for your company
• Understanding where you are on your journey
• Aligning executive vision with business and IT roles
• Making the business case for digital transformation
• Combining tactical projects with the digital transformation strategic vision
• Uncovering and managing technology gaps
Introducing Acquia’s DXP Vision, Strategy, Renaming, and RepackagingAcquia
Please join Acquia’s executive team as they share with partners how Acquia’s new product strategy will help the partner community build more sales opportunities and revenue growth. You will come away from this webinar knowing:
Acquia’s vision, strategy, and opportunity in the DXP market
How our products and roadmap will achieve this vision
What our new product branding and packages are, and how these map to the old branding and packages
New services opportunities available to partners
New partner selling tools now available
*Register and receive a $15 Voucher. Available to Acquia’s Partner employees only. Must attend to use the voucher.
Attribution: Weaving the Red Thread of Marketing By Gary VersterMarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: Attribution: Weaving the Red Thread of Marketing. PRESENTATION: Attribution: Weaving the Red Thread of Marketing - Given by Gary Verster - @the_other_GaryV - Marketing Technologist & Senior Marketing Operations Manager - Trend Micro EMEA Ltd. #MarTech DAY1
Purchasing Power: Scott Wheeler & Prakash MuthukrishnanGamePlanConference
Explore strategies for optimizing your digital business over time, to maximize revenue from both new and existing customers. Explore techniques and repeatable models to drive new customer acquisition and increase website visitor sales conversions.
Designing Digital Change, Synopsis Hong Kong, April 2016:
In this session Mr. Nigel Green shares his experience of preparing organisations for the Digital World. He introduces key concepts that will help open-up the discussion of the implications, risks, and opportunities, of a digital strategy. Whilst the popular definition of “Going Digital” is often focused on digital channels for Marketing purposes, Mr. Green explains why it also impacts many areas of the organisation, and explains why it is not simply the CMO’s, CDO’s, or CIO’s challenge alone. He will also share tools and techniques used in the design & execution of the transformation to a digitally enabled business. In addition, he will discuss pragmatic next steps to take, and share ideas on how to contribute to a business-wide discussion on the subject.
This session should be of interest to anyone trying to get to grips with what “Going Digital” means to their organization, and how to start planning the change:
- The components of a digitally-enabled Business Model
- The implications & risks of adopting “Bi-modal IT”
- How to design for the protection of existing core business systems whilst embracing the new
- Dealing with an unknown future, and adaptive long-range planning
- The dangers of “Big Design Up Front”, and perhaps paradoxically, why “Adaptive Design” is ever more crucial
- The business and technology architecture implications - including a perspective on the applicability of a pattern adopted by the “born digitals” (e.g. Netflix, Google, and Amazon)
- Suggested subject matter experts to track, follow-up research material, and next steps to take.
Accenture & Genuine Parts: Jay Dettling and Thomas CookGamePlanConference
The need to provide an omni-channel buying experience touches all industries, and the auto-parts business is no exception. In this session, hear how auto parts industry leader Genuine Parts is leveraging hybris to pivot their business into a digitally oriented commerce engine that drives higher levels of value and service to B2B customers, and more revenue for the company.
A Blank Sheet for Orgnaisational Structure in a Digital, Consumer Centric Wor...MarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: A Blank Sheet for Organisational Structure in a Digital, Consumer-Centric World. PRESENTATION: A Blank Sheet for Organisational Structure in a Digital, Consumer-Centric World - Given by Ashley Friedlein - @AshleyFriedlein - CEO - Econsultancy. #MarTech DAY1
Rethink and Realign for Digital Transformation SuccessPerficient, Inc.
The drive towards digital transformation begins with the customer and extends far into the company, affecting every area of an organization from vision and strategy to architecture, technology, and operational changes. Digital transformation is a complex maze to navigate and requires rethinking and realigning your strategy and organization for success.
Perficient’s digital transformation strategists Michael Porter and David Stallsmith led a roundtable discussion with guest speaker Nigel Fenwick, Vice President and Principal Analyst covering digital business strategy with Forrester Research. The discussion focused on how companies must structure their organizations across people, process, and technology to achieve a successful digital transformation.
Our speakers touched on a broad range of topics from current trends, roadmaps, and technology you can use to create a better vision, to developing the proper tactics, strategy, and the benchmarks that will enable you to demonstrate value to your customers and your company.
Topics included:
• Crafting a vision that works for your company
• Understanding where you are on your journey
• Aligning executive vision with business and IT roles
• Making the business case for digital transformation
• Combining tactical projects with the digital transformation strategic vision
• Uncovering and managing technology gaps
Introducing Acquia’s DXP Vision, Strategy, Renaming, and RepackagingAcquia
Please join Acquia’s executive team as they share with partners how Acquia’s new product strategy will help the partner community build more sales opportunities and revenue growth. You will come away from this webinar knowing:
Acquia’s vision, strategy, and opportunity in the DXP market
How our products and roadmap will achieve this vision
What our new product branding and packages are, and how these map to the old branding and packages
New services opportunities available to partners
New partner selling tools now available
*Register and receive a $15 Voucher. Available to Acquia’s Partner employees only. Must attend to use the voucher.
Attribution: Weaving the Red Thread of Marketing By Gary VersterMarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: Attribution: Weaving the Red Thread of Marketing. PRESENTATION: Attribution: Weaving the Red Thread of Marketing - Given by Gary Verster - @the_other_GaryV - Marketing Technologist & Senior Marketing Operations Manager - Trend Micro EMEA Ltd. #MarTech DAY1
Purchasing Power: Scott Wheeler & Prakash MuthukrishnanGamePlanConference
Explore strategies for optimizing your digital business over time, to maximize revenue from both new and existing customers. Explore techniques and repeatable models to drive new customer acquisition and increase website visitor sales conversions.
Designing Digital Change, Synopsis Hong Kong, April 2016:
In this session Mr. Nigel Green shares his experience of preparing organisations for the Digital World. He introduces key concepts that will help open-up the discussion of the implications, risks, and opportunities, of a digital strategy. Whilst the popular definition of “Going Digital” is often focused on digital channels for Marketing purposes, Mr. Green explains why it also impacts many areas of the organisation, and explains why it is not simply the CMO’s, CDO’s, or CIO’s challenge alone. He will also share tools and techniques used in the design & execution of the transformation to a digitally enabled business. In addition, he will discuss pragmatic next steps to take, and share ideas on how to contribute to a business-wide discussion on the subject.
This session should be of interest to anyone trying to get to grips with what “Going Digital” means to their organization, and how to start planning the change:
- The components of a digitally-enabled Business Model
- The implications & risks of adopting “Bi-modal IT”
- How to design for the protection of existing core business systems whilst embracing the new
- Dealing with an unknown future, and adaptive long-range planning
- The dangers of “Big Design Up Front”, and perhaps paradoxically, why “Adaptive Design” is ever more crucial
- The business and technology architecture implications - including a perspective on the applicability of a pattern adopted by the “born digitals” (e.g. Netflix, Google, and Amazon)
- Suggested subject matter experts to track, follow-up research material, and next steps to take.
Jeff Brightlight (37) is a Divisional CIO at $15B Fictious Ltd. As requested by the Board Jeff and his team embark on a journey towards a Digital Business. They discover the importance of adjusted governance and delivery models, a cross-domain leadership platform, progressed talent development, and a fit-for-purpose IT landscape. For the latter part Jeff has himself updated by his Enterprise Architect Anton d’Entamico on AWS, SAP HEC, SAP S/4HANA 1511, Central Finance (cFin), SAP MDG, and SAP HCP. What's the role of sexy Cindy, assistant to the Board? Will Fictious survive as a business in the Digital arena and, will Jeff win his much-desired CIO of the Year award...?
The rapid growth in mobile, big data, and cloud technologies has profoundly changed market dynamics in every industry, including financial services, driving the convergence of the digital and physical worlds, and changing customer behavior.
Presentation from the technology track at I Love APIs London 2016 featuring Oliver Ogg, Marks & Spencer and Andrew Braithwaite, Laterooms.com.
APIs are the modern day version of the Rosetta stone. Learn how to provide standardisation and uniformity for partners and internal teams that want to build their own apps but need to access various IT systems and apps that each speak their own dialects.
This session includes case studies from Laterooms and Marks and Spencer and will cover how they help external teams build APIs, and evangelise an API economy organisation.
CASO CLÍNICO: Sra. Margarita.
Esta es una tarea individual hecha a modo de recuperación del Seminario 6 en Enfermería del Envejecimiento.
Se trata de la valoración, Dx y Planificación del caso presentado, junto con una reflexión final escrita.
Autora: Lucía Mayo Garrucho.
Profesora: Chelo Escasua Vaca
3º Enfermería. Facultad de Enfermería, Fisioterapia y Podología. Macarena B, subgrupo 6. Universidad de Sevilla.
De visie van Berkvens Deursystemen (Someren, N-Br) op BIM in de bouw. Waarom BIM, welke oplossingen biedt het en wat zijn de mogelijkheden van Building Information Modelling op het gebied van binnendeuren en kozijnen in de woningbouw en utiliteitsbouw.
In this session we are going to consider some lessons that Business Architecture practitioners might learn from Lean. Business Architecture has traditionally delivered ivory tower models which are slow to generate, hard to understand, and require heavy maintenance.
We'll start with a '101' level introduction to Business Architecture, discussing both the process of defining a Business Architecture and also some of the models that Business Architecture produces. We'll also try to understand the value of Business Architecture.
We'll then start to map some Lean Principles to Business Architecture and try and understand how we could potentially optimise the value stream. We'll consider where Business Architecture can be wasteful, discussing the diminishing value of information and the concept of analysis paralysis.
Finally I'll introduce you to a leaner approach to Business Architecture that focusses on rapid techniques for model generation and heavier engagement of system actors in both the development and the maintenance of models. I'll also share my technique for rapid enterprise modelling which can help you to build a capability model in hours rather than weeks/months.
Ana Villegas, Dell - Using Data, Technology and Creativity to Break Through T...Marketing United
Digital marketing is a crucial part of any B2B marketing strategy. Today, B2B marketers are faced with the challenge of breaking through the noise and using programmatic to optimize both content and marketing strategies to reach BDMs and ITDMs. Using cutting edge data technology to fuel unique and creative strategies, Dell is going beyond Digital 101 to become a thought leader in the world of digital B2B marketing.
SEAL Infotech is a leading Business Solutions provider in the Middle East Region since 1995, addressing business and technology needs of Small Companies to Large Enterprises, with a focus on SAP Business solutions. Being an SAP Partner, SEAL Infotech has helped and supported its clients plan their ERP and Web strategies and also design, develop and implement these concepts efficiently.
Dan Brody Information and Technology Coach for HireDaniel Brody
As a highly skilled Information and Technology Executive with over 20 years’ experience with extensive subject matter expertise in IT Services Management (ITSM) and ITIL, methods, PMP, processes, strategic technology infrastructure planning, and developing cost effective solutions to meet customer business requirements. Hands on comprehensive experience in developing and implementing large scale global enterprise and digital solutions across many industries, I am pleased to submit my resume in consideration for Vice President Information Technology.
Journey to Fully Integrated Digital Marketing By Gijs van KersenMarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: Juniper Networks' Journey to Integrated Digital Marketing Campaigns. PRESENTATION: Journey To Fully Integrated Digital Marketing - Given by Gijs van Kersen - @gijsvk - Senior Manager Marketing Operations EMEA - Juniper Networks. #MarTech DAY2
Digital derbyshire conference & expo 2015 combined presentationsJon Egley
The combined presentations delivered at the Digital Derbyshire Conference & Expo 2025 in Buxton. The conference was managed and delivered by the East Midlands Chamber (Derbyshire, Nottinghamshire and Leicestershire) and was hosted by Jon Egley
The North of Scotland is in the midst of a full-scale transformation. Building on a well-established reputation as a global energy hub, the North is fast becoming a key destination for emerging innovation across an increasing range of sectors.
The DIGIT North Summit is designed to bring IT and Digital leaders together and drive practical innovation through shared learning. The event will facilitate cross pollination between key industries, from traditional sectors like Oil & Gas and Agriculture to high-growth fields like: Life Sciences, Biotech, Gaming, Fintech and Space.
The programme will contextualise the key emerging technologies and industry disruptors, and consider the vital role that IT and Digital leaders will play in ensuring organisations can thrive amid a backdrop of market change and economic volatility.
Modern Services Marketing Session at TSIA/TSW 2017 San DiegoFred Isbell
Digital transformation and innovations including cloud, social media, and Big Data/analytics have redefined services marketing -- no one debates that. The modern services marketer must both combine art and science to meet changing needs of the services marketplace, including digital technologies, thought leadership and storytelling, and analytics for key insights. We addressed the skills of a successful modern services marketer, technology as a key enabler to transformation and innovation, and address key best practices in this session given at the TSIA Technology Services World (TSW) 2017 event in San Diego CA.
Superfast Business: Be successful at digital marketingSuperfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
Going Digital helps you in your digital transformation journey.
We simplify the four technology pillars for an organization's digital transformation.
Founded by Sandeep Raut, a top 10 global digital transformation thought leader, influencer, and keynote speaker, GOING DIGITAL offers a wide range of digital transformation consulting services with the necessary tools and practical expertise to help grow your business.
Zinnov examines the growing trend of enterprises setting up digital labs to drive the next leg of their digital journey. Geographies with rich product development capabilities and a talent pool with key skills are emerging as hot spots for the establishment of innovative digital labs
There is a pervasive need for business to modernize the customer experience, act faster, automate processes, mobilize operations and optimize a supply chain. Digital Business Platform is the answer to today’s rising customer expectations and rapid technology innovations
A short presentation introducing you to what we do and how we do it, includes our high level proposition and introduction to the senior partners with contact details
Similar to Digital Transformation Scotland 2016 (20)
The Summit will consider the role of leadership within the technology domain. Amidst a backdrop of uncertainty and disruption, the conference will discuss how you can help your organisation navigate change, overcome problems and accelerate innovation.
The programme will feature insights from an impressive array of technologists, founders, researchers and transformation specialists; contextualising the biggest challenges facing the industry and sharing practical advice, guidance and best-practice on how you can maximise your impact within your team.
Now in its seventh year, the Summit has established itself as the largest annual leadership event for Scotland’s Technology community, and an invaluable forum for knowledge exchange, discussion and high-level networking.
Core themes:
Trends: Digitalisation, agility, disruption and hybrid teams
Evolution: The changing nature of technology as a discipline
Leadership: Strategy, empowerment, communication, motivation and empathy
Culture: Creating a culture of inclusion, innovation and exploration
Impact: Technology as a driver of growth, innovation and improvement
Organisations are changing, the rapid pace of the digital world has necessitated a fundamental shift in mindset. Digital has disintermediated markets; disrupted organisational structures, created new risks and new revenue streams and fundamentally altered the way businesses engage with their customer.
The most influential companies of our age share a common ability to understand two things effectively: people and technology. In these turbulent times, success is increasingly defined by the ability to respond to the fast-changing landscape, and exceed the expectations of the people we serve.
DT 2021 will contextualise the key technology trends and industry disruption amidst a backdrop of significant socio-economic upheaval. The event will also consider the role of IT and Digital leaders in driving positive transformation, exploring how we can help support operations, drive innovation, overcome challenges, and deliver tangible business benefits.
Core themes:
• Landscape: Uncertainty, Recovery, Sustainability, Remote Teams
• Process: Strategy, Structure, Optimisation, Agile, DevOps
• Design: Customer Centricity, UX, Functionality, Simplification
• Technology: Remote Tools, Data Analytics, AI, ML, RPA, Cloud
• People: Culture, Collaboration, Leadership, Diversity, Empowerment
The national Scot-Secure Summit is the largest annual Cyber Security event in Scotland: the event brings together senior IT leaders and Information Security personnel, providing a unique forum for knowledge exchange, discussion and high-level networking.
The conference programme is focused on promoting best-practice cyber security; looking at the current trends, the key threats - and offering practical advice on improving resilience and implementing effective security measures.
The conference will contextualise the changing regulatory landscape, considering the business impact of the GDPR and DPA (2018) and how it is changing policy and process in practice.
When GDPR came into force in May 2018 it significantly raised the bar of obligation and accountability, ensuring that all organisations who handle personal data adhere to strict regulations around privacy, security and consent. 18 months on from implementation, the conference will consider how data protection procedure has moved on, with insight from frontline practitioners reflecting on how practices within their organisation have changed.
The event will also provide an update from the regulator; exploring regulatory action policy, decision making for fines and penalties, and clarifying some of the most prominent areas of misconception and non-compliance.
Core conference topics include:
• Key legal issues and obligations
• Data security and encryption
• Privacy Impact Assessments
• Databases, data mapping and classification
• Privacy by design
• Practical strategy implementation
SCOTLAND’S MUST-ATTEND IT & DIGITAL EVENT
The expo is the largest annual enterprise technology event run in Scotland, and a must-attend for senior technologists, digital innovators and IT leaders.
SCOTLAND’S LARGEST VENDOR SHOWCASE
DIGITExpo hosts Scotland’s largest exhibition of technology and solution providers, spanning: Cyber Security, Networking, Infrastructure, Cloud, Data & Analytics, Managed IT Services, Telecoms, Connectivity and much more.
TOP SPEAKERS AND INDUSTRY INSIGHT
Keynote and seminar theatres will host leading thinkers and innovators from some of the best known companies in the world. 2018 speakers include: Google, Twitter, Mclaren, RSB, Hill & Knowlton, CYBG, IBM, EasyJet and AmTrust.
SCOTLAND’S MUST-ATTEND IT & DIGITAL EVENT
The expo is the largest annual enterprise technology event run in Scotland, and a must-attend for senior technologists, digital innovators and IT leaders.
SCOTLAND’S LARGEST VENDOR SHOWCASE
DIGITExpo hosts Scotland’s largest exhibition of technology and solution providers, spanning: Cyber Security, Networking, Infrastructure, Cloud, Data & Analytics, Managed IT Services, Telecoms, Connectivity and much more.
TOP SPEAKERS AND INDUSTRY INSIGHT
Keynote and seminar theatres will host leading thinkers and innovators from some of the best known companies in the world. 2018 speakers included: Google, Twitter, Mclaren, RSB, Hill & Knowlton, CYBG, IBM, EasyJet and AmTrust.
Emerging technology is having a profound impact on the Financial Services sector; from mobile payments, APIs and Open Platforms to Machine Learning, Robo Investment and AI Chatbots.
The Summit will explore technological innovation across the financial services sector, from developments in established institutions to the disruptive innovators within the start-up community that are reshaping the FS market.
Core conference topics:
• Landscape: Trends, Culture, Trust, Transparency, Geo-political Climate
• Regulation: GDPR, MiFID II, PSD2, Open Banking, APIs
• Customer Strategy: Engagement, UX, Data Insight, Marketing & ML
• Emerging Tech: Blockchain, Analytics, AI, Payments, Automation
• National Strategy: Skills, Funding, Collaboration, Cyber Security
• Infrastructure: IT, Digital, Cloud, Mobile, XaaS
The modern enterprise is becoming an increasingly automated environment: technological advancements in AI, Machine Learning and RPA are allowing organisations to strip out layers of inefficiency, optimise process and enhance productivity. Right across the enterprise, operations are changing in line with new automation tools, from low-level administrative tasks to self-regulating Industrial IoT systems and customer service chatbots.
This conference will contextualise the role of intelligent automation within the enterprise, looking at how the increasing sophistication of AI, RPA and IoT technologies are transforming operations. The conference is geared towards senior IT and digital leaders, providing an insightful peer-led environment and a crucial forum for knowledge exchange, engagement and high-level networking
As technology has evolved IT has transitioned from a background support function to a core driver of value creation and competitive edge. This shift has placed senior technologists at the heart of the organisation where they are increasingly critical to decision making, strategy and leadership.
The DIGIT Leader Summit will explore the evolution of the IT & Digital profession, considering the key technology and business trends and the profound impact they are having on the role. The programme will also examine the crucial components of leadership, looking at culture; team building, upskilling and communication.
The Summit is geared for senior IT & Digital leaders, and designed to provide an opportune forum for practitioners to share their experiences, learn from their peers and discuss best-practice approaches to leadership.
Core topics
Trends: Key technology trends and business trends
IT Evolution: How the IT and Digital role is changing and evolving
Leadership: Empowering, engaging, motivating and inspiring teams
Culture: Creating a culture of inclusion, innovation and exploration
Impact: Technology as a driver of innovation, improvement and problem solving
IT Management: Investment, ITAM, cost control, vendor management
The Conference
The Energy sector is changing: the challenging economic landscape has forced businesses to scrutinise their operations in pursuit of greater productivity and asset efficiency. Meanwhile, the market is growing increasingly diverse as renewables mature and new entrants emerge.
Against this backdrop, digital is becoming increasingly pervasive as companies turn to technology to modernise processes and deliver competitive advantage; from remote monitoring and automation, to data analytics, Machine Learning, asset visualisation and HPC.
Now in its 6th year, the conference has established itself as the largest annual Digital Energy summit in the country: the event brings together senior IT, Digital and business leaders, providing a unique forum for knowledge exchange, discussion and high-level networking. The programme will explore the use of Information Technology in driving tangible outcomes across the organisation, looking at key trends and providing practical insight from an array of industry leaders.
Core Themes
Landscape: maximising economic recovery and cross industry collaboration
IT & Digital as a driver of efficiency, business improvement and problem solving
Analytics, data-driven decision making and business intelligence
Asset visibility: performance, conditioning, remote monitoring
Digitising processes and innovating on top of legacy systems
Emerging technologies, AI, IoT, Robotics, Drones, Blockchain
Infrastructure: SCADA, Cloud, hybrid architecture, managed services
Cyber Security, information governance, GDPR
The national Scot-Secure Summit is the largest annual Cyber Security Conference in Scotland: the event brings together senior IT leaders and Information Security personnel, providing a unique forum for knowledge exchange, discussion and high-level networking.
The conference programme is focussed on promoting best-practice cyber security; looking at the current trends, the key threats - and offering practical advice on improving resilience and implementing effective security measures.
The national Scot-Secure Summit is the largest annual Cyber Security Conference in Scotland: the event brings together senior IT leaders and Information Security personnel, providing a unique forum for knowledge exchange, discussion and high-level networking.
The conference programme is focused on promoting best-practice cyber security; looking at the current trends, the key threats - and offering practical advice on improving resilience and implementing effective security measures.
Business is changing: digital technology has permeated every facet of the enterprise, completely transforming the way we work. Digital has disintermediated markets, disrupted organisational structures, created new risks and new revenue streams, while fundamentally altering the way businesses engage with their customer.
There is no coincidence that the most influential companies of our age share a common ability to harness technology effectively. In these exciting and turbulent times, success is increasingly defined by the ability to respond to the fast changing digital landscape, it has become a key distinguisher between growth and obscurity.
DT 2019 contextualised key digital trends and explored the underlying process of organisational change. The conference was geared towards senior technologists and digital leaders, providing an insightful peer-led environment and a crucial forum for knowledge exchange, discussion and high-level networking.
This is the largest annual Digital Transformation conference held in Scotland - with over 300 attendees in 2018. The event is supported by ScotlandIS and is free for qualifying delegates to attend.
The conference will contextualise the changing regulatory landscape, considering the business impact of the GDPR and DPA (2018) and how it is changing policy and process in practice.
When GDPR came into force in May it significantly raised the bar of obligation and accountability, ensuring that all organisations who handle personal data adhere to strict regulations around privacy, security and consent. 6 months on from implementation, the conference will consider how data protection procedure has moved on, with insight from frontline practitioners reflecting on how practices within their organisation have changed.
The event will also provide an update from the regulator; exploring regulatory action policy, decision making for fines and penalties, and clarifying some of the most prominent areas of misconception and non-compliance.
Core conference topics include:
• Key legal issues and obligations
• Data security and encryption
• Privacy Impact Assessments
• Databases, data mapping and classification
• Privacy by design
• Practical strategy implementation
Technology is completely changing the face of financial services, driving disruption, displacement and disintermediation within the sector. This has lowered the barriers to entry, opened the door to new market entrants and created fertile ground for innovation and growth.
These market disruptions have also forged new alliances between start-ups and incumbents, blurring the lines of distinction between finance and technology and creating a wave of cross-sector collaboration.
Fintech 2018 will explore technological innovation across the financial services sector, from developments in established tier-1 firms to the disruptive innovators within the start-up community that are reshaping the FS market.
Core conference topics will include:
• Landscape: Trends, Culture, Trust, Transparency, Geo-political Climate
• Regulation: GDPR, MiFID II, PSD2, Open Banking, APIs
• Customer Strategy: Engagement, UX, Data Insight, Marketing & ML
• Emerging Tech: Blockchain, Analytics, AI, Payments, Automation
• National Strategy: Skills, Funding, Collaboration, Cyber Security
• Infrastructure: IT, Digital, Cloud, Mobile, XaaS
This conference will contextualise the evolution of IT, examining the changing role of technology within the business and the inherent implications for IT personnel. The event is geared for senior IT, business and finance leaders, providing a unique forum for knowledge exchange, discussion and high-level networking.
Core topics
• IT Evolution: the changing role of IT within the business
• Leadership: strategy, culture and collaboration
• XaaS: the shift from asset to service-based consumption
• ITAM: IT Asset Management and procurement
• Managed Services: vendor management and Service Level Agreements
• Governance: information security, GDPR and data protection
• DevOps: Agile process, faster delivery, greater collaboration
Now in its 5th year, the conference has established itself as the largest annual Digital Energy summit in the country: the event brought together senior IT, Digital and business leaders, providing a unique forum for knowledge exchange, discussion and high-level networking. The programme explored the use of Information Technology in driving tangible outcomes across the organisation, looking at key trends and providing practical insight from an array of industry leaders.
Now in its 5th year, the conference has established itself as the largest annual Digital Energy summit in the country: the event brought together senior IT, Digital and business leaders, providing a unique forum for knowledge exchange, discussion and high-level networking. The programme explored the use of Information Technology in driving tangible outcomes across the organisation, looking at key trends and providing practical insight from an array of industry leaders.
The national Scot-Secure Summit is the largest annual Cyber Security Conference in Scotland: the event brings together senior IT leaders and Information Security personnel, providing a unique forum for knowledge exchange, discussion and high-level networking.
The Summit is organised by DIGIT, with support from ScotlandIS, Police Scotland, SBRC, The Cyber Academy and ISACA. The conference programme is focussed on promoting best-practice cyber security; looking at the current trends, the key threats - and offering practical advice on improving resilience and implementing effective security measures.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
4. Competition
•FREE Professional Certificate in Digital Marketing
Leadership, accredited by The University of Aberdeen
(20 CPD credits)
•All you have to do is complete the Conference feedback
survey
•… and tell us:
What’s the most important thing you’ve learned today
14. Being an Effective Organization
Proliferation of Agencies
Global organisations can have 200 agencies working across brands, markets and
disciplines. Each one is a stovepipe of knowledge learning and insight.
Joining up Across Regions, Countries and Markets
Different markets with different cultures are at different stages of maturity. How
do you make sure that they are optimised and learning is shared appropriately.
Efficiencies in the Advertising Media Supply Chain
Opportunities exist to improve the process and the supply chain for the planning
and distribution of worldwide messages.
Left Brain Meets Right Brain
The new marketer must appreciate how to use analytic and data to generate the
right creative for each consumer. This means technology and marketing working
together.
Two Major Industry Issues
15. Reaching the Consumer
Declining media effectiveness from increasing number of
channels
Cost Efficiency of advertising in a single media has declines significantly in the last
10 years.
Customer Expectations are High
Consumers expect to create and consume content when, where and how they
want.
Customers do not differentiate between channels
I want the experience on my mobile to be the same as on the web and I want the
advertising I see to be consistent.
You can’t control the consumer
They influence your brand on their social media sites, they instigate viral
campaigns and they talk about you behind your back without any accountability.
Two Major Industry Issues
16. • Cloud based solution with managed services
• Multi-tenancy, built into the core
• Fast, inexpensive site development and
maintenance
• Multi-Channel, Multi-Lingual, and Localized – Easily
and Integrated
• SEO integrated into the heart of the platform
• Put Analytics at the heart of everything you do
17. Cloud based solution with managed services
– Sites will be spun up in the matter of minutes, not days
– Easily access additional resources when needed; only pay for what you need when you need it
Multi-tenancy, built into the core
– Each site is isolated and controlled individually; upgrades and performance of one site do not impact others
– Easily access common data across all of your sites, campaigns, etc.
– Common dashboards to see end to end transactions across all sites
Fast, inexpensive site development and maintenance
– Low development cost point – competitive with local development agencies
– Ability to deliver an end-to-end site experience in weeks not months
– Development skills readily available and inexpensive – SDK based on the standard .NET framework
– Platform adheres to industry standards and require very little custom development
– Self service platform – standard business and technical processes can be serviced by the team running the site with
limited requests to operations teams
Multi-Channel, Multi-Lingual, and Localized – Easily and Integrated
– Platform compliant with HTML5 standards for easy multi-channel deployment
– Enables build-once/use-everywhere deployment to all form factors and channels, including social and search
– New localizations deliverable in days, not weeks, across all channels (lower cost, faster time to market)
– Language selection auto-detected (by country + language) or user-selected
– Streaming video support
SEO integrated into the heart of the platform
– Enables automatic indexing for search engines
– Pushes organic search rankings to the top of all search engines
Put Analytics at the heart of everything you do
– Measure everything and make it easily accessible
18. • The only constant is change
- Be adaptive and ahead of the consumer
• Data has to be at the heart of everything you do
• Test everything
• Maths always out performs the creative
- Let the data decide optimum look feel of the pages
• Structured freedom is key
• Be where your audience is on the devices they use
• Less is more when using small devices and slow data links
• IT and Marketing have to become best friends
• Develop global strategies and deliver locally
• Tell consistent story across all channels
• Have a development environment that builds once and is used
everywhere
- Break down the silos and focus on being multi channel
Guiding Principles for Digital Transformation at Scale
20. Microsoft Education Transformation
• To share some Perspective of the Microsoft transformation
• In the last 60 days we
• Translated and reviewed more than 750,000 words in
24 languages
• Implemented a new Service Desk EDULOC Web
Request tool
• Resolved more than 176 web requests in 2 weeks
• Answered countless EDULOC emails
• Launched 33 localized sites globally ahead of schedule
for January 30 deadline
• Provided a globally aligned and consistent web
experience
21.
22.
23.
24. Microsoft Education
Site Performance January 2016
These efforts have resulted in solid
improvement in site performance
- 1,104.710 Visits
- 934,722 Visitors
- 15% growth in visits month over month
- 12 minute average duration on site
29. Chief Marketing Officer
and
Chief Technology Officer
just got married
Stephen Ingledew
Managing Director, Marketing
Mark Dixon
Chief Technology Officer
February 2016
39. Meeting customer needs through insight and analytics
“We need to know the customer so well that the product fits them and sells itself”
Margaret
and John
Patricia
Michael
Paul
and Julie
Sanjay
Claire
Jonathan
Andrew
and Geeta
41. 2.Optimise
Impacts
3. Plan & Track
in Real time
1. Analyse
Effects
CMO and CTO get married
Real time customer analytics to support better commercial decision making
Complexity
Business Value
42. CMO & CTO
just got married
Living together – in marital harmony
Data our marriage language
Digital our matrimonial home
43. We made some cross functional love…
FINANCE MARKETING IT AGILE+ + =
Living together
(SHARED VISION, SHARED GOALS, SHARED SPACE)
49. Introducing 56°
• Marketing communications
consultancy
• Bespoke campaigns to satisfy
client needs
• Team of communications specialists
with expert knowledge
• Supported by a flexible resource pool
50. CMO & CTO
just got married
Digital our matrimonial home
Data our marriage language
Living together – in marital harmony
54. 22
of the world’s top 35
airports work with us
Who We Are
We are the category leader in innovation with multiple firsts including
multi-currency pre-paid cards, automated cash processing solutions and
foreign currency ATM’s.
55
70
Transactions per
second
1500+
Stores
80+
Currencies
28
Countries
100+
Airports
37m
Transactions
1.7 billion
passengers pass through
our stores
1200+
ATM Locations
55. 56
‘Digital’ Strategy: Clear Principles and Aims
• Focus on long-term enterprise value creation. Short-term
revenue/ EBITDA potential not a priority
• Aggressively pursue potential growth opportunities across
the Spend / Send segments around FX
• Willing to be disruptive and innovative in our approach
and with business models
• Aim to build large user-bases of customers using our
products
• Invest in range of different areas and initiatives. Some
won’t work, and that’s OK
56. 57
2014 2015 2016 2017 2018 2019
Digital Marketing
CRM
Mobile Skills
Design, UI/UX
Dev & Engineering
Product Management
Data Science & Analytics
R&D
Supercard
Mobile Apps
Payment Platform
Customer ID s
E-Cards/WalletsBuild New
Products
eCommerce
Build Out Capabilities
Reduction in ‘share’ coming
from “core FX”
“core FX”
only
Cultural change & ‘digital transformation’ of business over time
Launch
Transformation
initiatives
Future customer journeys/
channel strategy
Single view of customer
Org renewal
Process digitisation
Brand Strategy Refresh
The Story We Tell Internally
57. 58
Key Principles – Separate Yet Integrated
• Emphasise the long-game while racking up the ‘quick
wins’
• Talk about speed, agile, failure, new capabilities, ways of
working and collaboration like it’s going out of fashion
• Avoid the ‘cool kids in the corner’ syndrome
• Be humble
• Communicate, communicate, communicate
• It’s both horizontal and vertical
59. 60
What We Have Achieved So Far…
• Built out key capabilities and talent
• Accelerated growth of our core
• Adopted portfolio approach to new products, two successful launches
and got organisation aligned behind roadmap
• Launched the most disruptive & successful play in international spend
and cards
• Adopted two tier, two speed IT Infrastructure
• Reorganised the business merging online and offline products,
marketing & P&Ls
• Started to really change the culture:
• Broken Windows: Dress, Office, Macs, Seating
• Huge internal focus on ‘Ways of Working’
• Placed Digital and The Customer at the heart of our Business Strategy
• Customer centric, data driven, tech-enabled mentality
• Greater tolerance of failure and ‘test, learn, iterate’
• External signals – Silicon Milk Roundabout, £25m Digital Growth Fund,
Landmark Hires, PR
60. 61
Company Overview - Strictly Private & Confidential
Supercard – Our First Disruptive Play
61. 62
5 Key Questions You Need to Ask Yourself to Change the
Paradigm
1. What Hacks do you have at your disposal? (M&A;
Fund; PR; Landmark Hires)
2. Can you go Multi-speed? (Spin Outs; Core vs New;
2-Speed IT)
3. Can you impact the cost line? Digital is not just
about the revenue line?
4. Are you focused? What can you leverage? Are you
investing big enough?
5. What’s the ecosystem you can build or insert
youself in? (partnerships, M&A, community,
hackathons, meet-ups)
62. 63
Reflections Two Years In…
• The things which will surprise you are not what you
expect
• People are excited…and want to help… collaboration is
key
• Excitement and momentum are key – the hard thing is
keeping the energy up in the ‘in-between’ years….
• You have to tell two stories internally…
• Digital has to be made relevant to every team
• It’s REALLY fun!
67. The Agenda
1. Who we are
2. What’s changing (and why we need to, too)
3. The Customer Experience revolution and its impact on
communication
4. The steps needed to create a user-centric, digital-first strategy
5. The framework and technology that you’ll need
77. Focus on
relationships
People don’t think in terms of silos.
Need to create a system of processes
and technologies to deliver an easy
experience across the organisation.
Have to devise strategies that can
make an organisation’s digital-first
and customer-centric.
78. 3 common problems:
1. Strategies
are devoted to
technologies,
not services
2. Strategies
are put
together by
individuals in
ivory towers
3. Strategies
are designed for
the organisation
- not the
customer
80. Complete view
Use technology to
follow complete
customer journey
Can interpret
web of systems
and tools
Up-to-date on
latest customer
trends
Strategic +
commercially
focussed
Already work
with multiple
teams
Already know the
competitive
landscape
Build plans
based on metrics
and vision
Who needs to lead?
81. The steps needed to
create a user-centric,
digital-first strategy
93. New rules, new tools
CRM
SPCMS
MA
Customer Relationship
Management
Marketing
Automation
Content Management
System
Search
Platform
Introducing the
technology that can
drive and develop
thousands of
engaging, one-to-one
relationships…
105. +44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978
Source: www.astronomygcse.co.uk
Everything want to be in the lowest state of
energy with the least amount of disorder.
Third Law of Thermodynamics
125. +44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978
Generative Product & Market Research
Generative Product Research Generative Market Research
Questions
How can we solve the problem?
What form should this take?
How important is the design?
What’s the quickest solution?
What is the minimum feature set?
How should we prioritise?
Methods
Solution interview
Contextual inquiry/ethnography
Demo pitch
Consulting
Competitor analysis and usability testing
Questions
Who is our customer?
What are their pains?
What job needs to be done?
Is our customer segment too broad?
How do we find them?
Methods
Customer discovery interviews
Contextual inquiry/ethnography
Data mining
Focus groups*
Surveys* (open ended)
* Not recommended
126. +44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978
Evaluative Product/Market Research
Evaluative Product Research Evaluative Market Research
Questions
Is this solution working?
Are people using it?
Which solution is better?
How should we optimise this?
What do people like / dislike?
Why do they do that?
Methods
Paper prototypes
Clickable prototypes
Usability
Hallway
Live
Remote
Functioning products
Analytics
Surveys*
o Net Promoter Score
o Product/Market Fit Survey
* Not recommended
Questions
Are they really willing to pay?
How much will they pay?
How do we convince them to buy?
How much will it cost to sell?
Can we scale marketing?
Methods
5 second tests
Comprehension
Conjoint Analysis
Data mining/market research
Surveys* (closed)
* Not recommended
128. +44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978
Ask the right questions
129. +44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978
Ask the right questions
• Who are we building for?
• What is their purpose?
• What are their wants and needs?
• What are the problems and challenges
they face?
• How does our “solution” fit into their lives
and the jobs they need to get done?
130. +44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978
Set your hypothesis:
“If I do ‘X’, ‘Y’ will happen”
135. +44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978
Task:
Reduce Complaints and Reworks
136. +44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978
If you see there is a problem with a
customer’s policy. Find out how to fix it
and then pick up the phone and tell them:
1. What the problem was
2. How it will be resolved
3. How long it will take to resolve it
4. When you will call them back once it
is fixed.
Pick Up The Phone
137. +44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978
If you see there is a problem with a
customer’s policy. Find out how to fix it
and then pick up the phone and tell them:
1. What the problem was
2. How it will be resolved
3. How long it will take to resolve it
4. When you will call them back
once it is fixed.
Pick Up The Phone
• Reduction in complaints
• Reduction in reworks
• Reduction in box losses
• Better Staff engagement
results
• Better Customer Satisfaction
results
138. +44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978
4. Measure and improve
139. +44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978
Ask yourselves
• Was my hypothesis right?
• If yes, what was the impact to the
business
• If no, why wasn’t it right
• What have we learnt?
• How will we do differently next time?
140. +44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978
How will we do
differently next time?
141. +44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978
Source: www.astronomygcse.co.uk
Everything want to be in the lowest state of
energy with the least amount of disorder.
Third Law of Thermodynamics
167. Why use a game?
• Can be tailored to specific audiences.
• Provide a wealth of analytical data.
• Can deliver real-time and geographically appropriate
messaging.
• Provide a persistent and enjoyable user experience.
170. • Marketing Strategy
– Audience
– Types of Video
– Techniques
• Product Understanding
– How to incorporate video in my offering?
– Setting expectations
• Distribution
Evolution of Video and Content
171. Beyond Advertising
“Your Website is 50 Times more likely to appear on the first page of a Search engine
result if it includes video” - Digital Sherpa
“51.9% of marketing professionals worldwide cite video as the type of content with
the best ROI” - eMarketer
“Retail site visitors who view video stay two minutes longer on average” - Comscore
“57% of consumers say that product videos make them more confident in a purchase
and less likely to return an item” - MediaPost
172. • Ensure Quality/Consistent Work
• Communicate/Show Customer Value
• Choose the Right Video Partner
– Experience
– Product Offering
– Ordering Process
• A Partner not a Vendor
– Open Communications
– Flexibility
– Integrated Support
• Customer Testimonials
Creation – Tips for Production
173. Connecting Physical and Virtual
• Apple
– Acquires AR company Metaio
• Qualcomm
– Acquires AR company Euvision
– Sells Vuforia business to PTC
• Blippar
– Unveils visual browser
• Amazon
– Mobile application now includes image recognition (EU &
US)
– 10% of $90B revenue is mobile
183. Only 4% are
aligning
training with
digital
strategy
50% are
investing in
hiring digital
talent
Some Interesting Facts
90% of
companies
lack genuine
digital skills
184.
185. “Digital represents the channels end users must be able to
access to facilitate transactions and interactions that are
beautiful, efficient and superior in experience, leveraging a
combination of mobile, social, analytics, cloud and emerging
exponentials. Anytime. Anywhere. Any device.”
- Deloitte Digital
“The speed of information and data is driving such
significant change in how and where we work that
the digital worker is becoming a critical resource in
decision-making, learning, productivity, and overall
management of companies”
- SAP
195. An Old-Media Empire, Axel
Springer Reboots for the
Digital Age
They roomed together in a rented house in
Palo Alto, with marching orders to
network with Silicon Valley executives and
study the habits and more of American
start-up culture.
The lessons took hold. Digital activities
now generate more than 60 percent of
Axel Springer’s revenues and just over 70
percent of its operating profit.
“I don’t know if Mathias really knew at the time how radically he
was going to change the culture,” Mr. Diekmann said of Mr.
Döpfner. “But now we’re infected.”
197. Prior to joining Travelex, Sean was
Chief Operating Officer of Shutl, the
same-day delivery service which was
acquired by eBay in November 2013.
He was previously Managing Director
for eHarmony's international and
mobile businesses and oversaw the
company's investment in European
online dating site eDarling.
Prior to this, Sean spent three years
with Google as Group Product
Marketing Manager, EMEA, where he
led product marketing for monetisation
products across Europe.
201. Competition
•FREE Professional Certificate in Digital Marketing
Leadership , accredited by The University of
Aberdeen (20 CPD credits)
•All you have to do is complete the Conference
feedback survey
•And tell us: what’s the most important learning
from today
205. Digital Marketing Education and Skills
Where are all the Digital Marketing
Professionals?
Russell Williams, University of Aberdeen
&
Robert Fleeting, Jump Digital
206. As businesses look to
increase their investment in
digital marketing they need
individuals with key digital
skills…
207. Where is this talent going to come from?
How can businesses recognise talent?
How can universities equip their students to apply..?
How can universities deliver against a skills gap?
208. The (Traditional) University Dilemma:
Routes to academia
The University model
Keeping up with changes in the market
A fixed location
209. So, what can Universities offer?
Working with the right partnership…. a lot!
210. A little about Jump Digital…
Offer digital marketing consultancy at all levels from
strategic to tactical
Clients range from Blue Chip companies to SMEs and
Not For Profits
Experience across industry sectors: aerospace,
agriculture, business services, retail, leisure…
211. Our Observations…
Digital is having a big effect and many don’t know
how to manage it
Business is struggling to evaluate what is offered by
consultants and attract suitably qualified staff
Many clients want to take ownership of their digital
marketing strategy
212. At Jump Digital…
We thought we could bridge the gap and bring
understanding…
213. Our Approach…
Strategy led approach
Understanding the dynamics and objectives of the
business/ industry
Developing digital strategy which supports the
organisation wider business
214. Our Philosophy…
“To deliver consultancy that adds value at all levels –
from board level strategy to practical
implementation”
Education has been at the centre of what we offer
and deliver
216. Collaboration with the University of Aberdeen…
A Random airplane meeting
An agreed perspective - Digital Marketing Leadership
“Knowledge of” and “Knowledge how to”
Over-the-shoulder view
Simulation-based learning
A lot of effort and a lot of learning!
Defining the key parts
Putting them together in a coherent order
Building and integrating knowledge
Assessing skills, competencies, knowledge and
understanding
Prototyping, getting feedback and refining
217. The Output…
The MSc is live now!
CPD will be available in March 2016
Post Graduate Certificate
Module 1 – The Digital Marketplace
Module 2 – Digital Strategy and Developing Digital Assets
Post Graduate Diploma
Module 3 – Executing a Digital Strategy
Module 4 – Effective Consultancy and Leadership
MSc Digital Marketing Leadership
Module 5 – Digital Futures
Module 6 – Final Project
254. The Digital Revolution
‘The changes brought about by the Internet over
the last 20 years are nothing compared to what’s
coming over the next few years - we ain’t seen
nothing yet’
40% of today’s Fortune 500 companies will not
exist in ten years time
Are we ready?
261. Disruption
• The digital and social media revolutions are disrupting a
wide range of industries, transforming existing ways of
doing things and existing business models
• Many organisations have become, or are in the process of
becoming, ‘digital dinosaurs’ due to their inability to
adapt. Countries and individuals are under threat too
• The changes seen already are nothing compared to what
is coming over the next few years. Over 40% of jobs could
be replaced by digital technology over the next two
decades
267. Are we ready for a world of
constantly connected customers, constantly
connected employees and constantly
connected ‘things’?
268. Are We Ready?
Are we on course to be a World Class Digital Nation by 2020?
269. Executive Summary
• No industry, no company, no individual in Scotland is immune
from the threat of digital disruption
• Companies need to ‘adapt or die’ - digital dinosaurs
• Digital transformation – the use of digital technologies to
rethink and improve the way we do things in at least three
main areas:
– ‘Externally’ - marketing communications, PR, stakeholder
engagement, customer service, external data analytics
– ‘Internally’ - the way we communicate with colleagues and
partners; our business processes and systems; becoming an agile,
flexible, fast moving ‘social organisation’
– Digitally transform our core business models
270. Executive Summary
• Developing an appropriate response is the number one
challenge facing Scottish business today – critical to our future
competitiveness as a nation
• So what progress is being made?..................
271. A World Class Digital Nation?
• A growing recognition of the need to adapt and transform
digitally
• Many examples of digital innovation
• But for the majority of Scottish companies and organisations,
a major ‘Strategic Gap’ exists between their current use of
digital technology and where they should be
• The majority of Scottish companies & organisations are
unprepared for the coming digital onslaught
• Digital led change is taking place at a much faster rate than
our ability to adapt
• This raises important implications for companies, policy
makers and the business support network in Scotland…………
272. Companies/Organisations
• The ultimate responsibility for digital transformation lies with
companies themselves. It is no longer acceptable for digital to
be seen as a peripheral activity, the responsibility of ‘techies’
• To remain competitive, all businesses need to embed digital at
the core of everything they do - building digital capabilities
throughout the business supported by digital leadership to
drive change
• The days of the senior executive who is proud of the fact that
he/she doesn’t do digital are over. Finished. A new breed of
senior executive is required – Digital Business Leaders
274. Digital Leaders Urgently Required
• Executives who combine high level business knowledge and
experience with the ability to develop Digital Transformation
Strategies fully aligned with and supportive of agreed
business goals and objectives
• Executives with the personal skills and confidence to drive
organisational change
275. Policy Makers
• A World Class Digital Nation by 2020? More spin than reality
• Digital Economy Business Survey 2014 (4,002 businesses) only
3% are ‘Digital Champions’
• MIT Open Letter to the US Government – called for radical
changes in public policy across a wide range of areas –
education, infrastructure, entrepreneurship, trade
immigration
• For Scotland, more research is urgently required re the impact
of digital disruption on the Scottish economy and Scottish
labour markets
• Urgent action is required in terms of training and skills
development, digital infrastructure, regulation, taxation, cyber
security etc. Progress is being made but is it enough?
276. Business Support Network
• Publicly funded digital support programmes have been
available in Scotland for two decades. Yet only 3% of
companies are digital leaders?
• We need to refocus support on the main barriers/obstacles to
change. Awareness workshops are fine but we need to tackle
the real issues. Three areas…..
– All business advisers in the support network need to
become ‘digital first’
– Graduate internship programmes backed by solid training
– Launch of a digital supported export programme. Export
support is stuck in a 30 year pre-digital time warp