The document discusses the impact of digital transformation on businesses, emphasizing the necessity for companies to integrate their operations and focus on customer experience to maintain competitive advantage. It introduces the Digital Ambition Matrix, illustrating how businesses should allocate investments across core and transformational initiatives and highlights emerging technologies like AR/VR and AI as key drivers of change. Additionally, it stresses the importance of application networks for enhancing connectivity and innovation within organizations.

1. Digital Businesses of the Future
Ross Mason, Founder & VP of Product Strategy, MuleSoft
Bill Briggs, Chief Technology Officer, Deloitte Consulting LLP

2. Copyright © 2016 Deloitte Development LLC. All rights reserved.
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3. Ross Mason
Founder & VP Product
Strategy, MuleSoft
Bill Briggs
Chief Technology Officer,
Deloitte Consulting LLP
Today’s speakers

4. How digital trends
create enterprise value

5. Copyright © 2016 Deloitte Development LLC. All rights reserved.
DIGITAL defined
Business leaders are grappling with
unprecedented change – growing
connectivity, competition and consumer
power. Disrupt others before you are
disrupted means new products,
organizations, business models, and
ecosystems
Growing competition and consumer
power has eroded traditional product-
based advantages, forcing companies to
shift to a new battlefield: Customer
Experience. This requires integrating the
entire business to demonstrate value at
each and every customer touch-point
Digital acceleration focusing all efforts on
breaking new ground or quickly expanding
into new space created by a new category.
An exceptional front-end strategy must be
supported by an exceptional back office,
requiring new expertise, processes and
systems, and potentially a new operating
model
Digital at the Core
Integrated Front & Back Office
Digital Experiences
Engaged Customers & Employees
Digital Transformation
Business Reimagined

6. Copyright © 2016 Deloitte Development LLC. All rights reserved.
Digital ambition matrix
Many companies struggle when rebalancing their portfolios out of core offerings because they try
to incubate transformational and adjacent opportunities under the same structures, architectures,
models, and metrics of the Core.
Adjacent
New
Delivery
Models
Core
Category Creator
Higher Risk, Higher Return
Consistently Innovative
Moderate Risk, Moderate Return
Industry Norm
Lower Risk, Lower Return
Transformational
Augmented
Traditional
Traditional
Model
Extensions and
Enhancements
New businesses
and capabilities
Core Product/
Existing Assets
10%
70%
20%
% Investment allocation

7. Copyright © 2016 Deloitte Development LLC. All rights reserved. 7
Accelerate your digital organization
The Digital Foundry is an aggregation of services that blend strategic expertise, agile
delivery methods, and innovative thinking with PaaS enabling technologies

8. Copyright © 2016 Deloitte Development LLC. All rights reserved.
Digital trends impacting the enterprise today
8
– Augmented/Virtual Reality
(AR/VR)
– Internet of Things (IoT)
– Cognitive analytics
www.deloitte.com/us/techtrends2016

9. The immediate potential of AR and VR lies in the enterprise.

10. From sensing to doing emphasizes the “so what” impact of unlocking new capabilities.

11. Artificial intelligence and machine learning can reshape how work gets done.

12. The true potential for reimagining business comes from integrating the trends.

13. Creating the capability for
change

14. Copyright © 2016 Deloitte Development LLC. All rights reserved.
How to achieve value from these tools
14
Deep connectivity
hooks are needed
in your systems

15. All contents © Mulesoft Inc.
Application networks
 Unlock data & capabilities
with APIs and connectivity
 Built in the context of
projects you need to deliver
 APIs managed as a network
or resources
 Self-service drive a new
level of reuse

16. All contents © Mulesoft Inc.
Application landscapeSpeed. Agility. Innovation.
• Deep connectivity to support new
innovation
• Provides visibility, security and
governability at every API node
• Is recomposable: it bends, not
breaks – built for change
An application network

17. All contents © Mulesoft Inc.
Top Takeaways
17
Digital defined: Move from abstract promise to actionable outcomes
Beyond technology trends: Avoid “shiny object” silos
Culture for change: Modernize operating and delivery models

18. All contents © Mulesoft Inc.
Contact us
18
If you’re interested in what you’ve heard today and would
like more information:
Email digitalbusinessesofthefuture@mulesoft.com

19. Q&A