SlideShare a Scribd company logo
Conducting a Market Study  &  Developing the Business Model Lessons learnt in creating SlideShare
SlideShare ,[object Object],[object Object],[object Object],[object Object]
Large-scale social sharing for photos for video for Presentations
What people share on SlideShare...  Cartoons Paintings Humor Love Songs Talk slides Images of women Sermons Standalone presentations Activism Lesson plans Movie reviews Mother’s day cards
Conducting a Market Study  &  Developing the Business Model
Typical Business Planning roadmap Need Gap Identification Ideation Mission/Vision Statement Detailed business  planning ,[object Object],[object Object],[object Object],[object Object]
Competitive Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sources of competitive info ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Detailed competitive mapping ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Positioning Map   (slideshare example)
2 X 2 Product Matrix  (slideshare example) Online meetings Webinars Synchronous Private sharing Open, social sharing Asynchronous Private Public
The Positioning …(slideshare example) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why is positioning important? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Factors influencing business models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet business models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Scenario building & what-if analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Preliminary Financial Planning  (fictitious example)
Preliminary  financial planning  (fictitious example)
Reality check reqd! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions ? Thank You

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Conducting a Market Study & Developing the Business model- delivered at IIT Roorkee

Editor's Notes

  1. So that’s the concept. So why is this cool, and why is this a good business? Web 2.0 has revolutionized personal media sharing, making it simple, viral and organ ized around social networks. But sharing of office documents is still stuck in the dark ages! PowerPoint files are a ubiquitous publishing format that are difficult to share : the file sizes are huge, and you need an expensive application to view them. But PowerPoint is the most commonly available mass-market software for producing multimedia content. It lets you take words and pictures, and string them together into a multimedia object that tells a story. And the content is often perfect for the short-attention span of web consumers : quick, entertaining, approachable chunks of images, text, and sound that can be consumed rapidly. So we think that there will be a massive rush to share office documents on the web, just as there was for sharing photos and video. We think that PowerPoint files are the sweet spot of web document sharing. And we are the currently the dominant place to share powerpoint on the web, so we are well positioned to own a large chunk of this market as it expands.
  2. Our current site supports Public, Synchronous sharing. One feature that our users consistently ask for is private sharing. We will certainly add this in the next few months. But the opportunity of synchronous web-based sharing is a compelling one, that we feel merits exploration. The opportunity is huge: Web-ex and similar online meeting solutions are bulky and expensive, and frankly are overkill for powerpoint-driven meetings. We can commoditize this section of the market, simply by adding synchronous sharing to slideshare.