The document introduces user-centered design as a method for understanding users and involving them throughout the product development process. It discusses conducting research to understand users, such as interviews, questionnaires, contextual inquiry and developing personas. It then explains how to use the research findings to create mental models of how users think and design prototypes for testing designs with users in an iterative process.

1. Beyond Usability: User-Centered Design Strategies - - - - - - - - - - - - - - - Christina Wodtke :: christina@carboniq.com Carbon IQ User Experience Group http://www.carboniq.com tel: 415 824 7090

5. Introduction to user-centered design Test while you build Test before you build Test after you think you’re done

22. Personas

29. Prioritize personas

30. Prioritize personas primary secondary special

31. Prioritize personas primary secondary special

34. Designing with what you’ve learned. plan task info execution info evaluate

35. A simple mental model

36. A simple mental model

37. A complex model

40. Example Persona Scenario

43. Task analysis Purchasing a purse at nordstroms.com might include the tasks: 1. locate purse 2. add purse to shopping cart 3. check out f. Review order “ CHECK OUT” BECOMES g. Finalize checkout e. Input payment d. Input billing address c. Input shipping address b. Sign in/sign up a. Select checkout

45. Example Task analysis

56. Questions? - - - - - - - - - - - - - - - Christina Wodtke :: christina@carboniq.com Carbon IQ User Experience Group http://www.carboniq.com tel: 415 824 7090