You’ve worked hard on the information architecture models you’ve created but haven’t been able to sell them to the client, or your co-workers. Maybe the conversation around the IA has broken down into an unhealthy debate over semantics. In another scenario, you are tasked with creating a controlled vocabulary for a large organization that has a silo mentality and a lot of legacy content. Where to begin?
These scenarios will sound familiar to most user experience professionals. In this deck, I share my techniques for getting an organization that may have different ideas about how to organize and name content to agree upon a controlled vocabulary.
I also share specific tools in the form of diagrams, beyond the ubiquitous sitemap and wireframe, which communicate complex ideas. And techniques for practicing information architecture with clients collaboratively.
Collaborative Information Architecture (ias17)Abby Covert
You’ve worked hard on the information architecture models you’ve created but haven’t been able to sell them to the client, or your co-workers. Maybe the conversation around the IA has broken down into an unhealthy debate over semantics. In another scenario, you are tasked with creating a controlled vocabulary for a large organization that has a silo mentality and a lot of legacy content. Where to begin?
These scenarios will sound familiar to most IA professionals.
In this workshop, Abby will share her techniques for getting an organization that may have different ideas about how to organize and name content to agree upon a controlled vocabulary.
Abby will share specific tools in the form of diagrams, beyond the ubiquitous sitemap and wireframe, which communicate complex ideas. And she’ll share techniques for practicing information architecture with clients collaboratively.
I want to focus on the soft skills that make someone good at IA. So the lessons here are really about leveling up in skill set. Including:
- Conflict Resolution in IA
- Selling IA to others in your organization
- Improving stakeholder interviews
- Facilitating Low Fidelity Conversation about language
- Visualizing language with simple pictures to get clarity
Introduction to Information ArchitectureAbby Covert
The first class of a 15 week course taught at Parsons, the New School for Design. Covers Information Architecture intents and beliefs as well as a comparison to the related studies of interaction design, content strategy and user research. Lastly, speaking to the role of User Experience in all of these roles.
In a world where everything is getting more complex and we are all experiencing personal information overload, there is a growing need to understand the tools and processes that are used to make sense of complex subjects and situations. These tools aren't hard to learn or even tough to implement but they are also not part of many people's education.
Information Architecture is a practice of making sense. A set of principles, lessons and tools to help anyone make sense of any thing. Whether you are - a student or professional, a designer, technologist or small business owner, an intern or executive - learn how information architecture can help you make sense of your next endeavor.
What terms and concepts do you use to deliver your product experience? What organizational structures do you use to present those terms and concepts? To what degree is the meaning you intend through those choices clear to the person for which you intended it? These are the questions to ask yourself when attempting to make a product make sense to others.
Information Architecture is the practice of making sense of meaning through the consideration of ontology, taxonomy and choreography. In this three hour workshop we will discuss and work through what it means to think about affecting the information architecture of a product.
Includes the definition, value, usage and history of heuristics as well as 10 principles with starter questions for use in an evaluation. (As presented most recently at Interaction 12 in Dublin)
You’ve worked hard on the information architecture models you’ve created but haven’t been able to sell them to the client, or your co-workers. Maybe the conversation around the IA has broken down into an unhealthy debate over semantics. In another scenario, you are tasked with creating a controlled vocabulary for a large organization that has a silo mentality and a lot of legacy content. Where to begin?
These scenarios will sound familiar to most user experience professionals. In this deck, I share my techniques for getting an organization that may have different ideas about how to organize and name content to agree upon a controlled vocabulary.
I also share specific tools in the form of diagrams, beyond the ubiquitous sitemap and wireframe, which communicate complex ideas. And techniques for practicing information architecture with clients collaboratively.
Collaborative Information Architecture (ias17)Abby Covert
You’ve worked hard on the information architecture models you’ve created but haven’t been able to sell them to the client, or your co-workers. Maybe the conversation around the IA has broken down into an unhealthy debate over semantics. In another scenario, you are tasked with creating a controlled vocabulary for a large organization that has a silo mentality and a lot of legacy content. Where to begin?
These scenarios will sound familiar to most IA professionals.
In this workshop, Abby will share her techniques for getting an organization that may have different ideas about how to organize and name content to agree upon a controlled vocabulary.
Abby will share specific tools in the form of diagrams, beyond the ubiquitous sitemap and wireframe, which communicate complex ideas. And she’ll share techniques for practicing information architecture with clients collaboratively.
I want to focus on the soft skills that make someone good at IA. So the lessons here are really about leveling up in skill set. Including:
- Conflict Resolution in IA
- Selling IA to others in your organization
- Improving stakeholder interviews
- Facilitating Low Fidelity Conversation about language
- Visualizing language with simple pictures to get clarity
Introduction to Information ArchitectureAbby Covert
The first class of a 15 week course taught at Parsons, the New School for Design. Covers Information Architecture intents and beliefs as well as a comparison to the related studies of interaction design, content strategy and user research. Lastly, speaking to the role of User Experience in all of these roles.
In a world where everything is getting more complex and we are all experiencing personal information overload, there is a growing need to understand the tools and processes that are used to make sense of complex subjects and situations. These tools aren't hard to learn or even tough to implement but they are also not part of many people's education.
Information Architecture is a practice of making sense. A set of principles, lessons and tools to help anyone make sense of any thing. Whether you are - a student or professional, a designer, technologist or small business owner, an intern or executive - learn how information architecture can help you make sense of your next endeavor.
What terms and concepts do you use to deliver your product experience? What organizational structures do you use to present those terms and concepts? To what degree is the meaning you intend through those choices clear to the person for which you intended it? These are the questions to ask yourself when attempting to make a product make sense to others.
Information Architecture is the practice of making sense of meaning through the consideration of ontology, taxonomy and choreography. In this three hour workshop we will discuss and work through what it means to think about affecting the information architecture of a product.
Includes the definition, value, usage and history of heuristics as well as 10 principles with starter questions for use in an evaluation. (As presented most recently at Interaction 12 in Dublin)
The fifth class of a 15 week course in Information Architecture taught at Parsons, the New School for Design. Topics include: Putting the Why before the what and the what before the how. The relationship of goals, requirements and features. How to deal with needed research and data as a requirement.
Understanding the basic stuff of user experience design in an application. Create user flow and wireframing 1 on 1 start from understanding the why we need the wireframe, what exactly wireframe and user flow it is, And how to create and implement n digital product design such as application mobile or website.
The Elements of User Experience provides an outline of all the factors that contribute to an overall user experience (UX), including Information Architecture, Usability Engineering, and Interaction Design. These elements affect how people perceive your brand, form opinions about your company’s trustworthiness, or feel persuaded by your message. Created by Malcolm Wolter, BrandExtract VP of Digital
The terms UI and UX (design) are very often and
used as a single term by many people or designers.
The first thing we need to know straight is that UI
and UX are not the same.
Design is a rather broad and huge term. When
someone says “I’m a designer,” it is not that clear
what they actually do. There are a number of
different responsibilities term designer. There are
many aspects of design now a days.
UX 101: A quick & dirty introduction to user experience strategy & designMorgan McKeagney
A quick & dirty intro to UX strategy & design. Some context, some fundamentals, some current & emerging trends, and some useful resources for the absolute beginner.
First delivered @ the NDRC Launchpad startup accelerator in Dublin, Ireland, 16/10/2014. (www.ndrc.ie)
Language: Your Organization's Most Important and Least Valued AssetAbby Covert
Have you ever felt like differences in language were holding your organization back? Perhaps you have tried to standardize language across parts of your organization only to find you have opened a huge can of worms?
The experiences we make for our users are made of language choices. We also depend on language to collaborate with the people we work with. Yet language is most often only tended to when you talk about things like content and copy.
Controlling your organization’s vocabulary is one of the murkiest messes we can take on, but it also might be one of the most impactful ways we can help our organizations.
In this talk Abby Covert, staff information architect at Etsy, will share with us the strategies and tactics they are using to pay closer attention to language choices they make across both internal and external user experiences.
As content has become an ubiquitous part of our lives, content strategy has evolved from a modest practice into a global discipline that reaches across existing areas of digital expertise and shapes new opportunities for content specialists. Content design is one such opportunity.
Informed by content strategy, content design has emerged in recent years thanks to the brilliant work of pioneers like the GDS Team at GOV.UK. Where content strategy excels (pun intended) at the meticulous work of enterprise site redesigns and the like, content design is ideal for the iterative sprints often associated with product design.
At its core, content design empowers creative thinkers and systematic doers who understand the nature of interactive content to partner with designers and technologists in order to build amazing digital products that meet the needs of real people. Join Content Director Hawk Thompson to find out how the multidisciplinary design team at Chaotic Moon Studios has incorporated content design into its agile-informed process for product engagements and hear how this emergent discipline is shaping the future of digital content in bold new ways.
What UX is, how it works and why it matters. Train your teams to recognize and strengthen the links between customer experience indicators and your overall business performance. Learn how to work with your customers to design successful products, services and experiences.
We’ve all had discussions about the great ‘UX’ of a product, or the poor ‘UI’ of a website. Is it a secret language you will never be lucky to know more about it?
Actually, it is very simple, For example: While User Experience is a bunch of tasks focused on optimization of a product for effective and enjoyable use; User Interface Design is its complement, the look and spirit, the presentation and interactivity of a product.
Design and its fundamental process have changed with time, growing challenges among the users, devices and different platforms for UI and UX process.
In Design Fundamentals, a day-long thorough workshop, we will try to understand the fundamentals of UI and UX process, and follow the standard process and approaches to create a user-centric design. With basic Design Principles as the the backbone for our design, of course!
A client recently reached out to say he was totally new to the SXSW experience and was looking for "noob pointers" -- this is my top lessons learned from attending SXSW. Enjoy!
The fifth class of a 15 week course in Information Architecture taught at Parsons, the New School for Design. Topics include: Putting the Why before the what and the what before the how. The relationship of goals, requirements and features. How to deal with needed research and data as a requirement.
Understanding the basic stuff of user experience design in an application. Create user flow and wireframing 1 on 1 start from understanding the why we need the wireframe, what exactly wireframe and user flow it is, And how to create and implement n digital product design such as application mobile or website.
The Elements of User Experience provides an outline of all the factors that contribute to an overall user experience (UX), including Information Architecture, Usability Engineering, and Interaction Design. These elements affect how people perceive your brand, form opinions about your company’s trustworthiness, or feel persuaded by your message. Created by Malcolm Wolter, BrandExtract VP of Digital
The terms UI and UX (design) are very often and
used as a single term by many people or designers.
The first thing we need to know straight is that UI
and UX are not the same.
Design is a rather broad and huge term. When
someone says “I’m a designer,” it is not that clear
what they actually do. There are a number of
different responsibilities term designer. There are
many aspects of design now a days.
UX 101: A quick & dirty introduction to user experience strategy & designMorgan McKeagney
A quick & dirty intro to UX strategy & design. Some context, some fundamentals, some current & emerging trends, and some useful resources for the absolute beginner.
First delivered @ the NDRC Launchpad startup accelerator in Dublin, Ireland, 16/10/2014. (www.ndrc.ie)
Language: Your Organization's Most Important and Least Valued AssetAbby Covert
Have you ever felt like differences in language were holding your organization back? Perhaps you have tried to standardize language across parts of your organization only to find you have opened a huge can of worms?
The experiences we make for our users are made of language choices. We also depend on language to collaborate with the people we work with. Yet language is most often only tended to when you talk about things like content and copy.
Controlling your organization’s vocabulary is one of the murkiest messes we can take on, but it also might be one of the most impactful ways we can help our organizations.
In this talk Abby Covert, staff information architect at Etsy, will share with us the strategies and tactics they are using to pay closer attention to language choices they make across both internal and external user experiences.
As content has become an ubiquitous part of our lives, content strategy has evolved from a modest practice into a global discipline that reaches across existing areas of digital expertise and shapes new opportunities for content specialists. Content design is one such opportunity.
Informed by content strategy, content design has emerged in recent years thanks to the brilliant work of pioneers like the GDS Team at GOV.UK. Where content strategy excels (pun intended) at the meticulous work of enterprise site redesigns and the like, content design is ideal for the iterative sprints often associated with product design.
At its core, content design empowers creative thinkers and systematic doers who understand the nature of interactive content to partner with designers and technologists in order to build amazing digital products that meet the needs of real people. Join Content Director Hawk Thompson to find out how the multidisciplinary design team at Chaotic Moon Studios has incorporated content design into its agile-informed process for product engagements and hear how this emergent discipline is shaping the future of digital content in bold new ways.
What UX is, how it works and why it matters. Train your teams to recognize and strengthen the links between customer experience indicators and your overall business performance. Learn how to work with your customers to design successful products, services and experiences.
We’ve all had discussions about the great ‘UX’ of a product, or the poor ‘UI’ of a website. Is it a secret language you will never be lucky to know more about it?
Actually, it is very simple, For example: While User Experience is a bunch of tasks focused on optimization of a product for effective and enjoyable use; User Interface Design is its complement, the look and spirit, the presentation and interactivity of a product.
Design and its fundamental process have changed with time, growing challenges among the users, devices and different platforms for UI and UX process.
In Design Fundamentals, a day-long thorough workshop, we will try to understand the fundamentals of UI and UX process, and follow the standard process and approaches to create a user-centric design. With basic Design Principles as the the backbone for our design, of course!
A client recently reached out to say he was totally new to the SXSW experience and was looking for "noob pointers" -- this is my top lessons learned from attending SXSW. Enjoy!
Making IA Real: Planning an Information Architecture StrategyChiara Fox Ogan
Presented at Internet Librarian conference in 2001. Provides an introduction to what information architecture is and how you can use the methods to develop a good website.
Understanding What It Is Like to Not UnderstandAbby Covert
The eighth class of a 15 week course in Information Architecture taught at Parsons, the New School for Design. Topics include: How to have a great conversation, interviewing basics, and how to write questions that get good answers.
An introduction to fundamental architecture conceptswweinmeyer79
(Note: This is a very dated version of this popular deck, as SlideShare does not provide authors with a mechanism to update their documents. If interested in the latest version, feel free to message me on LinkedIn or at wweinmeyer@gmail.com. Also, feel free to ask SlideShare to bring back the ability to update posted documents.)
A discussion of the fundamentals you need to nail in your architecture practice:
- Architecture vs. Design
- Conceptual vs. Logical vs. Physical architecture
- Viewpoint Frameworks
- Architecture Domains
- Architecture Tiers
You are free to use/copy this information but if you do so, please include an acknowledgement
INTEGRATED MARKETING - GETTING IT RIGHTHnyB Untangle
Social Media Strategy & Delivery for Business. HnyB Untangle – A Specialist Social Branding and Promotion Company delivering Social Branding, Social Advertising, Social Marketing and Social PR solutions.
HnyB Untangle is an agency fuelled by passion to create brands which are loved by people and is driven by smart thinking.
HnyB Untangle engage Social Branding opportunities with innovative solutions crafted to produce measurable results.
HnyB Untangle's brand of creative strategic solutions are defined by our people, our processes, our network and exhaustive experience of our team.
The presentation I delivered at the Social Recruiting Conference (#SRCONF) in Paris on 1st December 2011.
I was asked to show why you should be using social media for recruiting, and the ever important 'how to get started' with social recruiting.
Basics of Social Media / Social Marketing.
basics of building communities, brand advocates, brand ambassadors, when social meets mobile, location based services, contextual marketing, let's get started right now
Social Media / Case Studies for design studiosBharath Haridas
An introduction to social media for the initiated to look deeper into the history,context,nature of content and ways in which to figure out the right channels for the intent. Custom made for design studios.
____________
material sourced from different sources will be added soon.
_____
may not be self explanotory, notes will be added.
Social Intelligence a case for Bunnings HardwareiGo2 Pty Ltd
This overview shows why organisations like Bunnings (B2C) must Listen and build their own communities to engage and support customers.
Not to mention the kids planking in their stores.
Similar to Understanding Information Architecture: A Workshop (20)
Language: Your Organization's Most Important and Least Valued Asset (Confab 2...Abby Covert
Have you ever felt like differences in language were holding your organization back? Perhaps you have tried to standardize language across parts of your organization only to find you have opened a huge can of worms?
The experiences we make for our users are made of language choices. We also depend on language to collaborate with the people we work with. Yet language is most often only tended to when you talk about things like content and copy.
Controlling your organization’s vocabulary is one of the murkiest messes we can take on, but it also might be one of the most impactful ways we can help our organizations.
In this talk, Abby Covert, staff information architect at Etsy, will share with us the strategies and tactics they are using to pay closer attention to language choices they make across both internal and external user experiences.
Interactions South America 2015 KeynoteAbby Covert
How to Make Sense of Any Mess
In a world where everything is getting more complex and we are all experiencing personal information overload, there is a growing need to understand the tools and processes that are used to make sense of complex subjects and situations. These tools aren’t hard to learn or even tough to implement but they are also not part of many people’s education. Information Architecture is a practice of making sense. A set of principles, lessons and tools to help anyone make sense of anything. Whether you are – a student or professional, a designer, technologist or small business owner, an intern or executive – learn how information architecture can help you make sense of your next endeavor.
Doors are our common language for passing into a place for commerce, socialization or pleasure. Passing from one experience to the next. Doors are our refuge at the end of a long day, they are the start to every work day, every meeting, every meal.
Search is the closest thing we have to a front door, yet it is so often forgotten in the design of user experiences.
Our digital world is becoming more and more like a real place, where we spend our time rather than a tool that we use and put down.
This short talk for Search Love Boston 2013 covers some ways in which user experience and search professionals can better work together to make the internet a better place.
Part one of a three part workshop co taught with Dan Klyn and Christina Wodtke on Feb 7, 2013 at General Assembly in NYC.
ABOUT THIS WORKSHOP
Information architecture (IA) once was practiced as a sort of web-era librarianship. It was about organizing the information contained within websites to make things easier to find and use. But today an increasingly significant proportion of our daily business is conducted digitally. Using a variety of devices, people communicate with one another, search for information and entertainment, make retail purchases, initiate and negotiate business transactions, and more.
This class will explore well-architected digital experiences. What does it mean to architect information? How does the structure of information relate to understanding? How can information architects manage complex information across channels and contexts? What unique value can professional information architects bring to the creation and delivery of products and services? What is the interplay of information architecture and the other disciplines within user experience? This class will provide a broad introduction to a useful set of tools and ideas that provide a framework under which user and business insight can be harvested and used in pursuit of real business goals.
Creating Clarity and Establishing TruthAbby Covert
The sixth class of a 15 week course in Information Architecture taught at Parsons, the New School for Design. Topics include: Addressing "What now?", Creating an Elevator Pitch to further clarify audience and purpose prior to feature level discussions.
The fourth class of a 15 week course in Information Architecture taught at Parsons, the New School for Design. Topics include: Understanding the terms stake, stakeholder, make, maker and how these role intersect in terms of needs. Development of directional and specific measurable goals.
The third class of a 15 week course in Information Architecture taught at Parsons, the New School for Design. Topics include: Understanding Peoples Needs, Research tactics best suited for user understanding, How to use personas for consensus creation.
Wrangling Complexity through Cat-herdingAbby Covert
The second class of a 15 week course taught at Parsons, the New School for Design. Topics include: Understanding Complexity and the effects of not understanding complexity when solving problems. 3 tools for complexity wrangling are outlined, including an in class workshop format for "frame-storming" and homework.
Whether you are a designer, a developer, a marketer, a student or anything in between - in today's creative job market every differentiator will count towards getting the job. Gone are the days of being able to talk over your future employer's head, just showing the latest deliverable you are working on, even worse showing nothing at all. Welcome instead to a world where your work is being measured not by what you say it was, but by what it really was.
This workshop was developed for General Assembly in NYC. It is meant to be run in 90 minutes.
This presentation is for anyone who has had technical, strategic and/or budgetary constraints influence what was built vs. what was imagined. We will dig into how to use systems-based thinking to understand how things influence one another and learn techniques to discover constraints sooner. We will learn how to start creating efficiencies of digital process, infrastructure and communication in pursuit of better user experiences.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
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Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
3. Agenda for today
Answer these questions:
• What is Information Architecture (IA)?!
• What does “good” mean?!
• How is IA best used and when?!
• What IA tools can I walk out of here with today?!
Attempt these stunts:
• Funnel development !
• Persona segmentation !
• Collaborative design session brief creation!
6. What is information architecture (IA)?
• Making complex things be clear(er)!
• Making things not just look good, but be good!
• Consensus facilitation!
--!
• NOT “just Sitemaps and Wireframes”!
• NOT “the old name for UX”!
• NOT “just digital”!
7. I Have used IA to help
• Change the audience for Sharpie from a office supply
consumer to teenagers looking for a self expression tool!
• Grow a 150,000 member Facebook fan base for JELL-O
over the weekend.!
• Pilot a revolutionary diet for people with Type 2 diabetes!
• Analyze and strategically prioritize digital marketing
efforts and improvements for Herman Miller in support of
their movement into the B to C market!
8. Research
Strategy
Architecture
Design
Execution
basic process
of making
things
9. Research
Strategy
Architecture
Design
Execution
Why What Who When How Next
? ? ? ? ? ?
Questions that Need
Answers
10. IA can be used when
• Conducting Research (Persona Research, User
Interviewing, User Testing, Competitive Research,
Contextual Inquiry)!
!
• Formulating Strategic Insight (Stakeholder
Interviewing, Analytics, Goal Setting, Key Performance
Indicator Development, Heuristic Evaluation)!
!
• Creating Structural Blueprints (Product Roadmaps,
Site maps, Process/Flow Diagrams, Requirements,
Experience Maps, Cross Channel Maps, Prototypes)!
11. Research
Strategy
Architecture
Design
Execution
Why What Who When How Next
? ? ? ? ? ?
Goal
Setting
Workshop
Persona
Workshop 3 tools of the IA
Collaborative trade we will
Design Session learn today
12. Lesson 1:
Using goal
Setting to
establish checks
and balances
upfront
13. In this lesson
• You will gain a basic understanding of the tools used for
measuring and evaluating the quality of a product or
serviceʼs user experience !
• You will learn the importance of prioritizing what you
measure. !
• You will learn the importance of setting goals!
• You will understand the difference between directional
goals and specific goals!
• You will be able to help your team to understand the
goals for your user experience!
14. What do we use to measure?
• User testing !
• Satisfaction Surveys!
• Usage Data/Analytics!
• Social Media Statistics!
• Sales data, even non digital equivalents!
• Qualitative metrics (sales force or
customer service quotas)!
15. What are we actually measuring?
• The simple answer is… NOT everything.!
• The more complicated one is … measure
what matters.!
16. Awareness:
How do people know Getting at
about you? Or not what matters
know about you?
!
Acquisition: Attach to the Funnel:!
Where are you
bringing people to
!
your product from? • What you have today!
• Opportunities you
Distraction: Conversion: Competition:
When they don't Where are When they
have!
proceed? places that proceed but not
Where do they people decide with you? Start thinking about
go? Add why? to proceed with Where do they
your business go? Add why? what you would need to
measure in order to
determine if each part
Action:
What is the 1 of the funnel is
thing you want optimized.!
users to do
Loyalty:
Do they ever
come back?
(Optional)
17. Awareness:
Example:
Social Media
Word of Mouth
Small
Acquisition:
Blogger Network
Community
Search Engines
Advertisement
News
Collec6ve
Social Media
Distraction: Conversion: Competition:
Advertisements
Home page
Article page
Main Stream
Music Sites
Twitter page
With
the
goal
of
Facebook page Other Music
Blogs
providing
quality
local
music
news
Action:
Read the
News
(Note:
I
made
this
up,
no
hipsters
were
harmed
in
the
Loyalty:
crea6on
of
this
example)
Sign up for the
community
(Optional)
18. Awareness: How do We
Add
burning
Social Media
Word of Mouth
people have no
find us?! social
ques6ons
and
Where are
loyal users Acquisition: media!
what
you
know
likeliest to Blogger Network
Search Engines
come from?! Advertisement
Social Media
Distraction: Conversion: Competition:
Home page Main Stream
Advertisements Article page Music Sites
Twitter page
Facebook page Other Music
Blogs
We donʼt track How long
Action:
suggested Read the
should we
content today! News expect people
to stay?!
We have never Do people
talked to users! appreciate Our time on
suggested site average is
content? Do Loyalty:
less than a
Sign up for the
they want to community minute!
share?! (Optional)
19. Finding the right measures
If you have a question about! Examples to be looking at…!
If something is effective! Completion rates !
Whether something is findable! Speed to find!
Peopleʼs Expectations! Bounce Rates & Time on Site!
Satisfaction! Interviews, Surveys, Ask Sales and CSRs !
Is enough Information provided?! Are people clicking to further information
consistently?!
Are people using the path as designed?! Click path data!
(Courtesy
of
Richard
Dalton)
20. Attach measurement plans to questions
The
Big
Ques6ons
Planning
to
measure
Awareness: How do people find User interviews and Surveys!
out about us?!
Acquisition: Where will our loyal Surveys, Analytics: Traffic Sources for Repeat
users be coming from?! Users !
Conversion: What is the average Analytics: Time on site compared to industry
time on site for us? What is averages and for loyalty users vs single article
normal?! users!
Action: Will people interact with Analytics: Click rates on items suggested on article
the content we suggest they pages!
interact with after reading the entry
article?!
Loyalty: How will loyalty users Analytics: Compare variety of points across loyalty
differ from new users?! users and single article users!
Other: How should sharing work? Surveys, Interviews, Analytics: Track social sharing
What do people share?! behavior to establish baselines for types of events!
21. Exercise 1
Imagine that your team is being asked to redesign
the General Assembly experience. !
!
As a group, fill in the funnel with: !
!
q Facts – you (like many startups) wonʼt have many ;)!
q Questions youʼd like answers to!
q Existing pieces of the experience!
q Opportunities to explore!
q How you might measure things along the way!
27. Example: Specific Goals
Our Goals for the next 6 months!
– Establish an average time on site with our loyalty
users of 2+ minutes (matching industry standards for
news sites)!
– Produce an average of 100+ unique social media
impressions per month for the news organization
brand!
– Increase the likelihood of loyalty users to click of
secondary materials from 10% to 20% through better
content tagging and human curation!
28. Lesson 2:
Personas
distill
research into
weaponized
bits
29. In this lesson
• You will understand the value of personas in the design
process!
• You will be able to identify potential sources for personas !
• You will learn how to segment target users into persona
targets!
• You will understand why stories are a powerful tool to
incorporate into your personas!
• You will learn strategies and common pitfalls when
selecting photos to accompany your personas. !
30. Why personas work:
• People like having someone to design for:
meaning there is already a persona or two living
in the head of every member of your team.!
• Personas inspire teams to work towards a
shared vision instead of many disparate ones!
31. Choosing Representative
Personas:
• Step
1:
Make
a
post
it
for
each
user
type
you
can
think
of
• Step
2:
Group
them
on
a
wall
into
clusters
by
how
they
might
think
about
or
use
your
product
or
service
• Step
3:
Pick
3-‐5
clusters
of
people
that
seem
like
the
ones
most
important
to
whom
you
are
trying
to
reach
• Step
4:
Choose
one
“person”
from
each
of
those
clusters
that
you
feel
could
stand
up
and
make
decisions
for
that
whole
group
if
a
vote
were
to
occur
• Step
5:
Decide
what
you
know,
and
what
you
need
to
know
• Step
6:
Devise
a
plan
to
find
out
what
you
don’t
yet
know.
32. Who to Prioritize?
Urgent Not Urgent
Important
Important
1st 3rd
Not Important
Not Important
2nd SOL
Urgent Not Urgent
33. Quick ways to get to
know your users:
• Talk to potential users!
• Talk to actual users (if you have them)!
• Talk to competitive users (no one said you couldnʼt –
unless they did, then donʼt)!
• Spend time shadowing users in their real lives!
• Watch people using equivalent or similar things to what
you are making!
• Use competitive things in the market!
• Social media listening!
• Blogs, customer reviews, forums… the internet is HUGE!
34. Example: theArtistsway
Persona research done on
Urgent Not Urgent 3 segments:!
1 Professional
Artists • Survey distributed on
Important
Important
social media for 3 types of
3 Students artists to learn differences!
Craft Artists
2 • Buy-along trips to local art
supply stores!
• Remote usability tests of
current sites used for
Not Important
Important
buying supplies online to
discuss functionality and
pain points!
• Interviews and studio
visits were done to
Urgent Not Urgent
discuss storage of
supplies, how far in
advance supplies are
bought etc!
!
35. Exercise 2:
q Individually brainstorm
Urgent Not Urgent
the different types of
users the GA campus
Important
needs to serve (and not
Important
serve)!
q Within your team, plot
them on the urgency/
important 4 up !
q Decide the top 3 clusters
Not Important
Important
you would research as
personas and the best
ways to research them!
Urgent Not Urgent
36. Building each persona:
• Step 1: Choosing a name and photo!
• Step 2: Rough demographics, home life, work
life, digital life!
• Step 3: Attitudes and Product/Service/Industry
Related Feelings !
Common pitfalls in photo and name selection:!
!
• Racially insensitive or inappropriate!
• Hot people!
• Stock photos or headshots!
• “Thatʼs not so-n-so”!
• Team or customer photos or names!
!
37. Narrating each
personas experience
• Step 1: Put on the shoes of each persona and describe
the world they experience today. !
• Step 2: Write a story of what they see. What do they
wish was better? Where would your product fit in?!
If your product is in their story today, be brave!!
!
Show the under belly and admit the flaws of what
you are offering through their eyes. What is their
likely reaction?!
!
38. How to tell the story
effectively
• Capture quotes you think people would say or emotions
you anticipate they would have!
• Try to write the personas in their words!
• Grab screenshots and video grabs where you can to
show the experience through their eyes!
• As you read your story, use the visuals to support it!
• Ask your team for confirmation that the story seems
realistic and not over the top in either a positive or
negative direction!
39. Example: theArtistsway
About Janie: Professional Artist
Digital Life:
Janie is a designer at heart and by trade. She Janie is a Mac enthusiast for work, but a
is an artist living and working in a small studio mostly iPad user when it comes to her
she shares with husband and photographer -- casual browsing and emailing. She also
in the West Park Slope neighborhood of is starting to get into social media and
Brooklyn. loves to post things she finds on her
Facebook wall for her friends to see and
occasionally to her agencyʼs blog.
When shopping for clothing, art supplies,
whatever: quality and style matter to Janie Technology and Media Diet:
more than price. She doesnʼt often shop at
mass retailers and loves spending a Saturday • Loves to browse blogs and design
browsing the local markets and boutique magazine sites on her iPad. Also a
retailers. She considers her digital life much iPhone 3G user, but doesn't browse
the web very consistently from it.
the same. And chooses to use devices and • Loves her Macbook Air for ease of
"I'm finally digital, now tools she likes to look at and use. travel and slick design
• Bose noise canceling headphones,
I'm ready for my art In the last 5 years Jane's entire life has also essential for travel
• Netflix Instant Subscriber, great for
business to be." migrated online, but she feels like her business her since they donʼt have cable
as an artist has been left without a place that is anymore
Age: 53 meant for her. All the tools available are for • eBook purchaser, keeps the clutter
consultants, not artists. down in a NYC apartment
Work Life: Professional Artist • Has a personal and business
Home Life: Married to Michael, 54. Design Minded + Facebook accounts
• Has a business twitter account which
No children. Owner of a 2 cats she doesnʼt touch but tells her staff
Business Savvy +
Income Level: 120k household about content to post
. +
Digital Savvy
40. Lesson 3:
Sketching
Experiences
and managing
scope
41. In this lesson
• You will understand the basics requirements for
preparing and hosting a collaborative sketching session.!
• You will learn the basic outline of a process to facilitate
collaborative sketching and a basic structure for
synthesizing ideas that come out of a collaborative
design session.!
• You will synthesize ideas generated by others for use in
future product planning!
42. What s the difference between
sketching and drawing?
• Drawing: The art or skill or making such
pictures or diagrams!
• Sketching: Give a brief account or general
outline of!
43. Only you can prevent
brainstorms
• The most important thing to remember when
running a session is that the quality of what you
put into preparing will reflect itself in what comes
out of the session!
• If you go in and throw blank paper around and
say “lets draw the new product” – you will get
blank paper of a generic product out of it. !
44. Preparing a good brief
Just like on a secret spy mission, a good briefing
should have:!
!
• Intelligence: from the competition (herein referred to as
the enemy) audience, market and/or industry!
• Dossier(s): Your personas from the last lesson!
• State of Affairs: Where you are today (if anywhere) !
• The Assignment: A set of experiences you want them to
redesign during the session !
!
45. Framing the
Assignment(s)
• Pick a Persona!
• Pick an important task (something the user
will accomplish)!
• Describe the personaʼs completion of the
task (as the world is today)!
• Draft the assignment for the session!
46. Example:
Current Situation: Joan is a professional artist who orders the
same supplies on a regular basis. Today she manually orders
monthly and on an as needed basis through Dickblick.com. She
manages her business through spreadsheets and a variety of
paper based methods. Much of the rest of her life is now online
and she is interested in a new way, but hasnʼt heard of such a
thing for artists like her.!
!
Your Mission: Work with your team to envision a product
experience for Joan to manage and execute her monthly art
supply purchases online. For this first task, letʼs start with Joan
hearing about this new product on a site like Facebook,
investigating it and signing up to use it for the first time.!
47. Exercise 3
Write a short scenario for each of your GA
personas. !
!
If time allows, we will vote on one scenario to
sketch through.!
48. What Happens after
the Brief?
• Brief (5 Min)!
• Sketch Individually (10 min)!
• Group Sketch (15 min)!
• Present to Room (5 min per group)!
!
49. Fortune Favors the Bold
Bring in Friends: Ok so you are sitting there
saying, I am one person, no team. Thatʼs ok!
Invite some friends. It wonʼt be exactly ideal
BUT I bet you get something out of it.!
!
Bring in Users: This exercise is excellent with
an internal team. But bringing users into a room
and doing this together can be an amazing way
to unlock insight and bring new ideas to life. But
I will warn you it takes careful planning and
excellent moderation.!
!
50. What is Scope and Why
Should you care?
Scope
=
What
we
all
agreed
to
do
51. Preparing to Scope
• Truth #1 Some of the ideas that came out
of the session will be bad !
• Truth #2 Someone will have to make a call!
• Truth #3 Not all important features will have
been captured.!
52. Understanding Prioritization
Brandʼs Prioritization:! User Prioritization:!
ü Meets Competitive/Industry or ü Appropriate for my life!
Regulatory Bar!
ü Relevant to me!
ü Meets Contractual Obligation!
ü Availability of Resources or ü Within reach in price and
Partners! availability!
ü Budget to Produce!
What measurement is fair?!
!
• High: Must have and would consider holding launch until I get it!
• Medium: Is pretty essential but launch is priority over it!
• Low: Nice to have but not essential!
53. A format for
prioritizing:
Feature or Brand (H,M,L)! User (H,M,L)! Phase Cost/Hours to
Idea! Decision! Produce!
Insert! Insert! Insert! Insert! Insert!
!
• Allows for dual prioritization!
• Allows for phase designation outside of
prioritization!
• Indicates cost/time per feature or idea (optional)!
If things get messy: Get out the monopoly money. Each stakeholder gets an
even cut of the phase 1 budget and has to buy the features and functions
they want. It will get interesting.!
54. Example: MusicLocal
Feature or Idea! Brand (H,M,L)! User (H,M,L)! Phase Decision!
Mobile Site: Low! High! Beta Phase 2
Upload of Pictures! (watch traffic to
decide if functionality
is implemented in
phase 2 release)!
Website: Multi High! High! Phase 1!
picture uploading
during posting
process!
55. But wait! there s more...
Than I can cover in 3 hours.
But now you know the right place to start.